Samsung LFD solution proposal Retail

Transcription

1 Samsung LFD solution proposal Retail EBT Team Samsung Electronics Romania [Digital Signage, Dior Store- Taiwan]

2

3 Short Introduction Digital Signage as a business model Companies that obtain financial benefits from selling advertising space on Large Format Displays Digital signage as a solution 3

4 Samsung Solution Proposal 1. Digital Signage Board 2. Advertisement Video Wall 3. Interactive Kiosk 4. Outdoor Solution 5. New Technologies Transparent Show Box Tilled Monitor UD22B

5 1. Digital Signage Board Dynamic Contents to increase products offering for the customers Samsung LED Solution MD and ME series for 16hr DE series for 24hr [Dior Store, Taiwan] Slim and light easy installation maintenance cost saving Low power consumption Low operation cost [Brunswick Bowling Chain, USA] [Sears, Canada] Content mgmt on time Customized per site

6 2. Video Wall Leave your store with a unique design Samsung Super Narrow Bezel 3.7mm(U/L) 1.8mm(R/B) 46, 55 UD series B to B : 5.5mm 700 cd/m2 Narrow bezel More information with seamless Convenient calibration tool Easy adjustable color uniformity Magicinfo Videowall Professional digital signage software

7 2. Advertisement Video Wall Leave your store with a unique design Samsung LED Solution UE series Narrow bezel for simple videowall [Schutz Shoes, Brazil] Bezel to Bezel 10.4mm Exclusive product for shop large screen Low power consumption More Reliability to work until 16 hs day [Beaumanoire Store, France] [Michael Kors, Malaysia] Slim and light easy installation maintenance cost saving

8 3. Interactive Kiosk Provide a experience buying with your customers Samsung Built-in Touch Display TS series 32,40,46,65 70 Touch ready to use Built in touch module Cost saving without additional device Slide in PC option Touch overlay accessory ME series (32, 40, 46, 55, 65, 75 ) [Shopping Malls, Italy] Attachable structure on LED display 6 simultaneous multipoints (32 ~ 55 ) (*2 simultaneous multipoints 65 and 75 )

9 4. Outdoor Solution Use your wall to sponsor all portfolio through dynamic contents Samsung Outdoor Solution 11mm 46 SL series Window videowall 1500cd/m2 High brightness Increase readability even under direct sunlight [Benetton, Italy] MID options Release concern about mounting near to shop window [GS Caltex Gas Stations, South Korea] [ICI Paris XL, Netherland] Sunglasses free Special treatment on surface of panel

10 5. Surface The most innovative shopping experience Samsung SUR40 Solution 40 SUR40 Max.52 multi touch Object recognition [Neiman Marcus, USA] 52 points of contact simultaneously Interact with people Optical tag recognition [Carat Lane, India] [Vodafone premium shop, Germany] Exclusive PixelSense technology Integrated Sensors and IR LEDs

11 5. New Technologies Transparent Show Box Luxurious Display, Transforming Ordinary to Extraordinary Samsung Transparent display 22 NL series 1680 x cd/m2(tbd) [Gucci Simulation, Infocomm 2012] All in one solution display LED bar, Protection glass, metallic frame Built-In PC Solution MagicInfo Premium Embedded [Front and back side of product ]

12 6. New Technologies - Tilled Monitor UD22B Luxurious Display, Transforming Ordinary to Extraordinary Samsung Transparent display UD22B 960 x cd/m2 Tilled Monitor Video Wall Usage 5.5mm Bezel to Bezel Magic Info Videowall Daisy Chain Interface 5.8kg weight 24 hours/ operation [Gucci Simulation, Infocomm 2012]

13 Value of Samsung LFD 1. Magic Info Software 2. LED Solution 3. Window display Solution

14 Magicinfo software solutions Videowall 2 Videowall 2 Up to 250 video wall display Compile and edit scenes instantly Irregular type video wall Real time data & content management Creative authoring tool Mobile server control Simple and intuitive user interface Local scheduling on OSD USB auto play 14

15 Value of LED Solution

16 Embedded media player (1/2) Internal CPU, memory and storage inside MD series DE series UE series ME series 25% cost down Samsung LED display

17 Embedded media player (2/2) MD series DE series UE series ME series Player & S/W inside in Samsung LED display Without any additional device. Media contents playing supported Magicinfo Lite S/W. Provide digital signage user experience Image

18 Local controlling MD series DE series UE series ME series Simple and intuitive UI only with remote controller Local S/W management require only remote controller Also easily copy media contents from external USB memory

19 Slim depth Save about 40% construction cost DE series UE series ME series Construction cost 40% [Conventional] [LED] [Conventional] [LED] Conventional (CCFL) LED Construction Dug-in none Labor cost High Low Building remodeling Yes No Wall mount Strong enough for display weight Wire type *Based on Samsung internal data

20 Light weight DE series UE series ME series Reduce cost on installation and maintenance cost 32% Conventional LED 22.8 kg 12.5 kg 460MX-3 3 model ME46B model Only 60% weight to conventional Up to 32% manpower cost saving for installation & maintenance [Conventional] [LED] Model Conventional LED Manpower 2.5 people 2 people Average time (h) Cost for 1 unit*** $20 $8 Cost for 100 units $2,000 $800 Maintenance Conventional LED Manpower 2 people 1 person Average time (h) years operation (h)** Cost for 1 unit*** $48 $24 Cost for 100 units $4,800 $2,400 *Based on Samsung internal data **Assume every 6 months maintenance conducted ***Assume manpower cost per 1 hour be $20

21 Eco-friendly LED (1/2) Reduce half of electricity cost MD series DE series UE series ME series Conventional 290 watts LED 160 watts Model TV CCFL 46 LFD ME46A Power consumption ( 1 unit) 290 Wh 160 Wh Power consumption (16units 4x4 ) Power consumption for 1 day (16 hour operation) 4,640 Wh 2,560 Wh 74 KW 41 KW Power consumption for 1 year 27 MW 15 MW Electricity cost per 3 years $ 8,667 $ 4,494 *Based on Samsung internal data ***Assume manpower cost per 1 hour be $20

22 Eco-friendly LED (2/2) MD series DE series UE series ME series Less air conditioning cost & thermal restriction 7% more power needed for cooling down 1 C MS retail store save about $10k electricity cost per a month after changing to UE Model Conventional LED Power consumption (Wh) Heat generation (BTU*) * BTU : the amount of energy needed for heat up 1 F for 1 pound of water

23 Reference sites

24 Reference sites In-store Signage Solution The most attractive way to communicate with your customers Installation brief - Customer : Dior - Model : ME55A, 400UXn units - Usage : Digital Board Video Wall - Region : Taiwan Installation brief - Customer : Schutz Shoes - Model : 400UX-3, 300 units - Usage : Digital Board - Region : Brazil

25 Reference sites In-store Signage Solution The most effective way to promote your new product and service Installation brief - Customer : Barnes & Noble Booksellers - Model : ME series, 670 units - Usage : Digital Signage - Region : USA Installation brief - Customer : General Motors - Model : UX series, 1200 units - Usage : Digital Signage - Region : USA

26 Reference sites The most practice way to manage contents in your chain Installation brief - Customer : Lowe s - Model : MD46B, 1715 units - Usage : Digital Signage Web training - Region : USA Installation brief - Customer : Shell Gas Stations - Model : 320BX, 600 units - Usage : Digital Signage and Infos - Region : Brazil

27 Reference sites The most direct way to communicate in your Point of Sales Installation brief - Customer : E-Mart - Model : 460MX, 2000 units - Usage : Digital Signage Web training - Region : USA

28 Reference sites Applications in other VMB Installation brief Installation brief - Customer : Cosmopolitan hotel - Customer : Brazil government - Model : Samsung UT series - Model : Samsung UT series - Usage : Artistic content playing - Usage : Monitoring - Region : United States - Region : Brazil

29 Thank you