Product Overview Get more customers, reviews, and referrals with smart local marketing.
What We Do Signpost is the most effective marketing solution for local businesses Automated Marketing We are the marketing guru you ve always wanted. We design campaigns specifically for you and our technology takes care of the rest. Measurable Results We make it easy to track your success. View your dashboard on your desktop, tablet or smart phone. We ll also send you a performance summary every week. More for Your Money We work tirelessly to provide outstanding results so you can be sure you re making the most of your marketing budget. 2
Our Product While you re busy running your business, we ll help you grow it Click below to learn more about each feature Master Reporting View Location Monitoring Presence Referrals Feedback Loyalty Reviews Email Marketing Text Message Marketing Customer Profiles Business Analytics 3
Master Reporting View Signpost allows you to manage all of your locations from one convenient and intuitive Master Reporting View. 1. Total customer base across multiple locations 2. Total number of customer actions (month-to-date) 3. Total number of customer email opens (past 30 days) This view allows you to quickly monitor individual locations. Simply click on any location to jump to their dashboard. There you can analyze their specific performance metrics such as customer contacts, emails sent, offers claimed and more. 4
Location Monitoring After selecting a specific location from the Master Reporting View, you are directed to the Signpost Dashboard. Here you can: 1. View the total amount of profiles created. This is automatically generated from the customers that location has been in contact with 1 2 2. Analyze your customer contacts growth chart. As Signpost generates more contacts, both phone and email, the chart helps you understand growth by channel 3 3. Check your online presence. Here you can click directly into each directory and listing that we have updated for you 5
Presence These days directory sites show up higher in search results than websites. This means that in order to get found, your digital presence on listing sites becomes incredibly important. Our industry experts make sure that you stand out from the crowd with improved listings on Google+, Facebook, and Yelp. 6
Reviews Online Reviews are key to grabbing the attention of potential customers. We spread the word for you by encouraging your customers to share their thoughts on what makes your business so easy to love. Signpost s powerful remarketing engine knows when a person has visited your business and automatically encourages them to write a review. Yes, that s correct, you do not have to do anything. We take care of it for you! 7
Referrals Word-of-mouth is the life blood of every local business. We make the most of your adoring customers by encouraging and reminding them to refer their friends. The Signpost referral process is just as easy as our reviews process! We automatically generate referral emails to your customers while you focus on your business. 8
Feedback Getting feedback from customers is the best way to figure out what people love and what you can do to make your business even better. We collect feedback for you, notify you when people respond, and store it so you can access it whenever you want. What better way to promote your business than through positive feedback! 9
Loyalty The only thing better than a new customer is a repeat customer. We identify your most active customers and boost loyalty through scheduled messages and activity-based offers. Too busy managing your business to send these reminders? Don t worry, we have you covered. Signpost s automated remarketing engine knows who should receive these offers and when to send them. 10
Email Marketing Email marketing is a proven way to stay relevant in an age of short attention spans. Our automated email campaigns deliver an engaging experience your customers will love. We also track when your emails are opened so you know when your customers are engaging with your business. 11
Text Message Marketing Text Message Marketing is one of the most effective ways of reaching your customers. With engagement rates almost eight times higher than traditional email marketing, text messages might be a great way to reach your customers on the go. Just like our automated email collection technology, Signpost s powerful CRM grows your Text Message subscriber list automatically and will give each customer the nudge they need to make their first (or next) purchase. 12
The Ultimate Customer List Customer Profiles We track all of your interactions with your customers including payments, emails, phone calls, and feedback. Our goal: make sure your customer list is always growing and always up to date. Explore Using Filters See which of your customers are most active or least active, found you by phone or by email, or have notes associated with them. Advanced Caller ID We identify the people calling your business and automatically add them to your customer list. 13
Business Analytics Data is power. With the right information, a business owner can maximize revenue and minimize costs. We capture dozens of data points about your business and distill it into actionable charts, stats, and insights. 14
INTRODUCTION Product Overview MASTER REPORTING VIEW Contact sales@signpost.com CUSTOMER CONTACTS INDIVIDUAL CONTACTS EMAIL CAMPAIGN SMS MARKETING YOUR TEAM Start growing your business today CONTACT US info@signpost.com (646) 517-6934 15