Comprehensive Technical SEO Site Audit. PolyTab.com

Transcription

1 Comprehensive Technical SEO Site Audit PolyTab.com

2 Conclusion - The competition in this segment is HIGH (There are many authority sites competing for a similar set of keywords). With strong content - strong OFF Page backlinks profile is also required. Content & On-Page Optimization of the website looks GOOD but the major issue is with OFF PAGE OPTIMIZATION. Also, the search volume is LOW for the provided keywords. So proper Keyword Strategy is also required to target relevant traffic.

3 OFF Page Analysis - 1) Off Page Data Points (by Moz) - Domain Authority & Page Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. It is dependent on the quality of inbound links the website is getting. Action Items - DA > 35 is considered good. So the acquisition of quality backlinks is required. 2) Referring Domains (by Ahrefs) - Referring domains gives an idea about the unique sources of backlinks that a website is getting. For Polytab, the number of referring domains are just 3 i.e a very less number in this niche. Also, it is getting site-wide backlinks from infernotions.com ( ) which is having same C-Class range IP address as of Polytab website i.e

4 Action Items - It is recommended to remove site-wide links from infernotions.com because it might get this site penalized in future. Also, acquisition of backlinks from different but relevant sources is required.

5 ON Page Analysis - 1) 301 Redirects - There are 12 redirects & they are working fine. 2) Broken Links - We found 0 broken link on the website.

6 3) Canonicalization - No Canonicalization issue found as and resolve to the same URL. 4) Search Friendly URLs - No use of numerical or special characters in the URL, Keywords are used in the URL. 5) Crawl Errors - No crawl errors found on the website. 6) HTTP Status Codes (Homepage) Mix of 200(Live) & 301(Redirect) Codes are found. 7) HTTP Status Codes (Sitewide) - Mix of 200(Live) & 301(Redirect) Codes are found.

7 8) HTML/CSS Code Review - Few Errors & Warnings Found. Please find below for the errors found on the website -

8 Please find below for the warnings found on the website - Action Items - Highlighted errors should be resolved. 9) Image Optimization - Alt Tag is present in all the images. 10) Internal Link Structure - Internal Linking is required to pass on the link juices internally to increase the SEO value of the website. The sidebar is missing in internal pages & also links to internal pages are not strategically given. Action Items - We recommend sidebar to be used in internal pages to internally link other relevant pages & also appropriate links should be given in the content.

9 11) Content - Content on all the pages looks good. But content on & login.php is same. Action Items - Remove duplicate content from the above pages or redirect one of these URLs to the other one. 12) Robots.txt Configuration - looks fine. 13) Site Load Time - According to Pingdom, Load time is 2.52 seconds i.e decent load time.

10 Action Items - Browser caching can be leveraged. 14) Sitemap.xml Configuration - is present. 15) Analytics Program Configuration - Google Analytics is properly installed. 16) Title Tag Optimization - Too much text is present in Homepage title tag & following 3 pages have duplicate title tags -

11 Action Items - Decrease the content in the title tag of homepage & remove the duplicate tags from the given pages. 17) Meta Tag Optimization - Following 3 pages have duplicate meta tags - Action Items - Remove the duplicate meta description from the given pages. 18) HTTPS Encryption - HTTPS encryption is not present on the website. Action Items - Google recommends sites with HTTPS encryption

12 19) More Insights on Content - Following 9 pages have low word count on their pages -

13 - Only 2 Pages are driving 99% of the website s traffic - Action Items - Add more content on those 9 pages. And we recommend adding more generic content on terminologies (like what is marketing attribution) in website s Glossary section. It also helps to educate client & will help you to drive more traffic.

14 Similar kind of content strategy is used by wordstream.com to drive relevant traffic. Find below a screenshot on their traffic s distribution.