IBM Mobile First Overview

Transcription

1 IBM Mobile First Overview - Thejaswini R & Bharat Devdas

2 Agenda 1 Significance of Mobile 2 IBM Mobile First 3 IBM Worklight Overview & Features 4 Demonstration 2

3 Mobile momentum is reshaping how we live and work 900,000 available Apps on itunes (375,000 native to ipad) 1.2 billon App users worldwide 25% of website visits are from Mobile devices 91% of Mobile users keep their device (or devices!) within arms reach 100% of the time 2 hours 7 minutes a day spent using Apps (more time than we spend eating) 3

4 Mobile is a mandatory transformation 10 Billion devices by % of CIOs put mobile as priority 45% increased productivity with mobile apps 4

5 Mobile application development is a top priority for businesses 35% of developers are currently targeting tablets, with more than 90% plan to develop for tablets in the near future. 29% of mobile developers currently focus on Hybrid app development with another 49% expected to focus on it in the next year. Nearly 90% of developers are currently extending enterprise apps to mobile or plan to in the near future. In the next 12 months 77% of developers will be focused on Hybrid application development. More than 100M people upgraded to ios6 in the first week (September, 2012) 25+ Almost all expect to deploy more than 25 mobility applications in the next two years Source: Evans Data Mobile Developer Survey Mobile Development Report 2012 Volume Source: Business Insider (September 2012) 5

6 Not just another channel Bluetooth Connectivity Connect devices to other peripherals Video/Photo Camera Take pictures of products, receipts, bar codes and shelves. Run training videos. Internal Compass Determine where a consumer is in a store and what direction they re facing GPS / LBS Chipset Determine the geography and movement of a customer or employee Internet Access A device needs to be connected to the Web via Wi-Fi or cellular network Messaging Useful for delivering receipts, promotions and coupons SMS/MMS Useful for sending rich content (e.g., videos /pictures, or simple text messages to friends or colleagues Near Field Communications Necessary for contactless payment and other communications these new devices features can transform business 6

7 Agenda 1 Significance of Mobile 2 IBM Mobile First 3 IBM Worklight Overview & Features 4 Demonstration 7

8 Expanding our mobile portfolio with new capabilities 125+ patents for wireless inventions in 2012, bringing the total to 270 1H H 2013 IBM acquired: IBM Worklight Named leader in interactive design IBM acquired: Urban Code DevOps Platform Worklight named Best Mobile Development Solution IBM announced: IBM MessageSight IBM acquired: Emptoris Rivermine Telecom Expense Management IBM announced: IBM Endpoint Manager for mobile devices IBM announced: IBM announced: IBM mobile cloud services IBM acquired: Tealeaf CX Mobile IBM announced: Managed Mobility and MAPM Services IBM announced: IBM Security Access Manager for Cloud and Mobile IBM announced: IBM Connections Mobile 8 2H 2012

9 Strategy & Design Services IBM introduces the IBM MobileFirst offering portfolio Industry Solutions Banking Insurance Retail Transport Telecom Government IBM & Partner Applications Application & Data Platform Application Platform and Data Services Healthcare Automotive Development & Integration Services Management Security Analytics Devices Network Servers Cloud & Managed Services 9

10 Strategy & Design Services Industry Solutions Banking Insurance Retail Transport Telecom Government Healthcare Automotive IBM & Partner Applications Application & Data Platform Development & Integration Services Management Security Analytics Devices Network Servers Cloud & Managed Services 10

11 IBM MobileFirst Platform For clients who need to: Quickly develop and deploy high quality mobile apps across multiple platforms Seamlessly connect rich mobile applications to enterprise data and services Key offerings: IBM Worklight IBM Rational Test Workbench IBM Mobile Application Platform Management Services IBM MobileFirst Platform offers: Native, web, or hybrid app development Tools to build & test high quality apps for many devices Management, security, continuous delivery & distribution of apps Easy connectivity to existing data & services for mobile usage On-premises or managed service delivery 11 1

12 Strategy & Design Services Industry Solutions Banking Insurance Retail Transport Telecom Government Healthcare Automotive IBM & Partner Applications Application & Data Platform Development & Integration Services Management Security Analytics Devices Network Servers Cloud & Managed Services 12

13 IBM MobileFirst Management For clients who need to: Implement BYOD with confidence Manage secure sensitive data, regardless of the device Manage, track and optimize mobile expenses Handle multi-platform complexities with ease Key offerings: IBM Endpoint Manager for Mobile Devices IBM Emptoris Rivermine Telecom Expense Management IBM Mobile Enterprise Services for managed mobility IBM MobileFirst Management offers: Unified management across devices Selective wipe of corporate data Configuration & enforcement of password policies, encryption, VPN access & camera use Streamlined workflow between development & operations with an integrated Enterprise App Store Optimize telecom expenses with detailed usage analyses End-user portal for management of mobile equipment, carrier plans, and usage tracking On-premises or managed service delivery 13

14 Strategy & Design Services Industry Solutions Banking Insurance Retail Transport Telecom Government Healthcare Automotive IBM & Partner Applications Application & Data Platform Development & Integration Services Management Security Analytics Devices Network Servers Cloud & Managed Services 14

15 IBM MobileFirst Security For clients who need to: Protect devices and data Defend the network Ensure secure access Safeguard mobile apps Preserve user experience without compromising security IBM MobileFirst Security offers: Context aware risk based access control Key offerings: IBM Security Access Manager for Cloud and Mobile IBM Security Appscan Mobile threat protection Strong session management & Single Sign on Vulnerability analysis for mobile apps Visibility and analysis of security events from the device, network, user end app behavior 15

16 Strategy & Design Services Industry Solutions Banking Insurance Retail Transport Telecom Government Healthcare Automotive IBM & Partner Applications Application & Data Platform Development & Integration Services Management Security Analytics Devices Network Servers Cloud & Managed Services 16

17 IBM MobileFirst Analytics For clients who need to: Optimize digital & mobile experiences to drive online conversion Analyze mobile behaviors and quantify business impact of user struggles Improve customer service resolution and drive loyalty IBM MobileFirst Analytics offers: Automatic detection of customer issues through user and mobile device data Key offerings: IBM Tealeaf CX Mobile User behavior drill down with high fidelity replay & reporting of the user experience Correlated customer behavior with network and application data High conversion and retention rates with quantifiable business impact analysis 17

18 Agenda 1 Significance of Mobile 2 IBM Mobile First 3 IBM Worklight Overview & Features 4 Demonstration 18

19 IBM Worklight: A mobile application platform Speeding the development, integration and management of mobile applications and infrastructure Accelerate Development Web, hybrid, and native development: open, flexible, standard-based, multi-screen/omni-channel Functional testing Development lifecycle tools and integration Facilitate App Security and Trust Server-enforced authentication App authenticity and user-app-device binding Secure and syncable on-device storage App version enforcement "Best Mobile Development Solution" voted by SIIA members, 2013 CODiE Awards Enable User Engagement Unified push and SMS notifications Geolocation and context collections and intelligence Mobile-friendly integration Support Mobile Analytics Efficient acquisition of analytics data Development, operational, and business analytics Offline and online event management integration 19

20 Enterprise Backend Systems & Cloud Services Stats and Logs Aggregation Build Engine Application Code Worklight Components Feedback Management Worklight Studio HTML5, Hybrid, and Native Coding Optimization Framework Integrated Device SDKs 3 rd Party Library Integration WYSIWG Editor and Simulator Functional Testing SDKs ios 1 Android Blackberry Windows Phone Windows 8 Java ME Mobile Web Desktop Web Worklight Application Center Development Team Provisioning Enterprise App Provisioning and Governance App Feedback Management Public App Stores 2 Device Runtime Cross-Platform Compatibility Layer Server Integration Framework Encrypted and Syncable Storage Runtime Skins Reporting Location-based for Statistics event and Diagnostics handling Enhanced crash & platform-level exception capture 3 Worklight Server 4 User Authentication and Mobile Trust Mashups and Service Composition JSON Translation Client-Side App Resources Direct Update Mobile Web Apps Worklight Console Unified Push and SMS Notification Development and Operational Analytics 5 Geolocation Services Adapter Library for Backend Connectivity Unified Push Notifications App Version Management 20

21 Platform Support Supported Eclipse Versions Juno 4.2, Indigo 3.7.2, and Helios Supported distributions: Eclipse Classic and Eclipse IDE for Java [EE] developers Supported Mobile OS Android 2.2, 2.3, 4.0, 4.1, 4.2 ios 5, ios 6, ios 6.1 Windows 8, Windows RT, Windows Phone 7.5, 8 BlackBerry 6, 7, 7.1, 10 Java ME MIDP 2.0 Third-party Library Support Apache Cordova (previously PhoneGap) Dojo Mobile jquery Sencha Supported Application Servers WebSphere 7 & 8 (Distributed zlinux) WebSphere 8.5, 8.55 Liberty Profile (included), ND/Base (not included) (Distributed zlinux Mac OS X [development]) Apache Tomcat 7 (Linux Windows Mac OS X [development]) Supported Databases DB2 Enterprise Server Edition v9.7, v10.1 Apache Derby, SDK 10.8 (included), or later Oracle 11g Database server, Standard or Enterprise Editions, release 1 or later MySQL 5.1 See System Requirements for latest version pre-reqs and platform support. 21

22 Multiple Mobile Application Development Models 22

23 Build Engine Worklight Studio Eclipse Based IDE Native, hybrid and standard web development Environment-specific optimization Native development options Runtime skins Worklight Studio HTML5, Hybrid, and Native Coding Optimization Framework Integrated Device SDKs SDKs ios 1 Android Blackberry Windows Phone 3rd-party library integration Device SDK integration 3 rd Party Library Integration WYSIWG Editor and Simulator Functional Testing Windows 8 Java ME Mobile Web Desktop Web Access to emulators and debugging tools Supports auto-complete and validation 23

24 Worklight Studio - Preview in Browser Perform device-specific tests in the Mobile Browser Simulator: supports Cordova and Worklight client API 24

25 Worklight Studio Common Code Structure common resources serve as the basis for the optimized environments that may be added later. hold resources that are shared by all environments. lib directory stores 3rd party library files for the project js (JavaScript files) auth.js authentication messages.js internationalization myapp.js application code MyApp.html file is initially configured as main file application-descriptor.xml contains reference to "mainfile enable authentication (ondemand, onstartup) worklightrooturl (application URL) environment specific references 25

26 Worklight Studio - Environment Optimization JavaScript from an environment folder is appended to the same file in the common folder CSS files from an environment folder will be appended to the CSS files in the common folder HTML files from an environment folder will override files in the common folder images from an environment folder will override files in the common folder 26

27 Worklight Studio -Integrated Device SDKs 27

28 Edit within Worklight Studio 28

29 Worklight Studio - Rich Page Editor (WYSIWYG UI Construction) Eclipse perspective for Worklight projects. Optimized layout for hybrid app development Rich page editor: dragand-drop, palette of components, properties view, beautified outline, and raw editable source code Changes to code automatically apparent in rich page editor, and vice-versa, for quick development 29

30 Worklight Studio - Screen Templates Based on Re-usable Mobile Patterns New in Worklight 6.0 Supports Dojo Mobile and jquery Mobile Live preview using the underlying widget library 30

31 Worklight Studio - Runtime Skins Skins provide support for multiple form factors in a single executable file for devices of the same OS family. Different screen sizes Different screen densities Different input methods Skins are a sub-variant of an environment packaged in a single app Decision on which skin to use is done by app at runtime Developer-controlled JavaScript file run at app startup determines which skin to load 31

32 Worklight Studio - Build and Deploy as Native Components 32

33 Worklight Studio-New to 6.0: Mobile Functional Test Tools Create, run, and automate tests on mobile applications Improve quality and time-to-value with industry-first app testing Create resilient and code-less test cases Record once, play back on multiple devices Standardized, eclipse based Comprehensive Android and ios, Native and hybrid Complete Recording, editing, and running on mobile devices Resilient Same test runs across multiple devices Also for non-developers Scripts in natural language description New in Worklight 6.0 Deliver consistently high quality across your mobile app portfolio. 33

34 Functional Testing in Worklight Studio Seamless develop-build-test user experience for the developer Develop a mobile application within Worklight Studio Create a Test Workbench Project Easily add applications to the Test Workbench Project and start recording tests or playing existing tests on the new application s version Beyond Worklight leverage products such as Rational Quality Manager (RQM) and others to plan, track and automate your tests 34

35 Worklight Studio - Working with External Application Servers New in Worklight 6.0 Liberty application service shipped embedded Worklight plug-in and used as development app server Developers can apps and adapters to an external app server for testing and sharing purposes External Liberty, Tomcat No source code changes to Worklight projects necessary when switching 35

36 Worklight Studio: Back-end Integration Secure back-end integration with Worklight Adapters Out of the box support for SQL, HTTP (REST and SOAP), Cast Iron, and JMS Adapters XML-based declarative specification and JavaScript programming Multi-source data mashups and back-end service composition Simplified adapter testing Access to session data and user properties Server-side debugging 36

37 Application Center The Worklight Application Center enables companies to easily set up an enterprise app store for their enterprise and development teams. The Application Center provides: Administrators with fine-grained control over the distribution of mobile apps across the enterprise, including ACL and LDAP support; Employees with a central location for the latest apps needed by their department and optimized for their device; Developers with an easy way to distribute mobile builds and elicit feedback from development and test team members. Worklight Application Center Development Team Provisioning Enterprise App Provisioning and Governance App Feedback Management Public App Stores 2 37

38 Application Center - Add an Application 38

39 Application Center - Role Based Administration 39

40 Application Center - Applications Can Be Installed and Favorited New in Worklight

41 Application Center - Users Can Review and Provide Feedback Enhanced! 41

42 Enterprise Backend Systems & Cloud Services Stats Aggregation Worklight Server User Authentication and Mobile Trust Mashups and Service Composition JSON Translation Worklight Server Client-Side App Resources Direct Update Mobile Web Apps Adapters with support for SOAP, REST, SQL, JMS, IBM Cast Iron, and Node.js (preview in 6.0) Performs Data Transformation to streamline back-end data for mobile consumption Adapter Library for Backend Connectivity Unified Push Notifications Server and device Security control Supports Physical Clustering for high availability Controls Application Deployment and Versioning Push Notification administration Analytics including user adoption, usage data, app crash and exceptions 42

43 Worklight Server: Adapters Simplicity and Rapid Development Defined using simple XML syntax, and easily configure with JavaScript API Security Use of flexible authentication facilities to create connections with back-end systems Adapters offer control over the identity of the connected user Transparency Data retrieved from back-end applications is exposed in a uniform manner regardless of the adapter type Read-only as well as Transactional Capabilities Adapters support read-only and transactional access modes to back-end systems Query SQL Invoke adapter procedure Response JMS Node SOAP CAST IRON Worklight Update data REST Data/Result as JSON 4 43

44 Worklight Server Cast Iron Integration IBM Worklight let organizations leverage the IBM Cast Iron Hypervisor through a simple adapter Simply provide the Cast Iron orchestration name Can be used to integrate Worklight with cloud and on premise apps SaaS apps: Salesforce.com, Oracle CRM, Taleo. Packaged apps: SAP, Oracle PeopleSoft EBS Web Services, DBs, flat files/ftp Leverage the Cast Iron tools to visually explore existing services and data sources and connect them to your mobile applications 44

45 Worklight Runtime Direct Update On-device Logic App Store 1 Download Native Shell Pre-packaged resources 2 Transfer 3 Check for updates Worklight Server Web resources Cached resources 4 Update web resource Web resources packaged with app to ensure initial offline availability 2. Web resources transferred to app's cache storage 3. App checks for updates on startup and foreground events 4. Updated web resources downloaded when necessary, with user confirmation or silently

46 Device Single Sign-On (SSO) Device SSO Capability: Device-side SSO enables a mobile user to authenticate him/her-self once and gain access to all apps from the same developer without being prompted to log in again at each of them Device SSO implementation: Implemented using combination of server-side capabilities (realms) and unique device identification (device ID) On successful login the authentication state is saved in the database and used for validations in subsequent sessions from the same device. Worklight Server Session x Session y Duplicate after receiving ID fro App 2 App 1 App 2 ID secure Mobile OS key store 46

47 Worklight Runtime - Shell Approach Organizations can develop custom shells that include corporate services, such as authentication and security services, integration services, and branding. Web developers can then use sanctioned shells to develop the business logic of the application using only HTML5 Inner Application: Implements the application s logic Common web code Utilizes External Shell API s Required to comply with shell parameters External Shell: Customizable container Provides JS access to native functionality Branding, Security, Authentication Built with the Inner App to create a native App (IPA/APK file) 47

48 Mobile Data support On-device, mobile database support: Embedded JSON mobile database JavaScript APIs to store, query and update the data in offline mode using MongoDB like APIs Encrypt sensitive data: Using a key provided by developer or obtained as user s password Server-to-client Sync: Retrieve, store and keep data store up-to-date using adapters Client-to-server Sync: Simplify write actions on data while the app is offline and send these actions to the server 48

49 Geo-location Scenarios Automated hotel check-in Routing trucks arriving at warehouse SMS, Push... Automatic Check-In More engaging mall experience Location-aware security for hospital app Username Password Submit 49?

50 Adapter Adapter New to 6.0: Geo-Location Sense and Response New in Worklight 6.0 Client-side APIs 50 Efficiently sampling GPS, cell triangulation, and Wifi coordinates Sampling while app in the foreground and in the background Batch collected data and send to server Available also when app is offline Developer in full control Events based on Proximity to point of interest Entering, leaving a geo-fence Server side maintain an evolving context that is available for all adapter procedures React to important geo events Enrich with business data Integrate context information with business processes Storage for analytics purposes Worklight Server Feed location data and triggers to business processes decision management systems etc. Collect, compress and stream important information Location Data Analytics Repository

51 Worklight Security Streamline Corporate Security Approval Processes Protect Local Application Data Integrate with User Security Solutions Proactively Enforce Security Updates Protect From Known Application Security Threats Application Security Design: Develop secure mobile apps using corporate best practices Encrypted local storage for data Offline user access Challenge response on startup App authenticity validation Enforcement of organizational security policies Application Security Objectives 51

52 Unified Push Notifications Uniform access to push notifications providers Register for, Notify and Receive a notification Register for and Send SMS based notifications E.g., for JME Back-end Back-end System System Polling Adapters Notification State Database ios Dispatcher Android Dispatcher ios Push API Android Push API Apple Push Servers (APN) Google Push Servers (GCM) Worklight Client-side Push Services Worklight Client-side Push Services Unified Push API BlackBerry Dispatcher (roadmap) BlackBerry Push API RIM Push Servers Worklight Client-side Push Services Back-end Back-end System System Messagebased Adapters User- Device Database Windows Phone Dispatcher SMS Dispatcher Windows Push API Broker API Microsoft Push Servers SMS/MMS Brokers Worklight Client-side Push Services Administrative Console 52

53 Enterprise Backend Systems & Cloud Services Stats Aggregation Application Code Worklight Console Application Version Management Install, update, disable, enable Push management Configurable audit log Administrative dashboards for: Deployed applications Installed adapters Push notifications Development and Operational Analytics Device Runtime Cross-Platform Compatibility Layer Server Integration Framework Encrypted and Syncable Storage Runtime Skinning 3 Worklight Server 4 User Authentication and Mobile Trust Mashups and Service Composition JSON Translation Client-Side App Resources Direct Update Mobile Web Apps Worklight Console Unified Push and SMS Notification Development and Operational Analytics 5 Geolocation Services Adapter Library for Backend Connectivity Unified Push Notifications App Version Management 53

54 Disable Applications Remote Disable: Deny access to an app of a specific version on a specific environment Ensure users use the latest security fixes Avoid using previously installed old versions that are no longer supported 54

55 Unified Client and Server Analytics New in Worklight 6.0 Mobile device Device and app properties User actions and called adapter procedures Exceptions, logs, response time Geo data Server Raw analytics data Log: exceptions, security issues, and generic log messages. Storage Data is stored in a new analytics repository Keeping BIRT based reports for backward compatibility 55

56 Unified Client and Server Analytics: For the Developer Gain insight with industry-first mobile analytics 56 Easily instrument mobile apps Analyze app usage, responsiveness and pathways with upgrade to marketing insight Analytics that cross between the mobile application and the server Mobile Device: Embedding the tealeaf data collection library and efficiently streaming back relevant information Easily upgrade to Tealeaf server for complete UX analytics Server side APIs to log activities and location information Extensibility The new analytics repository exposes a RESTbased interface Organizations and search for and export information in JSON format Collected data can be loaded into enterprise reporting systems such as Cognos or analyzed for patterns Worklight Server Client Logs Interact with the data New in Worklight 6.0 Collect, compress and stream important information Server Data Analytics Repository

57 Worklight Key Differentiators Open, standards-based Developer flexibility Avoid vendor lock-in Extremely easy to learn and use Few days to full productivity No Worklight involvement HTML5 as core development technology Cross-platform technology strongly promoted by all mobile vendors Leverage existing web development skills in IT Focus on new devices and OS s ios, Android, BlackBerry, Windows Phone Phones and tablets Native, hybrid, and web apps Cater to high-end enterprise needs B2C and B2E App capabilities, development process, integration, security, scalability, and management 57 57

58 Try today! IBM Worklight Developer Edition ibm.co/worklightde IBM Mobile First 58

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