Advanced Strategies and Tactics for Casino Properties Casino

Transcription

1 Advanced Strategies and Tactics for Casino Properties Casino

2 When comparing paper mail pieces and messages, about what percent of your marketing communications are being sent to your customers using their addresses? 56% 69% of casinos are sending less than 25% of their marketing communications via . 13% 19% 9% 2% 2% 0% 1% to 25% 25% to 50% 50% to 75% 75% to 99% 100%

3 Panelists: Tonya Carpenter, Director of Marketing at Caesars Entertainment Tino Magnatta, Co-Founder of GT Advertising, LLC. Mark Astone, CEO, Catalyst Marketing Company Tami Jones, Raving Partner & Senior Account Manager, CSG Direct

4 What are the basic strategies that every organization MUST have today?

5 Industry Trends 1. Content Driven s 2. Interactive (Must be actionable!) 3. Video Links, Sharing & Posting 4. Using as Primary Tool for Offers 5. Automated Analytics tools to evaluate campaign performance

6 Trend #1 Content Driven s Personalized, Variable, Short, Triggered, Relevant Content s that Matter! From: Travis Cooper Subject: Fwd: 07/15 Las Vegas trip (TMIHXW): Have you booked your rental car? Date: July 12, 2017 at 10:00 PM To: From: "Southwest Airlines" Subject: 07/15 Las Vegas trip (TMIHXW): Have you booked your rental car? Date: July 8, 2017 at PM PDT To: Reply-To: "Southwest Airlines" Complete your trip with rental car deals. View our mobile site Manage Flight Flight Status My Account Save up to 35% on base rates* and earn up to 2,400 Rapid Rewards points. Book car *Taxes, fees, and options excluded. Complete your trip with the perfect car at the best price. View all car deals > JULY 15 RNO LAS Reno/Tahoe to Las Vegas Confirmation # TMIHXW PASSENGER Deana Scott Full itinerary Need help? Contact us Customer service FAQ Connect with us Discussion Forum and Stories App Get the mobile app This is a post-only mailing from Southwest Airlines. Please do not attempt to respond to this message. Your privacy is important to us, please read our privacy policy. If you prefer not to receive these pre-trip messages, you can unsubscribe. Please note that this does not include your initial confirmation/itinerary s or any messages related to a change to, or cancellation of, your booked itinerary as those messages are required confirmations of your transactions. See Southwest Airlines Co. Notice of Incorporation Cualquier información publicitaria, promocional o de mercadotecnia contenida en este correo electrónico sólo será efectiva y únicamente será aplicable en los Estados Unidos de América. Southwest Airlines 2702 Love Field Drive Dallas, TX I-FLY-SWA ( ) Copyright 2017 Southwest Airlines Co. All Rights Reserved.

7 From: Travis Cooper Subject: Fwd: 07/15 Las Vegas trip (TMIHXW): Get prepared to fly! Date: July 12, 2017 at 10:01 PM To: Trend #2 Must be Interactive (Actionable) Begin forwarded message: From: "Southwest Airlines" Subject: 07/15 Las Vegas trip (TMIHXW): Get prepared to fly! Date: July 11, 2017 at 12?30?55 PM PDT To: Reply-To: "Southwest Airlines" Important travel reminders & your last chance to book a car or hotel. View our mobile site Manage Flight Flight Status My Account Travel notice Self-tagging available: Learn more JULY 15 RNO LAS Reno/Tahoe to Las Vegas Confirmation # TMIHXW PASSENGER Deana Scott Full itinerary Check in Please note you will only be able to check in within 24 hours prior to your scheduled departure. Want us to check you in? Add EarlyBird Check-in now! Your complete itinerary Flight: Saturday, 07/15/2017 FLIGHT # 4567 DEPARTS RNO 11:15AM Reno/Tahoe ARRIVES LAS 12:30PM Las Vegas Your last chance for automatic check-in EarlyBird reserves your boarding position at 36 hours before your flight, earlier than regular check-in. Get it now > Save up to 35% on base rates and earn up to 2,400 Rapid Rewards points. Terms apply. Book car > Earn up to 10,000 Rapid Rewards points per night Choose a hotel in Las Vegas. Earn 40,000 points Plus, earn points on every purchase, enjoy Anniversary points, and more with the Rapid Rewards Credit Card. Book hotel > Learn more > Prepare for takeoff 24 hours before your departure: Check-in on Southwest.com or using the Southwest Mobile App. Use your mobile device and receive a mobile boarding pass. Sign up for one-time flight status messaging, and we'll send you the latest arrival and departure information via or text. Check the recommended time to arrive at the airport before your departure: Airport arrival times vary based on your departure city. 30 minutes before your departure: Arrive at the gate prepared to board. 10 minutes before your departure: This is your last opportunity to check in and board before your reservation is

8 Trend # 3 Using Video Share & Post

9 Trend # 4?

10 Trend # 5 Automated Analytics tools

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