Applications of Digital Consumer Electronics

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1 Davinci Platform for Digital Home Applications 曲建仲博士德州儀器公司 / 資深應用工程師 jeffchiu@ti.com Applications of Digital Consumer Electronics

Digital Lifestyle Vision Consumer Computer Electronics Network

Wireless DSC+WiFi Digital Media Processor HD Radio

MP3 Car Entertainment xm Radio Any Content, Any Format, Any

264 / MPEG4 MPEG1 / MPEG2 DV Camera Phone Broadcast Equipment

2 Digital Lifestyle Vision Consumer Computer Electronics Network Cable/Satellite Broadcast DSL/CM Broadband Internet Cellular Wireless DSC+WiFi Digital Media Processor HD Radio Cable/Satellite Broadcast GPS/DTV POTS Communication Devices MP3 Car Entertainment xm Radio Any Content, Any Format, Any Time, Any Place TI Lives It! H.264 / MPEG4 MPEG1 / MPEG2 DV Camera Phone Broadcast Equipment PMP Digital Media Processor PVR AV Media Recevier IP STB Network Camera on Demand Divx 3/4/5 WMV9 / WMA9 PMP IP Phone 4

3 Digital Media Products= Similar Solution Needs TI Introduces DaVinci technology Security Automotive Infotainment Processors Tuned for any video application Phones Future Products Software Optimized and ready to go Camera Tools Speed time to market IP Set-Top Box Portable 5 Powered by TI DSC/DM Chips D-390 DX7590 DX6490 CX7530 D-395 UCA-4 C315 DX7630 DX6340 CX7430 E-1 C715 DX7440 DX6440 CX7330 UCA-3 C435 Digimax 240 DX4530 DX4330 CX6330 R707 DX3600 LS753 LS633 Digimax 200 R507 DX3500 LS743 LS443 CP-80Z M307

Phone + DV Camera + DTV Sony: CyberShot DSC-M1(OMAP-M270) 5.1/5.

(OMAP-M270) 6MP CMOS, MPEG-4 30fps @VGA, TV out Samsung: SCH-B100

flash, 2 hours MPEG-4 record, TV out DV Camera Phone and DTV Phone Curitel:

3MP, MP3, Vedeo/Audio on demand, TV out, BREW XCute: DV2 (DM270) 6MP CMOS,

3MP CCD, MPEG-4 24fps @VGA TV out Samsung: SCH-B100(DM270) DTV(DMB),

4 Phone + DV Camera + DTV Sony: CyberShot DSC-M1(OMAP-M270) 5.1/5.3MPix, Optical 3x zoom, MPEG-4 XCute: DV2 Camera Phone (OMAP-M270) 6MP CMOS, MPEG-4 TV out Samsung: SCH-B100 (OMAP-DM270) DTV(DMB) Samsung: SPH-V4400 Camera Phone (OMAP-M270) 2MP with flash, 2 hours MPEG-4 record, TV out DV Camera Phone and DTV Phone Curitel: PH-S5000V (DM270M) Curitel: PH-S3000V (DM270) 3MP, TV out 1.3MP, MP3, Vedeo/Audio on demand, TV out, BREW XCute: DV2 (DM270) 6MP CMOS, MPEG-4 TV out Mitsubishi: D900i (DM270) 1.3MP CCD, MPEG-4 TV out Samsung: SCH-B100(DM270) DTV(DMB), Samsung: SPH-V5400(DM270) 3D sound, 1.5GB HDD, MP3, TV out Samsung: SPH-V5100(DM270) 2MP. 2x optical zoom, MP3 Samsung: SPH-V4400(DM270) 2MP, MPEG-4 record, TV out

5 xcute DV Camera Phone xcute: DV2 (DM270) ˇMP CMOS, MPEG-4 TV out xcute: DV2 (DM270) 6MP CMOS, MPEG-4 TV out xcute: S50 (DM270), 105 x 50 x 9 mm 6MP CMOS, MPEG-4 out xcute: DV50 (DM270), 104 x 46 x 19 mm 6MP CMOS, MPEG-4 out xcute: DV80 (DM270), 94 x 48 x 23 mm 5MP CCD, MPEG-4 out PMP - Portable Media Player Equipped with DM270/DM320/Davinci Archos 604 (DM6441) With WiFi Archos 704 (DM6441) with WiFi Mobinote* (DM270) Vivitar DVR390H (DM270) RCA RD2780 (DM270) Archos 504 (DM6441) Archos 404 (DM6441) with Camera m:robe MR-500i (DM320) Apex (DM270) EPSON P200(DM270) Phison MMV (DM270) Phison MMV (DM270) Phison MMV (DM350) Sony (DM270) iriver PMP-140 (DM270)

Skype phone DMA IP STB Karaoke Cable IPTV / ST201 Living

6 Digital Home Applications Digital Broadcast Bedroom 2 nd TV VoIP VC Dual Mode IP Phone WiFi PMC Wi-Fi WebCam ADSL Skype phone DMA IP STB Karaoke Cable IPTV / ST201 Living room DTV DAB Kitchen Study room TI Digital Home View 1

7 TI Digital Home View 2 Market Information 14

8 DVR Key Metrics and Market Segmentation Low Mid High fps 120/240 nonrealtime 120/240/480 realtime 240/480/960 realtime Inputs/Hybrid 4/8/16 No 4/8/16 Yes 8/16/32 Yes Codecs MJPEG MPEG4 H.264 BP optional MJPEG MPEG4 H.264 BP MJPEG MPEG4 H.264 BP/MP/HP Resolution CIF CIF-D1 CIF-D1 Analytics Simple Motion Detection Simple Motion Detection Intelligent Motion Detection Application Intelligence Loss prevention, physical security, risk management, business Intelligence IP Transport 10/100 10/100 optional SRTP 10/100/1000 with SRTP Audio Codecs Audio Analytics -G.711 G.711, G.726, G.729ab, AAC-LD Glass break, shot spot, PTZ focus, etc. 15 IP STB Key Metrics and Market Segmentation Metrics Resolution Decode* DRM Security/CA Output 3D Graphics Encryption/Decryp tion Low/Mid Standard Definition MPEG2 SD, MPEG4 SP, H.264 BP/MP, VC1 No AES/1DES/3DES/DTCP Single Port 2007: Simple 2012: Medium Not needed High High Definition MPEG2 HD HL, H.264 HP Yes, 1024-bit, multiple keys CSS/CPRM Multi Port 2007: Simple 2012: Advanced Needed 16

9 The Surveillance Market Surveillance Camera Market (units in millions & standards in % ) CAGR Analog (%) Analog +9% Hybrid 5% Hybrid (%) IP +53% 20 IP (%) Source: Micron Surveillance Segment Marketing 17 Surveillance Key Metrics and Market Segmentation Metrics Low Mid High Resolution fps Primary CIF-D1 30fps Primary D1 30fps 2nd CIF 15 fps Primary 720p p 30fps 2nd D fps 3rd CIF fps Codecs MJPEG MPEG4 H.264 BP optional MJPEG MPEG4 H.264 BP MJPEG MPEG4 H.264 MP for record, BP for remote Preprocessing De-interlacer for CCD, sensor-compensation, white-balance, AE AW, AE, de-noising, low light compensation, watermarking, image stabilization Analytics Simple Motion Detection Light on/off Detection Intelligent Motion Detection Tamper/Focus Auto tracking Application Intelligence Loss prevention, physical security, risk management, business Intelligence IP Transport 10/100 10/100 optional SRTP 10/100/1000 with SRTP Audio Codecs -G.711 G.711/G.729ab/AAC-LD 18

The PMP/MP3 Market 19 PMP/MP3 Key Metrics and Market Segmentation Metrics Low Mid High Resolution/fps QVGA, WQVGA WVGA or D1 720p-> moving to 1080p Codecs MPEG4 SP MPEG2 MPEG4 (SP,ASP) H.

10 The PMP/MP3 Market 19 PMP/MP3 Key Metrics and Market Segmentation Metrics Low Mid High Resolution/fps QVGA, WQVGA WVGA or D1 720p-> moving to 1080p Codecs MPEG4 SP MPEG2 MPEG4 (SP,ASP) H.264 BP WMV9 MPEG4 SP encode MPEG2 HD 1080i MPEG4 ASP 720p H.264 HP 1080i WMV9 VC1MP 720p MPEG4 ASP encode DIvX, Xvid H.264 BP encode (720p) ON2 D1 H.263 SS D1 RMVB D1 DRM & CA PD-DRM, Janus All DRMs and few CA Graphic Basic UI Menu-ing using OSD 2D GUI (no need for accelerator) Flash support 3D GUI (needs graphic engine) Output LCD only LCD, Composite, Component (SD) LCD, Composite, HDMI Data Source Flash Flash, HDD (PATA, SATA) Composite source (via BT656) Flash, HDD, Network BT656 input, HDMI input Audio Codecs MP3, WMA, AAC, AAC+, OggVorbis, audio PP Same Same + Lossless Other FM + JPEG support Same + DTV + voice recording Same + WiFi + Web browser + Skype + Navigation 20

11 PND WW Market size and Evolution MU Rest of AP China Japan EMEA Americas KU CAGR Total Shipments (K Units) 1,300 5,111 12,685 19,225 24,526 30,822 37,146 42,973 48,173 52, % Brand Revenues, US$M 657 2,218 4,226 5,892 7,065 8,435 9,658 10,837 11,784 12, % Americas ,926 4,828 7,483 10,851 14,106 16,927 19,466 21, % China % EMEA 775 3,864 8,744 13,116 15,477 18,108 20,824 23,531 25,884 27, % Japan % Rest of AP ,006 1,177 1,353 1, % Data Source: isuppli (June, 2007) 21 PND Key Metrics and Market Segmentation Metrics Low Mid High Resolution/fps QVGA VGA WVGA Codecs MPEG4 MPEG2 1080i (DVB-T) MPEG4 SP & ASP D1 H.264 HP (DVB-T) WMV9 (DVB-H) DRM & CA none Graphic Basic UI 2D maps 2D GUI 2.5D map 3D GUI 3D maps Output LCD only LCD only LCD only, Composite Data Source Flash Flash, SD Flash, SD, Composite input Audio Codecs MP3, WMA Same Same + Lossless Other FM + JPEG support Same + DTV + voice recording + BT + traffic info Same + voice recognition + 3G Modem + WiFi 22

12 Key Features of Digital Consumer Electronics Key features of digital consumer products Must to have Easy to use Low cost Low noise (Without fan). Low power (Especially for portable devices) Internet connection (Nice to have) Wireless (Nice to have) 24

13 The difference between consumer and PC What is the difference when you stay in living room and study room?? You will spend much time to learn how to use Office/PowerPoint/Outlook. You won t spend even a minute to learn how to use the TV remote controller. Will you read/write the from TV in the living room?? Will you read the internet website from TV in the living room?? Do you like to use keyboard in the living room?? 25 A fail example PMP (Portable Media Player) You can do other activities when you listen music. You can download a music through internet in 1 minute. You can get a legitimate music by less than US$1 fee. The LCD panel of PMP is too small for watching movies. We often listen the same music again and again, but not the same movie. 26

14 Davinci platform Roadmap and Features 27 TMS320DM6446 for Encode and Decode DM6446 DDR2-32b MMC/SD ATA/CF OR AEMIF-16b EMAC USB 2.0 VLYNQ ARM Interrupt Cntl. ARM926EJ-S D-cache 8KB I-cache 16KB RAM 16KB Boot ROM ARM Subsystem DSP Subsystem L1D 80KB C64x+ Core L1P 32KB Acceleration Timer/ WDT (x5) EDMA L2-64KB Cache Boot ROM OSD Resizer Camera Control VPSS Out In SPI (x2) I2C Audio SP PWM (x3) GPIO UART (x3) Quality Multi-Format Enabled by: Accelerated C64x+ DSP High Bandwidth DDR2 Memory Interface Integrated Input and Output System Integration & Flexibility through: Linux Enabled ARM Host Processing Glueless Hard Disk Interface Programmable for Changing Standards System Connectivity through: Ethernet MAC for Streaming USB 2.0 for Consumer Peripherals Storage through: ATA HDD interface True IDE Compact Interface

TMS320DM6443 for Decode DM6443 DDR2-32b MMC/SD ATA/CF OR AEMIF-16b EMAC USB 2.0 VLYNQ ARM Interrupt Cntl.

EDMA L2-64KB Cache Boot ROM OSD Resizer VPSS Out SPI (x2) I2C Audio SP PWM (x3) GPIO UART (x3) Quality Multi-Format Enabled

through: Linux Enabled ARM Host Processing Glueless Hard Disk Interface Programmable for Changing Standards System

15 TMS320DM6443 for Decode DM6443 DDR2-32b MMC/SD ATA/CF OR AEMIF-16b EMAC USB 2.0 VLYNQ ARM Interrupt Cntl. ARM926EJ-S D-cache 8KB I-cache 16KB RAM 16KB Boot ROM ARM Subsystem DSP Subsystem L1D 80KB C64x+ Core L1P 32KB Timer/ WDT (x5) EDMA L2-64KB Cache Boot ROM OSD Resizer VPSS Out SPI (x2) I2C Audio SP PWM (x3) GPIO UART (x3) Quality Multi-Format Enabled by: C64x+ DSP for Quality Processing High Bandwidth DDR2 Memory Interface Integrated Output System Integration & Flexibility through: Linux Enabled ARM Host Processing Glueless Hard Disk Interface Programmable for Changing Standards System Connectivity through: Ethernet MAC for Streaming USB 2.0 for Consumer Peripherals Storage through: ATA HDD interface True IDE Compact Interface DM355 block diagram

16 TI Surveillance SoC platform DM642(130nm) DM647/DM648(90nm). C64x+ DSP only platform. For high end multi video port system DM6437(90nm). C64x+ DSP only platform. For low end one video port system DM6446(Davinci) DM6467(Davinci-HD) (90nm). ARM9/C64x+/IMCOP platform. For middle end one video port system DM355(90nm). ARM9/IMCOP platform.for low end one video port system DaVinci Software Architecture ARM Application Layer (APL) GUI Song mysong.mp3 Volume Bass Treble Mux/Demux Network RTP/RTSP User Space Linux API w/epsi Kernel Space Audio Master thread AV Sync File/ATA VISA API USB 2.0 Codec Engine stub Local Instance xdm Audio Codec API Link Signal Processing Layer (SPL) Codec Engine Resource Server DMAN, ACPY skeletons DSP BIOS Instance TSK BIOS Instance TSK xdm xdm Imaging Codec Codec API API BIOS Instance TSK BIOS Instance TSK xdm xdm Speech Audio Codec Codec API API DSP Link DSP/BIOS DSKT MEM, TSK API UART EMAC DSP/Link MMC/SD I2C SPI 2 Timers 2 W dogs I/O I/O Buffers Buffers Shared Memory

17 TI Davinci software package MontaVista Linux BSP for DM6446/DM355 WinCE5.0 and WinCE6.0 BSP for DM6446 /Audio codecs free for evaluation on DM6446/DM6437/DM355 xdais/xdm/codec Engine support for DM6446/DM6437/DM355 ASPs (Authorized Software Providers) support fordm6446/dm6437/dm355 TI Digital Home Lifestyle New Digital Home Applications

18 Decode TV Encode Key features of PMC 1. HDD inside 2. GPS and DVB-T/H 3. All memory cards and multimedia formats 4. USB OTG 5. WLAN (Nice to have) 6. Retail price between NT$ 15000~20000 Digital Media Center Personal Media Center Key features of DMC 1. HDD inside 2. DVD Read/Write 3. All memory cards and multimedia formats 4. Time shift 5. USB OTG 6. WLAN (Nice to have) 7. Retail price between NT$ 12000~15000 PMP+GPS+DTV Flickr (Info provider) TV IPTV (Slingbox) ADSL Encode Living room Study room Bathroom Room Kitchen

Emerging Architectures for HD Video Transcoding. Jeremiah Golston CTO, Digital Entertainment Products Texas Instruments

Emerging Architectures for HD Video Transcoding Jeremiah Golston CTO, Digital Entertainment Products Texas Instruments Overview The Need for Transcoding System Challenges Transcoding Approaches and Issues