Introduc)on to Search Engine Op)miza)on For Business

Transcription

1 Introduc)on to Search Engine Op)miza)on For Business

2 Brought to You by: Brought to you by:

3 Please Tell Us Who You Are

4 SEO for Websites Maximize Your Website s Visibility! Introduc)on to Search Engine Op)miza)on What is SEO? ² White Hat SEO ² Black Hat SEO Who needs SEO? What can SEO do?

5 Basic Mechanics of Search Engines Introduc)on to Search Engine Op)miza)on Who is Google? Why is Google in Business? What are they looking for?

6 Phase 1 SePng Your Goals 1) What do you want to get out of SEO?

7 Phase 1 SePng Your Goals 2) Researching & Selec)ng Keywords Keywords Relevant words that describe your products/ services Long- tail keywords Relevant string of words or phrases that describe your products/services Geographical keywords keywords that describe geographical loca)on of your business

8 Phase 1 SePng Your Goals 3) Establishing Current Website Ranking Alexa Global Ranking Global website ranking Country Ranking Website ranking within specific country Page Rank Scale of 0-10, rank of individual pages within your website

9 Phase 2 Onsite Op)miza)on Bots / Crawlers: Online robots & web crawlers that go through your website & collect data Determining Content & Sitemap Structure: Improve user experience / usability

10 Phase 2 Onsite Op)miza)on Page Speed: Determine what can be improved to increase load speed Keyword InpuGng: Input keywords throughout your website on relevant pages Meta DescripIon: 170 limit character descrip)on of your page Title Tag: 60 character limit )tle of your page Alt Tags: Photo descrip)on / text that is used by search engines to understand what the photo is about

11 Phase 3 Offsite Op)miza)on Local SEO: Making sure that all of your online lis)ngs are consistently presented in terms of business informa)on Blogging: Shows relevance & consistent genera)on of content ² Having your own blog ² Finding relevant & quality sources/individuals to review your product/services & link to your website

12 Phase 3 Offsite Op)miza)on Social Media: Diversifies the way people can see and share your content (e.g. Facebook, Twifer, Instagram, Pinterest, etc)

13 Phase 3 Offsite Op)miza)on Directory: SubmiPng your website link to relevant & credible directories to submit

14 Phase 3 Offsite Op)miza)on Backlink: Any)me another website links to your website or includes a link in their website to your website Link Juice: When someone links to your website, they can decide to either give or not give you link juice or credit

15 Phase 4 Analy)cs Google Analy)cs

16 Phase 4 Analy)cs Bounce Rate: When a visitor enters the site & bounce (leave the site) rather than con)nue viewing other pages Conversions: A comple)on of an ac)vity on your site that is important to the success of your business (e.g. Filling out a form/survey on your site, an item being purchased, or signup for your newslefer)

17 Phase 4 Analy)cs Impressions: The number of )mes your website shows up as a Google Search results Click Through Rate (CTR): The rate at which people click through your site from Impressions (rate is calculated by clicks & impressions)

18 Get Started! DIY SEO Things You Can Easily Do Yourself If you have a loca)on, list yourself on Google Maps, Yahoo/Bing Maps & any social media plakorms that allow geo- loca)on- tags Make sure the content on your website is relevant Rename all your image files so that it describes the image Get a blog installed on your web- domain and write content your customers will be interested in Get Google Analy)cs installed on your website & track your traffic

19 Glossary of Terms Keywords Relevant words that describe your products/services Long- tail keywords Relevant string of words or phrases that describe your products/services Geographical keywords keywords that describe geographical loca)on of your business Alexa Global Ranking Global website ranking Country Ranking Website ranking within specific country Page Rank Scale of 0-10, rank of individual pages within your website Bots/crawlers Online robots and web crawlers that go throughout your website and collect data and tell what errors exist on your site Meta descripion 170 limit character descrip)on of your page Title tag 60 character limit )tle of your page

20 Glossary of Terms Alt tags Photo descrip)on/text that is used by search engines to understand what photo is about Backlink Any)me another website links to your website or includes a link in their website to your website Link Juice When someone links to your website, they can either decide to either give or not give you link juice or credit Bounce Rate When a visitor views only one page from your website and leaves Impressions The number of )mes your website shows up as a Google Search results Click Through Rate (CTR) The rate at which people click through your site from Impressions: Rate is calculated by Clicks/Impressions Conversions A comple)on of an ac)vity on your site that is important to the success of your business (e.g. Filling out a form/survey on your site, an item being purchased, a signup on your newslefer)

21 THANK YOU FOR ATTENDING! Feel Free to Call or Visit us for a FREE Consulta)on!