Cisco Borderless Networks Value Proposition

Mobility Workplace Experience Video 7 Billion New Wireless Devices by 2015 Mobile Devices Blurring the Borders Consumer Workforce Employee Partner Physical Virtual Anyone, Anywhere, Anytime Changing the Way We Work Video projected to quadruple IP traffic by 2014 to 767 exabytes IT Resources 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 3

Location Border Mobile Worker External-Facing Applications Internal Applications IT Consumerization Device Border Video/Cloud Application Border IaaS,SaaS 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 4

Scalability Location Availability Performance Security Manageability Cost of Ownership Device Scalability, Availability, Performance, Security and Manageability Across Non-IT-Controlled Environments Application Then: Linear Now: Multi-Dimensional 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 5

Architecture for Agile Delivery of the Borderless Experience POLICY MANAGEMENT APIs BORDERLESS END-POINT/ USER SERVICES BORDERLESS NETWORK SERVICES BORDERLESS NETWORK SYSTEMS BORDERLESS INFRASTRUCTURE Mobility: Motion Unified Access Wireless Securely, Reliably, Seamlessly: AnyConnect Energy Management: EnergyWise Routing Core Fabric Security: TrustSec Switching App Performance: App Velocity Extended Edge Application Networking/ Optimization Multimedia Optimization: Medianet Extended Cloud Security SMART PROFESSIONAL AND TECHNICAL SERVICES: Realize the Value of Borderless Networks Faster 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 7

Insurance Financial Markets Retail Banking Cisco and the Financial Services Industry Business Imperatives Leverage expertise to increase customer wallet-share across integrated delivery channels Streamline operations to reduce operating expense and enable speed to market Personalize customer experience across channels to increase satisfaction and reduce attrition Converge communications and digitize messaging to increase business agility Reduce utility cost and green energy footprint Collaborative Customer Experience Solution Portfolio Increase speed and information management to generate greater revenue Virtualize back and mid office application processing to maximize return on IT investment Enable human trader and portfolio manager collaboration to optimize productivity and effectiveness Ensure low-latency automated trading to outperform competition High Performance Trading Address generational change--millennials vs. Baby Boomers--in the customer and the employee bases Accelerate decision making, sales and execution Improve stability and risk management Optimize service across all channels and integrate collaboration in the enterprise Enable operational agility and efficiency Smart +Connected Insurance 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 9

Inflexible Hard to Manage Flexible Centralized Wired VPN DIVERSE USERS, DEVICES, DATA Wireless Complex, Multi-dimensional Simple Do I Have a Consistent Access Policy Architecture Across My Network for All Users and Devices? 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 10

Clear Data and Video Streams in LAN Encrypted, Tamper-Proof Transactions D D D D D D D D D V V V V V V V V V MALICIOUS GUEST USER D D D D D D D D D V V V V V V V V V Is My Network Ready for Current and Future Regulatory Requirements? 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 11

Unmanaged Devices, Risk of Data Loss, and Lack of Access Secure Mobile Connectivity MOBILE EXECUTIVE Acceptable Use Access Control Data Loss Prevention Can Mobile Devices Access My Network Securely, Reliably and Seamlessly? 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 12

Wireless Interference Decreases 802.11n Performance CleanAir Detects and Mitigates Interference for Performance Protection AIR QUALITY PERFORMANCE AIR QUALITY PERFORMANCE WIRELESS PERFORMANCE Can Mobile Devices Access My Network Securely, Reliably and Seamlessly? 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 13

No Energy Management Countywide Office Energy Management Annual Energy Costs $770,000 COUNTY OFFICES 10,000 PCs Managed Total Savings Additional Energy Nightly Shutdown Policies $280,000$430,000$150,000 Am I Using My Network to Reduce My Energy Costs? 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 14

No Resource Reservation, Degraded Voice and Video Context-Aware, Prioritized, High-Quality Voice and Video GLOBAL BUSINESS, WORLDWIDE OFFICES CEO Meeting M&A Negotiation Sports Event CEO Meeting M&A Negotiation Sports Event Can My Network Deliver Real-Time Collaboration Experiences? 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 15

Endpoint Deployment Need for high-skilled personnel to deploy endpoints On-going support of endpoints is a challenge Quality of Experience High expenditures with troubleshooting Don t know where the problem is most of the time Cannot replicate problems Lack of Visibility Inability to assess impact of video, voice and data applications on the network High-bandwidth upgrade costs Inability to verify service level agreements 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 16

Medianet: video, voice and data application deployment and monitoring made easy! Autoconfiguration Media Monitoring Simplified deployment of video endpoints Improved visibility of voice, video and data applications into the network 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 17

Reduced operating costs Simplified deployment of video endpoints Faster troubleshooting for video, voice and data applications Quantifiable business investment decisions Assess impact of video, voice, and data in the network Right-size your network/avoid over-provisioning Service-Level Agreement (SLA) assurance and negotiation 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 18

Siloed Management Unified Management IT TEAMS Borderless Networks X X X Complex Manual Error Prone Collaboration Data Center Simple Automated Integrated Best Practices Where Am I Now? Where Do I Start? 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 19

Do I have a consistent Access Policy Architecture across my network for all users and devices? Can mobile devices access my network securely, reliably and seamlessly? Can my network deliver real-time collaboration experiences? Can my network deliver protection from the premises to the Cloud? Can my network optimize performance of applications anytime, anywhere? Am I using my network to reduce my energy costs? Is my network ready for current and future regulatory requirements? Where am I now? Where do I start? 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 20