How to Tag and Track Your Facebook Ads with Google Analytics

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Kerrie Dennis
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2 How to Tag and Track Your Facebook Ads with Google Analytics Tracking your stats and knowing your numbers when paying for advertising is essential. Without properly tracking your stats, you are playing the guessing game. You will not be able to make educated decisions on what to do next. You will not know which ads are performing and which are not. Although you can track your Facebook ads with the Facebook pixel, it is not always 100 percent accurate. It s always good practice to have another tracking system in place. Tag and track your Facebook ads with Google Analytics. Google Analytics is a great free tool from Google that allows you to track your ad performance and help you scale your campaigns. In this training you will learn: How to link Google Analytics to your SunFrog account How to set up a new Website in Google Analytics How to find property/tracking ID in Google Analytics How to install Google Analytics for your SunFrog account How to tag and track specific Facebook ads using Google Analytics How to use the Google Analytics URL Builder Chrome extension Discover how each ad is performing How to tag and track your Facebook advertisements How to use a Chrome plugin to generate links for Google Analytics tracking How to check campaigns in Google Analytics How to check ad performance in Google Analytics How to use Dimitris excel sheet to generate links for Google Analytics tracking And much more To link Google Analytics with your SunFrog account, you need to set up your Website in Google Analytics.

3 How to Set Up Your Website in GOOGLE ANALYTICS: To get your property/tracking ID, login to your Google Analytics account Go to Admin > Create New Account Enter your account name Enter your Website name Enter your Website URL Select a suitable category Select a time zone Agree with Google Analytics Terms & Conditions Click Get Tracking ID button

6 Your new property has been created in Google Analytics To get your Property/Tracking ID, go to Admin Under property (2 nd column), click Tracking Info > Tracking Code )

7 Here you can see your Tracking ID Copy/Paste your Tracking ID Now it s time to link Google Analytics with your SunFrog account Login to your SunFrog account Click Google Analytics under Traffic Paste your Website s Property/Tracking ID here and click Save

HOW TO TAG YOUR FACEBOOK AD: Method 1: Using Google Chrome Google Analytics URL Builder Plugin: In this method, we re going to use a Google Chrome Plugin called Google Analytics URL Builder.

8 HOW TO TAG YOUR FACEBOOK AD: Method 1: Using Google Chrome Google Analytics URL Builder Plugin: In this method, we re going to use a Google Chrome Plugin called Google Analytics URL Builder. Click here to install this plugin Google Analytics URL Builder. Once installed, an icon will be added to Google Chrome browser like this: Click the icon and it will open a pop-up box like this: Enter your SunFrog URL in URL to Share Source: Enter facebook in this field. (This is case sensitive, so make sure you enter just like this.) Medium: Enter cpc in this field. (This is case sensitive, so make sure you enter just like this. It will always be cpc.)

9 Content: This field will help differentiate your ads. You can enter your target audience or something relevant; for example: female2534mobileppeilovebeagles o Target Audience: Female o Age Group: o Ad Type: Mobile/PPE o Product: I Love Beagles Campaign: Here you can enter your campaign; for example: sunfrog_ppe_beagle_christmas_tshirts Click Copy button to copy your new link Sample URL: Your link will look like this: &utm_campaign=sunfrog_ppe_beagle_christmas_tshirts See how your URL is tagged. Now you can start sending traffic to this link you just generated.

Method 2: Using Dimitris Excel Sheet: The above method can be time consuming, so I ve made a Google spreadsheet for you. Download spreadsheet to your computer. Now open the spreadsheet.

10 Method 2: Using Dimitris Excel Sheet: The above method can be time consuming, so I ve made a Google spreadsheet for you. Download spreadsheet to your computer. Now open the spreadsheet. Enter your SunFrog URL in URL to Share Source: Enter facebook in this field. (This is case sensitive, so make sure you enter just like this) Medium: Enter cpc in this field. (This is case sensitive, so make sure you enter just like this. It will always be cpc.) Content: This field will help differentiate your ads. You can enter your target audience or something relevant; for example: female2534mobileppeilovebeagles o Target Audience: Female o Age Group: o Ad Type: Mobile/PPE o Product: I Love Beagles Campaign: Here you can enter your campaign; for example: sunfrog_ppe_beagle_christmas_tshirts Now Copy/Paste this URL. (Formulas in this spreadsheet will automatically insert source, medium, content, and campaign into your URL. URL generated here will be exactly the same as generated using method 1. You can send traffic to this URL. Make sure you don t change the formula in column F.

11 If you have multiple ad sets, then you can copy/paste your rows and update Ad Content in each row.

12 How to Verify if Link is Tracking Fine? You can verify this in Google Analytics Open the link in a browser and Google Analytics will track the activity Under Reporting go to Acquisition > Campaigns > All Campaigns

Here you can see all the traffic for each campaign. Click on a particular campaign to see the details.

Here is the actual process to see how your ad content is performing.

By following these methods, you can create as many ad contents as you like and check performance of

13 Here you can see all the traffic for each campaign. Click on a particular campaign to see the details. Here you can also filter by Secondary Dimensions Ad Content to see report based on your Ad Content. Here is the actual process to see how your ad content is performing. When you have Facebook ads reporting open, you ll be able to see the cost of Facebook ads. By following these methods, you can create as many ad contents as you like and check performance of your ad content. This will help you scale. Congratulations! You now know exactly how to tag and track your Facebook ads performance using Google Analytics.

14 IMPORTANT LINKS AND RESOURCES SIGN UP TO SUNFROG AND BECOME AN ARTIST AND OR SELLER SUBSCRIBE TO THE OFFICIAL SUNFROG YOUTUBE CHANNEL Be the first to watch new videos released from SunFrog on the SunFrog YouTube channel. LEARN FROM WORLD-CLASS INSTRUCTORS AT YOUR OWN PACE AT THE SUNFROG ACADEMY Learn from the best and sell more products online inside the SunFrog academy. academy.sunfrog.com JOIN THE SUNFROG ACADEMY FACEBOOK GROUP Network with fellow online entrepreneurs and t-shirt sellers inside the SunFrog academy Facebook group. Share tips, tricks, ideas, and case studies. Together we are stronger. LIKE AND FOLLOW THE SUNFROG SELLER FAN PAGE Always stay up to date with the latest news from SunFrog by following the SunFrog seller fan page. We release official announcements, promos, and new product releases on the seller fan page. JOIN THE SUNFROG SELLER AND ARTIST NEWSLETTER SUNFROG OVERVIEW: SunFrog is the largest online t-shirt platform in the world. We offer a platform that connects both artists and sellers around the world. You can earn as an artist by uploading your art onto products through our product designer and earn a commission when those products sell. You can earn as a SunFrog seller. Advertise any of our millions of designs from the SunFrog marketplace and earn a seller commission by adding your seller ID at the end of any product page URL. No need to create your own products; you can promote any product from within the marketplace.

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