Trina Gregory Instructor Senior lecturer Software engineer for over 15 years Teaching at USC since Spring 2007 Email: trina.gregory@usc.edu or trinagre@usc.edu Office: OHE 412 Office hours listed on Blackboard and at http://bcf.usc.edu/~trinagre 2
Why mobile? Mobile is the fastest-growing industry on the planet digital technologies major media money medical It's huge! 3
What does 'mobile' mean? 4
Who has a smartphone? What defines a smartphone? Mobile operating system Connectivity to the Internet Have apps like email and web browser Ability to install third-party apps 5
Mobile Devices What makes them so cool? Portable computer Multiple devices in one Multi-touch interface Runs applications 6
Planet > 7 billion people China has > 1.3 billion people India has > 1.2 billion people USA has > 300 million As of 2010,1.2 billion people who live without electricity http://www.worldometers.info/world-population/ http://www.theatlanticcities.com/jobs-and-economy/2013/06/where-billion-people-still-live-without-electricity/5807/ 7
Other Statistics 1.2 billion personal computers in use worldwide 1.1 billion fixed landline phones 1.0 billion automobiles registered and in use 1.6 billion television sets 1.7 billion credit card users 2.2 billion people with a banking account 3.9 billion radio receivers in use worldwide 8
How big is mobile? 6.4 billion active mobile phone accounts http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats 9
Unique Mobile Users 4.5 billion unique mobile phone users 34% of all mobile phone users will have more than one account 64% of all people alive on the planet have a mobile phone 10
Smartphone & Tablet Growth 6% of the global population will own a tablet 20% will own PCs 22% will own smartphones 1.4 billion smartphones http://www.businessinsider.com/smartphone-and-tablet-penetration-2013-10 11
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Smartphones 9 out of 10 smartphone users use their phone on a daily basis The most popular smartphone activity is (in order): 1. Texting 2. Internet browsing 3. Playing games Most likely owners (62%) are between the ages of 25 and 34 13
What are we going to cover? The mobile industry Various types of mobile apps Business-side of making apps How to design an app How to build a prototype How to monetize apps How to create a business presentation 14
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Course Format Lecture/Lab Meet twice a week Tuesday/Thursday 11:00 12:20 pm KAP 160 Roster Will be passed around each lecture Please initial by your name for the corresponding week 16
Grading Assignments 50% Midterm Exam 25% Final Project 25% Total 100% 17
Grading Midterm Exam Week 9, 2 nd lecture Thursday March 12, 2015 Final Project Scheduled final exam time Tuesday May 12, 2015 11 am 1 pm, KAP 160 18
ITP 140 Technology Background
Computers 20
Application Software Software for basic productivity for end users Anything you double-click on the desktop or touch on your mobile device Apps Examples: Web browsers Chrome, Firefox, Safari, IE Email programs Outlook, Thunderbird, Mail MS Office Suite Word, PowerPoint, Excel Adobe Creative Suite Photoshop, Illustrator Games World of Warcraft, Words with Friends, Angry Birds, DragonVale 21
Mobile App Stores Name Owner Established Available Apps Download Count Development Platform App Store Apple 7/10/2008 1,200,000+ >75 billion ios Google Play Google 10/22/2008 1,300,000+ >50 billion Android Windows Store App World Microsoft 10/26/2012 255,000+ >75 million* Windows 8 BlackBerry Ltd 4/1/2009 99,500+ >3 billion BlackBerry OS http://www.statista.com * Estimation; Microsoft has not released official numbers 22
Apple's App Store Statistics http://148apps.biz/app-store-metrics/ 23
Operating Systems Makes your computer (or mobile device) do more than just be an expensive paperweight Collection of programs for interfacing with hardware 24
Types of Operating Systems Embedded Examples: Missile guidance systems, NASA mars rovers, etc. Network Operating System Single operating system to control multiple CPUs and/or computers together Desktop Operating System Used on desktop and laptop computers 25
Geek Joke 26
Operating System Market Share http://cdn1.tnwcdn.com 27
Mobile OS Controls a smartphone, tablet, PDA, or other mobile device Combine the features of a personal computer OS with: touchscreen cellular Bluetooth, WiFi GPS camera, video camera speech recognition voice recorder music player etc. 28
Common Mobile OSs Android from Google Inc. Free and open source BlackBerry OS from BlackBerry Ltd Closed source, proprietary ios from Apple Inc. Closed source, proprietary Windows Phone from Microsoft Closed source, proprietary 29
Smartphone Market Share http://www.idc.com/prodserv/smartphone-os-market-share.jsp 30
Smartphone Market Share 31
Android Android continues to dominate the global smartphone market, with over 255 million units shipped and nearly 85% of the market share in the second quarter of 2014. Most of Android's strength this quarter was fueled by gains in the low (US$100<US$200) and ultra low-end (<US$100) of the market, seeing those categories grow 16.5% sequentially since the first quarter. As expected, Samsung was the largest vendor of Android-based devices, followed by Huawei, Lenovo and LG. However, the strength of the top 5 players is weakening, as they collectively accounted for 54.5% of shipments, down from the top 5 a year ago with 63.0% share. 32
ios ios experienced a slight drop in market share, down to just 11.7% from 13.0% in the same quarter last year, representing the growing shift of demand toward low-cost smartphones. Despite the launch of the iphone 5C to address a wider market base, most ios devices remain out of reach for the average consumer. ios enthusiasts, however, are eagerly awaiting the next device launch which could help lead to a much stronger third and fourth quarter, depending on the timing of its release. 33
Windows Phone Windows Phone is up slightly from the first quarter, seeing shipments of 7.4 million. However, this represents a drop of 9.4% from the same period last year Windows Phone growth continues to come from Nokia, despite a healthy showing of Android-based Nokia X shipments in second quarter. 34
Blackberry Blackberry managed to slightly increase its market share in the second quarter, although it remains below one percent share. However, this is a good sign for the struggling smartphone maker, as most of the increase this quarter came from its BlackBerry 10 devices. This represents only the second quarterly increase for BlackBerry 10 since its release in 2013. 35
2013 Mobile Growth Infographic: http://www.digitalbuzzblog.com/ infographic-2013-mobile-growth-statistics/ 36
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Android Mobile Devices Mobile phones (examples) Samsung Galaxy Note 4 Samsung Galaxy S5 LG G2 Sony Xperia Z3 Google Nexus 6 Motorola Moto X Tablets (examples) Google Nexus 9 Nvidia Shield Tablet Samsung Galaxy Tab S http://www.android.com/devices/ 38
Apple Mobile Devices Mobile phones iphone iphone 3G, iphone 3GS iphone 4, iphone 4S iphone 5, iphone 5c, iphone 5S Tablets ipad ipad 2 ipad 3 (The new ipad) ipad mini ipad Air 39
BlackBerry Mobile Devices Mobile phones BlackBerry Z30 BlackBerry Z10 BlackBerry Q10 BlackBerry Bold BlackBerry Torch BlackBerry Curve Tablets BlackBerry PlayBook 40
Windows Mobile Devices Mobile phones Nokia Lumia Windows Phone 8XT Samsung ATIV S Neo Samsung ATIV Odyssey Huawei W1 Tablets Acer Iconia W700 Asus VivoTab Smart Dell XPS 10 HP Envy x2 Lenovo ThinkPad Tablet 2 Microsoft Surface Toshiba Satellite 41