Benchmarks create a conversation.
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1 BENCHMARKS
2 Benchmarks create a conversation. They are the success metric, not only for our campaigns, but for our relationships. We closely measure our service performance against industry benchmarks and take great care to ensure we follow best practices in each area of expertise. The benchmark graphs you see on this page represent Catalyst-specific service performance benchmarks and, where we have apples-to-apples industry benchmark data available, a comparison is displayed with sources cited. We highlight these benchmarks as standards of performance in every report across all our services. In the report samples on this page, you ll see click-through ratios and conversion ratios compared against industry standards or our own performance standards, and we ll tell you each time whether the campaign hit the mark or not. 1
3 SEO: KEYWORD RANKING 4% 1 Catalyst strives to place 4% of targeted keywords within the top 1 organic search results. SEO: CONVERSION RATE (FORMS + PRIMARY CTA) 7.87% 1 Average conversion rate from organic search traffic from primary CTA buttons and website forms. SEO: CONVERSION RATE (FORMS).9% 1 Average conversion rate from organic search traffic from only website forms. SEARCH WITH DISPLAY SELECT: CONVERSION RATE 5.69% 1.49% Google AdWords Industry Benchmarks by Wordstream (Search) 1 SEARCH WITH DISPLAY SELECT: CLICK-THROUGH RATE 1.43%.24% Google AdWords Industry Benchmarks by Wordstream (Search) Catalyst (512) thelyst.com 11 Wild Basin Road, Ste. 35 Austin, TX
4 REMARKETING: CONVERSION RATE 1.88% 1 REMARKETING: CLICK-THROUGH RATE.23% 1 SEARCH ADS: CONVERSION RATE 4.63% 4.4% 1 Google AdWords Industry Benchmarks by Wordstream (Search) SEARCH ADS: CLICK-THROUGH RATE 3.48% 2.3% 1 Google AdWords Industry Benchmarks by Wordstream (Search) OPEN RATE (LIST SIZE > 2K) 8.47% Catalyst (512) thelyst.com 11 Wild Basin Road, Ste. 35 Austin, TX
5 CLICK-THROUGH RATE (LIST SIZE > 2K).41% 1 OPEN RATE (LIST SIZE < 2K) 35.22% 23.4% Marketing Benchmarks Study by IBM CLICK-THROUGH RATE (LIST SIZE < 2K) 1.4% 2.5% Marketing Benchmarks Study by IBM FACEBOOK IMAGE AD: CLICK-THROUGH RATE 3.65% 1.3% June 216 Advertising Report by Nanigans 1 FACEBOOK IMAGE AD: CONVERSION RATE 1.56% Catalyst (512) thelyst.com 11 Wild Basin Road, Ste. 35 Austin, TX
6 FACEBOOK CAROUSEL AD: CLICK-THROUGH RATE 4.42% 1.3% June 216 Advertising Report by Nanigans 1 FACEBOOK CAROUSEL AD: CONVERSION RATE 1.98% 1 INSTAGRAM IMAGE AD: CLICK-THROUGH RATE.89%.4% June 216 Advertising Report by Nanigans 1 INSTAGRAM IMAGE AD: CONVERSION RATE 1.18% 1 INSTAGRAM CAROUSEL AD: CLICK-THROUGH RATE 1.2%.4% June 216 Advertising Report by Nanigans Catalyst (512) thelyst.com 11 Wild Basin Road, Ste. 35 Austin, TX
7 INSTAGRAM CAROUSEL AD: CONVERSION RATE 1.67% 1 FACEBOOK + INSTAGRAM IMAGE ADS: CLICK-THROUGH RATE 3.78% 1 June 216 Advertising Report by Nanigans FACEBOOK + INSTAGRAM IMAGE ADS: CONVERSION RATE 2.3% 1 FACEBOOK + INSTAGRAM CAROUSEL ADS: CLICK-THROUGH RATE 4.54% 1 June 216 Advertising Report by Nanigans FACEBOOK + INSTAGRAM CAROUSEL ADS: CONVERSION RATE 2.45% Catalyst (512) thelyst.com 11 Wild Basin Road, Ste. 35 Austin, TX
8 Sources We are constantly updating and reviewing benchmarks and the sources that provide them. Our current industry benchmarks have been acquired from the following sources: Google Adwords Benchmarks by Wordstream Marketing Benchmarks Study from IBM. Instagram Advertising Benchmark Report from Nanigans. 217 Catalyst (512) thelyst.com 11 Wild Basin Road, Ste. 35 Austin, TX
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