The Digital Operator How do operators transform to a full Service Strategy
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1 The Digital Operator How do operators transform to a full Service Strategy
2 Telecom and cable operators have greatly benefited from the explosive adoption and utilization of mobile services More people have access to a mobile phone, than have access to a toothbrush or working toilets It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone It takes 90 minutes for the average person to respond to an . It takes 90 seconds for the average person to respond to a text message 70% of all mobile searches result in action within 1 hour 91% of all U.S. citizens have their mobile device within reach 24/7 In 2014, smartphone screen time (151 minutes) surpassed TV screen time (147 minutes) Source: Google, United Nations, Unisys, CTIA, Mobile Marketer, Morgan Stanley, Ad Reaction
3 However, digital is enabling new entrants to disrupt services traditionally monetized by operators Traditional Operator Offerings Disruptors Text Messaging Voice Calling Data Connectivity Yellow Pages Maps & dedicated GPS devices Television Location Based Services Yet, only a few Operators have set up their organizations and capabilities to effectively capitalize digital services
4 Our recent consumer survey demonstrated a global demand for digital companies as alternatives to operators If the following services were available from all of these providers, which providers would you consider using for each service? (if it were available) 40% 35% 35% 30% 25% 29% 23% 27% 24% 32% 24% 26% Google Apple Microsoft 20% Amazon 15% Facebook 10% Twitter Samsung 5% 0% Broadband Phone Calls Pay TV VoD Catch Up TV Broadband Phone Calls Messaging In The Home Mobile Source: Accenture Digital Consumer Survey 2014
5 Not surprisingly, digital frontrunners are outperforming traditional operators Sector Performance (Jul 30, 2013 Jul 29, 2014) 17% 21% Serve Efficiently: 64 billion messages per day, across 465 million users Telecom S&P 500 Technology Scale Rapidly: Expanded from 50,000 users to 17 million in 9 months -29% Note: Based on domestic equities and ADRs listed in US. 786 companies within Technology sector, including Apple, Microsoft, Amazon and Google. 109 companies within Telecommunications Services sector, including AT&T, CenturyLink, Verizon, Comcast. Alter Economics: Able to offers Maps for free to nearly 60M users a month Source: Google Finance Analysis, WhatsApp, Amazon, comscore/mashable
6 Competition New Living Services Shared at the The Great Class of The New Scale Wave Customer Network Edge Unbundling Competitors Six major digital trends are having an impact on operators.
7 PC Tablet Phone TV Device s Apps Brows er OS HW Design Semi IP Media Mappi ng Search Storag e / Hostin g Market place App Dev Cloud Dev Voice / Msg Data Care Data Acces s Servic es New Class of Competitors Devices Platforms Cloud Services Dev Operators Services
8 The New Scale Global Annual ARPU (USD) $45 $7 $41 Operating Margin 25% 36% 16% $73 43% $249 28% $257 18% $334 1% $565 21% $340 22% $214 21% $354 12% $288 16% $685 27% $610 0% $569 24% Sources: Apple, Google, comscore, Amazon, Microsoft, Samsung, Verizon, Accenture analysis; GSMA Wireless Intelligence; Capital IQ Notes: Users, ARPU, and OM for rolling 4 quarters. Samsung based on shipments and financials for mobile phones and tablets; Comcast data represents Cable Communications segment
9 The communications industry is undergoing massive changes driving deep network transformations Comm Industry Trends Network Transformation Drivers Legacy Revenue Decline DRIVE RADICAL COST 100% Data STRUCTURE TRANSFORMATION Value Chain Disruption Hyper-growth Markets ASSURE MASSIVE NETWORK TECHNOLGY EVOLUTION (DATA EXPLOSION AND VIRTUALIZATION) The Need for Network Industry Evolution Innovative Services Government Strategies COPE WITH THE NEW COMPETITION AND REGULATION
10 Accenture developed the future vision of the network of the future - the Network 3.0 model Virtualization on each layer, connected via SDKs Devices Spans Digital Life, Device Configuration and Mgmt. Applications Control Functions Elastic Core Access SDKs & APIs Exposure SDKs & APIs Exposure SDKs & APIs Exposure Built upon SDKs, is native multi-tenant and paid for with the new currency Provides Policy Control & Software Service(s) Layer exposing the Digital Intelligent Functions, with SDN, NPV Control Functions, Network Analytics and Services (CDN, IMS) Multi-tenant Compute, Storage and Networking Components, and can be delivered from Public Cloud Federated, Mixed Economy, and decoupled from the Elastic Core and the service layer(s). Ultra BB the norm
11 Accenture will help our Telco and NEP clients leveraging our new Business Services that will bridge the transformation to the new world Network Industry Evolution - Technology and Ecosystem Discontinuity The Old World The new NETWORK SPACE Huawei ALU Complex and + New multivendor All IP E/// Nokia. multivendor integration skills transformation Samsung Oracle environments ( ALL IP ) ACCENTURE SW Software defined networks on virtual + SW engineering & Software Network & VIRTUAL environments integration skills Virtualization HW ( SDN+NFV ) Single-Vendor, vertical and closed Silos ( turn key solutions) Multi-Vendor, horizontal and open Platforms ( multi players solutions)
12 The Network Industry Evolution will be enabled by a fundamental shift in the market: THE DIGITAL NETWORK Today Target SOFTWARE & INTEGRATION DRIVEN NETWORK Legacy Sunset New Digital Network Architecture INFRASTRUCTURE DRIVEN NETWORK Born of the Lean Operating Model IP MIGRATION SERVICES NETWORK ENGINEERING SERVICES FIELD FORCE SERVICES OSS 2.0
13 Maturity of Digital Offerings In the digital future, operators will fall into one of four scenarios based on their digital capabilities and offerings High Integrated Digital Services Provider Digital Platform (IDSP) Provider Digital Services The platform for all things digital, Traditional Provider Enabler of 3 rd party digital services. Provide intelligent and for both their own and 3 rd party services Network Provider Creator of digital services without underlying network. Own direct nimble infrastructure and related services Operators/ aggregators of network infrastructure focused on providing relationship with end consumers (sales, activation, billing) connectivity High Maturity of Digital Capabilities
14 Our recommendation: Operators must strive to become Integrated Digital Service Providers (IDSPs) IDSPs are Operators that are standing up infrastructure capabilities, IDSP: Designed for Digital as a Business operations and offerings to pursue digital as a business Digital Infrastructure Core Digital Business Operations & Capabilities Digital Offerings
15 Becoming an IDSP will enable Operators to offer a new set of services and solutions Sample set of scenarios Digital Home Integrator Home Healthcare Integrator Customized Cloud Provider M2M Enabler Unleashes the full entertainment experience in every home Takes care of your health Builds and maintains your own cloud Unleashes the power & intelligence of connected machines One-stop-shop for IT Virtual Interaction Provider Smart City Provider Road Tolling Partner Services all your IT needs Enhances virtual interaction with colleagues and customers Partners with the government to realize smart cities Provides secure, fast and cost effective road tolling
16
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