MARKETING VOL. 1

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1 MARKETING VOL. 1 TITLE: Promoting: What You Need To Do Author: Iris Carter-Collins

2 Table Of Contents 1 Promoting: What You Need To Do 4 Building Your Business Through Successful Marketing With 7 How To Get The Most From Marketing

3 Promoting: What You Need To Do Promoting: What You Need To Do Getting more potential customers without spending their entire budget on marketing Most business owners work on getting more potential customers without spending their entire budget on marketing. One method for doing so is marketing with . If you re unfamiliar with this kind of marketing, keep reading! This article can help you get started. Don t send out s to people who don t want them. Your s could be flagged as spam if they are sent to customers that didn t want to receive them. Along with getting a bad reputation, you might find that your IP address gets blocked by certain ISPs if they get too many complaints. TIP! Send out s that correspond to your target audience. Think of a way to entice them to have their friends join. Page 1

4 Promoting: What You Need To Do Pick an audience to target. Once you have established some readers, you should then think of different ways that you can entice them to sign up their friends. You should embed a subscribe link within your . If your customers are forwarding your s to friends, these friends may be intrigued by your offerings as well. This method will have your list of subscribers growing exponentially. Each should have one message and it should be clear. Do not let your customers get annoyed or bored by your content. Focus on a single message within your and write a short copy which entices your customer to click through to read more. Customers will be more likely to read, visit your site and buy if they don t have to sift through a lot of extra information. Make sure you include limited promotions and special offers in your newsletters; this will keep your customers interested and always on the lookout for future s. This will make the marketing with more effective because it makes the readers feel like they re getting a good deal and they might get their friends involved. A good referral program can increase your number of customers. An marketing campaign that offers more options to subscribers will generally be more effective TIP! Use a couple of different subject lines to test which one has a better response. Take one particular , split the mailing list into two groups and send each group the same but use the two different subject lines. An marketing campaign that offers more options to subscribers will generally be more effective. Allow your customers a choice of exactly what they receive from you and how often they receive it; also, don t demand that they disclose a lot of information. Let your customers control the situation and you will build confidence in the trustworthiness of your brand. The importance of remembering to use branding in your marketing campaign can t be understated. Design a great template that will enable you to show off your company s logo, along with any special colors or fonts that you display prominently on your business s website. This can help your readers instantly recognize you. You need to make sure that you are using a persistent strategy. Make sure that you target the right audience with your s, though. Customers who have proven unresponsive to your s are unlikely to be swayed by continued efforts, and may even get frustrated with you, instead. Page 2

5 Promoting: What You Need To Do Any business can benefit from using marketing with TIP! Stay consistent. Use the same design for your s that are on your site. Any business can benefit from using marketing with . It costs you very little and can be just as effective as expensive marketing campaigns. Since the input costs are incredibly low, there is no good reason to not use marketing. Incorporate these tips into your overall marketing plan and you ll begin to see positive results! Page 3

6 Building Your Business Through Successful Marketing With Building Your Business Through Successful Marketing With Marketing via does not seem to be as popular as before, but it is still a valuable tool Marketing via does not seem to be as popular as before, but it is still a valuable tool. Using s to solicit a widespread base of people may have been one of the earliest forms of marketing on the Internet, but it is still effectively used today. New methods and ideas are continuously being generated that make marketing s unique and interesting. Read on for tips on how marketing can work for you. Try using different techniques when you are e- mail marketing. There are lots of books both online, as well as in libraries. There is surely a course or workshop in your area that can help as well. TIP! Use as many sources as possible to help you find out as much as possible about marketing. You will find a lot of helpful books or websites. Don t send important information out around a major holiday. Your s may get overlooked since many people aren t around their computers at this time. There are times, however, when this may not be true. These s can be things about Black Friday or other holiday sales your company may be having. Page 4

7 Building Your Business Through Successful Marketing With Minimize your use of graphics in your s to customers. Quite a few reading programs available block graphics, making it possible that many of your intended readers can t read the properly. Also, your is likely to end up being sent to junk mail if it contains too many graphics. Add a link that allows people to unsubscribe from your list. Do not forget to insert the unsubscribe link or put it in a hard-to-find spot. The goal is to give your customers the freedom to choose what they receive, not to force them into something they may not want. Get an object lesson in how not to run an campaign by deliberately burying yourself in spam Get an object lesson in how not to run an campaign by deliberately burying yourself in spam. Get an account that s free and post your address around the Internet. You will see spam coming from every direction. No one wants that. Learn from their mistakes and correct any that exist in your own campaign. Taking measures to stand out from spammers will boost the credibility of your brand. Encourage customers to leave active, as well as passive feedback, in your marketing campaigns via . Readers should be asked to provide suggestions and opinions when offering active feedback. Passive feedback may not even be noticed by the reader. Look at the links and images that are getting the most clicks. Page 5

8 Building Your Business Through Successful Marketing With As time goes on, more and more of your subscribers will be viewing your s TIP! With any marketing materials, limit the use of graphics. Many programs will block out graphics, making it a waste of time to utilize them. As time goes on, more and more of your subscribers will be viewing your s through a mobile device such as a smartphone. These types of devices don t have as much resolution as computer monitors; therefore, you won t have as much space that you can work with. Be certain that all of your mailings can be read on small, phone-sized screens. Encourage your customers to buy from you by offering rewards in your s. They will have more interest in doing business with you when they see an advantage to it. As an example, give them free shipping when they order more than $50 worth of merchandise or services directly from a link on your site. As you now know, marketing with is a strategy that still works. If you use the advice in this article and keep learning new techniques for improving and innovating your marketing with plan, promoting will work for you for years. Page 6

9 How To Get The Most From Marketing How To Get The Most From Marketing It is important to not bury your clientele in an avalanche of unsolicited messages It is important to not bury your clientele in an avalanche of unsolicited messages. It s important that every message you send commands your readers attention. If your readers have found previous messages interesting, they are more likely to open new ones. You will find lots of great tips in this article to help you create the best marketing strategies. Make sure your s are closely targeted. After you get a small list going, go a step further and find ways to get them to invite their friends on board. At the end of every , provide a subscribe button and a share button so readers can pass along your information to friends. This is a straightforward, ground-up approach to growth. Page 7

10 How To Get The Most From Marketing Don t over use words like Buy now! TIP! Use an appealing, personal style as much as you can in your messages. Just like any other marketing, those who get them will buy more from you if they feel like they know you. Don t over use words like Buy now! People can recognize this kind of approach easily. This redundant approach can make you appear spammy and you can lose customers this way. Instead, build a relationship with your customers and stay professional. They will like this and will likely purchase from you. Use as many sources as possible to help you find out as much as possible about promoting. Check the web and the library for books on the topic. You may even be able to find a local workshop or class to get hands-on teaching to help you learn. Test the different formats of s. Put your important information and any new offers near the beginning of your messages. Try different in order to see which elicits the most responses. Stick with what works. This helps your customers form expectations about future s and lets them easily find the information they re looking for. TIP! Educate yourself on everything you can find on the subject of marketing. You will find a lot of helpful books or websites. Page 8

11 How To Get The Most From Marketing Be consistent with your layouts. Make sure to be consistent with your colors and branding in your s. Always use a legible font. After a few messages, people will start to recognize when you send an and will pay attention. Familiarity is vital in any business, more importantly in marketing via . Make sure to get permission before ing any client or customer. Most people disregard unwanted s and often delete them unread. Your ISP may take action against you as well because sending out a lot of s can be seen as spamming, which may be against their policies. Always remember that you should be using promoting to sell services and products. Every that is sent should entice the readers to want to buy a product or service. This can be accomplished by drafting messages containing facts about new offerings, that reveal new uses for existing products or that inform customers of available discounts. Avoid using a lot of graphics in your s TIP! It is very smart to include an opt-in button for people to sign up with you. That may appear to be a large amount of effort, but you are guaranteed that the person really wants your s, which erases the chance that you and your ISP will run into trouble. Avoid using a lot of graphics in your s. A lot of services don t allow photos, so a photo dependent approach is not effective. Too many graphics can also trigger the junk mail filter present in programs, preventing your message from ever being seen. Page 9

12 How To Get The Most From Marketing Hopefully, you have seen from this article, the importance of an campaign that builds interest and value with your customers. If what you are sending is little more than spam, clients will flee your list. Using the information in this article will help you create the quality content your customers will appreciate. Want more information about this topic? Sign up for our Local Digitial Marketing strategies you can start today! Do you need more traffic? Positive reviews that brings sales? Banner ads to build your brand and promote your products? Social media profile covers for your Facebook, Twitter, LinkedIn, and other social media? WE CAN DO IT ALL for you and at a price you can afford! Contact Me Today! Iris Carter Collins, Digital Marketing Strategist Laurel Maryland Page 10

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