DISCOVERY PACK TAKE ADVANTAGE OF THE "DISCOVERY" PACK FOR 6 MONTHS

Transcription

1 PROMOTE YOUR BUSINESS P TAKE ADVANTAGE OF THE "DISCOVERY" PACK FOR 6 MONTHS

2 Why register with EUROPAGES? Most international buyers these days start their search for suppliers online. What they are looking for is detailed information, particularly in the exploration phase, so they can assess the credibility of the companies they may work with. This means that it is now vital for VSEs and SMEs to be visible online. Any VSE and SME wishing to promote a website will be faced with a heavy daily workload. Tasks include optimizing the website so it can be indexed by search engines (SEO), adapting it for ease of use on mobile phones, translating content and measuring traffic. Like many other VSEs and SMEs, you don t have the resources or time to tackle these tasks. Understandably, you concentrate on your core business. EUROPAGES looks after the key stages in boosting your online visibility and helps you turn your website visitors into prospective customers. 1 st stage: Attract international visitors When you register your company, it is visible on the 26 EUROPAGES sites and indexed on the main international search engines (online and mobile). 2 nd stage: Draw attention to your company You can enhance your company page with products information, videos, images, pdfs etc. and constantly update it with your latest news to ensure that you stand out. BOOST YOUR INTERNATIONAL PROFILE Promote your products and activities 3 rd stage: Generate clicks and contacts And you can measure your results whenever you want. GENERATE LEADS 2

3 JOIN A B2B PLATFORM WITH A HUGE AUDIENCE When you adopt the EUROPAGES solutions, you are placing your company at the heart of European trade. 2,500,000 monthly visits in 2016* 3,000 companies register every month 45% Top management 30% Middle management 25% Operational EUROPAGES visitors in MILLION VISITS Origin of EUROPAGES visitors in 2016 EUROPE 21,3 million ASIA 4,4 million AMERICAS 2,9 million AFRICA 2,4 million A HIGHLY QUALIFIED AUDIENCE Visitors are mainly employees and directors of VMEs and SMEs. Two out of three of them are involved in their company s purchasing decisions. Most of these visitors are European: 69% of them are from the world s largest market! The EUROPAGES site is available in 26 langues, offering real global visibility. The offers the translation of content into 5 languages. It expands each member company s audience by making their content accessible to potential buyers in their own languages. The content is also indexed by search engines in all languages. *Source: COMSCORE Digital Analytix - ACPM certifies the website traffic. 3

4 1. Customisation elements: logo, cover and text identity 2. Description (1,500 characters in the original version and all translated versions) Your pack: focus on the E*Page 3. Link to the website 4. Product catalogue 5. News 6. Videos 7. Images 8. Sections & keywords YOUR E*PAGE Your E*Page: a landing page that successfully attracts prospective customers Your includes an E*Page, which serves as a website exclusively dedicated to your company. Your E*Page is translated: you can add a description of up to 1,500 characters. For the Discovery packs, we translate your content into 5 other languages (compared to the 14 other languages for all other packs). You can also add links to your videos, showing your business activities and completed projects, as well as pdf documents (quality and environmental certificates, specifications, etc.) and product images. In addition, you can provide the key data decision-makers are looking for when they are selecting suppliers or partners: how many people your company employs, turnover and import-export zones. You can post all your latest news whenever you want. 4

5 A landing page that successfully attracts prospective customers (2/2) 9. Key figures 10. Organisation 11. Markets and trading zones 12. Incoterms adhered to 13. Payment methods and bank This information is optional, you can choose whether or not to display it on your E*Page. 5

6 Your pack: focus on the product page 1. Images 2. Link to the website 3. Product description 4. Sections/keywords 5. Documents PAGES FOR YOUR PRODUCTS The pack you choose when you register includes a number of product pages published on EUROPAGES. Your product pages will increase your chances of appearing in search results and so make it easier for buyers to identify you. In your Discovery pack, you can create your product pages yourself, in DO- IT-YOURSELF mode, this is done via your myeuropages account in the 6 available languages. The more product pages you create the better your visibility on EUROPAGES, in 6 languages (26 for the other packs). 6

7 CATALOGUE: BOOSTING YOUR VISIBILITY. Creating a catalogue is a way of reaching out to an audience of international buyers who are on the lookout for solutions. Known as inbound marketing, this means that your product pages, after being organised and indexed by the SEO experts at EUROPAGES, are permanently accessible. They are displayed as soon as a visitor enters a keyword that corresponds to the content in your pages.... AND GENERATING LEADS Visitors can click through to your website or request a quote from any of your product pages. Every visit to one of your pages represents a potential new international client. E*Page display* x Clicks through to the website* x Without catalogue With catalogue Without catalogue With catalogue * These data are annual averages and cover all types of packs and all sectors of activity. They do not constitute a guarantee of results. 7

8 1. Company name 2. Clickable logo linking to the E*Page 3. Keyword descriptions 5. Website thumbnail Your pack: focus on the E*Card 4. Every product is also an incitement to click through to the customer s site 6. Location YOUR E*CARD Your E*Card: boosting your company s visibility. When you join EUROPAGES, your company is given its own E*Card, a digital business card that is displayed on the EUROPAGES search results pages. It s a way of introducing your company to EUROPAGES visitors. This is the first level of visibility for your company. Your E*Card will appear on a search results page if the information you provided about your company matches what the user is searching for (for example, if your company name, description, keywords or products include the term searched for by the visitor). The more detailed and better organised your company page, the more often your E*Card will appear on the search results pages. Remember that the number of keywords and the amount of text and products listed depends on which pack you choose. The frequency of E*Card views on the EUROPAGES results pages therefore depends on these parameters. 8

9 myeuropages features Your pack: focus on your myeuropages account Your content Use your myeuropages account to add all the additional information you didn t provide when your first registered. You can also create and publish your product pages. Your statistics Using your myeuropages account, you can check your statistics whenever you need to and find out the number of times your company has been listed in search results, received a contact request or been clicked. IMPROVE YOUR RESULTS AT ANY TIME Your E*Page is sent for publication as soon as you register. Publication occurs every night, from Monday to Friday, meaning that your E*Page will be online on the 26 EUROPAGES sites by the next day, or in no more than 48 hours. As soon as your E*Page is published, you will be sent an with your myeuropages user name and password. Make sure that you provide a working address, rather than an address for an automated reply service, otherwise you will never receive your user identification details. 9

10 Summary of your pack YOUR PACK INCLUDES: 1 text in your original language: you provide a 1,500-character text in one of the 6 languages available. 5 translated texts: you provide a 1,500-character text written in one of the following languages: French, English, Spanish, German, Italian or Dutch. This text then translated by the EUROPAGES translation network into the other 5 languages. 24 translated keywords: keywords are translated by the EUROPAGES network then published in 6 languages, alongside the text describing your business activities. They will enable visitors to find your E*Page. Published in 26 languages: your E*Page is published on the 26 EUROPAGES websites. 3 web links: you choose the URLs you want to appear on your E*Page (corporate website, e-commerce site, one of your suppliers sites, etc.) in line with your strategy. 5 contact details: several contact details can be published on an E*Page (telephone, mobile, and fax). The exact number varies from one pack to another, but you must always provide at least one valid address, as users prefer when making initial contact with companies. 1 logo : this is your company s visual identity. It must be provided in.gif format, no larger than 100x100 pixels and maximum size of 10 KB. No animation. Customising your page: you can add a cover image to you page, a theme selected from the library or from your own album. You can also use a slogan or tagline to reinforce your identity. Unlimited news: you can publish your latest news on your E*Page at any time via your myeuropages account: inform visitors about your latest products, your presence at a trade fair, your certifications, etc., in 6 languages. Locate your company on a map: the mapping service is provided automatically via Google Maps. myeuropages : a secure account you can use to update your content and answer your messages 40 MB of storage for publishing your PDF documents. 10 Images. You can contact up to 60 companies per day, and manage your conversations via your account. You have the option of creating an unlimited number of product sheets online, and in 6 languages. 10

11 PACK PERFORMANCES Because you can only optimise if you measure first, and because you need to be sure that you re getting value for money, EUROPAGES has designed a highly effective reporting system to enable you to manage your international online visibility. Thanks to your myeuropages account, you can check your E*Page s performance statistics* at any time. Data include changes in traffic to your E*Page, visitors geographical origin, number of clicks generated to your website, and lists of contacts and s received. You enjoy easy access to valuable information that lets you measure the return on your investment.. *for paying members only Your international online visibility and, as a result, the number of leads you are likely to receive depend on which pack you choose. Whether you just want to try out the EUROPAGES solution (Discovery Pack), are planning to support the launch of your export business (Starter Pack) or want to actively boost your international reach (Premium Pack), you can choose the pack that best suits your strategy! PREMIUM E*Card views E*Page views Clicks to website STARTER E*Card views: your company s appearances in the EUROPAGES results pages. E*Page views: appearances of your E*Page and product pages if you have them. Click-Out: number of clicks to your site Source: COMSCORE Digital Analytix. These data are annual averages and cover all sectors of activity. Please contact us to receive a personalised analysis. 11

12 Do you want to find out more about marketing solutions from EUROPAGES? Together we will build a tailored solution to boost your company s online international visibility. CONTACT US Tel: +33 (0) info@europages.com