MARMOL BRAND GUIDELINES APRIL Powered by TECKpert.com

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1 MARMOL BRAND GUIDELINES Powered by TECKpert.com

2 CONTENTS LOGO ICON CLEAR SPACE PROPORTION MINIMUM SIZE DON TS BACKGROUND COLOR COLOR TYPOGRAPHY 2

3 LOGO This is the primary Marmol logo. This logo should be used on approved Marmol program materials, internal and external. To ensure brand consistency and integrity, it should always adhere to the guidelines outlined in the following pages of this brand guide. The primary logo should always be the first option for any material requiring the Marmol brand. 3

4 200% 100% ICON The Marmol icon can ONLY be used on the orange color background described on page 9. If you are using the Marmol icon on any other background color, use either the black or white monochrome version of the logo. Do not place the Marmol icon over background colors that clash. If in doubt, use monochrome! When using the Marmol icon with other logos and graphic elements, maintain a safety space that equals 200% the size of the square around the hash. 4

5 LOGO CLEAR SPACE Clear space is the area surrounding the logo that must be kept free of other graphic elements. The minimum required clear space is defined by the measurement M, as shown. This measurement is equal to the height of the letters in the Marmol wordmark. 5

6 102 px 13 px 68 px 36 px 102 px 68 px 10 px 12 px 26.7 px 12 px 1 px 71.8 px 1 px 39 px 30.5 px 8.6 px 115 px px LOGO PROPORTION The Marmol logo should not be altered beyond its original form and color palette. 6

7 ICON 57 x 57 pixels 0.8 x 0.8 in LOGO 130 x 31.4 pixels 1.8 x 0.5 in 88.8 x 25.5 pixels 1.2 x 0.3 in LOGO MINIMUM SIZE It is essential that Marmol logo remains legible on all applications. Never size the logo smaller than the specified size. If the smallest option is used, the tagline THE NATURAL CHOICE FOR STONE has to be removed from the Marmol logo. 7

8 DO NOT APPLY EFFECTS DO NOT SQUISH DO NOT OUTLINE DO NOT ALTER BASELINE DO NOT CHANGE COLORS DO NOT CROP LOGO DON TS The Marmol logo should not be altered beyond its original form and color palette. 8

9 COLOR VARIATIONS ALLOWED LOGO BACKGROUNDS The preferred background color for logo usage is white. But, in some instances the Marmol logo will be used over other brand colors. To ensure brand visiblity, the following is a breakdown of the appropriate colors on which to display the Marmol logo. 9

10 WHITE CMYK 0/0/0/0 RGB 255 / 255 / 255 HEX #FFFFFF CMYK 52 / 43 / 41 / 7 RGB 128 / 129 / 132 HEX # PANTONE 172 C CMYK 0 / 72 / 91 / 2 RGB 250 / 70 / 22 HEX #fa4616 CMYK 64 / 56 / 53 / 28 RGB 88 / 89 / 91 HEX #58595b PANTONE P C CMYK 0 / 0 / 0 / 89 RGB 91 / 87 / 84 HEX #5B / 68 / 64 / 74 RGB 35 / 31 / 32 HEX #231F20 COLOR The Marmol color palette has been created to support and add flexibility within our design communications. This palette maps to the same colors used within the Marmol logo to maintain strong brand consistency. Included within the color palette is white, a key element that is an important color within the palette. 10

11 ROBOTO BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstvvwxyz Perfect for Headlines and Titles. QUESTRIAL ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstvvwxyz Great for Sub-heads and for packing high-impact information into small places. Roboto also works well with Questrial as body copy text. TYPOGRAPHY The typography for Marmol was built from different styles. However, we ve found some typography versions that can match with the logo. 11

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