On Line Business Data Marketing Solutions

Transcription

1 On Line Business Data Marketing Solutions In Conjunction with T2D Direct Marketing T2D

2 What can you get from this service? Access 2.3m UK companies from a unique database built from leading data sources including Companies House, ICC, Corpdata, LBM and BT. Each record has 40 plus checks before inclusion and we are so confident that we are able to give a 98% deliverability guarantee *on postal data and 85% on data. * Ask T2D for full details Data is covered by the List Warranty Register which is your assurance that it complies with UK and EU data protection legislation. This means that you can use the data legally within the terms of the usage licence. No minimum orders Just buy what you need Telemarketing, Marketing, Postal Campaigns The data is here Data is screen on the day for TPS, CTPS and MPS, so protecting you from potential contact with companies that do not want cold mailings or phone calls Data Cleaning facility allows you to remove records you already own from new orders Available 24 hours a day, 7 days a week If you cannot find exactly the right data for your campaign then call the sales team at T2D who have access to thousands of other marketing databases for both B2B and B2C marketing

3 How do I start a count? For DITIS Clients use this link to start Listbuilder index.php/online-dataordering/ditis-group-marketing -data/ And click on the On line Data ordering button On the Welcome page, Click the Click Here text and you will then go through to the ListBuilder main site. You will need to register. Once you have registered you will be sent a PIN number within a minute or so which will allow you full access to the site Golden Rule Do not use the browsers back button whilst in Lisbuilder. The site has its own built in navigation buttons and links and these should be used

4 Start here To run a count you will need to know the type of businesses you want to include, the size of the companies and locations. To start the count select the business types you want to include. These are either of the Marketscan Classifications, or you can use the SIC code or Thompson codes. Where there is a + against the category this indicates you can expand the category and it will then show all the sub-headings as well. Simply click categories you want to include into the count and then press the "Add Selected" button. This will show you the number of records available for all the business categories that you have selected. Now you can move on to define either the size of business or geography required Geography Geography can be selected by DTI region, county, town or postcode. To access this click on Geography and use one of the selections. The postcode selector will display all the UK area postcode, if you want to go down to a district code e.g. SN23, simply press the + symbol at the side of the postcode and this will display all the district postcodes. Select postcodes by ticking the relevant boxes and then click on "Add Selected" and you will see that the number of records available total has now changed.

5 Refining the count The count can be refined: Company size allows selection by employee numbers or turnover. Caution 75% of companies do not have a turnover figure, so often converting turnover to employee numbers will give better results. Company size also allows selection by the number of branches. Fixed restrictions allows selection of records with a contact, telephone number and addresses. Premise type can also be selected such as warehouse, shop, school. Phone, Fax and Contact names Select Only include companies which have Phone, Fax, contact, and press the + symbol to expand. Here you can select if you need 100% contact names supplied and also if you need phone numbers etc, then tick the appropriate boxes. The contact name supplied will be the senior decision maker at site Hot Tip If you want the MD/ Proprietor/Partner then select Single and Head Office in the Premises Selections

6 Removing or finding Specific Company If the count requires one or more company to be removed from the count and the final data you can do this by using the name and address search. Type in the company name and address if its one location and then press Exclude selected. To find a specific company do exactly the same but press Add Select Removing records previously purchased To remove previous purchases from your results use the Fixed Restrictions tab and then Suppress Previous order, press the + symbol and then select all the previous orders that are to be included and then press Add Selected. If there are duplicates you will see the results change and the numbers decrease

7 Removing your own data from the results To suppress the supply of records already held, you need to upload the data onto Listbulder and see below for guidance To suppress the file, go to restrictions and then select the file and press add select. If there are any matches the results number will drop and duplicates will be suppressed from the results. Results may not be 100% accurate as both records must be the same. If you have GEC, Wembley and listbuilder has General Electric Company then its not a match and the record will be supplied Uploading data You can suppress your own data against your new purchases. Go to the Data Hygiene tab at the top of the page Click then on Buy On Line Then Click Here to Upload File

8 File Upload Select the file to uploaded from your system. Files should be in Excel, Access or CSV formats. Data needs to be a standard flat file format with each element in a separate column. Add a reference and address for notification of job completion Map the Data fields Megabase, its necessary to indentify the fields in the uploaded data. Set you data fields up against the appropriate descriptionso that the system can match your data to

9 Checking the uploaded file format Included in Data Hygiene is a useful data viewer toll that allows you to see the structure of your uploaded file. View this by clicking on the show sample data link. Use this to help map the structure of the existing data. Once you have mapped the data press the finish tool. In a short while an will be sent to your address confirming the file is uploaded and you can now exclude this from your data Breath new life into your data Business and Residential Data Cleaning

10 Refining the count The count can be modified and refined by using the My Selections panel. To view the selections press the + symbol by the section that you want to look at. If there are elements that you wish to remove, select the item by highlighting and then press Remove Selected. The numbers of the count will then change. Remember to put back in your amended selection. Sometimes you will find the count numbers do not alter Don't worry, when the new criteria is added the numbers will amend themselves. Excluding items Sometimes it is easier to exclude an item rather than try and find the specific category and use the Remove Selected. This is particularly useful when there are some specific classifications that are not required. E.G Transport was selected but taxis and minicabs are not required. Reselect these from the SIC or Marketscan codes and this time press Exclude Selected. The count should reduce and the excluded categories will appear in My Selections under Exclusions. Restrictions cannot be excluded Save the count Counts can be saved for later use or modification by pressing Save Selection on the MY Selection Box You can re Access this by pressing Load Selections

11 Pricing and Field Selection When the count is completed and ready for purchase press Pricing and you will be taken to the pricing page. Stage One Agree the volume The final volume can be adjusted here. To do this highlight the current volume delete and then enter the new volume And press update Stage Two Select the type of Purchase Rental gives you a single use 12 months is unrestricted for 12 months 12 Months lease gives you 12 months use and extra fields included Purchase gives you unrestricted access and extra fields data contains company name, contact and job title plus address and there is a 1 time or 12 month use option. You can also append addresses to the above selections Extra Fields You can now add extra fields to the data. Contact names are included FOC

12 Confirming Selection Stage Three The selection is now confirmed with the volume, purchase type and any extra fields. If there are any amendment press the Back button on the page not the browser back button. Ditis Group Clients get 5% straight off the normal trade price and you should use this discount code t2d-ixbeii to get your 5% discountr If all is correct give the order a name, agree to terms & conditions and the press to pay by WorldPay Once you have completed the Credit Card Transaction the system will flip you back to the main site The Order Complete page will start the process of extracting your order from the servers. If this does not automatically start then use the Click here facility to manually start the process If at this stage the connection drops, you will need to log back in and go to My Account and My Orders. The latest order will be at the top and press Build to start the download process and then Download and Save to your PC

13 Downloading Your Data Order Build Your Order And finally Save your data to your PC

14 Need help There is a Help-Line which is open during UK office hours on ( ) or ( ) should you need help then please call this T2D Group 33 Carters Close Sherington Bucks MK16 9NW Tel Fax sales@t2dgroup.co.uk Web T2D Group is part of T2D Direct Marketing Limited and a member of the Institute of Direct Marketing