Network 2020 Vision from Telco to QOE Service Provider Nikos G. Panagiotidis Business Development Manager Intel Hellas S.A.
Need Positive Technology Spiral End To End IT Mobile Devices OSS/BSS User Experience Fixed Devices Applications Connectivity Networks New devices, new usage models and new business models require an innovative and positive Technology spiral End to End
Need Positive Technology Spiral End To End New devices, new usage models and new business models require an expanding, smarter more pervasive and economic Network
Network Challenges 2010 2020 Network expansion: New device /segment growth Usage trends (more demanding apps) > Exa Flood, IIA New demands: Security, Content mgt, QoE! Network slow down: Less investment: Rev per bit, Network SP ROI, regulations Over the Top model is breaking Challenge: Connected device growth strategy
Concept of Quality of Experience Device Intel vs Competition End User Quality of Experience Service Network Key elements to Connected device success: Device > > design, trend, performance Service > > trusted, secure, personalized, unrestricted Network Connectivity > > ubiquitous, pervasive, robust, untethered
20 Billion Connected Devices by 2020 Notebook Desktop Smartphone STB, Connected TV Sensors, Monitors RFID Home Network Point of Sale In-Vehicle Infotainment IP Phones IP Cameras Net book Security Learning Handhelds Military/Aero Digital Signage Home Auto Portable Medical Net top Gaming Medical Industrial PC Printers Transport Robotics Factory Automation MID
Connected Devices & Traffic Growth ~ 3.5x device growth ~ 350x increase traffic Source: various analysts, Intel Observed period: 2010 2020 Linear Connected device growth, results in... Exp. Traffic growth > is Network investment model sustainable?
Consumer willingness to pay (per bit) falls quickly as we move away from direct communication Anonymous Sender Specific Broadcast Direct communic ation Direct Communication Specific Receiver Information content / retrieval Anonymous click Note that mobile advertising is a business model change rather than an economic windfall Cost and Revenue figures are crude estimates for illustrative purposes only 2009 T Mobile USA, Inc. From: The Economics of Mobility (ecomm09) Mark Roettgering - Senior Director, Corporate Strategy & Analysis T-Mobile USA
Video Traffic rules! Video workload dominates Internet video workload (e.g. YouTube) is a wildcard Next generation telepresence (holographic) not even included yet
Is Google losing money on YouTube? http://www.lightreading.com/document.asp?doc_id=175265 10
Market Trends: Shift to Mobile 1 2 Sources: ABI, IDC, Ericsson, Intel As we predict total global mobile BB subscribers will reach 2.3B by 2013, LTE subs will account for just 3.2% (Infonetics 09) Shift to Mobile but... Today Wireless operators have to limit the BW to Mobile Devices 3
Network 2020 Vision & Mission The Network 2020 Vision: End-customer experience is maximized and safe-guarded on any device, supported by a network that will not become the weakest link in the end-to-end broadband services value chain. The Network 2020 Mission is: To provide the communications industry with processing technologies and solutions to enable rich, robust, agile capability for a new generation network. To facilitate sustainable SP business models that will fuel capital investments required for constant network innovation that supports the growing connected population.
Green, Distributed, Trusted Compute Architecture Network Services Architecture based on: Trusted, Distributed & Green Compute Trusted Privacy & Trust Service Innovation New 2 Sided Uplift Distributed New Network Economics for 2 Sided Revenue Green OpEx Savings Social Resp. Agile Platform SW Defined Functions, Services & Apps New devices, new usage models and new business models require an expanding, smarter more pervasive and economic Network
Role of Service Provider Internet Best effort vs. Managed Cyberspace Best effort unsecure over the top X Web X.0 Security QoS Creativity $ X Trusted Open Interfaces End-User / API Quality of Experience Broadband Telco Domain Managed QoS / SLA walled garden Quality of Service Network Infrastructure
Concept of SW defined Network functions Telco Softco HW based Network Functions: HW Based Network Functions SW based Network functions App s s and Services SW based Network Functions: Routing Security Billing Mgmt Spectral Mgmt (SDR) Power Mgmt many others (click) Various Operating /Maintenance Systems Multiple different Architectures Many Proprietary Silicon Solutions One Universal Gate Way Agile SW Defined Platform General Purpose Processor / COTS
BT example: many others SW defined functions
Service Provider Business Model innovation Government Content Providers Internet Portal, VAS Retailers Comms Service Provider Wireless and Fixed Connectivity & Access World Economy is moving Enterprise on-line Customers Closed Telco Gardens become SMBs opened up network Interfaces; Providing a Trusted Communities, Cities Communications & Compute platform; Enterprise SI, Outsourcer Mobile & Fixed Web X.0 partnership Consumer Prospering e-economy depends on Trusted SP platforms
Questions??? nikos.panagiotidis@intel.com