Your Profile Let s make sure it s updated before we start.

Transcription

1 ve Q t? Your Profile Let s make sure it s updated before we start. iq offers many features to help promote self property listings. Before you start working on listing, let s make sure Profile is up to date. This can be very important to make sure you are optimizing ability to receive leads on listings. From the homepage of iq, use the drop-down box to locate the Profile button. On the Details page of profile, make sure contact information is filled in correctly. At the bottom of the Details page review agent biography that appears on the company website. Many consumers read agent profiles to find an agent that will be a good fit for themselves. nclude professional goals, achievements, marketing plan, etc. along with any community involvement that others may find interesting.

2 ve Q t? Posting an Agent Video Do you have an agent profile video you would like to promote? You can upload personal profile video to iq it will show on the company website, the mobile site agent website. On the DETALS page, scroll down until you find the Video Profile URL field. Type or copy/paste the URL for video into the field box. Once video link is placed here, the My Video Profile tab will show on the websites. Now you will need to choose if you would like Text Profile or Video Profile to be default or the first profile that shows. Click Profile Display Select Text or Video Click SAVE Consumers will still have the choice to select between Text Profile Video Profile, but the one you chose for default will show first.

3 ve Q t? Creating a Profile for the Mobile Site The next thing you will want to do to promote Profile, is to create text that will show on the consumer s smart phone when viewing the mobile site. Located on the same page, scroll down until you see the Mobile Profile Text field. Type text only into this box as you would like it to appear on the mobile website. Click SAVE

4 ve Q t? Under the mages tab, upload as many agent photos as you would like using the Upload Tool. The photo at the top will appear on the website, flyers, drip marketing, etc. Keep agent image fresh by changing it out periodically, maybe seasonally. The Preferences tab is where you will indicate how you would like to receive those leads (text/ /phone). Especially to receive inquiries from new listing.

5 ve Q t? The Social Media/Links tab is where you will enter Social Networking links that will appear on agent website. f the fields are not filled in on this page, the icons will not show at the top of agent site. iq Voice System if company participates in the 24/7 Voice System, you can record a custom bio that consumers will hear when they call into the system. Call Voice System follow the prompts.

6 ve Q t? Promoting Your Listing Now that you have updated profile, it s time to start using some of the iq Tools to promote listing. Click on the LSTNGS tab select the property you wish to work on. Video/Virtual Tours: f you have created a virtual tour or video tour for listing, you can enter the URL in the appropriate boxes on the Details Page so they will be displayed on the company/agent website. Custom Description: Scroll to the bottom of the page create a custom property description that will have additional information details on the listing. Use the text editor buttons to add color, change fonts, etc. This new look will then appear on the company website as well as agent site.

7 ve Q t? From the DETALS page of the property listing, you have convenient links to PRNT FLYER EMAL FLYER. Flyer: When you first list property, why not send out an with the iq Flyer to the agents in office. Print Flyer: Use this convenient link to print iq Flyers to place at the property or the brochure box on the yard sign.

8 ve Q t? mages: Arrange images in iq so that the first ten photos represent the main rooms exterior features of the property. These ten photos will be used on the Single Listing Website. Arrange photos by clicking holding a photo move to proper position. Add additional photos by using the Upload tool. Click the pencil to edit the image description that will show on the property photos on the company agent website.

9 ve Q t? Map tab Help consumers locate property. This page will give you the ability to move the flag placement if property isn t located exactly right. Use the right mouse button to place the pushpin to the desired location. Click SAVE

10 ve Q t? Single Listing Website: There is no need to pay an outside vendor to create a virtual tour for property. Once listing is active in iq it will automatically create a Single Listing Website for property. This Single Listing Website is similar to a Virtual Tour can be copied/pasted into Virtual Tour field on MLS. You will also be able to use this URL to copy/paste into social networking sites such as Facebook. Post weekly change up Facebook comments to highlight a certain feature, such as Just Listed, Open House, Price Reduced, Pool, View, etc. Click Preview to view the tour. (Don t forget to post listing as SOLD give self a little pat on the back with a comment like Sold in 30 Days.) (Remember, this is why you will want to arrange property photos to make sure the first ten photos will optimize listing.)

11 ve Q t? Social Media: Be Social advertise listing on other social networking sites. From the DETALS page, select the social media site you would like to post to, click on that icon. From there you will need to continue following the instructions for that site s format.

12 ve Q t? The Open House tab under property listing is where you will see a list of past, current future scheduled open houses. To create a new open house, click on Schedule Open House follow the wizard. You have the ability to create an Open House Opportunity to let someone else in office hold listing open for you by creating an opportunity that will be listed on everyone s iq Dashboard/page. iq has a special template for a property flyer just for Open Houses. Once you have entered the Open House date time into iq, go to: Marketing Print Flyers (or use the Print Flyer button on the listing Details page). Use the Flyer Creation Wizard select the Open House Template. When you use this flyer, it will automatically place the open house date/time on the top of the flyer. These would be useful to place in the flyer box on the yard sign a week in advance to announce open house.

13 ve Q t? QR Codes are a great way to promote listing. Create a QR Code that links the consumer s smartphone to the Single Listing Website or agent website. Place the QR Code for the Single Listing Website on a sticker place it on the back of business card to pass out of course at Open Houses. Create a large QR Code, print, laminate attach to the front of flyer box on yard sign, in case you ever run out of property flyers, consumers will be able to view the property details from their smartphone scan of the QR Code.

14 ve Q t? Drip Marketing eflyers (or eflyers Luxury) For each new listing, use the iq Drip Campaign tool to send out an announcement. This is a great way to notify agents in office, other MLS agents in area, /or Sphere of nfluence. Go to Marketing Drip Marketing Content select eflyers or eflyers Luxury to begin setting up campaign. iq Voice f company participates in the iq Voice System, now s the time to record a customized property description for listing. When a consumer calls the 24/7 iq Voice System phone number, they will hear voice describing the property details instead of the computer generated voice system description.

15 ve Q t? Attachments You can add Attachments for listing that will appear on the company agent websites. These will be viewable by the public, may include something like a floorplan, property condition disclosure, list of amenities, addendums, etc. Click on Create Folder or Upload File On the websites it will show the word Attachments that people can click on, view the attachment download it.

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17 ve Q t? To locate detailed training power points on any of the items discussed in this tutorial, go to the at the top of any iq page choose from Documents or Videos.