Delivering a Standard Mobile Operating Environment. Don Kerr : Business Solutions Marketing Windows Mobile Rick Anderson : Mobility Solution Sales

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2 Delivering a Standard Mobile Operating Environment Don Kerr : Business Solutions Marketing Windows Mobile Rick Anderson : Mobility Solution Sales

3 Agenda 1. The Mobile overview industry, trends, market 2. Is Exchange Good Enough???? 3. A Standard Mobile Operating Environment 4. What is the business opportunity for Partners? 5. Resources

4 Market Shifting Beyond Messaging Fastest growth in rich mobile scenarios beyond Corporate data access and mobile LOB grows 5.4x from Messaging-only grows 2.3x in the same time period 27% of global workforce mobile by 2009 *IDC 6.3 MM Mobile Messaging MM 0.9 MM Corporate data access and mobile LOB Mobile Messaging 14.7 MM 19.8 MM Corporate data access and mobile LOB 4.5 MM Note: Sizing based on support for Microsoft solutions. Source: MED Finance analysis and industry reports

5 Growth of the mobile client 245 Million Converged Devices by % Converged Mobile Phones 18.6% Mobile PCs 3.9% Desktop PCs 5.8% Mobile Phones Source: Gartner Dataquest, and IDC 2006

6 Minimalists Communicators Practical Users Power Users Shift in User Type of Mobile Devices Segment Distribution Shifts : 2006 vs Segmentation 2008 Segmentation Note: Comparison only done among countries surveyed in both 2006 and 2008 US, W. Europe, Japan & China.

7 Mobile Solution Progress IMPROVE USER PRODUCTIVITY AWAY FROM THE DESK THROUGH MOBILE ACCESS TO: - Messaging - Documents - Search DRIVE BUSINESS RESPONSIVENESS WHILE AWAY FROM THE DESK THROUGH MOBILE ACCESS TO: - Mobile Forms & Portals - Business Intelligence & Reporting - Custom Mobile Apps Fundamental Provides the fundamental solution that empowers mobile workers with adaptable infrastructure and departmental applications Enables mobile access to data Provides efficient data management and integrated search capabilities to mobile devices Comprehensive Extends mobile access to communication and collaboration tools Enhances process participation away from the desk Improves mobile access to data reporting and analysis tools Leading Streamlines mobile access to corporate data Enables seamless communication and collaboration with external partners from mobile devices Enables mobile access to enterprisewide reporting and analysis tools

8 Exchange is GOOD ENOUGH

9 Exchange ActiveSync Policies Exchange Server Standard CAL Sync Configure message formats (HTML or plain txt) Include past items body truncation size HTML body truncation size Include past calendar items (Duration) Require manual sync while roaming Allow attachment download Maximum attachment size Color Key Exchange 2007 SP1 Exchange 2007 RTM Exchange 2003 SP2 Authentication Minimum number of complex characters Enable password recovery Allow simple password Password Expiration (Days) Enforce password history Windows file share access Windows SharePoint access Minimum password length Timeout without user input Require password Require alphanumeric password Number of failed attempts Policy refresh interval Allow Non-provisionable devices Encryption Require signed SMIME messages Require encrypted SMIME messages Require Signed SMIME algorithm Require encrypted SMIME algorithm Allow SMIME encrypted algorithm negotiation Allow SMIME SoftCerts Device encryption Encrypt storage card

10 Exchange ActiveSync Policies Exchange Server Enterprise CAL Device Control Disable desktop ActiveSync Disable removable storage Disable camera Disable SMS and any MMS text messaging Network Control Disable Wi-Fi Disable Bluetooth Disable IrDA Allow internet sharing from device Allow desktop sharing from device Application Control Disable POP3/IMAP4 Allow consumer Allow browser Allow unsigned applications Allow unsigned CABs Application allow list Application block list Color Key Exchange 2007 SP1 Exchange 2007 RTM Exchange 2003 SP2

11 Who is in control?? It seems that smart phones have too many security risks and could jeopardize our enterprise Who will tell the CEO to give up their smart phone? =

12 Common Criteria Evaluation for Windows Mobile Windows Mobile has been awarded the Common Criteria Evaluation Assurance Level 2+ (EAL2+) for: Windows Mobile 5.0 with MSFP Windows Mobile 6 Certification lab is Stratsec, Canberra, Australia

13 Introducing: System Center Mobile Device Manager 2008

14 End User Experience Corporate Resources Gateway/VPN Server John Enrollment & Device Management Server

15 Standard Mobile Operating Environment Integration with existing Microsoft Technologies Active Directory, Group Policy, WSUS, Windows Server, SQL, CA Exchange not mandatory No duplication of management effort No Single Point of Failure (NOC) Customer controls end to end security

16 Business Opportunity for Partners Revenue Driving alignment with Core IO progress Mobile Device Manager SI Certification

17 Standard Mobile Operating Environment SWEET spot is Secure Mobile Messaging Only Applications, Documents, Data Mobile messaging with high security due to regulatory compliance issues or internal security policies Key Messages Security management Integration with AD/GP Inventory and reporting Rich applications for task workers using ruggedized handhelds with no requirement for mobile messaging Key Messages Mobile VPN OTA software distribution Rich inventory and reporting App allow/deny Breadth Messaging Only Mobile messaging/pim with lowest TCO and baseline security and manageability Key Message Exchange Standard CAL is good enough Exchange Ent. CAL for device management Apps, Docs, Data & Messaging Rich or lightweight LOB applications. Could also include high security requirements mobile messaging Key Messages Mobile VPN Advanced DM features Security management

18 Product Offerings Offering Category License Offering Net Price (Select C level) Microsoft Systems Center MDM 2008 Server License $1500 Mobile Device Manager 2008 (MDM 2008) MDM 2008 User Client Access License (CAL) $40 Microsoft Systems Center Mobile Device Manager 2008 with Microsoft SQL Server 2005 Technology (MDM 2008 with SQL) MDM 2008 Device Client Access License (CAL) $40 MDM 2008 with SQL Server License $2122 MDM 2008 with SQL User Client Access License (CAL) $40 MDM 2008 with SQL Device Client Access License (CAL) $40

19 LEADING COMPREHENSIVE FUNDAMENTAL B S R/A D CORE IO MAPPING Security & Networking Identity & Access Mgmt Desktop, Device & Server Mgmt Data Protection & Recovery IT & Security Process Security & Networking Identity & Access Mgmt Desktop, Device & Server Mgmt Data Protection & Recovery Secure, remote access, server isolation for directory and server. Secure wireless networking. Directory tools for central administration. Information protection infrastructure. Mobile device provisioning, security policy provisioning for mobile devices, remote wipe, and policy enforcement for mobile devices. Remotely manage devices and enforce corporate IT policy over the air, remote synchronization. Secure, remote access. Server isolation for directory and server. Secure wireless networking. Directory tools for central administration. Information protection infrastructure. Certificate provisioning and authorization for mobile devices and Web apps Remote synchronization. Backup and restore on servers. IT & Security Process Security & Networking Identity & Access Mgmt Desktop, Device & Server Mgmt Data Protection & Recovery IT & Security Process Quarantine for desktops and devices. SIP for secure communication through presence. Federated identity management across organizational and platform boundaries. Standard mobile OS, apps push, access to LOB apps, patch management for devices, bootstrapping, and asset management for mobile devices. Backup restore on all servers & mobile device data. Streamlined security management, all security processes and policies are in place.

20 The Business Opportunity for SIs Mobile device management should be an integral part of any enterprise IT infrastructure MDM is a complex product for businesses to deploy Microsoft can help SIs become MDMcertified

21 Mobile Device Manager SI Certification Requirements Evidence of Mobility practice Internal deployment of Mobile Device Manager MDM 400-level training Creation of Mobile Device Manager Partner Solution Plan * If available

22 Next Steps Deploy SCMDM inside your organisation MDM evaluation: 120 trial version Brightpoint Device APC Device Customisation service Loan/Seed devices Trial a Treo Mobility Competency Significant/strategic opp engagement with MS Rick Batman Anderson Peter Robin Brown

23 Partner Readiness SCMDM Tech Center MDM Resource Kit Tools Partner Sales Resources General: MDM Specific:

24 Architecture Guidance & Whitepapers Configuring External and Internal Firewalls in Mobile Device Manager Integrating Mobile Device Manager with Existing Web Sites or SharePoint Server Integrating Mobile Device Manager with Microsoft Exchange Server Integrating Mobile Device Manager with Office Communications Server