BRAND standards GUIDE

Transcription

1 BRAND standards GUIDE

2 Logos 2 RadioShack Brand Logos Primary branding element to be used on all communications. Exceptions can be made on pieces exsisting in the store environment PRIMARY LOGO SECONDARY LOGO R-Ball logo R-Ball cropped logo inline version stacked version Core Brand Color Palette PMS 485 C: 0 M: 100 Y: 100 K: 0 R: 237 G: 28 B: 36 This is our primary color used for background graphics, picture frames and other design assets. Sometimes it may be used with lower opacity (background). Minimum Size 1 PMS 424 C: 0 M: 0 Y: 0 K: 61 R: 128 G: 130 B: 133 All headlines should be set in Korolev Compressed Medium, all caps and in gray. 2 Rich Black C: 40 M: 30 Y: 30 K: 100 R: 0 G: 1 B: 4 This is the correct black color used for type and other design assets.

3 Logos 3 RadioShack Brand Logos Primary branding element to be used on all communications. Exceptions can be made on pieces exsisting in the store environment Primary Logo primary logo 01 primary logo 02 primary logo 03 primary logo black primary logo red primary logo white Stack Logo stack logo 01 stack logo 02 stack logo 03 stack black logo stack red logo stack white logo

4 Logos 4 Using the Logo OUR LOGO COMMUNICATES BEST IN COLOR. SOMETIMES THE SINGLE COLOR VERSIONS ARE NEEDED, BUT THE FULL COLOR VERSION IS PREFERABLE. WHEN IN DOUBT PLEASE FOLLOW THE GUIDELINES BELOW. PREFERRED USAGE inline version SECONDARY USAGE stacked version COLOR USAGE ON APPROVED COLOR USAGE ON APPROVED SINGLE COLOR USAGE SINGLE COLOR USAGE COLORED BACKGROUND COLORED BACKGROUND Using our R-BALL THE R-BALL IS TO BE USED WHEN ADDITIONAL BRANDING IS NEEDED. it can be used to make a pattern. YOU MAY CROP THE R-BALL LOGO ONLY AS SHOWN BELOW. IT MUST ANCHOR TO THE LEFT AND BOTTOM EDGE. R-Ball logo R-Ball cropped logo R-Ball logo R-Ball cropped logo R-Ball pattern R-Ball pattern R-Ball pattern RED RED BLACK BLACK

5 sprint/radioshack co-branded Logos 5 60/40 Ratio Stacked Representation

6 Sprint store at radioshack Logos 6 Sprint Store at Sprint Store at Sprint Store at Sprint Store at

7 / / /1017/0690/0689/ /1654/1678/1653/ /770/771 e-circular ads 7 SUMMER S LAST SONG SKULLCANDY METHOD SPORT PERFORMANCE EARBUDS $23.99 AUVIO PRODUCTS AUVIO BT SPEAKER $29.97 ReG. $39.99 BOOMBOTIX REX $59.99 BANDS ON THE RUN wearable SOUND BLUETOOTH BUILT-IN SPEAKER PHONE water RESISTANT RECHARGEABLE ALL-DAY BATTERY NO MATTER what 1 YEAR warranty RC 20"AUQUA KING $52.49 ORIG $69.99 RC 15" SEA HOPPER $22.49 ORIG $29.99 COAST GUARD RC HELI $29.99 RC TRI-RUNNER 1:10 SCALE $53.99 ORIG $ GHz DRONE w/ VIDEO CAMERA $69.99 RC CAMARO 1:15 SCALE $26.99 ORIG $29.99 CUT THE CABLE WITH STREAMING TV AND A LINKSYS ROUTER END OF SUMMER SPECIALS ADATA USB FLASH 16G $19.99 RADIOSHACK 3-FT. HIGH SPEED HDMI CABLE $14.99 ADATA SDHC 32G C4 $49.99 BUY 2 GET 2 BATTERIES FREE MIX OR MATCH 9 VOLT (1 PACK), C (2 PACK), D (2 PACK), AA (4 PACK) & AAA (4 PACK) RUGGED OUTDOOR SPEAKER $49.99 ReG. $ FT. FLAT CABLE FOR iphone, ipad AND ipod $19.99 BEATS PRODUCTS LINKSYS AC1200 DB wifi DUALBAND AC + ROUTER $79.99 LINKSYS AC2600 MU-MIMO SMART wifi ROUTER $ GOOGLE CHROMECAST $35.00 ROKU 3 STREAMING ENTERTAINMENT with REMOTE AND HEADPHONES $99.99 APPLE TV 1080P $69.00 SKULLCANDY GRIND BLUETOOTH $59.99 NEw SALE SKULLCANDY UPROAR $24.49 ORIG $34.99 NEw SALE SKULLCANDY HESH BLUETOOTH $69.99 ORIG $99.99 NEw SKULLCANDY CHOPS BUD EARBUD HEADPHONES $19.99 BOOMBOTIX PRO $99.99 BOOMBOTIX MINI $39.99 CLIPS ON Sprint Store at SHOw US YOUR BILL. SAVE 10%. We ll give At&t and Verizon customers 10% off any one Sprint accessory or RadioShack product just for showing you how we can cut your rate plan in half. RADIOSHACK 3000MAH MIRROR POwER BANK $29.99 AUVIO 3-FT. 1/8" (3.5MM) STEREO CABLE $14.99 ENERCELL RETRACTABLE LIGHTNING TO USB CABLE $19.99 PAGE 1 ALL SALE PRICES GooD IN CoNtINENtAL U.S. only PAGE 2 ALL SALE PRICES GooD IN CoNtINENtAL U.S. only PAGE 3 ALL SALE PRICES GooD IN CoNtINENtAL U.S. only PAGE 3 ALL SALE PRICES GooD IN CoNtINENtAL U.S. only PAGE 4 ALL SALE PRICES GOOD IN CONTINENTAL U.S. ONLY In-store prices/offers good through 8/2-8/15 except where noted, while supplies last. At participating stores only, quantities per store limited. Store hours may vary. No rain checks except as required by law. No dealers. Pricing and typographical errors also excluded.

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10 Typography 10 Core Brand graphics The following font styles are used on core branded graphics like in-store POP that does not feature the DIT positioning korolev heavy is our primary brand font. Below is the character set. korolev bold can also be used. Effra Regular is our secondary font. Below is the character set. korolev heavy 26/35pt ABCDEFGHIJKLMNOPQRSTUVWXYZ \ korolev bold 26/35pt ABCDEFGHIJKLMNOPQRSTUVWXYZ \ Effra Regular 26/32pt AaBbCcDdEeFfGgHhIiJjKk LlMmNnOoPpQqRrSsTtUu VvWwXxYyZz \ Digital/ /homepage graphics KNocKoUt JUNIoR BANtAMWEIGht IS our primary font. BELoW IS the character SEt. Effra Regular is our secondary font. Below is the character set. Junior Bantamweight 32/40pt ABcDEfGhIJKLMNopQRStUVWXyZ \