Workshop with ROCKWOOL editors. Helle Jensen, Senior ux consultant
|
|
- Margaret Holt
- 6 years ago
- Views:
Transcription
1 Workshop with ROCKWOOL editors Helle Jensen, Senior ux consultant
2 Agenda 1. Intro to UX and customer journeys 2. Intro to web content 3. Intro to blocks in EpiServer 4. Content guidelines 5. Exercise: Adaptation of master page 6. Questions and wrap-up
3 UX & Customer journeys
4 The user's objective is to find the right product as fast as possible
5 Find the right product as fast as possible Do: Give advice Guide towards segments and product types Be relevant. At all times Don't: Assume that the user has plenty of time Think you are talking to someone who knows your business as well as you do Assume that there is just one standard user journey Assume that everyone starts on the front page
6 You never know where the user has just been or where he is going next. Online and offline.
7 Content funnel on product related pages In order to help the user on each page, remember to build a hierarchy: Product guidance Convince Advice Help
8 Product guidance Examples: Promotion banners "working with..." Product filters Sub segment selections (e.g. flat roof vs. pitched roof) Construction types Product selction tools (colour cards, texture swatches, virtual tools, etc.)
9 Convince Examples: Cases Benefits (fire safety, durability, etc...) Statements
10 Advice Example: How-to guides Videos Advice on energy efficiency, environmentally friendly builds, etc.
11 Help Examples: FAQ Installer and sales reps finders Tools (e.g. BIM solution finder)
12 Content funnel on advice pages (not product related) In order to help the user on each page, remember to build a hierarchy: Identify problem Self service Help
13 Identify problem Examples: FAQ Sub sections ("advice about x y z")
14 Self service Examples: How-to guides Tools (e.g. BIM solution finder) Calculators etc.
15 Help Examples: Installer and sales reps finders Tools (e.g. BIM solution finder) Contact relevant departments
16 An introduction to web content
17 Online reading behavior differs considerably from normal offline reading habits. Here are 3 things to keep in mind when producing web content.
18 1 The average attention span of a human being is now down to 8 seconds.* *Microsoft Corporation, 2015, study of 2000 recipie
19 2 Studies on online behavior find that users take time to read at most 28 % of the words on a web page. *Nielsen Norman Group: User Experience Rese
20 3 Over the last 5 years, the mobile share of visits have grown from an average of 6 % to 40 % of all global web pages served.* Statista 2016
21 Introducing a set of web guidelines
22 Before you begin Always consider the following questions and their implications for the content you are about to create: 1. Who is your audience? Consider the target of the page in question. What are his needs and characteristics, and what is the context? 2. What is your primary message? Do you just one clear takeaway? And it is relevant to your identified target? 3. What is your goal? Have a clear goal for what you want the target to do after reading your content.
23 Applying the Core Model might even be a helpful exercise User needs & context Page type Business goals Inward paths Core content Forward paths 23
24 7 criteria for great content
25 Scannable Well-structured Contextual Actionable Personal Searchable Multi-format
26 Scannable 1 Web readers are busy readers, therefore they scan rather than read content. Great web content makes it easy for the user to quickly scan the page to find the essentials (links, CTA, key message). Do s and don ts # Write short paragraphs Avoid just having one large chunk. Instead write shorter paragraphs of no more than 5-7 sentences each. # Avoid long, complex sentences Proper punctuation and short sentences of maximum 20 words will reduce the complexity of your text. Avoid starting all sentences with the same word, and remember that starting with and, but and or is okay, if it reduces complexity. # Use formatting Use bullets, tables and link boxes to break up the text and make core information stand out. # Make it visually appealing Use enough spacing to help scannability, and avoid pages that consist of text alone.
27 #1 Example Use of headings and subheadings Short paragraphs Use of bullet points + boxes to separate relevant info and links Easy digestible content chunks
28 2 Well-structured When writing for web, you need to instantly address the user s primary questions. If users don t immediately find what they re looking for, they will leave the page. Ideally, they should be able to do so without even having to read the body copy. Do s and don ts # Put the essentials first Use the journalism model of the inverted pyramid. Start with the content that is most important to your audience, then provide additional details. # Work with your headings Main and subheadings play a key role for scannability and the perceived relevance of your text. Make sure they quickly establish the topic. # Use subheadings as labels Keep your subheadings short and concise and include SEO keywords. Think of them as helpful labels, which should describe or summarize the content that follows. Questions often make good subheadings, as they instantly tell the user what to find in the paragraph.
29 #2 Example Main heading quickly establishing the theme Short and concise subheadings Subheadings summarizing essence of each paragraph Subheadings answering the why, what and how of the reader
30 Contextual 3 You can t always control, which pages people go to first on the website, so don t consider a page a starting or an end point. Do s and don ts # Each page should be independent You shouldn t rely on your reader having browsed around your website or already knowing about the topic, so any page must make sense in its own. # Link to related and relevant content Aim to keep a page as simple as possible by not trying to include all information in one page alone. Instead prolong the user journey by providing links to related and relevant content, e.g. products, cases, tools and downloads. # Guide the reader to the next step Never leave your reader hanging at the end of the page. Take a minute to figure out what your user is looking for and meet these needs by clearly highlighting links and CTA s. For many pages it will also make sense to finish with a link panel.
31 #3 Example Including multiple links for detailed info Including links to different content types e.g. products, category and cases
32 4 Multi-format Think of content as more than just text! The great thing about web content is the opportunity to use multiple formats, thereby providing a more interactive and dynamic user experience. Do s and don ts # Use various formats Content is more than text! Use video, photos, statement panels etc. to improve page scannability. # Make the content interactive Build your page with elements urging the reader to scroll, click and type whenever possible. #The medium is the message Think of the best possible medium to deliver the message. Some topics may be too complex for text alone and work better with video, photos, 3D renderings, icons etc.
33 #4 Example: ROCKWOOL Use of text, diagram, download, page links and cases
34 5 Actionable You should have a clearly defined goal with every content piece, e.g. know exactly what you want the user to do after engaging with your content. Do s and don ts # Encourage action Every page should have a clear Call-to-Action and links to related content. If a content piece doesn t encourage concrete action or guide the user somewhere, it is probably not relevant and should be tossed! # Create page conversations In order to achieve the desired action/reaction from the reader, try thinking of the content piece as a conversation, first helping the user by answering all questions, then trying to convince.
35 #5 Example Case studies and video as linking elements Links box and link panels to prolong journey and serving as clear CTA s
36 6 Personal The website represents an important costumer touch point and the way you write will reflect on how your company is perceived by the user. You want to connect with the reader, do so by writing in a personal manner, which is consistent with your brand. Do s and don ts # Speak in actives Passives will create a more complex sentence structure and a distance between you and the user. # Address the reader directly Do so by using personal pronouns such as you, we and I instead of clients, the company etc. This gives your copy a more personal and informal feel, which the reader can relate to. # Keep it simple Don t expect the user to already have knowledge on the topic, nor to understand technical and industry specific language. Especially top-layers should be kept as simple as possible. Technical language and advanced explanations belong at a deeper (product) level.
37 Example #6 Real people portrayed in photos Use of personal pronouns Addressing the user directly Clear contact info
38 7 Searchable Even great content is worthless if the user isn t able to find it. Therefore, you must as a minimum think of a few SEO optimizing means when writing content do so by following this checklist, which is further explained in the following slides More info in tomorrow s session with Rasmus
39 Page structure sum-up
40 Page structure Do s Break the boxy layout by: 1. Varying the usage of block types, 2. varying the composition of block widths and 3. Using statement panels/no image panels Combine related content topics in the same area of the page, e.g. the two panels in vertical grids should be of the same type or of related topics e.g. cases, advice, 4in1s etc. Don t s Put two of the same elements right after each other nor two vertical banners using the same width Mix different content themes inside the same horizontal banner
41 Examples Avoid having the same element twice in a row nor the same combination of blocks. Instead compose your page using different block types and widths.
42 Examples Use statement panels or the no image option for added spacing between blocks and to break th
43 Examples Combine related topics in the same horizontal banners or vertical grids and avoid mixing content types e.g. help elements are combined in the example to the left, advice in the grid to the right.
44
45 EpiServer blocks
46 A flexible CMS-system Working in EpiServer, you have a range of different blocks available allowing you to pick and choose to meet your needs and compose each page in the best possible way.
47 Block types 1. Generic blocks: Includes text, image, sliders and tools 2. Sidebar blocks: Includes facts, links and image/video to be inserted as part of another block 3. Data blocks: Includes slides, links and items, which do not make out a panel in themselves 4. Product blocks: Includes all blocks used for product pages 5. Other: search, form builders
48 Things to remember Many blocks have several layout options. Consider the following: 1. Title size 2. No image option 3. Width 4. Link or button 5. And finally, don t forget to check layout on all device sizes
49 Block variations: Title size
50 Block variations: Width 1 / 1 Title and text appears 1 / 2 Title is displayed on overlay. Label shows Text disappears 1 / 3 Title is shown below image Label shows Text disappears
51 Block variations: Image/no image
52 Block variations: Link or button
53 Block variations: Responsive layout 1 / 1 Title on top of video and related videos to the right. 1 / 2 Title on top of video. No related videos. 1 / 3 Title is shown below video. No related videos.
54 Block variations: Responsive layout 1 / 1 Title and text appears 1 / 2 Title and intro text appears 1 / 3 Title and intro text is shown below image
55 CTA s, headlines, intro texts, labels Content Guidelines
56 CTA guidelines Call to actions can be highlighted in two different ways; 1) using buttons or 2) using links. 1 button per horizontal banner For the vertical grid, make the stacked text/image panels links, the half width element a button Buttons are for primary CTA s, links for secondary. If none of the above applies, make the shorter text a button and the longer one a link.
57 Examples
58 Headlines/titles The headline should be a clear indicator of what the content block is about: Include a keyword from the content piece you are linking to. Beware of over-usage, e.g. don t repeat the keyword in CTA and label as well. Keep the title as short as possible 4-7 words should be sufficient, but it also depends on the block type, use of icons, labels etc. When more text is needed: Use intro text to elaborate Or you may omit the title and use text field instead, as this will be displayed in a smaller font
59 Examples Service panel used with no title, but text only Varied use of keywords in title and CTA
60 Text and intro texts Most blocks give you the option to add an (intro) text. Use this to elaborate on the title. It should add something extra and only be used when the headline cannot stand alone. Limit the length. Aim for characters to make sure it works across the different widths. Beware that depending on the block, intro text may not appear in mobile.
61 Examples Different layout options for intro text in full width 1. Article long text panel: text in overlay text box 2. Article panel: text written directly on image Intro text used as a small appetizer/promotion of the content piece
62 Labels Labels are used to guide the user and allow him to quickly identify the topic and content type. They are available in the following block types: Text panel Text and image panel Article panel (will not be displayed in full width) Article panel long text
63 Examples 1) On product segment pages 2) On cases 3) On tools, advice etc.
64 Exercise Based on the master site, try to build a local version of the given page, adding or taking away blocks. Time: 30 minutes
65 Questions and input?
Instructions for Web Content Creators and Web Editors Web Transformation design extensions
Web Services and Information Policy Instructions for Web Content Creators and Web Editors Web Transformation design extensions Version 1.2 December 2013 I:\UIWS\Projects\Web Transformation Program\Projects\Completed\2012\Web
More informationWHY EFFECTIVE WEB WRITING MATTERS Web users read differently on the web. They rarely read entire pages, word for word.
Web Writing 101 WHY EFFECTIVE WEB WRITING MATTERS Web users read differently on the web. They rarely read entire pages, word for word. Instead, users: Scan pages Pick out key words and phrases Read in
More informationG U I D E T O S E O O N - P A G E E L E M E N T S F O R B U S I N E S S W E B S I T E S
G U I D E T O S E O O N - P A G E E L E M E N T S F O R B U S I N E S S W E B S I T E S 1. Target Audience Establish your website s target audience. Don t attempt to have your website content appeal to
More informationWriting for the web and SEO. University of Manchester Humanities T4 Guides Writing for the web and SEO Page 1
Writing for the web and SEO University of Manchester Humanities T4 Guides Writing for the web and SEO Page 1 Writing for the web and SEO Writing for the web and SEO... 2 Writing for the web... 3 Change
More informationSEO According to Google
SEO According to Google An On-Page Optimization Presentation By Rachel Halfhill Lead Copywriter at CDI Agenda Overview Keywords Page Titles URLs Descriptions Heading Tags Anchor Text Alt Text Resources
More informationTHE 18 POINT CHECKLIST TO BUILDING THE PERFECT LANDING PAGE
THE 18 POINT CHECKLIST TO BUILDING THE PERFECT LANDING PAGE The 18 point checklist to building the Perfect landing page Landing pages come in all shapes and sizes. They re your metaphorical shop front
More informationIt is written in plain language: no jargon, nor formality. Information gets across faster when it s written in words that our users actually use.
Web Style Guide A style guide for use for writing on Tufts Library Websites and LibGuides. Contents: 1. Web style guides for online content 2. LibGuides 2-specific style guide 3. Tisch s website-specific
More informationThere are four (4) skills every Drupal editor needs to master:
There are four (4) skills every Drupal editor needs to master: 1. Create a New Page / Edit an existing page. This entails adding text and formatting the content properly. 2. Adding an image to a page.
More informationdesign and creative
VUTURE GUIDE Email design and creative www.vutu.re/explore explore@vutu.re London +44 20 7928 6250 New York +1 646 569 9079 Sydney +61 (0) 2 82160767 Table of contents DESIGNING FOR EMAIL 3 STRATEGY 4
More informationWRITING FOR THE WEBSITE
Writing For The Master Gardener Website WRITING FOR THE WEBSITE People read text on websites differently from reading a printed document. They scan the screen quickly to find what they re looking for and
More informationE-COMMERCE HOMEPAGE UX DESIGN TIPS THESE TIPS WILL HELP YOU CREATE A USABLE E-COMMERCE WEBSITE AND TURN YOUR HOMEPAGE INTO A CONVERSION MAGNET
E-COMMERCE HOMEPAGE UX DESIGN TIPS THESE TIPS WILL HELP YOU CREATE A USABLE E-COMMERCE WEBSITE AND TURN YOUR HOMEPAGE INTO A CONVERSION MAGNET Just imagine... You ve finished your work day and just completed
More informationFederal Plain Language Guidelines
Federal Plain Language Guidelines March 2011 Revision 1, May 2011 Table of Contents Introduction... i Revision 1 Changes... ii Table of Contents... iii I. Think about your audience... 1 a. Identify and
More informationWriting for the web. Updated Writing for the web 1
Writing for the web Updated 2013 Writing for the web 1 Table of contents 1 Introduction 3 1.1 Scannability 3 1.2 Why users scan 3 1.3 F-shaped pattern for reading web content 3 1.4 Implications of the
More informationMarketing Best Practices
Email Marketing Best Practices Email Best Practices Email Marketing Metrics Churn Metrics - How to reduce unsubscribes? Why segmentation matters? Increase Open Rates & Click-through Rates Beware of SPAM
More informationFast Company Homepage This ad is very distracting and grabs the viewer attention more than the logo and navigation. It could cause the user to overloo
Competitive Review Fast Company Homepage Doing well: It has a bold and modern feel that appeals to the internet audience. Doing poorly: The layout is confusing as to which elements match up and it's unclear
More informationYour Step-By-Step Guide to Creating Content that Converts
Your Step-By-Step Guide to Creating Content that Converts Including a bonus checklist to help you ensure each blog post is fully optimized for search, readability and conversions. Hub Digital Marketing
More informationVIDEO 1: WHY ARE INBOUND WEBSITES IMPORTANT?
VIDEO 1: WHY ARE INBOUND WEBSITES IMPORTANT? Hi there! I m Angela with HubSpot Academy. In this class, we will be discussing how to use website pages as a part of your inbound marketing strategy. Think
More informationLet s Talk Content! Practical tips for writing effective web pages
Let s Talk Content! Practical tips for writing effective web pages Goal for Today s Training Session Learn how to write better, more effective web pages Presentation Outline 1. Benefits of well written
More informationHello! by Arash Khosravian & Farhad Beheshti. from Anetwork
Email Marketing Hello! by Arash Khosravian & Farhad Beheshti from Anetwork 1 Why Email? PEOPLE HAVE DRAMATICALLY CHANGED HOW THEY LIVE AND WORK. In traditional marketing, companies focus on finding customers
More informationMega International Commercial bank (Canada)
Mega International Commercial bank (Canada) Policy and Procedures for Clear Language and Presentation Est. Sep. 12, 2013 I. Purposes: The Mega ICB (C) distributes a limited range of retail banking services,
More informationThe 23 Point UX Design Checklist
The 23 Point UX Design Checklist The 23 Point UX Design Checklist During the design process, some flaws in your product will go unnoticed. Those little (or sometimes big) things can do a lot to hurt the
More informationCREATING CONTENT WITH MICROSOFT POWERPOINT
CREATING CONTENT WITH MICROSOFT POWERPOINT Simple Tips And Tricks Presented by TABLE OF CONTENTS Introduction... 2 Design Tips... 3 Advanced Tips... 4 ShortCut Keys for Microsoft PowerPoint... 5 How-Tos...
More informationHOW TO CONVERT VISITORS TO CLIENTS
HOW TO CONVERT VISITORS TO CLIENTS HTTP://WWW.WEDPLANNERPRO.COM INTRODUCTION You have done the hard work in getting some traffic to your website and brides are visiting your website, browsing a page or
More informationWeb WRITING
Web WRITING BASICS 800-556-3009 www.careertrack.com DISCLAIMER: The principles and suggestions in this handout and the WEB WRITING BASICS webinar are presented to apply to diverse personal and company
More informationThe Ultimate On-Page SEO Checklist
The Ultimate On-Page SEO Checklist This on-page SEO guide provides an introduction to some of the SEO copywriting techniques I use to increase traffic to my clients websites. If you re looking to improve
More informationTable of contents. TOOLKIT for Making Written Material Clear and Effective
TOOLKIT for Making Written Material Clear and Effective Table of contents U.S. Department of Health & Human Services Centers for Medicare & Medicaid Services Table of contents Overview of the Toolkit The
More informationUW Oshkosh WordPress Training Manual. June 2015 Integrated Marketing Communications *Updated January 2016
UW Oshkosh WordPress Training Manual June 2015 Integrated Marketing Communications *Updated January 2016 Table of Contents What is WordPress...3 WordPress Resources...3 Website Best Practices...4 How to
More informationHow to do an On-Page SEO Analysis Table of Contents
How to do an On-Page SEO Analysis Table of Contents Step 1: Keyword Research/Identification Step 2: Quality of Content Step 3: Title Tags Step 4: H1 Headings Step 5: Meta Descriptions Step 6: Site Performance
More informationStyle Guide. Lists, Numbered and Bulleted Lists are a great way to add visual interest and skimmers love them they make articles easier to read.
Style Guide Welcome to our Team of Writers! Please use this style guide to help ensure that your article conforms to our desired on-page styles and look it s best ~ thanks! First a word about photos: In
More information2/1/2016. Discuss website usability essentials Explain principles of design Critique a website in terms of usability and design
Due Tuesday, Feb. 9 upload to Blackboard Locate five HTML (not Flash) websites you believe exhibit good web design, usability and accessibility principles. Each website s critique is worth 10 points (50
More informationways to present and organize the content to provide your students with an intuitive and easy-to-navigate experience.
In Blackboard Learn, as you create your course, you can add a variety of content types, including text, file attachments, and tools. You can experiment with ways to present and organize the content to
More informationThe Path to a Successful Website
CREATIVE DESIGN STUDIO Website Checklist: The Path to a Successful Website Get Traffic to Your Website Organic search Keyword optimization Target only one keyword per page Use keywords in: URL Meta title
More informationCreating an with Constant Contact. A step-by-step guide
Creating an Email with Constant Contact A step-by-step guide About this Manual Once your Constant Contact account is established, use this manual as a guide to help you create your email campaign Here
More informationWhat is SEO? { Search Engine Optimization }
What is SEO? { Search Engine Optimization } The use of various techniques to improve a web site's ranking in the search engines and thus attract more visitors. - en.wiktionary.org/ wiki/seo The process
More informationPowerPoint Basics: Create a Photo Slide Show
PowerPoint Basics: Create a Photo Slide Show P 570 / 1 Here s an Enjoyable Way to Learn How to Use Microsoft PowerPoint Microsoft PowerPoint is a program included with all versions of Microsoft Office.
More informationHow to Write Engaging s
How to Write Engaging Emails Discover how to craft great subject lines, write engaging body copy and compelling calls to action (CTAs) Contents Introduction How to Craft Great Email Subject Lines How to
More informationWHITE PAPER. Attract shoppers in less than 10 seconds or lose them.
WHITE PAPER Attract shoppers in less than 10 seconds or lose them. OVERVIEW Executive Summary 3 Content 3 Design 5 Conclusion 8 2 Executive Summary You have less than 10 seconds to grab a shopper s attention
More informationMARKETING VOL. 4. TITLE: Tips For Designing A Perfect Marketing Message. Author: Iris Carter-Collins
TITLE: Tips For Designing A Perfect E-mail Marketing Message Author: Iris Carter-Collins Table Of Contents 1 Tips For Designing A Perfect E-mail Marketing Message 4 Are You Here To Learn About E-mail Marketing?
More informationBRAND-CENTERED CONTENT CREATION
BRAND-CENTERED CONTENT CREATION Writing Writeing for the Web Prepared By: Britton Marketing & Design Group For: Northeast Indiana Regional Partnership Date: 10/15/15 What s Inside 1. Quote 2. Two Audiences
More informationSMS Starter Kit. A Guide to Nonprofit Text Messaging Campaigns
SMS Starter Kit A Guide to Nonprofit Text Messaging Campaigns 1 Welcome! Is your nonprofit organization thinking about starting a text messaging campaign? Do you have the right tools to get started? Well,
More informationVOICE & TONE Guidelines
Salesforce Product & Content VOICE & TONE Guidelines INTRODUCTION OUR VOICE WRITING GUIDELINES OTHER RESOURCES VOICE & TONE EXAMPLES INTRODUCTION Why do we need voice and tone guidelines? To connect with
More informationVIDEO 1: WHY IS SEGMENTATION IMPORTANT WITH SMART CONTENT?
VIDEO 1: WHY IS SEGMENTATION IMPORTANT WITH SMART CONTENT? Hi there! I m Angela with HubSpot Academy. This class is going to teach you all about planning content for different segmentations of users. Segmentation
More informationFocus. Writing for the Web. Topics. Types of Web page. Print vs Web? Some Key Differences
#pelc11 Focus Writing for the Web Words & Writing Page Layout Emphasis & Links Design Site Structure Matt Lingard, LSE Centre for Learning Technology Topics General Web Writing Guidelines Writing for Blogs
More informationHow to better promote your physical activities and sports events on your website
How to better promote your physical activities and sports events on your website Introduction Your website is a very important medium to ensure the visibility of your physical activities and sports events.
More informationAdvertising Campaign Conventions & Best Practices
Advertising Campaign Conventions & Best Practices Purpose We seek to streamline the process of advertising creative production and trafficking of deliverables and offer advice on improving the user experience
More informationSAMPLE PAPER FOR AN IGBR JOURNAL OR PROCEEDINGS PUBLICATION
SAMPLE PAPER FOR AN IGBR JOURNAL OR PROCEEDINGS PUBLICATION John Smith, University of Abcdef ABSTRACT Each paper must start off with an abstract (with the exception of case studies). The abstract should
More informationHow to Create and Submit a Press Release
How to Create and Submit a Press Release January 30, 2017 by Crystal Lee Butler Advisor Perspectives welcomes guest contributions. The views presented here do not necessarily represent those of Advisor
More informationWeb Sites For Advocacy and Community Organizing: Basics, Essentials, and Best Practices. Writing For the Web
Web Sites For Advocacy and Community Organizing: Basics, Essentials, and Best Practices Writing For the Web These training materials have been prepared by Aspiration in partnership with Radical Designs
More informationMarketing 101 Whitepaper
Email Marketing 101 Whitepaper Introduction Email Marketing is an essential part of an organization s communications strategy. As social media and mobile usage continue to rise on the list of ways to communicate
More informationWhy Use a Style Guide?
This guide brought to you by University Human Resources, Stanford University Contact Kate Junco for more information (juncok@stanford.edu) Why Use a Style Guide? Purpose The purpose of this guide is to
More informationVIDEO 1: WHAT ARE THE SMART CONTENT TOOLS? VIDEO 2: HOW DO YOU CREATE A SMART CTA?
VIDEO 1: WHAT ARE THE SMART CONTENT TOOLS? Hello again! I m Angela with HubSpot Academy. Now that you have a contextual marketing strategy in place with segmentation and personalization, you re ready to
More information25 TIPS TO INCREASE YOUR CONVERSION RATE
25 TIPS TO INCREASE YOUR CONVERSION RATE A guide by SMC MARKETING Table of Contents Introduction to Conversion Rate Optimization... 3 Why CRO Matters... 4 The Basics of Conversion Rate Optimization...
More informationWeb Design and Usability. What is usability? CSE 190 M (Web Programming) Spring 2007 University of Washington
Page 1 Web Design and Usability CSE 190 M (Web Programming) Spring 2007 University of Washington References: J. Nielsen's Designing Web Usability (2) What is usability? usability: the effectiveness with
More informationWEBSITE STYLE GUIDE JULY 31, 2015 VERSION 1.0 PREPARED BY
WEBSITE STYLE GUIDE JULY 31, 2015 VERSION 1.0 PREPARED BY Northeast State Community College Style Guide Welcome to the Northeast State Community College Website Styleguide, the following document outlines
More information1. You re boring your audience
1. You re boring your audience OK, so you ve convinced your users to visit your landing page. Or even better they ve signed up for your mailing list. That s great! Now that you have their attention, the
More informationTable of Contents. Introduction. Audience, Intent & Authority. Depth, Unique Value & User Experience. The Nuts & Bolts of SEO. Enhancing Your Content
Table of Contents Introduction Audience, Intent & Authority Depth, Unique Value & User Experience The Nuts & Bolts of SEO Enhancing Your Content Editing & Final Touches Summary Introduction The Importance
More informationCourse Exercises for the Content Management System. Grazyna Whalley, Laurence Cornford June 2014 AP-CMS2.0. University of Sheffield
Course Exercises for the Content Management System. Grazyna Whalley, Laurence Cornford June 2014 AP-CMS2.0 University of Sheffield PART 1 1.1 Getting Started 1. Log on to the computer with your usual username
More information4. You should provide direct links to the areas of your site that you feel are most in demand.
Chapter 2: Web Site Design Principles TRUE/FALSE 1. Almost every Web site has at least one flaw. T PTS: 1 REF: 49 2. Not only should you plan for a deliberate look and feel for your Web site, but you must
More informationWEBSITE TRAINING. Sarah Eagan Anderson 98 Director of Interactive Communications. Donna Dralus 89 Online Media and Web Coordinator
WEBSITE TRAINING Sarah Eagan Anderson 98 Director of Interactive Communications Donna Dralus 89 Online Media and Web Coordinator Writing for the Web Good web writing = good writing Good writing means considering:
More informationStrong signs your website needs a professional redesign
Strong signs your website needs a professional redesign Think - when was the last time that your business website was updated? Better yet, when was the last time you looked at your website? When the Internet
More informationCreating an with Constant Contact. A step-by-step guide
Creating an Email with Constant Contact A step-by-step guide About this Manual Once your Constant Contact account is established, use this manual as a guide to help you create your email campaign Here
More informationSetting up Blogger. We have focused on Blogger as it is easy to use and ideal for someone starting blogging.
Setting up Blogger The three most popular platforms for blogging are WordPress, Tumblr and Blogger. In Module 1 the primary features of each platform were outlined. We have focused on Blogger as it is
More informationAzon Master Class. By Ryan Stevenson Guidebook #7 Site Construction 2/3
Azon Master Class By Ryan Stevenson https://ryanstevensonplugins.com/ Guidebook #7 Site Construction 2/3 Table of Contents 1. Creation of Site Pages 2. Category Pages Creation 3. Home Page Creation Creation
More informationMicrosoft PowerPoint: Creating Academic Posters
Microsoft PowerPoint: Creating Academic Posters Why a poster? Posters are widely used in the academic community, and most conferences include poster presentations in their program. Research posters summarize
More information15 NEUROMARKETING. Mind Hacks. You Need To Be Using
15 NEUROMARKETING Mind Hacks You Need To Be Using Research suggests that there are definite behavioral patterns that most people follow almost automatically, and understanding those patterns gives you
More informationMontgomery College. Writing for the Web. Created by Paula Carrasquillo, Web Editor
Montgomery College Writing for the Web Created by Paula Carrasquillo, Web Editor Plain Language at a Glance... 3 Plain Language and Web Content... 4 Task-Oriented Writing... 5 Practice Exercises... 8 Plain
More informationBusiness Hacks to grow your list with Social Media Marketing
Business Hacks to grow your list with Social Media Marketing Social media marketing enables you to attract more attention when you create and share content. Social media platforms are great places to engage
More informationOnline Copywriting Tips and Search Engine Optimisation.
Online Copywriting Tips and Search Engine Optimisation www.finalsite.co.uk A Bit About Me. Alta Justus, Director of Marketing @ Finalsite UK Over 17 years commercial experience marketing both online and
More informationWRITING FOR THE WEB. UIUC Web Governance
WRITING FOR THE WEB UIUC Web Governance HOW USERS READ ON THE WEB UIUC Web Governance Scan text instead of reading word by word Often hurried, looking for something specific or wanting to complete a task
More informationTHE BUSINESS JOURNALS NATIVE CONTENT FAQ THE BUSINESS JOURNALS CONTENT STUDIO
THE BUSINESS JOURNALS NATIVE CONTENT FAQ THE BUSINESS JOURNALS CONTENT STUDIO GENERAL 2 ARTICLE 10 HUB 16 VIDEO 21 PODCAST 24 GLOSSARY 28 General Q: What will my content look like? Q: How is the content
More informationPrezi Quick Guide: Make a Prezi in minutes
Prezi Quick Guide: Make a Prezi in minutes by Billy Meinke Updated Feb 2016 by Gina Iijima Welcome! This short guide will have you making functional and effective Prezis in no time. Prezi is a dynamic
More informationUNIVERSITY OF BOLTON WEB PUBLISHER GUIDE JUNE 2016 / VERSION 1.0
UNIVERSITY OF BOLTON WEB PUBLISHER GUIDE WWW.BOLTON.AC.UK/DIA JUNE 2016 / VERSION 1.0 This guide is for staff who have responsibility for webpages on the university website. All Web Publishers must adhere
More informationDrupal Cloud Getting Started Guide Creating a Lab site with the MIT DLC Theme
Introduction Drupal Cloud Getting Started Guide Creating a Lab site with the MIT DLC Theme In this Getting Started Guide, you can follow along as a website is built using the MIT DLC Theme. Whether you
More informationOne of the fundamental kinds of websites that SharePoint 2010 allows
Chapter 1 Getting to Know Your Team Site In This Chapter Requesting a new team site and opening it in the browser Participating in a team site Changing your team site s home page One of the fundamental
More informationSEO Meta Descriptions: The What, Why, and How
Topics Alexa.com Home > SEO > SEO Meta Descriptions: The What, Why, and How ABOUT THE AUTHOR: JENNIFER YESBECK SEO Meta Descriptions: The What, Why, and How 7 minute read When it comes to using content
More informationThe Four Biggest Mistakes B2B Companies Make With Their Website That Drives Visitors Away To The Competition And How To Keep Them From Leaving.
The Four Biggest Mistakes B2B Companies Make With Their Website That Drives Visitors Away To The Competition And How To Keep Them From Leaving. Includes A Website Effectiveness Solution Checklist By Keith
More informationHUBSPOT COS LANDING PAGE TRAINING CLASS
HUBSPOT COS LANDING PAGE TRAINING CLASS INTRODUCTORY We will be starting at 9:03 am ET. Use the Chat Pane in GoToTraining to Ask Questions! Self Assessment How are you doing? 1 2 Have you developed an
More informationDigital Signage at Montgomery College Step-by Step Instructions for Content Contributors
Digital Signage is an important and powerful communication medium. Over the years, Montgomery College has invested in more than 100 digital displays throughout our three campuses and other locations to
More informationTMG Clerk. User Guide
User Guide Getting Started Introduction TMG Email Clerk The TMG Email Clerk is a kind of program called a COM Add-In for Outlook. This means that it effectively becomes integrated with Outlook rather than
More informationCreating Content & Writing for the Web: A Seminar. Session Three Candice Kail, Web Services & Reference Librarian and Writer
Creating Content & Writing for the Web: A Seminar Session Three Candice Kail, Web Services & Reference Librarian and Writer Welcome! Introductions Overview of our first session: Format, form, and substance:
More informationHelping Clients with Public Legal Education and Information
Helping Clients with Public Legal Education and Information Welcome to the PLE Toolbox! What is PLE? Public legal education and information (PLE) covers a wide range of activities aimed at improving knowledge
More informationDesign Proposal: Outline
Design Proposal: Outline This outline should be used as a checklist to help each member of the team make sure that every section of the document meets the requirements for a design proposal. Writing Style
More informationNetwork Concepts Web Marketing Basics NCI Web Development
Web Marketing Basics NCI Web Development www.nciwd.com www.ncihosting.com Corporate Office 326 N. Main Street Souderton, PA 18964 Phone 215-723-3495 Service & Training Center 1250 Bethlehem Pike Ste E
More informationMARKETING VOL. 3
TITLE: Proven Tips For Being Successful With Network Marketing Author: Iris Carter-Collins Table Of Contents Proven Tips For Being Successful With Network Marketing 1 Are You Here To Learn About E-mail
More informationCassandra Platform - A Case Study
Cassandra Platform - A Case Study * Disclaimer: This is meant to be a short, high level overview of some of my contributions for the Cassandra project. ***This project is currently under development and
More informationABCs of Direct Mail. Tips for More Effective Marketing Publications
ABCs of Direct Mail Tips for More Effective Marketing Publications ABCs of Direct Mail 2 Introduction Direct mail is a growing business and everyone is eager and excited to jump on board. The problem is
More informationThe Visual Scientist Presents Poster Design
The Visual Scientist Presents Poster Design layout fonts science! Hailpern & Danilevsky www.thevisualscientist.com Topics Covered This is a how-to-guide for effectively presenting scientific work in the
More informationGuide to Completing Your Senior English and Government Portfolios
Sheridan High School s Guide to Completing Your Senior English and Government Portfolios Written by: Dave Burkhart Updated: August 24, 2014 2 Clicking on a topic or a page number will automatically take
More informationWebsite Management with the CMS
Website Management with the CMS In Class Step-by-Step Guidebook Updated 12/22/2010 Quick Reference Links CMS Login http://staging.montgomerycollege.edu/cmslogin.aspx Sample Department Site URLs (staging
More informationMARKET RESEARCH AND EVALUATION2017. Reporting Guidelines
MARKET RESEARCH AND EVALUATION2017 Reporting Guidelines July 25, 2017 At NEEA, we are dedicated to providing strategic and relevant insight to our primary audiences through market research and evaluation
More informationWeb Content Management
Web Content Management With Drupal Department User Guide Version 1.1 1 Table of Contents Overview 3 Getting Started 3 Writing for the Web 4 Speak to Your Audience 4 Keep it Professional 4 Introducing:
More informationIntroduction to List Building. Introduction to List Building
Introduction to Email List Building Introduction to Email List Building 1 Table of Contents Introduction... 3 What is email list building?... 5 Permission-based email marketing vs. spam...6 How to build
More informationKarlen Communications Add Accessible PowerPoint Placeholders. Karen McCall, M.Ed.
Karlen Communications Add Accessible PowerPoint Placeholders Karen McCall, M.Ed. Table of Contents Introduction... 3 Step 1: Slide Master View... 3 Step 2: Duplicate a Slide Layout... 5 Step 3: Rename
More informationAnalyzing PDFs with Citavi 6
Analyzing PDFs with Citavi 6 Introduction Just Like on Paper... 2 Methods in Detail Highlight Only (Yellow)... 3 Highlighting with a Main Idea (Red)... 4 Adding Direct Quotations (Blue)... 5 Adding Indirect
More informationThe Complete Nonprofit Website Toolkit Fleshing Out an Accessible, Usable, Polished Website July 2013
The Complete Nonprofit Website Toolkit Fleshing Out an Accessible, Usable, Polished Website July 2013 1 Your Course Page Designated Office Hours: Fridays 1-2 Eastern Join us to ask us questions about your
More informationCreating Great Visual Aids
Creating Great Visual Aids How to create and use visual aids well! l Keep it simple, Stern! l Use message titles l Ensure readability l Be consistent l Think visually Follow design guidelines 1. Keep it
More informationDeveloping successful posters using Microsoft PowerPoint
Developing successful posters using Microsoft PowerPoint PRESENTED BY ACADEMIC TECHNOLOGY SERVICES University of San Diego Goals of a successful poster A poster is a visual presentation of your research,
More informationPage design and working with frames
L E S S O N 2 Page design and working with frames Lesson objectives Suggested teaching time To a learn about designing web pages and creating framesets in your web, you will: 35-45 minutes a b c Discuss
More informationWordpress Training Manual
The Dashboard... 2 If this is your first time logging in:... 2 How do I change my password or email address?... 3 Search Engine Optimization (SEO)... 4 SEO for Pages... 4 SEO for Images... 5 Managing Pages...
More informationF O R N E C S O N L I N E D O N O R S. An introduction to a simple audit process used to optimize the online donation experience
THE GIVING EXPERIENCE F O R N E C S O N L I N E D O N O R S An audit of NEC s online donation process 10/15/2012 10/31/2013 Footer 1 ABOUT THIS SESSION An introduction to a simple audit process used to
More information