TripAdvisor Your Global Travel Partner

Transcription

1 TripAdvisor Your Global Travel Partner

2 Inspiration > Planning > Travel > Review

3 TripAdvisor: The Largest Travel Site in The World 75 MILLION reviews & opinions TripAdvisor Internal Data OVER 1.8 MILLION business listed million Photos MILLION unique visitors a month 60 user contributions every minute 75 Million Reviews & Opinions Over 1.5 Million Business Listed 50 Monthly Unique Visitors 35 Millions Reviews & Opinions 20 Monthly Unique Visitors 1 Million Reviews & Opinions TripAdvisor Goes Live Inspiration > Planning > Travel > Review

4 Our Travellers Your Potential Customers TripAdvisor was founded in February 2000 To help people around the world plan and have the perfect trip on any budget What can I do Where do I go? How do I get there? Where do I stay? when I am there? Inspiration > Planning > Travel > Review

5 TripAdvisor Worldwide The world s largest travel website 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 TripAdvisor Media Group TripAdvisor Booking.com Expedia Qunar Ctrip.com International Yahoo! Travel Agoda Hotels.com Indian Railways Kayak.com Network Priceline Southwest Airlines Co. About.com Travel Lonely Planet Orbitz Ryanair HomeAway Deutsche Bahn edreams MakeMyTrip Travelocity 16,526 14,459 13,772 12,219 11,435 10,471 9,566 8,571 8,546 8,260 8,035 7,855 7,830 7,756 7,283 28,765 23,948 22,978 22,527 35,780 64,969 52,814 TripAdvisor is: +83% larger than Expedia +134% larger than Yahoo Travel Source: Comscore October 2012 Inspiration > Planning > Travel > Review

6 TripAdvisor UK Continues to be the biggest travel site in the UK, strong market share improvement 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 TripAdvisor Media Group TripAdvisor Booking.com Lastminute Expedia EasyJet Ryanair Late Rooms Thomson British Airways Cheapflights Sites Thomas Cook Lonely Planet InterContinental Hotels Group Travel Zoo Travel Supermarket Low Cost Holidays Telegraph Travel Kayak.com Network First Choice Guardian Travel Air France-KLM Group AOL Travel 1,912 1,730 1,641 1,604 1,465 1, ,850 2,653 2,530 2,360 5,825 5,194 3,876 TripAdvisor is: +19.9% of the travel market % growth 2 YoY TAMG is 22.4% of the travel market Source: Comscore October 2012 Inspiration > Planning > Travel > Review

7 Did you know? +1.8m businesses are listed on TripAdvisor

8 HOW USERS DECIDE WHERE TO GO 76% use TripAdvisor to research multiple destinations 75% have a general region in mind and use TripAdvisor to compare destinations 40% recall booking a different destination TripAdvisor Global Research Panel: May 2012 Inspiration > Planning > Travel > Review

9 Did you know? +20m people have pinned +1.5 billion cities to their TripAdvisor CIV maps Now the 2 nd most used Facebook App in the world!

10 Instant Personalisation - Tourism Page User experience pre IP Then post IP being turned on A wealth of new content is shown to the traveller about what your friends have been doing and who has been to the destination Inspiration > Planning > Travel > Review

11 Instant Personalisation Hotel Page Inspiration > Planning > Travel > Review

12 87% of the world s population are mobile subscribers 7 in 10 mobile uses under the age of 35 in the U.K., France and Germany are carrying Internet-capable phones Source: mobithinking.com, January 2012 & International Telecommunication Union, 2011 Source: PhoCusWright s European Consumer Travel Report Second Edition, October

13 Content Is King

14 Did you know? An average of 60 new contributions are posted every minute

15 Cornwall Hotels (285) B&Bs/Inns (1,274) Holiday Rentals (2,319) Restaurants (1,348) Things to Do (483) Forums

16 TripAdvisor Content More than 75 million travel reviews and opinions from travelers around the world: 1,800,000+ businesses 114,000+ destinations 655,000+ hotels 235,000+ attractions 1,000,0000+ restaurants 16,000,000+ candid traveler photos Inspiration > Planning > Travel > Review

17 Did you know? Average rating of global reviews is 4 out of 5

18 TripAdvisor Huge Content Growth +60 new pieces of content posted every minute on TripAdvisor! 18 Source: TripAdvisor Internal Data Q Inspiration > Planning > Travel > Review

19 Percentage of All Ratings TripAdvisor Very Positive Content The Focus Is On What To Do When Travelling, Average Rating 4 out of % 40% 38.6% 35% 33.4% 30% 25% 20% 15% 12.5% 11.3% 10% 5% 4.1% 0% 0.04% Source: TripAdvisor Internal Data Q Rating Inspiration > Planning > Travel > Review

20 How Can I get Listed Accommodation: Attraction: Restaurant: Resources: Upload your content for free: Inspiration > Planning > Travel > Review

21 Inspiration > Planning > Travel > Review

22 Accommodation Inspiration > Planning > Travel > Review

23 Management Centre Inspiration > Planning > Travel > Review

24 Inspiration > Planning > Travel > Review

25 Inspiration > Planning > Travel > Review

26 Inspiration > Planning > Travel > Review

27 Inspiration > Planning > Travel > Review

28 Did you know? +1m manager responses were submitted in the last year

29

30 Inspiration > Planning > Travel > Review

31 Did you know? Reviews have been posted from 96% of the world s countries

32

33

34

35 Worldwide All products are available in the 31 versions TripAdvisor runs and 21 languages Inspiration > Planning > Travel > Review

36 Take-aways. Qatar Sept 2011 Helena Egan

37 WE HAVE THE RIGHT AUDIENCE We have 60 million unique visitors worldwide

38 THANK YOU