VIETTRACK Smartphone and Facebook U & A. Ho Chi Minh City Hanoi Da Nang. Copyright 2014 INTAGE VIETNAM LLC. All Rights Reserved.

Transcription

1 VIETTRACK 0 Ho Chi Minh City Hanoi Da Nang Smartphone and Facebook U & A INTAGE VIETNAM LLC Copyright 0 INTAGE VIETNAM LLC. All Rights Reserved.

2 Agenda Research Overview Research design Research Findings : Using Smartphone behavior Accessing Facebook behavior Lifestyle of the youth

3 Research Design METHODOLOGY: Quantitative Research: Interval samling (K>=), spreading in assigned area. Face to face interview. QC: 0 randomly over each interviewer. Length of interview: ~ 0 minutes AREA AND SAMPLE SIZE : HCMC = Hanoi = Da Nang = 00 RESPONDENT CRITERIA: Male/ Female from - 0 years old SEC : A-B-C Respondent must be smartphone user and Facebook user QUOTA FOR EACH CITY: Gender Sample size Male N = 0 Female N = 0 SEC Sample size A N = 0 B N = 0 C N = 0 Age Sample size N = 0 9 N = 0 0 N = 0

4 RESEARCH FINDINGS Smartphone usage

5 Activities on smartphone Which activities that you often do by smartphone? Social network ; News updating and chatting are top activities on smartphone of cities For game and music, Danang people prefer using offline to online function while HCMC and Hanoi tend to like these activities online than offline TOTAL HCMC HANOI DA NANG Accessing social network News updating Chatting Taking pictures Listening to online music Listening to offline music Playing offline game Playing online game Checking mail Watching online film Reading book Watching online TV Looking up dictionary Using office software Using GPS map Sample size N = 00 N = 00 N = 00 N = 00 Activities on smartphone Top activities

6 Websites for news updating Which websites do you often access to read news on your smartphone? kenh.vn ; vnexpress.net and dantri.com.vn are top websites for news updating. Among them, dantri.com.vn is more popular and often read by Hanoi people while HCMC people mainly update information by vnexpress.net and Danang is kenh.vn Advertising on websites should pay attention to the difference between cities TOTAL HCMC HANOI DA NANG Kenh.vn Vnexpress.net Dantri.com.vn Ngoisao.net Tuoitre.com 7 0 Mp.zing.com.vn 0 9 Vieclam.h.com.vn Sample size N = N = 9 N = N = 9 Often accessed websites most often accessed websites

7 Music websites Which websites do you often access to listen to music on your smartphone? mp.zing.vn ; nhaccuatui.com are the most popular music websites nowadays Nhacso.net is more preferable in Hanoi to HCMC and Danang TOTAL HCMC HANOI DA NANG Mp.zing.vn 9 9 Nhaccuatui.com Nhacso.net Nghenhac.info Imuzik.com.vn 7 9 Yeucahat.com.vn Youtube.com Music.vnn.vn 9 Sample size N = N = N = N = 70 Often accessed websites most often accessed websites 7

8 Social networks Facebook is still the most popular social website that is most often used currently Which social pages do you often access? TOTAL HCMC HANOI DA NANG Sample size N = N = 00 N = 00 N = Often accessed social page most often accessed social pages

9 Chatting applications Zalo is now dominant in the market, especially in Hanoi and Danang, following is Viber HCMC has applications widely used in compared with the other cities TOTAL HCMC HANOI DA NANG Zalo Viber Yahoo Messenger Skype 7 Line 0 9 Kakao talk Sample size N = N = N = 70 N = 7 Often accessed chatting application The most often accessed chatting application 9

10 Which chatting application do you often access for chatting on smartphone? Smartphone brand awareness and usage IPhone s now the leader in the market, following is Samsung and Nokia There is no difference between key cities in awareness and usage TOTAL HCMC HANOI DA NANG Iphone Samsung Nokia LG HTC Sony Motorola Blackbery Oppo Huawei Other brands 7 Sample size N = 00 N = 00 N = 00 N = 00 Brand awareness Brand usage 0

11 RESEARCH FINDINGS Facebook usage

12 Which chatting application do you often access for chatting on smartphone? Facebook accessing device Smartphone is the most usage device to access facebook currently Marketing activities with suitable interface applied for mobile phone is very necessary and must be paid attention to TOTAL HCMC HANOI DA NANG Smartphone Laptop 7 0 Desktop Tablet Sample size N = 00 N = 00 N = 00 N = 00 Offen The most usage device

13 How long do you often spend on accessing Facebook a day? Spending time for facebook More than hours is the average time that people usually spend for Facebook Hanoi tend to spend less time for Facebook than HCMC and Danang Average time (hours per day) Over h/ day h - h/ day TOTAL HCMC HANOI DA NANG h less than h/ day 7 7 h less than h/ day h less than h/ day Below 0 minutes/ day 9 Sample size N = 00 N = 00 N = 00 N = 00

14 Activities on Facebook What activities that you often do on Facebook? Chatting with friends ; uploading my own photos and showing my mood are top activities that people usually do on Facebook TOTAL HCMC HANOI DANANG Chatting with friends Uploading my own pictures 0 0 Showing my own mood Reading news shared by friends Making friends Sharing good news/ articles 9 Following my friends/ colleagues Checking-in my visited places Looking and buying online goods Following celebrities Selling goods 0 Playing game 0 Sample size N = 00 N = 00 N = 00 N = 00 Basing on all respondents

15 RESEARCH FINDINGS Youth lifestyle

16 Weekend activities (outside) What activities that you often do at weekends? Eating out ; Going to coffee shop ; and shopping are the most popular activities that the youths often do TOTAL HCMC HANOI DANANG Eating out 9 9 Going to café Shopping Watching film Watching drama at theatre 7 Watching music shows 9 Joining in extracurricular activities in school, company 0 Joining in clubs 7 Going to beauty salon/ spa 0 Joining in community/ charity activities 7 Sample size N = 00 N = 00 N = 00 N = 00 Basing on all respondents

17 Weekend activities (in home) What activities that you often do at weekends? At home, listening to music ; surfing internet and talking with family members are the top activities TOTAL HCMC HANOI DANANG Listening to music 9 Surfing internet Talking with family members Reading news/ books 0 9 Cleaning house 0 7 Cooking 0 Taking care of garden 0 Playing with pet Listening to music 0 7 Sample size N = 00 N = 00 N = 00 N = 00 Basing on all respondents 7

18 Weekend activities (in home) Studying and career are top concerns in life of the youths nowadays What are you concerning about? What are you concerning the most? TOTAL HCMC HANOI DANANG Studying 9 9 Career 7 7 Family Finance Love 0 9 Health Friends and social relationship 7 Sample size N = 00 N = 00 N = 00 N = 00 Basing on all respondents

19 Monthly expenditure,0,000 VND is the average expenditure per month of the youth HCMC spends more money than Hanoi and Danang Could you please tell me your monthly expenditure? What does it spend for? TOTAL HCM HANOI DA NANG Average expense (VND/ month) >7,000,000 VND >,000,000-7,000,000 VND >,000,000 -,000,000 VND >,000,000 -,000,000 VND >,000,000 -,000,000 VND >,000,000 -,000,000 VND <=,000,000 VND 0 Sample size N = 00 N = 00 N = 00 N = 00 Basing on all respondents 9

20 Could you please tell me your monthly expenditure? What does it spend for? Where does the money go Beauty Sports Education 0 0 Entertaiment Clothes 9 Food Mobile phone Transportation Basing on all respondents 0

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