AMD Server/Workstation Customer Presentation

Transcription

1 AMD Server/Workstation Customer Presentation Systemhaus Maitschke Inh. Gerald Maitschke Tel Fax Mobil

2 Agenda AMD Today AMD Opteron Processor with Direct Connect Architecture AMD s Power Advantage Processor Roadmap Software Ecosystem Hardware Infrastructure Pricing Summary Back up 2

3 AMD Today 3

4 AMD at a Glance Founded in 1969 Based in Sunnyvale, CA, with manufacturing and sales facilities worldwide Main production facility, new 90 nm Fab in Dresden, Germany ~11,000 employees Sunnyvale, CA But not just chips for chips sake The era of technology for technology s sake is behind us. Innovation driven by real customer needs customercentric innovation is the new path to leadership. Hector Ruiz New 90nm Fab, Dresden, Germany Comprehensive product line Solutions for server, desktop, notebook and embedded applications 4

5 AMD Customer-Centric Solutions Single Architecture for Business Computing AMD64 delivers a single architecture across an IT environment to efficiently fulfill the needs of business computing while allowing a migration to 64-bit computing when your customers are ready. One Enterprise, One Architecture 5

6 AMD is Winning in the Enterprise Today, 90 of the top 100 and more than 45 percent of the top 500 of the Forbes Global 2000 companies or their subsidiaries use AMD64 processor-based systems to run critical enterprise applications 6

7 Examples: Customer Successes Customer Microsoft Treasury Sabre Holdings VeriSign Weather.com H&R Block Problem Manage $60B investment portfolio Mainframe replacement Faster database performance Oracle database throughput Single Standard for PC s Solution AMD Opteron processor - based servers AMD Opteron processor - based servers AMD Opteron processor - based servers AMD Opteron processor - based servers AMD Opteron processor - based servers 7

8 AMD Worldwide Server System Market Share (Units) 14.0% 12.0% 10.0% 8.0% Gartner WW Total IDC WW total Gartner WW x86 IDC WW x86 6.0% 4.0% 2.0% 0.0% 1q2004 2q2004 3q2004 4q2004 1q2005 2q2005 3q2005 4q2005 IDC shows 10% WW x86 market share for the first time in Q405 Primary difference between Gartner and IDC can be attributed to different methodologies and attach rate assumptions 8

9 AMD US Server System Market Share (Units) 45.00% 40.00% 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% Gartner US x86 IDC US x86 Gartner US x86 2-way IDC US x86 2-way Gartner US x86 4-way IDC US x86 4-way 1q2004 2q2004 3q2004 4q2004 1q2005 2q2005 3q2005 4q2005 2P and x86 Server share in the US now 20% Gartner showing 4P share at over 40% Other regions lag US in terms of AMD Opteron Processor adoption but all showing strong growth in Q4 9

10 Why AMD? AMD has taken a leadership position in the market with customer-centric solutions AMD64 with Direct Connect Architecture Broad ecosystem support AMD Opteron processor is leading the Server/Workstation market The world s highest-performing x86 processor for 2P & 4P systems Leading enterprise customers are adopting AMD Opteron processors Multiple industries have adopted AMD Opteron processors in their mission critical environments Leverage AMD Opteron Processor as a key differentiator to drive new business In a sea of me too products, differentiated with an innovative architecture 10

11 AMD Opteron Processor with Direct Connect Architecture 11

12 Technologies Enabling Performance-Per-Watt Advantages Advanced Process Technology Silicon-on-Insulator Fast transistors with low power leakage Helps reduce wasted power and heat Integrated Memory Controller Lower Power consumption memory controller power included in processor power budget vs. 22watts to ~48watts required by external memory controllers! AMD PowerNow! technology with Optimized Power Management Dynamically reduces processor power based on workload up to 75% savings in power per processor at CPU idle! Dual-Core native design Increases performance-perwatt efficiencies without increased power Direct Connect Architecture Provides fast I/O throughput I/O directly connected Provides faster CPU-to-CPU communication CPUs directly connected Integrated memory controller helps increase performance by reducing memory latencies Memory directly connected HELPS REDUCE THE TRADITIONAL x86 FRONT- SIDE BUS BOTTLENECKS 12

13 NUMA Architecture (Non-Uniform Memory Access) Provides applications with performance and scalability Application Globally addressable memory space Operating System AMD Opteron Processor AMD Opteron Processor AMD Opteron Processor AMD Opteron Processor Software accesses data belonging to any processor via the global address space Memory is initialized into globally addressable physical memory space with processors maintaining cache coherency across this space NUMA-aware OS assigns threads from same process to the same NUMA node Each processor has local memory and uses HyperTransport technology for high-speed access to non-local memory 13

14 Direct Connect Architecture Balanced Platform Bandwidth MCP Dual-Core CPU CPU MCP MCP MCP Dual-Core CORE CORE CORE CORE CPU CPU MCP MCP Native Dual-Core SRQ Crossbar Mem.Ctrlr HT 8 GB/S Native Dual-Core SRQ Crossbar Mem.Ctrlr HT 8 GB/S 8 GB/S I/O I/O I/O Hub I/O Hub Hub Hub Memory Controller Hub Hub PCI-E PCI-E Bridge PCI-E Bridge PCI-E Bridge PCI-E Bridge PCI-E Bridge Bridge PCI-E PCI-E Bridge Bridge PCI-E PCI-E Bridge Bridge 8 GB/S I/O I/O Hub Hub USB USB PCI PCI Legacy x86 Architecture 20-year old front-side bus architecture CPUs, Memory, I/O all share a bus Can be a bottleneck to performance AMD64 Technology with Direct Connect Architecture Industry-standard AMD64 technology AMD s revolutionary Direct Connect Architecture eliminates bottlenecks inherent in traditional FSB architectures HyperTransport technology interconnect for high bandwidth and low latency 14

15 Direct Connect Architecture Balanced Platform Bandwidth CORE CORE CORE CORE CORE CORE CORE CORE MCP MCP MCP MCP MCP MCP MCP MCP SRQ Crossbar Mem.Ctrlr HT SRQ Crossbar Mem.Ctrlr HT USB USB PCI PCI I/O I/O Hub Hub Memory Controller Hub Hub PCI-E PCI-E Bridge PCI-E Bridge PCI-E Bridge PCI-E Bridge PCI-E Bridge Bridge SRQ Crossbar Mem.Ctrlr HT 8 GB/S SRQ Crossbar Mem.Ctrlr HT 8 GB/S 8 GB/S XMB XMB XMB XMB XMB XMB XMB XMB PCI-E PCI-E Bridge Bridge PCI-E PCI-E Bridge Bridge Legacy x86 Architecture 20-year old front-side bus architecture CPUs, Memory, I/O all share a bus Major bottleneck to performance Faster CPUs or more cores performance 8 GB/S I/O I/O Hub Hub USB USB PCI PCI AMD64 s Direct Connect Architecture Industry-standard AMD64 technology AMD s revolutionary Direct Connect Architecture eliminates the FSB bottleneck HyperTransport technology interconnect for high bandwidth and low latency 15

16 AMD Opteron Processor vs. the Competition Key Takeaways: Dual-Core AMD Opteron processor Model 285 outperforms the Dual-Core Xeon 2.8GHz 2MB L2 processor by 32% $1051 $1043 Dual-Core AMD Opteron processor Model 275 outperforms the Dual-Core Xeon 2.8GHz 2MB L2 processor by 16% Dual-core Xeon CPUs consume 58% more power than Dual- Core AMD Opteron processors* Dual-Core Xeon CPUs consume 172% more power (almost 3X!)* than AMD Opteron HE processors For more performance information, go to: For configuration information, please see 2P SPECint _rate2000 slide in back-up * 150W peak Intel Paxville Power vs. 95W peak AMD Opteron power and 55W AMD Opteron HE power 16

17 Dual-Core AMD Opteron Processor Performance Single Core to Dual-Core Scaling Dual-Core AMD Opteron processor Models 275 and 875 provide up to 86% greater performance than Single-Core AMD Opteron processor Models 248 and 848 at the same 2.2 GHz frequencies 70%+ gains in web server benchmarks, from 1P to 4P (at same frequencies and power consumptions!) For additional server benchmark information, please visit 17 Configuration information available on

18 Dual-Core AMD Opteron Processor Performance Single Core to Dual Core Performance Gain Dual-Core AMD Opteron processor Models 275 and 875 provide up to 69% greater performance than the fastest Single-Core AMD Opteron processor Models 252 and 852 Configuration information available on 18

19 Dual-Core Application Benefits Improved system efficiency and application performance for computers running multiple applications, including consumer, commercial desktop and mobile systems and multi-purpose servers Enhanced performance for multi-threaded applications Support for more users or tasks for transaction intensive applications such as Web and application servers Outstanding performance for computeintensive applications such as financial analysis and scientific simulations Reduced infrastructure requirements while eliminating heat and wattage penalties 19

20 AMD Opteron Processor Value Proposition Industry Leading Price/Performance Per Watt Architecture Performance and Efficiency Through CPU and System Architectures - Multi-Core solutions - AMD PowerNow! Technology with Optimized Power Management Balanced Performance With Direct Connect Architecture #1 Performing x86 Architecture for Servers/Workstations Directly Connected Memory, Processors and I/O Increased Performance from Better System Scaling Stable Roadmap and Transitions First Generation Socket in Market for 3 Years Second Generation Socket planned to be in Market for 3 Years Enterprise Features with Volume Pricing Scale-up Capability Reliability, Availability, Serviceability and Manageability 20

21 Power Advantage 21

22 AMD Opteron TM processor Power Advantage Increasing Density without Facilities Upgrades (42u rack) Power Drop of 9 KVA AMD Opteron (Dual-Core) Complete solution fits in a single rack with only 17 servers Power headroom for 12 more servers VS. Xeon Power Maxed Out Xeon Takes two racks worth of space to match AMD Opteron performance Additional Rack Required Increasing TCO with Xeon Added cost for floor space Added cost for additional servers Added cost for power drop Added cost for Rack enclosure Added cost for switches/ups Added cost for cooling Added cost for software licenses Added cost for IT support Additional Rack Required to match AMD Opteron platforms performance (due to Xeon platforms power requirements) Performance based on SPECweb 99_SSL 82,244 connections Energy includes power input & cooling, Power Utility cost: $0.10/KW-hr, Publicly available processor & chipset specifications. The examples contained herein are intended for informational purposes only. Other factors will affect real-world power consumption and cost. 22

23 AMD PowerNow! technology Overview AMD PowerNow! technology with Optimized Power Management (OPM) Enables the CPU to optimize power by dynamically switching among multiple performance states (frequency & voltage combinations) based on CPU utilization, without having to reset CPU. Can lower power consumption without compromising performance Strengthens the AMD Opteron processor performance-per-watt capabilities Proven AMD technology Introduced in June 2000 with mobile AMD K6-2+ and AMD K6-III+ processors AMD was the first to introduce dynamic (multiple performance states) power management solution Support for Microsoft and Linux operating systems Delivers performance on on demand minimizing power power when when full full CPU CPU performance is is not not necessary 23

24 AMD PowerNow! technology with OPM P-State P0 2600MHz 1.40V ~95watts P1 2400MHz 1.35V ~90watts P2 2200MHz 1.30V ~76watts P3 2000MHz 1.25V ~65watts P4 1800MHz 1.20V ~55watts P5 1000MHz 1.10V ~32watts HIGH PROCESSOR UTILIZATION LOW EXAMPLE ONLY Multiple performance states for optimized power management Dynamically reduces processor power based on workload Lowers power consumption without compromising performance Leverages industry standards Up to 75% CPU power savings at idle 24

25 OS-Directed Power Management Comparison AMD PowerNow! Technology w/opm allows power drop down to ~32w vs. DBS ~70w 25

26 System Power Analysis Benefits of AMD PowerNow! technology MAX % Avg CPU Core Power (SPECWebSSL) AMD PowerNow! Technology with OPM - DISABLED AMD PowerNow! Technology with OPM - ENABLED POWER % -55% -73% -75% % MIN 100% Utilization 80% Utilization 60% Utilization 40% Utilization 20% Utilization Idle Standby AMD AMD PowerNow! technology can can provide up up to to 75% 75% power savings! Benchmarks show show no no measurable performance impact! 26

27 AMD Opteron Processor Roadmap 27

28 Server/Workstation Brand Positioning PERFORMANCE 4-WAY AND 8-WAY AMD Opteron 800 Series & 8000 Series Processors Designed for 4-way and 8-way Server solutions Only native x86 dual-core solution for 4-way / 8-way computing PERFORMANCE 2-WAY AMD Opteron 200 Series & 2000 Series Processors Designed for 2-way Server / Workstation solutions Only native x86 dual-core solution for 2-way computing PERFORMANCE 1-WAY AMD Opteron 100 Series & 1000 Series Processors Designed for 1-way Server / Workstation solutions Only native x86 dual-core solution for 1-way computing AMD Opteron Processors for Servers and Workstations Direct Connect Architecture eliminates the bottlenecks inherent in front-side bus architectures by directly connecting CPU s, memory and I/O for reduced latency and optimized memory performance. Dual-Core AMD Opteron processors offer improved system efficiency and application performance AMD PowerNow! technology with Optimized Power Management decreases overall system power consumption without compromising system performance. 28

29 AMD Opteron Processor Core Roadmap 800 Series 200 Series AMD Opteron Processor Single & Dual-Core RDDR 1MB L2/core, SSE3 1GHz HT Socket 940 AMD Opteron Processor Single & Dual-Core RDDR 1MB L2/core, SSE3 1GHz HT Socket 940 Santa Rosa Dual-Core 1MB L2/core RDDR2, HT1 Memory RAS Security Virtualization Socket F (1207) 100 Series AMD Opteron Processor Single/Dual-Core, UDDR 1GHz HT, SSE3 Socket 939 Santa Ana" Dual-Core 1MB L2/core UDDR2, HT1 Security Virtualization Socket AM2 2H05 1H06 2H06 Future Shipping 90nm SOI technology 29

30 Server chipset support Southbridge and Northbridge Solutions Single-chip system logic nvidia nforce Professional 2200 HT PCI-E Lanes 20(4 ctrlr s) GbE with Toe 4 SATA II Ports 10 USB 2.0 Ports HT I/O Bridges & Tunnel nvidia MCP 55 HT 16x16@1GHz PCI-E Lanes 28(6 ctrlr s) Dual GbE with Toe 6 SATA II Ports 10 USB 2.0 Ports AMD-8131 Dual PCI-X 133 APIC HT 1.03 Tunnel AMD 8132 Dual PCI-X 266 APIC HT 2.0 Tunnel Broadcom HT-2000 Side GT/s Side GT/s PCI-E 17 nat./4 mast. Integrated Dual GbE Broadcom HT-2100 Side GT/s Side GT/s PCI-E 24 nat./5 mas HT I/O Southbridge AMD-8111 ATA-133 USB2 LPC,PCI,APIC Broadcom HT GT/s PCI-E Lanes-N/A PCI-X 1 native 4 USB 2.0 Ports 4 SATA II Ports Broadcom HT GT/s PCI-E Lanes 20x PCI-X 1 native 8 USB 2.0 Ports 4 SAS/SATA II Ports Auxiliary Devices Broadcom BCM5770 GT/s PCI-E Lanes N/A PCI-X 1 native. 4 USB 2.0 Ports 4 SATA II Ports Broadcom BCM8603 GT/s PCI-E Lanes 20x PCI-X 1 native. 8 USB 2.0 Ports 4 SAS/SATA II Ports nvidia nforce Professional 2250 HT 16x16@1GHz PCI-E Lanes 20(4 ctrlr s) GbE with Chimney ToE 4 SATA II Ports nvidia IO55 HT 16x16@1GHz PCI-E Lanes 28(6 ctrlr s) Dual GbE with ToE 6 SATA II Ports Dotted line = Future release Solid line = Currently available Contact chipset supplier for latest sample and production schedules 30

31 Workstation chipset support Southbridge and Northbridge Solutions Single-chip system logic nvidia nforce Professional 2200 HT PCI-E Lanes 20(4 ctrlr s) GbE with Toe 4 SATA II Ports 10 USB 2.0 Ports nvidia MCP 55 HT 16x16@1GHz PCI-E Lanes 28(6 ctrlr s) Dual GbE with Toe 6 SATA II Ports 10 USB 2.0 Ports HT I/O Bridges & Tunnel AMD-8131 Dual PCI-X 133 APIC HT 1.03 Tunnel AMD 8132 Dual PCI-X 266 APIC HT 2.0 Tunnel nvidia T55 HT 1GHz 18 PCI-E Lanes Dual Broadcom HT-2100 Side GT/s Side GT/s PCI-E 24 nat./5 mast. HT Bridges w/graphics Ports AMD-8151 AGP-8X HT nvidia nforce3 Pro HT, AGP-8X, MCP, ATA-133. RAID nvidia nforce3/250 HT, AGP-8X, GbE, SATA Dotted line = Future release Solid line = Currently available Contact chipset supplier for latest sample and production schedules 31

32 Workstation chipset support (cont.) Southbridge and Northbridge Solutions HT I/O Southbridge AMD-8111 ATA-133 USB2 LPC,PCI,APIC nvidia nforce Professional 2250 HT PCI-E Lanes 20 (4 ctrlr s) GbE with Chimney ToE 4 SATA II Ports nvidia IO55 HT 16x16@1GHz PCI-E Lanes 28(6 ctrlr s) Dual GbE with ToE 6 SATA II Ports Broadcom HT GT/s PCI-E Lanes-N/A PCI-X 1 native 4 USB 2.0 Ports 4 SATA II Ports Broadcom HT GT/s PCI-E Lanes 20x PCI-X 1 native 8 USB 2.0 Ports 4 SAS/SATA II Ports Dotted line = Future release Solid line = Currently available Contact chipset supplier for latest sample and production schedules 32

33 AMD Software Ecosystem 33

34 Building the AMD64 Ecosystem AMD is engaged with over 300 ISVs and IHVs to drive AMD64 support AMD64 Software Ecosystem Presentation: AM64 Device Driver Information: AMD also provides support for the general software development community AM64 Developer Home Page: AM64 Dev Source (sponsored by AMD and DevX): 34

35 AMD Opteron Processor Hardware Infrastructure 35

36 AMD Opteron Processor Infrastructure Solutions Build Your Own Fully Configured 36

37 T1 Server Platform Offerings HP ProLiant DL585 HP ProLiant BL35p HP ProLiant DL385 HP ProLiant DL145 G2 HP ProLiant BL45p HP ProLiant BL25p IBM eserver 326 Primergy BX630 LS20 for IBM eserver Blade Center Primergy RX220 Sun Fire X2100 Sun Fire X4200 Sun Fire V40z Sun Grid Rack System Sun Fire X4100 For additional product, and industry leading benchmark, information please visit: & 37

38 T1 Workstation Platform Offerings HP xw9300 FSC Celsius V830 IBM IntelliStation A Pro 6224 IBM IntelliStation A Pro 6217 Sun Java Workstation W1100z & W2100z Sun Ultra 40 Workstation For additional product, and industry leading benchmark, information please visit: & 38

39 Infrastructure Information We encourage our customers & partners to visit AMD s public website for infrastructure items including: System Component Information Recommended Motherboards Thermal Solution Guidelines Thermally Tested Server Solutions Memory Guidelines Power Supply Guidelines Tower Chassis Guidelines Open Platform Management Architecture (OPMA) specification Support Components - Online Processor Quick Reference Guide AMD64 Ecosystem AMD Lead-Free Initiative 39

40 Trademark Attribution 2006 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, AMD Opteron, AMD Athlon, the AMD64 logo, and AMD PowerNow! technology and combinations thereof, are trademarks of Advanced Micro Devices, Inc. HyperTransport is a licensed trademark of the HyperTransport Technology Consortium. Microsoft and Windows are registered trademarks of Microsoft Corporation in the U.S. and/or other jurisdictions. Other names are for informational purposes only and may be trademarks of their respective owners. 40

41 THANK YOU! Systemhaus Maitschke Inh. Gerald Maitschke Tel Fax Mobil