CarCareCONNECT Boost Performance, Grow Your Shop! Your guide to improving your online brand
ABOUT US YOUR MARKETING PLAN TABLE OF CONTENTS WHAT TO EXPECT PERSONALIZE YOUR WEBSITE LAUNCH YOUR WEBSITE MARKETING ROADMAP HOW-TO GUIDES CONTACT US
ABOUT US. CarCareCONNECT s mission is to be the best version of ourselves so we can be the very best for your business. Our passion is to help you, the shop owner, hit your business and personal goals so you can spend more time doing the things you love. We ve been providing the automotive industry the perfect mix of cutting-edge technology, data and analytics, search engine optimization, directory visibility, and strategy to hit these goals for over ten years. CarCareCONNECT s team specializes each step of the marketing process to fit your particular shop: from strategy to design to support.
YOUR MARKETING PLAN Identifying and improving your marketing efforts is the first step to growing your business. During our initial conversation, we determined that you have a vision for your shop to experience growth through web marketing. Based on the number of bays you have and the amount of competition in your area, as well as financial considerations, we recommended the $249 Expert plan. The Expert plan covers the following services from CarCareCONNECT: 01 02 03 A dedicated website to stay updated with your current and potential customers. Online directory listings to promote reliable and accurate contact information for customers to find across search engines. A team of experts to help personalize your website and increase its ranking on search engines to get new customers. 4
BACKEND DEVELOPMENT Your site and its information will be optimized with meta tags, responsive design, submission to major search engine webmasters, robots.txt, image optimization, 30 keywords, and pages. DIRECTORIES We submit your information to over 100 local directories including Yelp, Yahoo!, Bing, and Yellow Pages. WHAT TO EXPECT EXPERTPLAN REPORTING You ll receive monthly advanced Google Analytics reports that show page views, traffic sources, and bounce rates. EDUCATION Our Help Desk and How-To Guides are easily accessible to help answer all of your questions. MANAGEMENT Your marketing package includes dedicated marketing and support (2 hours of Advanced Edits per month) and optional SEO consultations. 5
PERSONALIZE YOUR WEBSITE Congratulations on starting your online marketing journey! We are currently building your website and setting up your SEO services. Follow the steps below to get up and running with your website personalization. STEP 1 BUSINESS QUESTIONNAIRE We d like to get to know you! Click the arrow below to complete a brief questionnaire to verify your shop s contact information and services. STEP 02 DOMAIN INFO Want to use a particular domain name? Click the arrow below to find your domain login credentials to send to your project manager. STEP 03 GOOGLE MY BUSINESS Do you have a Google My Business page? Click the arrow below to add us as a manager or to set up your page if you haven t already. STEP 04 ADDING CONTENT Logos and pictures of your shop and team can be sent to pm@radiusonline.com to add to your website in the build stage or to our Support team after your site is live. SET UP PAGE ADD MANAGER
LAUNCH YOUR WEBSITE. 01 02 03 Customer Success Search Engine Optimization Educational Resources After your website is live, our Customer Success team will take care of all your needs, and your monthly marketing and billing will begin. Expect an email within the next two weeks with website login credentials and details on your Marketing Roadmap. Remember, edits are included in your marketing plan so you can continue to add to and refine your website at any point after launch! Need help before your website is live? Please email pm@radiusonline.com
MARKETING ROADMAP A general timeline of the different phases of your plan DEFENDING YOUR WEB PRESENCE PLAN PHASE UPPING THE GAME REFINING THE STRATEGY LAYING THE GROUNDWORK 1 2 3 4 5 6 7 8 9 10 11 12 NUMBER OF MONTHS ON OUR PROGRAM Once your website launches, you will receive a detailed guide on your Marketing Roadmap.
HOW-TO GUIDES What you can do to make your site as successful as possible HOW TO CREATE A FACEBOOK PAGE HOW TO SUBMIT A TICKET EDITING YOUR WEBSITE SOCIAL MEDIA PAGES HOW TO CREATE A YELP PAGE HOW TO SET UP A GMAIL ACCOUNT GOOGLE MY BUSINESS HOW TO ADD A MANAGER TO YOUR GOOGLE BUSINESS PROFILE HOW TO CREATE A GOOGLE BUSINESS PROFILE
CONTACT US We re here to help! PROJECT MANAGEMENT pm@radiusonline.com Website Set-Up, Domain Name Set-Up BILLING billing@radiusonline.com Plan Pricing, Invoices, Update Payment Information CUSTOMER SUCCESS support@radiusonline.com Web Edits and Updates, General Questions SEARCH ENGINE OPTIMIZATION support@radiusonline.com Google My Business, Web Traffic, Ranking, Marketing Results