By Dr. Ben Adkins
Table Of Contents Introduction Chapter 1: The Facebook Niche Page Sequence Chapter 2: Offline Business Conversion Sequence Chapter 3: The Stale List Reactivation Sequence Chapter 4: Giveaway Bonding to Buyer Sequence Chapter 5: Buyer s List Breakout Sequence What s Next?
Introduction: Welcome to the Follow Up Master Plan. My name is Dr Ben Adkins and over the last year I have built an 7 Figure per year business on the back of very thoughtful and strategic email marketing. Along the way I ve done a lot of really dumb things with my email marketing but because of those things I ve been able to lock down exactly how to talk to my email subscribers (across multiple industries and niches) and get them to take action on my emails. The concept behind this course is simple. I am going to give you several email templates that fit specific situations which you can use in your own email marketing. For each email sequence I have created a short walkthrough video that explain how each sequence works as well as the psychology behind each part of the emails. This is a resource that you can use in your marketing for years to come. With this guide you re getting years of experience and millions of dollars made due to the email templates you re about to have access to. Enjoy the power that you re about to have and please use these responsibly. Enjoy!
Disclaimer: While the tools provided inside this guide are powerful, we cannot guarantee that you ll have any success with them. Dr Ben and his team work extremely hard for their results. While Dr. Ben and his staff use these for amazing success in their business we can t guarantee you that you ll be able to make it work. Use these templates for entertainment purposes only.
Chapter 1: The Facebook Niche Page Sequence (see attached video walkthrough inside the members area)
Chapter 1: The Facebook Niche Page Sequence The following is a sequence that we use on several of our Facebook pages to bond with our brand new subscribers and get them ready to take action on any campaign that we send out. It s important to note that when we bring a subscriber over from a Facebook page, they aren t usually what we would refer to as cold traffic. Typically there is a level of trust already attached to the branding of the Facebook page. We use that initial branding to our advantage by mentioning it in the following email sequence. The key here is to take it from a page brand and then start attaching that page brand to a personal mascot. The personal mascot is a fictitious character (pen name) that we have created which closely matches the demographics of the people who like our Facebook fan page. The goal is to humanize our fan page brand and give people who are getting the emails a person to latch on to and to put trust in. In the following example sequence you can see how we do this. Goal of the Sequence: Get the new signup to take small actions leading up to a low ticket purchase. After the low ticket purchase you should start sneaking in higher ticket items to those buyers. For everyone who doesn t purchase you need to continue to work on getting them to make a small purchase.
Message 1: They receive this as soon as they optin along with any item they opted in for. This message is all about delivering what you promised and introducing your Pen Name. Subject: Variation 1: Your Specific Name Download Variation 2: Welcome to the Specific Name Club Body: Hey! My name is PEN NAME and I run the FB PAGE NAME Facebook Page. The NAME OF THE FREE THING that you just signed up for can be accessed using the link below. > INSERT LINK HERE Also if you ever have any questions about anything regarding NICHE THAT FB PAGE COVERS feel free to jump over to the FB PAGE NAME (LINK) and click on the Message button on the top right of the page. I ve got a lot of history and experience on this topic and I m here if you have any questions or need anything (plus its always nice to meet new friends with similar interest). Enjoy the NAME OF THE FREE THING, PEN NAME FB PAGE NAME (LINK)
Message 2: They receive this the day after the first message hits. This message is all about making you and I more about us. Subject: Variation 1: I thought of you when I saw this. Variation 2: This is us!!! Body: Hey! PEN NAME here. I hope you had a chance to dive into the NAME OF THE FREE THING FROM DAY 1 that you got yesterday. One of my favorite parts about that is MENTION SOMETHING SPECIFIC (page number, video timeline, etc). Today I was browsing the FB PAGE NAME and someone sent me this article about NICHE THAT FB PAGE COVERS. It made me laugh and I thought that you would like it too. There aren t many folks in the world that get this like we do but I knew you d like it. LINK TO THE THING. Talk to you soon! PEN NAME FB NICHE PAGE NAME (LINK)
Message 3: They receive this 2-3 days after message 2. This message is all about getting them to actually buy something. (small price item) Subject: Variation 1: I bought this and you should too. Variation 2: I caught this on sale (woohoo!) Body: Hey! PEN NAME here. I don t want to take up too much of your time but I saw this on sale and I picked it up and I thought you d really be into it to. DESCRIBE THE THING. DESCRIBE THE TOP BENEFIT OF THE THING. It s on sale right here for the next 2 days only: LINK HERE. Just looking out for you! Hope you love it as much as I did! PEN NAME FB NICHE PAGE NAME (LINK)
Message 4: This message goes out 2-3 days after message 3. This message is designed to give them a cool tip with a but this makes it easier solution that they can buy. Subject: Variation 1: How to COOL TIP DESCRIPTION Variation 2: 7 Steps to COOL TIP DESCRIPTION Body: Hey! PEN NAME HERE. Over the last few week s I ve been getting a ton of questions over at the FB NICHE PAGE NAME Facebook page about how to INSERT DESIRED OUTCOME. Today I wanted to walk you through how to do that. Below are the 7 Steps to COOL TIP DESCRIPTION LIST STEPS HERE (Use a numbered List) 1) 2) 3) 4) 5) 6) 7)
(message 4 continued) If you follow the steps above you ll be able to NAME THE DESIRED OUTCOME. I ve been using that process for a while and have had great success with it and I hope that helps you as well. If you d like to do a little faster and have to put a lot less work into it, check out this link (LINK). This is a program that I found a little while back and have been blown away by how easy it made the process of NAME THE DESIRED OUTCOME. I also heard that they are doing a special deal on NAME OF PRODUCT YOU RE SELLING for the next 3 days. You can check it out here: LINK Hope that helps solve your NAME OF PROBLEM. PEN NAME P.S. If you have any questions about the 7 steps or the product that I recommended please feel free to hit reply.
Message 5: This message goes out 2-3 days after message 4. This message is a pattern interrupt designed to throw your readers off a bit. Subject: Variation 1: Can You Believe this??? (I m stumped) Variation 2: I Couldn t Believe it when I saw it. Body: Hey! PEN NAME here. A little while back I got a very weird message over at the FB NICHE PAGE NAME facebook page and I created a post about it. The question was: WRITE QUESTION. I d love to hear your opinion on this: Click the link below and post what you think on the facebook thread. LINK I Appreciate your opinion. I was kind of shocked on this one to be honest. PEN NAME FB NICHE PAGE NAME (LINK)
Chapter 2: Offline Business Conversion Sequence (see attached video walkthrough inside the members area)
Chapter 2: Offline Business Conversion Sequence The Offline Business Conversion Sequence is an email sequence that I wrote back when I was working as a full time Chiropractor to convert people that opted in for a freebie into customers that would, not only come into the business for the free thing, but customers that would spend money with the business for a long time after. Please Note: This sequence involves more than just an email follow up. This sequence actually extends into the offline business doing some very special things on their end. I ll talk about that after we go through the email sequence. Goal of the Sequence: Make an irresistible offer in order to get potential clients to optin to an email list. After we do that we do some very special things inside the business to convert them from a freebie seeker to a person that will spend money with the business for years to come.
Message 1: They receive this as soon as they optin along with any item they opted in for. This message is all about delivering what you promised and introducing the Business Owner. Subject: Variation 1: Redeem Your Free INSERT THING Variation 2: Your Free INSERT THING Body: Hello! This is BUSINESS OWNER NAME from BUSINESS NAME. If you re reading this right now, it means that you signed up and are eligible to receive a free INSERT THING from our office. The demand for the INSERT THING has been huge and as a result we are having to book reservations for this by phone. To claim your free INSERT THING please call us at CALL TRACKING NUMBER and we ll reserve yours now. These are limited so please call and reserve your spot right now so we can make sure and hold it for you. In order to be fair, if we don t hear from you via phone in the next 96 hours we re going to have to give your spot away. Call us here to reserve your free INSERT THING now. Talk soon! BUSINESS OWNER NAME BUSINESS NAME
Message 2: This is sent approximately 24 hours after message 1. This message is about ramping up the scarcity and getting them to take action. Subject: Variation 1: Redeem Your Free INSERT THING Variation 2: Your Free INSERT THING Body: Hello! BUSINESS OWNER NAME here again from BUINSESS NAME. About 24 hours ago you signed up for a free INSERT THING from us and we haven t heard from you yet about reserving it for you. Because of the high demand all you need to do to reserve your copy is call CALL TRACKING NUMBER and we ll make sure to reserve your spot. You only have 72 Hours Left before we have to give your INSERT THING away to the next person in line. Call us and let us know! CALL TRACKING NUMBER We re Holding it for you! Just let us know! BUSINESS OWNER NAME BUSINESS NAME
Message 3: This is sent approximately 48 hours after message 2 (skip one day in between). This message is all taking the scarcity up a notch again. Subject: Variation 1: 24 Hours Left (Call Now) Variation 2: Time is Running Out Body: Hello! BUSINESS OWNER NAME here again from BUINSESS NAME. In just under 24 hours we re going to be giving your spot away on the INSERT THING that you claimed for free from our office. We d love to hold it for you forever but the demand is forcing us to give these away to those that are calling to claim them. You only have 24 Hours Left before we have to give your INSERT THING away to the next person in line. Call us and let us know! CALL TRACKING NUMBER Don t wait another day. We ve still got yours set aside for now! BUSINESS OWNER NAME BUSINESS NAME
Message 4: This is sent approximately 24 hours after message 3. This message is all taking the scarcity up a notch again and giving them one last chance to claim their freebie. Subject: Variation 1: [Last Chance] 4 Hours Left Variation 2: Last Chance to Claim INSERT THING for Free Body: Hey Hey! BUSINESS OWNER NAME here from BUINSESS NAME and I just wanted to send you one last reminded that we need you to call CALL TRACKING NUMBER to claim your Free INSERT THING. You ve got 4 Hours Left or we re going to be giving your spot away on the INSERT THING that you claimed for free from our office. Shoot us a call now. If our voicemail catches your call just make sure to leave us a message and we ll call you back (and hold your spot). CALL TRACKING NUMBER Excited to get you your free INSERT THING! BUSINESS OWNER NAME BUSINESS NAME
The Following Sequence is what you do once the person actually claims the offer and comes into your business (watch the Video to hear Ben Explain this in Detail.
Chapter 3: The Stale List Reactivation Sequence (see attached video walkthrough inside the members area)
Chapter 3: The Stale List Reactivation Sequence The Stale List Reactivation Sequence is exactly what it sounds like. We could be writing these folks for a few reasons. The first reason being because they are an inactive part of a list that we ve been actively mailing. The second reason is because we ve slipped up and not mailed them in a long time. Both situations require a different approach so we ll be covering both here. Goal of the Sequence: No matter the reason that they haven t opened an email from us in a while, we are actively trying to get them back.
Stale List Part 1: Inactive Folks on an Active List Make No Mistakes. This is an aggressive set of emails. These folks are not paying attention to us and being passive when we try to talk to them isn t going to work. We have to get in their minds and really push to get back in their good graces. This is a hard segment to reach and it s not easy. If we can pull a small percentage of these folks back, we re happy. NOTE: Make sure you segment this part of your list from the rest of your list before you send this out. You can find links to instructions from the major auto responders on how to do this segment below the actual video in the Follow Up Master Plan Members area.
Message 1: This message is to get them to open up and take an easy action to let us know they re still around. Subject: Variation 1: Was it Something That I Said?!? Variation 2: Are you Still There? (last chance) Body: Hey PEN NAME here and thanks for opening! PLEASE NOTE: I need you to read this entire message and take the Bribe at the End :) I was up late last night and was checking our email newsletter stats and realized that you hadn't opened an email from me since December 1 of 2013. Now this has happened for a few reasons: (and here's how to fix each situation) Possibility #1: You've just gotten tired of hearing from me. I hope that isn't the case but if so... no worries... I don't want to keep clogging up your inbox with something that you don't want so please know that if our system doesn't see you opening anything from us I'm going to do us both a favor and pull you off the list. Solution #1: If you're seeing this then you should be safe! - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Possibility #2: Our Autoresponder service ins't tracking you opening the email. This can happen for a few reasons but its usually because you haven't enabled images in your emails (which is how "opens" are primarily tracked.) Solution #2: Just Enable Images for just this email so we know you're still here. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Possibility #3: We've been Landing in your spam box by mistake and you just happen to be checking your spam folder today. Solution #3: Move this message to your primary inbox or folder. (that'll show them!) - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - I'll be sending a few more emails in the next few days. I hope that you're still getting value out of our normal newsletters... but if not... I want to make sure we do the right thing and unsubscribe you. I want to get you results! So if my emails aren't where your results are coming from... I don't want to be a distraction.
BONUS: Just in case that Number 1 was the reason... I decided to shoot you a bribe to remind you why you got on our newsletter in the first place (the awesome stuff we post). INSERT LINK TO BONUS Enjoy the Bonus and I hope to see you back as an Active Reader Soon! PEN NAME
Message 2: Send this 24 Hours after your last message. Make sure you re- segment and create a new unopen list after message 1. This message is to get them to open up and take an easy action to let us know they re still around. (same as #1 we re just hitting them again) Subject: Variation 1: Last Chance (deleting you soon) Variation 2: Open up if you want to receive our emails again. Body: Hey! PEN NAME here. Yesterday I sent you a message that listed the possible reasons why we might be removing you from this newsletter list. I d love to keep you around if you re reading this and are getting value from it. However, our records show that you aren t opening our emails. After this email we will be removing you if we see that you didn t open or read this email. If this isn t the case and you wish to get back on our list, click here to subscribe again (LINK). Have a great day and take care! PEN NAME.
Stale List Part 2: A List You Let Go I m especially excited about this section because I m about to make you a ton of extra money with a few simple emails. This is extremely simple but most people think that if they haven t emailed their list in a while that the list will no longer be responsive. While there is a little bit of truth to that, you can still do really well with a list that you ve neglected to mail for a long period of time. This technique involves one warm up email as well as our 5 Part Email Sequence (which you can find in the bonus section of the main members area).
Message 1: Send this anytime but always follow it up with your 5 Part Sequence. The goal of this message is to wake them up and to let them know something big is coming. Subject: Variation 1: I am So Very Sorry Variation 2: I Screwed up Big time (please read) Body: Hey! PEN NAME here and, first things first, you may wonder why you haven t heard a lot from me lately. The answer to that is simple. I m the kind of person that only likes to email you when I ve got something that I think is going to blow you away. Today is one of those days and I wanted to share something important with you. Have you ever had this Problem? NAME THE PROBLEM. Of course you have we all have It s something that we all struggle with but over the last year I can honestly say that I ve gotten lucky and I ve been given one of the more unique solutions out there. This isn t something that a lot of people know about but tomorrow I d like to share with you how to solve NAME THE PROBLEM once and for all.
Stay tuned Tomorrow I m going to send you more info. Watch you inbox at NAME THE TIME EXACTLY. You don t want to miss this. PEN NAME
Chapter 4: Giveaway Bonding to Buyer Sequence (see attached video walkthrough inside the members area)
Chapter 4: Giveaway Bonding to Buyer Sequence The Giveaway Bonding to Buyer sequence is an email setup that solves the problem most people have when they give away something free to someone via an email signup. This could apply to people doing solo ads, offline businesses that take email addresses at Trade shows, etc. This sequence has some very sneaky (but ethical) psychological triggers that cause the prospect to immediately see the value in following you past the initial freebie based interaction. This setup helps you convert these folks into actual buyers by bonding quickly. Goal of the Sequence: Bond quickly with a freebie seeker so that you can turn them into a paying customer and monetize them so you can recoup your lead generation investment as well as come out ahead on the relationship very quickly (while still giving them major value).
Message 1: This is sent immediately after the first optin. The goal of this email is to deliver the freebie and to introduce the PEN NAME or LIST OWNER. Subject: Variation 1: Your Copy Of INSERT FREEBIE Variation 2: Click Here To Setup INSERT FREEBIE Body: Hey! PEN NAME here and, first things first, I wanted to say hello and make sure that you got your download of INSERT FREEBIE. You Can Download it Here: LINK HERE (keep reading) If you d like a little more info about how to do some amazing things with NICHE TOPIC I also wanted you to go check out this video. (just something extra to help you get the most out of NICHE TOPIC) Enjoy, Stay tuned for more cool stuff. PEN NAME
Message 2: This is sent around 24 hours after the first email. The goal of this email is make sure we stay in front of them and to give them a ton of value (we are anchoring a payoff with opening our emails.) Subject: Variation 1: Free For you (this helps with NICHE ISSUE) Variation 2: What if you could solve NICHE ISSUE (no cost) Body: Today I wanted to just write you a quick message and tell you about something that I thought was amazing. There aren t many people in the world that will understand why this COOL THING is so important but I knew that you d understand why this is amazing for people like you and I. LINK This (ARTICLE/VIDEO) is all about EXPLAIN THE MAIN BENEFIT OF IT. The second I saw this I thought of you. Click here to check it out and let me know what you think by hitting the reply button on this email. Hope you see why I was so excited when you read it. PEN NAME
Message 3: This is sent around 48 hours after message 2. The goal of this email is to continue to stay in front of the prospect and get them to consider spending a small amount of money based on a recommendation. Subject: Variation 1: 5 Steps to Solving NICHE PROBLEM Variation 2: How to Quickly FIX NICHE PROBLEM Body: Hey! One of the questions that I always get asked by people that are new to NICHE is how to SOLVE NICHE PROBLEM. There are a ton of solutions out there but it seems like people are constantly overcomplicating this. Today I wanted to give you my simple 5 Step Solution to SOLVE NICHE PROBLEM. Let s Dive In: Step 1: TITLE OF STEP DETAIL OF STEP (GIVE ALL STEPS TO SOLVE) Now I have to be honest. To make Step 4 Easier I cheat a little bit by using a very special PRODUCT THAT YOU RE PROMOTING. I happened to find a great deal on it this week so I thought you d like to see it. Click here to check it out. (LINK)
(message 3 continued) With the 5 Steps that I just outlined you ll be able to knock this out in no time, and if you use my shortcut (LINK) you ll be able to knock out this problem even quicker. Hope that helps you solve NICHE PROBLEM Fast! Hit Reply if you have any questions! Talk Soon! PEN NAME. P.S. This is the best deal that I ve found on PRODUCT YOU RE PROMOTING and I Love the way POINT OUT AN IMPORTANT FEATURE and then talk about the BENEFIT of that feature.
Message 4: In Message 4 we typically dive into using our 5 Part Email Sequence. This is a Time Limited Scarcity Based Sequence that is highly effective with a list that has been prewarmed (what you ve been doing in the last few emails. (you can access this from the Bonus Section of the Members area). Message 4 usually represents the Premail part of that sequence. We do this to really start testing the buyers from the sitters. We want to move the buyers into deeper Buyers List quickly In the next Chapter I ll explain how you cultivate and bond with buyers even further.
Chapter 5: Buyer s List Breakout Sequence (see attached video walkthrough inside the members area)
Chapter 5: Buyer s List Breakout Sequence The Buyer s List Breakout is an incredibly simple sequence but it does a ton to make sure that your buyer loves you. In this section I m going to suggest that you go above and beyond to deliver a ton of extra value to your buyer. This is the secret to having a ton of folks on your list that become repeat buyers. Goal of the Sequence: Reinforce the original buying decision by showcasing the high points of the product that they purchased. At the same time we are going to be delivering some hidden value that they weren t expecting. (this is why they ll buy from you over and over again. We are anchoring a wow to buying from you). Please Note: You Need 5 Pieces of Really Cool Content to Make this one rock it. Also note that all of these emails are typically with the FROM as the name of the Product. We want to transfer authority from the product to the product author even more in this sequence.
Message 1: This message is sent 24 Hours after the person buys into your product (this is assuming that your payment platform is sending them an access instructions email) The goal of this email is to give them an important detail about the product they bought the day before as well as deliver on their first unadvertised bonus. Subject: Variation 1: Unadvertised Bonus (save this email) Variation 2: Extra For PRODUCT NAME Members Body: Hey [NAME], PEN NAME here and today I ve got a couple of things for you because you invested in PRODUCT NAME. First things first: I want to make sure that you go through NAME A SPECIFIC PAGE/SECTION of the PRODUCT NAME and check out how we are DESCRIBE THE THING YOU RE POINTING THEM TO and DESCRIBE WHY IT BENEFITS THEM. Taking advantage of just that one tip will take your results off the charts. Also, I wanted to make sure that I did everything I possibly could to make sure you are successful with the things inside of PRODUCT NAME. To do that I included a nice little bonus to help you out. It s called BONUS NAME.
(message 1 continued) Click here to get it now. BONUS LINK Over the next couple of days you ll be getting several more emails just like this one. Make sure to watch you email so that you don t miss any of the unadvertised stuff that I ve included. Talk Soon! PEN NAME
Message 2: This message is sent 72-96 hours after email number 1. (This gives them time to consume the original product as well as the bonus from the first email). The goal of this email is again to stack value and establish our psychological anchor (your emails = value). Subject: Variation 1: Unadvertised Bonus #2 (save this too) Variation 2: PRODUCT NAME Bonus #2 Body: Hey [NAME], PEN NAME here and today I m writing you because I have a few more things that you absolutely must check out in order to be even more successful with PRODUCT NAME. First I want to make sure you saw this inside of PRODUCT NAME. Check out PAGE/SECTION where I talk about DESCRIBE THE THING YOU RE POINTING THEM TO and DESCRIBE WHY IT BENEFITS THEM. Also I ve got another bonus for you that s going to help. Click Here (LINK) This is a very special bonus that will show you how to SKILL DESCRIPTION.
(message 2 continued) Click here to get it now. BONUS #2 LINK More Soon! Watch for my next email in a few days. PEN NAME
Message 3-5: Continue to use the pattern from message 1 and 2. The goal of this sequence is to make sure that you deliver more and more value each email. Gap each email by 72-96 Hours. Message 6: The goal of this email is to transition them over to a promotion based list. I typically change the FROM field to my name instead of the product for this one and put the product name in the subject line. Subject: Variation 1: Update to PRODUCT NAME. Variation 2: PRODUCT NAME UPDATE Body: Hey! PEN NAME here. Over the last few weeks I ve been sending you some tips to get the most out of each section of PRODUCT NAME. I also sent you some links to some very powerful bonuses that can make PRODUCT NAME even more powerful. Today I wanted to remind you that you need to make sure you watch your emails from my personal email (PEN NAME) as well as for product updates. In the next couple of day s you ll start seeing more from my personal address. I ve got some good stuff for you there. Make
(message 6 continued) sure you don t miss them! One more thing. Just in case you missed it, here is a list of the Unadvertised bonuses I ve been sending you over the last few days. LIST BONUSES AND LINKS Stay tuned! More good stuff is on the Way! PEN NAME
What s Next?
What s Next? I sincerely hope you enjoyed going through my 7 Figure email templates and tutorials. If you actually put these into your email marketing campaigns you ll see a ton of amazing results. Please tweak and test these to fit your style but keep in mind that the text inside these email templates have been tested and used with great success (across multiple industries and niches). The next step is applying all of this. While its great to have this tool in your hands right now, it won t do you any good unless you put it into action for yourself. Take this information and let me know how your campaigns improve by contacting me at http://. I can t wait to hear your success story!