Malaysia s Creative Content Industry Development - Policies, Strategies and Future Challenges

Transcription

1 Malaysia s Creative Content Industry Development - Policies, Strategies and Future Challenges National Policy Forum on Creative Industries 28 th 30 th MAY 2012 BRUNEI DARUSSALAM by Datuk Badlisham Ghazali Chief Executive Officer Multimedia Development Corporation

2 Defining the Creative Industries Publishin g and Print Media Cultural Sites Visual Arts Creative Multimedia Industries Design Creative Industries New Media Cultural Arts Industries Traditional Cultural Expression s Audio Visuals Performin g Arts Creative Services Heritage Industries Classification of Creative Industries UNCTAD 2008 ( United Nations Conference on Trade and Development ) Dasar Industri Kreatif Negara (2010) Ministry of Information, Communication and Culture 2

3 Economic Indicators : Global and Local ( Creative Multimedia Focus ) THE GLOBAL INDUSTRY PROVIDES A LOT OF OPPORTUNITY.. Feature Film Animated Content Video Games Mobile Apps RM 4.2 Trillion ( includes Advertising ( Traditional and Internet) Filmed Entertainment, Video Games, Business Information Services, etc ) Filmed Entertainment RM 288 Billion ( Movies ) Animated Content RM 270 Billion ( Animated TV Content, Films) Video Games RM 192 Billion ( Video Games on Multiple Platforms) Mobile Apps RM 88.5 Billion ( Applications on Mobile Internet Devices) Source: PriceWater Cooper House Creative Content Industry Outlook , Gartner Mobile Industry report 2013, team analysis CREATIVE INDUSTRY BASELINE STUDY REVENUES ( RM BILLIONS) CAGR 11.4% CMC Companies GDP 1.27% Revenues: RM 9.4 Billion Export: RM 1.4 Billion Workforce: 45,301 Industries Surveyed in the Study: 1. Advertising 2. Animation 3. Digital Content and Applications 4. Film and TV 5. Games 6. Music and Radio Source: Synovate Creative Industry Baseline Study 2008 ( ) MSC MALAYSIA s CREATIVE MULTIMEDIA CLUSTER Historical Snapshot REVENUES ( RM BILLIONS) CAGR 11.82% Source: MSC Malaysia Industry Survey ( ) MSC Malaysia Creative Multimedia Cluster Companies Consist of:- 1. Post Production 2. Visual/Special Effects 3. Animation 4. Games 5. Interactive Content 6. Mobile Content/Apps. 7. E-Learning

4 MDeC s Creative Multimedia Landscape THE MARKETS ARE GOING FULLY DIGITAL AND MONETIZATION MODELS ARE CHANGING Entertainment L&M Visualization Education/Training Advertising Media Pre- Development Development Pre- Production Production Post- Production THE VALUE CHAIN REMAINS INTACT BUT THE OUTPUTS HAVE MULTIPLE USES Marketing and Distribution Animation Games and Digital Comics Mobile Content and Applications VFX E-Publishing THE LINES ARE BLURRING BETWEEN THE INDUSTRY VERTICALS.. Talent Funding Policies Facilities I.P ECO-SYSTEM ENABLERS ARE CRITICAL TO THE DEVELOPMENT OF INDUSTRY. 5/29/

5 Policy Intervention by the Government. Access To Funding Market Access Strategic Alliances Talent Development Digital Media Zones (MAC3) NKEA CCI Communications, Content and Infrastructure 1.GNI : USD 1 Billion 2.Jobs : Exports : 45 % MY Creative Content Entry Point Project DIKN Dasar Industri Kreatif Negara ( National Creative Industry Policy ) 5/29/

6 Focusing on the Fundamentals and Investing in the Long Term : MDeC s Creative Multimedia Development Strategic Framework THE BUILDING BLOCKS of THE CREATIVE MULTIMEDIA INDUSTRY GOVERNMENT INTERVENTION should :- Blocks Promote Sustainability Build Competitiveness Access to Funding Market Access Policy Intervention Talent Development Infrastructure Strategic Alliances Be Adaptive to Market Trends Invest in Talent Leverage on Private Sector Leadership KEY CONCEPT :- Eco-system Collaboration 5/29/

7 MDeC s Eco-System Intervention through the MAC3 Initiative MAC3 Business Accelerator MAC3 Render Farm CERITA RAKYAT MALAYSIA ( Catalyzing I.P Creation ) MAC3 Technology Training Lab MAC3 Post Production Facility International Market Access ( MIPCOM, MIPTV ) Targeted Industry Initiatives ( CILL, ICON2 ) IPCC ++ ( Intellectual Property Challenge Series Competition and Public Awareness ( Engagement and 5/29/2012 Mentoring ) Awareness ) 7

8 The Results Tell The Story MSC MALAYSIA Intellectual Property Creators Challenge of Intellectual Properties (IP) developed under the IPCC Program ( 173number between 2006 and 2011 ) ICON2 - MOBILE APPLICATIONS Development Program ( ios, Android ) 84 Focus on creating original Malaysian Apps 60 apps available on App store 24 apps available on Android Market MAC3 Business Accelerator 13 Companies supported under the Business Accelerator Program. 50 seats filled where companies pay RM 50/seat/month for access. MAC3 Joint Master Class and Training Engagement Programs engaged. Target: 1000 people. Achievement : 190% 1906Participants REVENUES GENERATED BETWEEN O RM 1.5B. Target : 855 Million. Achievement: 180% ** The ASTRO Outlier has been removed.. CUMULATIVE EXPORTS BETWEEN RM 859M Target : 495 Million. Achievement: 173% MAC3 Render Farm Utilization 35 Companies utilized the Render Farm between late 2010 and Target Utilization : 25 companies. Achievement: 140%. JOBS CREATED BETWEEN Job Opportunities created. DIGITAL STORY TELLING PROGRAM ( DST ) MARKETING MISSIONS 1256 Users Trained. Primary, Secondary 9 school students and Teachers were Missions in exposed to digital production Generating RM 19.5 Million in Sales. techniques used in their content projects. Target : 800 trained. Achievement : 157%

9 Geng : The Adventure Begins Homegrown Original Intellectual Property Picked up By DISNEY ASIA Present in Indonesia, Brunei, India, Philippines, Singapore Produced by 40 Malaysians at Les Copaque Productions RM 6.3 Million Box Office! 5/29/

10 Boboi Boy : Homegrown Intellectual Property On TV3 and soon to be present in Cartoon Network Asia and Disney... Started up by a young, idealistic professional team. 5/29/

11 Saladin: Malaysia Qatar Co-Production Award winning Co-Production and Co-Distribution Deal with Al-Jazeera Children s Channel to produce 26 episodes in English and Arabic. SICAF 2007 Best Technology award, Tokyo International Anime Fair Big Sight Award. Produced by MDeC, production done by Youngjump Sdn.Bhd, audio done by Imaginex Sdn.Bhd 5/29/ Hasnul Nadzrin Shah rocks..

12 Seefood: Malaysia Qatar Co-Production Co-Production Between Silver Ant and Al-Jazeera Children s Channel. RM 13.5 Million Co-Production involving 60 Malaysians. MALAYSIAN Original I.P. 5/29/ Hasnul Nadzrin Shah rocks..

13 War of The Worlds - Goliath: MALAYSIA/KOREA/USA Tripartite Co-Production Stereoscopic 3D Animated Feature Film based on the original works of HG Wells. 5/29/

14 Rhythm and Hues MALAYSIA: Rhythm and Hues MALAYSIA is staffed by 120 Malaysians who have worked on titles such as X-MEN First Class, Yogi Bear, Alvin and the Chipmunks

15 Codemasters MALAYSIA: MDV funded Codemaster s GRID auto racing game was 80% done locally by a team of 79 Malaysians. To date: 1.3 Million copies have been sold worldwide.

16 Challenges we have faced.. GOAL :-> Economic Growth ( $$ ) THE CHALLENGE Awareness High Value Add High Quality Markets - Young Creative Minds - Digital Story Telling Program IPCC at Universities. Original I.P Creation CILL Pre- Development and Development Going BEYOND ENTERTAINM -ENT Consequence: Youth, Jobs, Cultural Retention, Wealth, Global Recognition 5/29/

17 Thank You