Your Smart Marketing Network - Success stories -

Transcription

1 Your Smart Marketing Network - Success stories -

2 Agenda 1. Our solution leadership 2. Hotels and shopping malls 3. Hospitals 4. Office branches 5. Your benefits and ROI 2

3 Advertisement = Revenue Increment + Tenants satisfactions 3

4 1. Our solution leadership 4

5 Solution leadership Leadership in large-scale Wi-Fi Marketing Others only have Login ads 5

6 Save cost Optimum Wi-Fi Ad Controller 6.1 No change to Wi-Fi infrastructure Suitable for large hotels / hospitals / shopping malls Standard Edition Lite Edition 6

7 Ads at any website Login page [Optional: SMS Verification] Ads at any website : Video, Inpage, catfish [Only at Optimum] Google Analytics for each ad [Only at Optimum] 7

8 Simple One click to create ads 8

9 Centralized Management One click to set ads to many branches 9

10 Marketing-Oriented Reports (1) Marketers need marketing reports Remarketing 10

11 Marketing-Oriented Reports (2) Marketers need marketing reports Remarketing 11

12 Marketing-Oriented Reports (3) Marketers need marketing reports Remarketing 12

13 Marketing-Oriented Reports Report by Contacts Statistics of / Facebook collected Statistics of devices (Android, iphone, WinPhone) Statistics of gender and age (estimated) Statistics of view / click users by gender / age Only at Optimum 13

14 Marketing-Oriented Reports Report by Location Locations with high user accesses Locations with high Download / Upload Locations with high failed login Locations with high re-visited users Locations with high new users Locations with high view/click users Only at Optimum 14

15 Graphical reports Marketing-Oriented Reports 15

16 2. Hotels and shopping malls 16

17 Dynamic Login Ads SC Vivo City Private database Dynamic GUI to create ads Up to 3000 real contacts / day 17

18 In-page Ads 10,844 views / month, CTR = 0.6% 18

19 Catfish Ads 106,656 views / month, CTR = 0.21% 58,926 views / month, CTR = 0.17% 58,559 views / month, CTR = 0.15% 19

20 Re-marketing More sale when tenants leave Facebook / / telephone and SMS services (Optional - Remarketing) 20

21 Re-marketing Advanced remarketing to customers 21

22 Muong Thanh Hotels PoC at Vung Tau Muong Thanh Group 22

23 Petro Hotel Vung Tau Petro Hotel Vung Tau 23

24 Imperial Hotel Vung Tau Imperial Hotel Vung Tau (PoC) 24

25 Palace Hotel Vung Tau Palace Hotel Vung Tau (PoC) 25

26 Grand Hotel Vung Tau Grand Hotel Vung Tau (PoC) 26

27 3. Hospitals 27

28 Private hospitals Proof of Concept (Demo) Bệnh viện Hoàn Mỹ Bệnh viện Xuyên Á 28

29 Public hospital list Bệnh viện Từ Dũ (Đang triển khai) Bệnh viện Hùng Vương (Đang triển khai) Bệnh viện Thống Nhất Bệnh viện Tai Mũi Họng TP.HCM Bệnh viện Quận Thủ Đức Bệnh viện Chỉnh Hình và Phục Hồi Chức Năng Trung tâm Y khoa Medic Bệnh viện Nguyễn Trãi Bệnh viện Trưng Vương Bệnh viện Nguyễn Tri Phương Bệnh viện quận 1, 3, 5, 6, 10, 11, Bình Tân 29

30 Enfa Brain Expo 2015 (1) Monthly in-page ad report 10 hospitals 600,000 ad views 12,576 clicks CTR = 11% Three times of other online ads channel

31 Enfa Brain Expo 2015 (2) Monthly in-page ad report 10 hospitals 73,928 ad views 8,320 clicks CTR = 11.2% Three times of other online ads channel

32 Enfa Brain Expo 2015 (3) Monthly catfish ad report 10 hospitals 8,701,968 ad views 8,360 users interacted CTR = 0.2% Twice of other online ads channel

33 edoctor.vn - Online Doctor Monthly summary report 10 hospitals 4 million ads view 240,000 clicks

34 4. Office branches 34

35 Education branches American Academy (AMA) AMA Nguyễn Thị Minh Khai 35

36 VPBANK Banking branches VPBANK District 03, HCM City Pending approval for 200 branches 36

37 5. Your benefits and ROIs 37

38 Benefits Great benefits for Wi-Fi Marketing investment Tenant Enjoy new services Better satisfaction Stable Wi-Fi Hotel Increase revenue Increase reputation Provide extra services on mobile. 38

39 Optimum vs. Others IF each hotel or mall has 200 Wi-Fi APs Optimum 1 controller per FTTH line Up to 3 FTTH per controller 1 controller / hotel or malls Login ads, Catfish, Inpage, Video 10 times higher ads frequency and revenue Others Replace 200 APs 5-10M VND / AP 1-2B VND / hotel Only login ads Ad at login only 39

40 ROIs Large ROI for Wi-Fi Marketing investment Investment Investment for the controllers Return If the revenue goes up 5-10%? 40

41 Advertisement = Revenue Increment + Tenants satisfactions 41

42 Optimum Investment JSC. 223, Dien Bien Phu, W15, Binh Thanh Sistrict, Ho Chi Minh City Tel: (+84) Website: sales@optimum.vn 42