THE QUICK AND EASY GUIDE

Transcription

1 THE QUICK AND EASY GUIDE TO BOOSTING YOUR ORGANIC SEO A FEROCIOUS DIGITAL MARKETING AGENCY

2 About Designzillas IS YOUR BUSINESS FEROCIOUS? Our Digital Marketing Agency specializes in custom website design solutions that position your business as the industry leader. At Designzillas, our collaborative website design process makes the web work for you through user experience testing, inbound marketing, and responsive web development. We take pride in our custom website design portfolio, our expert web development team, and our ferocious Orlando digital marketing skills. Don t trust just any design firm with your business; together we ll trample your competition!

3 About the author WRITTEN BY: RICARDO GAMBOA Marketing Intern Ricardo graduated from DeVry Universtity with a B.B.A. in Sales & Marketing. Ricardo spends his time writing fresh new content for the Sales and Marketing team at Designzillas. He enjoys spending time with his family, reading ebooks, playing soccer, and watching movies.

4 CONTENT INTRODUCTION. 1 What is SEO?. 2 on-page seo. 6 off-page seo... 9 social media and seo Conclusion

5 introduction OUT WITH THE OLD It s time to throw out those old, spammy SEO tactics. Keyword stuffing, content farming, and poor link building schemes will only serve to harm your business online presence and credibility. We want to show you some better ways to get noticed on the web! Your SEO campaign should focus on these three things: smart use of optimized keywords, content-rich on-page and trustworthy off-page SEO, and integration of social media platforms. These three things, if done properly, can increase your business relevancy through organic, educational, and high-quality content that provides a valuable experience for users.!! Isn t it time you improve your overall SEO strategy in order to naturally rank higher on SERPs and delight your customers and users? This e-book will teach you all you need to know to organically boost your online ranking results and turn your business into an industry authority! 1

6 what is seo? SEARCH ENGINE OPTIMIZATION SEO stands for Search Engine Optimization the process of implementing on-page and off-page marketing techniques to help websites rank higher in search engine results. Nowadays, search engine optimization has a very distinct objective for businesses: provide relevant and problem-solving content that meets individuals needs. That s right, the keyword here is CONTENT. And not just any content valuable content that is written for your specific users. No more stuffing blog posts and web pages with a million keywords; no one wants to read that. In order to rank higher on SERPs organically, time and effort must be put into the content on your pages.! 2

7 What is SEO? IMPROVING YOUR RANKINGS The tricky part of using SEO to improve your ranking on websites like Google, Yahoo, and Bing is doing it organically. In order to do this, your website must rank for specific keywords that are central to your business, industry, and even location. In order to improve your organic ranking, you must understand three very important key elements: rank, authority, and the relevance of your website.!! RANK!These are the different positions that your website will fall in on SERPs when individuals search for a specific keyword, content type, or personal inquiry. Like any other business, your primary goal is to organically rank higher for keywords specific to your business, industry, or geographic location. In order for you to successfully accomplish this, it is important to consistently create relevant content that naturally includes the keywords and inquiries your users are searching for.!! 3

8 what is SEO? AUTHORITY Google s Penguin algorithm determines how your website ranks on SERPs based on how authoritative, valuable and credible the content is. One of the best ways to improve the authority of your content is by having high-quality inbound links coming from outside sources to your website. Keep in mind having a lot of poor quality sources linking to your website does not benefit you at all! In fact, it looks spammy and you may be penalized by Google. Make sure you track what websites are linking to you don t let your website be harmed because of poor and irrelevant links. RELEVANCE As you are writing, keep your content human by writing for your users instead of writing just to attract the search engines! Of course, this doesn t mean throwing out keywords altogether. Use keywords, but use them organically and naturally. 4

9 What is SEO? KEYWORD QUICK TIP Identify relevant long-tail keywords. Short-tail keywords are less specific and consequently, harder to rank for. Long-tail keywords are tailored to specific actions; for instance, a short-tail keyword might be clothing store while a longtail version of this might be suede winter jacket with sparkles. The search is more fine-tuned, answering a specific inquiry the searcher has. This allows you to drive more qualified traffic ready to take action! 5

10 on-page seo OPTIMIZED CONTENT This specific SEO strategy allows you to control certain elements of your website in order to help improve your results on SERPs. When you are providing content for a particular audience, focus on the relevancy and authority that you are presenting. It MUST be formatted in a way that is beneficial for both your users and search engines. Your website s format plays a major role in the way search engines digest the content presented on your pages. Take into consideration the following on-page SEO elements that you can control to make your website rank higher! 6

11 on-page seo CONTENT This is the heart of all your SEO efforts content is KING! Your content must serve a purpose and provide a solution that creates a positive impact for the users who are viewing it. You create your content in order to educate your users, whether it s about your industry, trendy news, or a specific topic regarding your business. Your content should be valuable enough that it creates engagement within your users, but also with your business. As you continue to nurture them with organic content, you will close the gap, creating a strong connection with your users and the beginning of new business relationships. IMAGES Nobody wants to land on a page with a wall of text. Adding enticing images gives personality to the content while delivering extra value for the reader. Adding alt tags (short snippets of code that tell search engines what a photo is) gives you a way to communicate with search engine crawlers in order to tell them what the image on your page is depicting. Alt tags also help make your page more accessible to your readers who may not be able to see the pictures on the screen. 7

12 on-page SEO TITLE TAGS Title tags are the main text that describe what is on a page. It s the text you see at the top of your browser when you visit a website, the link that shows up on search engines, and the anchor text that many external sites use to link to your page. This is the main descriptor of what your webpage contains for search engines and users. Keep it brief, keyword optimized, and eye catching. Many times, it's the first thing a user will see! META DESCRIPTION Meta descriptions are HTML attributes that describe in slightly more detail what content a user will find on a specific page of a website. You ll recognize meta descriptions as the small snippet of text underneath a link on SERPs. 8

13 off-page seo OPTIMIZED CONTENT On-page SEO is all about creating great content that drives users organically through your website. Off-page SEO focuses on building up your online authority, trust, and reputation based on relevant and high quality inbound links. When seeking out websites to link to yours, steer clear of spammy tactics. Find websites that publish useful, relevant, and user-focused information. The number of inbound links your website has, how your content is being shared, and who is linking to you are important factors that search engines take into consideration when determining the value and authority of your website. Before you start thinking of implementing off-page SEO to increase your rankings through search engines, build your strategy based on the following best practices to start doing it right from the beginning! 9

14 off-page seo CONTENT No matter how you see it, believe it! Valuable and enticing content does still apply to your off-page SEO marketing efforts. Creating valuable content is the best way to earn high-quality links coming from other websites and sources. The more useful information you create, the quicker your content will start reaching other mediums, gaining your website popularity and trust among not only your target audience, but those of the people linking to you as well. SOCIAL MEDIA The number of likes, shares, recommendations, +1 s, impressions, and the overall engagement on your pages show how influential your content and overall social presence is. Make your content easy to share by adding social media buttons so others can share it within their networks. 10

15 off-page SEO LINK QUALITY & QUANTITY The quantity and quality of links help determine the trustworthiness and value of the content you are providing. As a result, your business will start building an authoritative presence among organic search engine results. It also helps determine the relevancy of specific keywords based on the anchor text used to link to your page. GUEST BLOGGING If you have the opportunity to write for another blog or website, provide the best fresh content that you can with links back to your website or blog. If users like what they see, they will be compelled to check out what else you have to offer! 11

16 off-page SEO QUICK TIPS It s ok to present articles on the same topic more than once, but it s important to rebrand the information somehow. Show it off from a different perspective! Simply taking the same blog post or content and rearranging the sentences will get you nowhere. It may even get you a scary from Google warning against duplicate content. Trust us, don t do it! Don t even think about paying someone to link to your website. This is a big SEO no-no. Focus on earning your links through compelling content; create relationships with other bloggers and web masters and share other peoples content as well! 12

17 social media & seo ENGAGE WITH CUSTOMERS Social media gives businesses a unique way to improve rankings on SERPs. Your social media activity will help search engines see your authority through different organic channels and the behavior/engagement of users on these platforms. It s a way to directly connect and engage with your potential and existing clients. Follow these four easy steps and improve your ranking results by integrating social media with your SEO marketing efforts! 13

18 social media & seo STEP 1 Your Social Media Efforts and SEO Should Work as One Both platforms should be integrated in order to leverage the growth of your social search and your presence on search engines. Optimize your most shared, liked, tweeted, and searched content in order to expand the topic in further detail. Keep your social media presence optimized by targeting keywords used in your popular blog posts. Include social sharing buttons on your website and blog posts to allow readers to easily and quickly share your content with their followers. 14

19 social media & seo STEP 2 Encourage Your Social Media Followers Understand the kinds of content your readers identify with the most. Explore who they are, what they like, and who they are sharing with. Thank your followers for spreading your content. Give them small perks such as an invitation to get to know your company or sneak peeks of upcoming products and events. STEP 3 Keep Your Social Media Platforms Updated Keep your Facebook, Twitter, and LinkedIn business accounts consistently active. Your users won t connect with a page that only updates once in a blue moon. Respond to users comments and questions! Social media is a great way to stay connected on a personal basis with your potential and existing customers. 15

20 Social Media & SEO STEP 4 Always Create Educational, User-Centric Content Your SEO strategy revolves around the high-quality and organic content that you create for your audience. Useful information should always be written with an objective and a purpose in mind -- to serve a need and provide a solution for your target audience. Your content should remain interesting and provide a valuable experience for users, making them want to come back for more! 16

21 CONCLUSION UPDATE YOUR SEO STRATEGIES We hope this e-book provided you with a solid and clear understanding of the value of on-page and off-page SEO for your business. Your primary goal when creating new content is to write relevant information that targets your users needs and desires, providing solutions to their problems and answers to their questions. As a result, your valuable information will be shared organically by your readers. With content as the key to on and off page SEO these days, it s easier than ever to show your customers that you truly care about them and what is going on in your industry. Become a thought leader by following the steps in this e-book! Your customers will thank you. Custom Mobile Web Design and Development App Design and Development Responsive Inbound Marketing Design and Development Development Drupal, WordPress, and Laravel Experts in the Art of Ping Pong Ferocious Take a look at these other articles; There s always more to learn! Design E-Commerce CMS Further Reading Customer Service USABILITY AND DESIGN PRINCIPLES VISUAL CONTENT THAT SPEAKS 1,000 WORDS TOP 10 REASONS YOUR WEBSITE SUCKS HOW WINNING AT POKER TEACHES YOU TO WIN AT BUSINESS VIEW MORE BLOG POSTS 17

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