Introduction of SKT s WiBro Business

Size: px

Start display at page:

Download "Introduction of SKT s WiBro Business"

Hector Butler
5 years ago
Views:

1 Introduction of SKT s WiBro Business

2 Table of Content 1. WiBro Positioning 2. WiBro Coverage & Investment 3. Customer Communication & Price Plans 4. Service Categories of WiBro 5. Data Service (Examples) 6. Device Roadmap 7. WiBro Coverage Expansion Plan Ⅱ. WiBro Technology Trends 1. Network Evolution (4G) 2. WiBro Wave 2 & H/O 3. Distribution trend of Global Mobile WiMAX frequency 1

3 1. WiBro Positioning SKT makes WiBro to complement data service of HSDPA through providing WiBro in metropolitan area and several hot zones where demand of data service is very high. User Data Rate & Mobility of Network Types Mobility High Speed WCDMA (R4) SKT Optimal Multi Network Portfolio High-speed Data Demand GSM GPRS CDMA (IS-95) EDGE CDMA X 1xEV-DO HSPA (R5, R6) HSPA+ (R7, R8) IMT -Advanced (4G) WiBro LTE (IEEE e) WiBro 2G/1X/DO WCDMA Metropolitan Areas Hot Zone Nationwide Coverage Low Speed WLAN (IEEE x) IEEE d Indoor BlueTooth xdsl, CATV, Fiber, etc Mbps User Data Rate Combination of networks Mobility between networks 2

Coverage Status Investment Status (Cumulatively) Unit: Bil KRW 666.4 748.6 795 815 404.9 171.

4 2. WiBro Coverage & Investment SKT finalized an investment of 666 bil KRW until 2008 and is providing WiBro service in 42 cities, including Seoul. Coverage Status Investment Status (Cumulatively) Unit: Bil KRW '06 '07 '08 '09 '10 '11 Wave1 Wave2 Providing Service in 42 Cities, including Seoul SKT will make an investment of 815 bil KRW by

5 3. Customer Communication & Price Plans SKT utilizes the brand of T login (BWA service on HSDPA) and provides various price plans for every customer segment. Customer Communication Price Plans Utilizing the brand of T login for customer communication - T login: BWA Service using HSDPA Network - T login WiBro: Faster Service using WiBro Network Special Plan for Promotion WiBro Free 30 - Monthly 16,000 KRW for 30 Giga Bytes Regular Plans Plans Monthly Price Additional Traffic Mini 10,000KRW/0.5GB 50KRW/MB Slim 20,000KRW/2.0GB 25KRW/MB Regular 30,000KRW/4.0GB000KRW/4 0GB 10KRW/MB Premium 40,000KRW/6.0GB 7KRW/MB 4

6 4. Service Categories of WiBro WiBro Service can provide large-scale multimedia contents, providing three types of service such as Data Access, Data Communication and Data Delivery Category Service Concept 1 Providing simple internet connection & Value-added Data Access service for supporting simple internet connection Customer Contents/Services Cash Flow N/W Traffic Fee SKT Internet 2 Data Communication Providing communication services, including , SMS and MMS Customer MMS/ Svc.Fee SKT Customer MMS/ 3 Data Delivery A Entertainment B Information Providing entertainment content such as game Providing information content such as news and e-book Customer Traffic Fee + Contents Fee + α Customer Traffic Fee + Contents Fee + α Contents Contents SKT Content s Contents Provider SKT Content s Contents Provider Contents Fee Contents Fee 5

5. Data Service (Examples) Several value-added services such as internal memory, MCE, My pc solution are provided on USB dongle modem and customers can

Modem Service Smartphone Service 1 저장 Internal Memory Memory 기능확대 Function USB dongle modem has an internal memory of around 1 Giga bytes or an external

Users can customize their own services on smartphone which support both WCDMA and WiBro.

7 5. Data Service (Examples) Several value-added services such as internal memory, MCE, My pc solution are provided on USB dongle modem and customers can customize their own services on smartphone. Modem Service Smartphone Service 1 저장 Internal Memory Memory 기능확대 Function USB dongle modem has an internal memory of around 1 Giga bytes or an external memory slot which enables customers to expand memory of 1 to 8 Giga bytes. Users can customize their own services on smartphone which support both WCDMA and WiBro. Smartphone Display 2 MCE 1) 1) Solution 기능 ( ZPack ) 탑재 Customers can use various applications such as word processor or instant messenger without set-up on their computers using installed applications in the internal memory of each modem. 3 My PC Solution (Remote-Control) Application 탑재 Customers can control their PCs which are located in their homes or offices using My PC solution. Note 1: MCE - Mobile Computing Environment 6

6. Device Roadmap Several WiBro USB dongle modems were launched in 2008 and Smartphone and WiBro game device will be launched in 2009.

8 6. Device Roadmap Several WiBro USB dongle modems were launched in 2008 and Smartphone and WiBro game device will be launched in WiBro Device Roadmap Modem of PCMCIA type Smarphone & Special Devices (e.g. Game Device) WiBro USB dongle supporting various value-added added services DBDM USB dongle supporting both WCDMA and WiBro 7

9 7. WiBro Coverage Expansion Plan WiBro Coverage Expansion is to disperse HSDPA Traffic and to sustain marketing competiveness so that Seoul and Metropolitan areas will be invested largely and additional Hot Zone will build up at local area including provincial seats WiBro Coverage Expansion Plan Expansion Direction HSDPA Traffic dispersion & Marketing base 1 2 Focusing on Seoul and Metropolitan area Additionally build up the Hot Zone into local including gprovincial seats Coverage Expansion Step 1 Secure the 2 Secure in-building/ terrestrial coverage subway QoS 속초 춘천김포파주동두천강릉인천서울남양주동해광주삼척화성이천원주오산용인이천태백평택서산아산천안안성충주제천문경영주공주청주대전안동보령계룡상주논산김천구미군산익산포항김제전주대구경산영천경주정읍남울산원밀양창원광주진주마산양산김해부산나주광양진해순천목포여수사천거제통영제주서귀포 8

10 II. WiBro Technology Trends 1. Network Evolution (4G) LTE, UMB, m, etc. are expected to be suggested as the candidate technology of 4G which will be standardized on 2010, and there is going to be the limitation of securing compatibility with current system because all of their technologies are based on OFDM Network Evolution Technology evolution by SDO DO r0 04 3GPP 05 3GPP2 WCDMA(R4) IEEE802 IMT WiMAX wave2 HSPA+ Expecting Candidate of IMT-Advanced m LTE UMB Speed 100M 50M 25M WiMAX HSD(U)PA 3xDO(rB) 14.4M DO ra Enhanced IMT-2000 Compatible Incompatible IMT-Advanced 5.8M 3M 2M 384k Emerging IMT-Advanced Technology The technologies like LTE, UMB, m are become IMT-Advanced candidate technology according to ITU-R schedule High-Speed Transmission: More than 100Mbps (Max.) The transmitting speed and capability of LTE, UMB, m are expected to be similar. The difference of transmitting speed of suggested technology by SDO is because of the difference of applying plan for MIMO technology The limitation of compatibility with the current system Synchronous, Asynchronous, N/W have some limitations of compatibility with the system - CDMA, WCDMA vs. OFDMA 802,16m has the compatibility with WiMAX, but it is unclear to be standardized. WRC : World Radio Conference, SDO : Standard Development Organization, LTE : Long Term Evolution, UMB : Ultra Mobile Broadband 9

11 II. WiBro Technology Trends 2. WiBro Wave 2 & H/O Solution There is a progress to import of WiBro wave 2 system tool, HSDPA N/W, and H/O solution upgraded compare to 08 current system. Wave2 Main Feature Developing HSDPA N/W and H/O Solution MIMO Beam Forming Band AMC Effective CINR Increasing Data Throughput by Developing interworking support solution using 2 transmitting tt parts between WiBro and HSDPA for dispersing Improvement of quality by strengthening the direction electric wave power with the use of Smart Antenna CINR* allocates the specified range as a Band type to the fixed H/S with good condition Improvement of the accuracy of H/S CINR F/B HSDPA Traffic -1 st Stage (~ End of 07) : Developing the transmitting function of overlay information at the boundary section of Cell -2 nd Stage (~End of 08) : Developing the handset and server of MIH by using Mobile IP Hot Zone HSDPA MBS Offering Mobile Broadcasting Svc. WiBro HSDPA MIMO: Multi Input-Multi Output, Band AMC:Band Adaptive Modulation & Cording, Effective e CINR: Effective e Carrier to Interference e e & Noise Ratio, MBS: Mobile Broadcast Service AP Type RAS (WiBro) MIH: Media Independent Handover HSDPA 10

allocated between 2.3 and 2.5GHz range, and allocating the frequency at 3.

allocation Worldwide BWA/WiMAX Deployments North America & Asia There will be allocating the

12 II. WiBro Technology Trends 3. Distribution trend of Global Mobile WiMAX frequency The frequency of global mobile WiMAX is mainly allocated between 2.3 and 2.5GHz range, and allocating the frequency at 3.5GHz range for the fixed type of WiMAX Network Evolution Regional status of WiMAX frequency allocation Worldwide BWA/WiMAX Deployments North America & Asia There will be allocating the frequency 2.3 and 2.5GHz for Mobile WiMAX Use Europe There is an argument about the opening of frequency 2.3 ~ 2.5GHz South America Fixed type 3.5GHz frequency allocation is on progress Source: WiMAXCounts.com 11

Introduction to Mobile Broadband (imb)

Introduction to Mobile Broadband (imb) Teaching By Asst.Prof.Dr. Suwat Pattaramalai suwat.pat@kmutt.ac.th Tel. 02-470-9079 Material: http://webstaff.kmutt.ac.th/~suwat.pat/ 3GPP WiMAX FORUM Introduction