CSE 118 Introduction to Design

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1 CSE 118 Introduction to Design

2 Mini Quiz Week 5/6

3 What is Design?

4 What is Design?

5

6

7

8 DESIGN IS A PROCESS... 8

9 Human-Centered Design

10

11

12 Design Methods

13 Principles of Human-Centered Design Early focus on users Empirical measurement Iterative design

14 Design Process and Products Plan UCD: Decisions about which methods to use Specify context of use: Description of users, tasks, context, problems Evaluate against requirements: Data on how well system meets expectations Specify user/org requirements: Statements about what the design should fulfill Produce Design Solutions: System specifications

15 Methods available at Different Stages Planning Context of Use Requirements Design Evaluation Usability planning and scoping Usability cost/ benefit analysis Identify stakeholders Context of use analysis Survey of existing users Field study / user observation Diary keeping Task analysis Stakeholder analysis User cost-benefit analysis User requirement interview Focus groups Scenarios of use Personas Existing system / competitor analysis Allocation of function.. Brainstorming Parallel design Design guidelines and standards Design Patterns Storyboarding Affinity diagrams Card sorting Paper prototyping Software prototyping Organizational prototyping Participatory evaluation Assisted evaluation Heuristic or expert eval. Controlled user testing Satisfaction questionnaires Assessing cognitive workload Critical incidents Post experience interviews

16 User Center System Design

17 User Center Design

18 Designing Interactive Systems

19 Who will use the system?

20 User-centered Design (UCD) The User-centered design (UCD) process outlines the phases throughout a design and development life-cycle all while focusing on gaining a deep understanding of who will be using the product (Usability.gov) "Human-centred design is an approach to interactive system development that focuses specifically on making systems usable. It is a multi-disciplinary activity. (ISO 13407) Framework of processes (not restricted to interfaces or technologies) in which usability goals, user characteristics, environment, tasks and workflow of a product, service or process are given extensive attention at each stage of the design process. (Wikipedia)

21 User Center Design

22 Develop usable systems

23 Understanding users needs Need to take into account what people are good and bad at Consider what might help people in the way they currently do things Think through what might provide quality user experiences Listen to what people want and get them involved Use tried and tested user-centered methods

24 Understanding users needs

25 From problem space to design space

26 A framework for analyzing the problem space Are there problems with an existing system or user experience? If so, what are they? Why do you think there are problems? How do you think your proposed design ideas might overcome these? If you are designing for a new user experience how do you think your proposed design ideas support, change, or extend current ways of doing things?

27 From problem space to design space Having a good understanding of the problem space can help inform the design space e.g. what kind of interface, behavior, functionality to provide But before deciding upon these it is important to develop a conceptual model

28 Conceptual model A conceptual model is: a high-level description of how a system is organized and operates (Johnson and Henderson, 2002, p 26) it enables designers to straighten out their thinking before they start laying out their widgets (p 28)

29 Conceptual model: components Metaphors and analogies Understand what a product is for and how to use it for an activity Concepts that people are exposed to through the product Task domain objects, their attributes, and operations (e.g. saving, revisiting, organizing) Relationship and mappings between these concepts

30 Interface metaphors Makes learning new systems easier Exploit user s familiar knowledge, helping them to understand the unfamiliar An icon of a shopping cart for placing items into Make digital products accessible to a greater diversity of users

31 Refining Ideas and Prototyping

32 Design right vs. Right design Getting the design right Generate an idea Iterate and develop it Getting the right design Generate many ideas an variations (Generation) Reflect and choose (Reduction) Then iterate and develop your choice

33 Getting the design right Optimal design solution for one idea

34 Getting the right design Problem: final design can be only as good as that idea If the idea is not a good one, then the best design solution will only be so-so

35 Different ideas first Circular Linear Tabular

36 The design funnel

37 Prototyping is important!

38 Prototyping shoewear

39 Prototyping shoewear

40

41

42

43

44

45

46 Prototypes: New devices

47 Design Thinking

48 Prototyping

49

50 Sketching vs. Prototyping

51

52 IDEO

53 IDEO Deep Dive

54 Thanks

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