Smart Accounts and Smart Licensing Introductions and Demonstrations

Smart Accounts and Smart Licensing Introductions and Demonstrations Alexander Voytenkov Customer Success Manager avoytenk@cisco.com June 2018

Customers don t know what they own, and Cisco can t tell them. #1 Software CSAT Issue

Smart Account Overview

Smart Accounts Benefits Store, manage, and move entitlements Smart Accounts Real-time visibility to license consumption, user access control, enterprise-wide visibility Smart Licensing No PAKs needed, easy license ordering process and activation Portal: Cisco Smart Software Manager (CSSM) Classic PAK Based Licenses Enterprise wide visibility of PAK licenses and devices for selected users Portal: Product License Registration Portal (LRP) Enterprise Agreement (EA) Simplified EA management, enterprise-wide visibility and automatic license fulfillment Portal: EA Workspace

When do you need a Smart Account? All your new purchases and subscriptions, delivered to your Company s Digital Wallet Automated Notifications of Additions, Renewals, and Expirations Buy IT Use IT Provide ability to deploy Cisco Products to anybody who needs it Simplify Plug N Play See What do I Own? all in one place Always have the Access you need to know which purchases you may need next Maintain IT See What am I Using? all in one place Always have the Access you need to maintain your inventory

Cisco Smart Accounts A customer or partner managed centralized account that provides full visibility and access control of Cisco Smart software licenses across customer s company. Assets Smart Account Users Pool all assets, user roles, and agreements Customer, designated channel partner, or other authorized party Future of Smart Accounts: ü Downloading new software ü Find out what new licenses you have ü Review Service contracts ü Review logs and specific cases you ve opened ü Track Purchases

Smart Account Structure What is in the Smart Account? Default Virtual Accounts Share devices and licenses across virtual accounts easily. Users & Roles Licenses Big U University Chemistry Devices Math Agreements Create sub-accounts to reflect organization s construct. Customer Smart Account Account where devices leveraging PAK licenses, Smart Licenses, and licenses generated from EAs are stored and managed by a customer, channel partner, or authorized party

Smart Account Types Customer Smart Account Partner Holding Account Virtual Accounts Customer has the ability to manage software licenses in one account Managed by customer directly, designated VAR or authorized party Account Approvers Owner of account and enters/approves agreements with Cisco Account Administrators manages users access and privileges Administrator of account can view and make changes to licenses, review logs, track purchases, etc. Virtual Accounts Temporary account where smart enabled products are stored Partner or reseller store these products until customer identified Partner/reseller will have visibility into what products customer wants in Smart Account The Partner/Reseller will deposit an order into a customer account when account is identified *Licenses can t be used while in Holding Smart Accounts*

Creating a Smart Account

Cisco Software Central software.cisco.com Select which Smart Account to manage Access Smart Software Licenses and acquire tokens for deployment Use Smart Accounts to Manage Configuration Management Create a new Smart Account Get access to an existing Smart Account Create New Virtual Accounts and Perform User Administration

Cisco Software Central software.cisco.com Manage Downloads and Upgrade Products Software License Tools Ordering and EULA Tools Smart Account Management

Are you an Employee of the End Customer?

Editing the Account Domain Identifier Hint: The domain identifier will populate with details from your profile it may be edited.

Activation Email An Activation Email will be sent to the 1 st Customer Administrator of the Account. If the Domain has been modified it must be approved by Cisco Operations before the Process may be Completed Once Approved

Smart Account already exists? Manage Downloads and Upgrade Products Software License Tools Ordering and EULA Tools Smart Account Management

Smart Account Requesting Access Enter Domain Identifier to notify Administrators

Grant Individuals Access to Manage Smart Account You can grant Partners access to manage the account and your licenses on your behalf by adding them as a User. There are 4 user roles that you can assign Partners to: Role Access Level Select this when Smart Account Administrator Virtual Account Administrator Smart Account User Individual can view and manage license inventory for the entire Smart Account, and can also perform Account management activities. Individual can view and manage licenses only in specific Virtual Account(s) for which they have been granted access. Partners can also manage Users in the assigned Virtual Account(s). Individual can view and manage license inventory for the entire Smart Account. You can select this option if only one Partner will be managing your entire Smart Account, and also if the Partner needs to manage Users and Virtual Accounts on your behalf. You can select this option if the Partner will be managing licenses in specific Virtual Account(s) but not within all the Virtual Accounts. Please note that the Partner will also be able to add/edit and delete Virtual Account Admins and Users. You can select this option if the Partner will be managing your entire Smart Account, but you would like to keep control over the Account management activities (adding/ deleting Virtual Accounts and User management). Virtual Account User Individual can view and manage license inventory for assigned Virtual Account(s). You can select this option if the Partner will be managing licenses within a particular Virtual Account, but you would like to keep control over adding or deleting Users within that Virtual Account.

Example Hierarchy Model YourLargeDomain.com Division 1 Division 2 Division 3 Global Infra Managed Customers Geo 1 Geo 1 Product 1 Product 2 Managed Accounts Geo 2 Geo 2 Geo 1 Geo 1 Geo 2 Geo 3 Geo3 Geo 2 Deposit Account Geo 1 Deposit Account - Geo 2 X180 (35) X20 (3-5) Geo 3 Customer 1 Customer 1 Customer 2 Customer 3

Adding New Users Software.cisco.com -> Manage Smart Account -> Users

Smart Licensing Overview

Recreating Cisco Licensing Smart Software Licensing is not just a new licensing tool. It transforms how you think about Cisco and the Software Lifecycle Management. Limited View Customers do not know what they own. PAK Registration Manually register each device. Unlock with license key. Device Specific Licenses specific to only one device. Node Locked You cannot use more than you paid for. Complete View Software, services, devices in one easy to use portal. Easy Registration No PAKs. Easy activation. Device is ready to use. Company Specific Flexible licensing, use across devices. Pooled Add users and licenses as needed.

What is Cisco Smart Licensing? Cisco Smart Licensing is a new way of thinking about licensing at Cisco that is being applied to all products Instead of DRM or Node Locked licensing its a Software Inventory Management System that provides Customers, Cisco, and Selected Partners with information about Software Ownership and Software Utilization Commerce (CCW) Ownership Smart Account Usage Hello, I am Device-East5, I belong to [big-u.edu] and I am using 1x License Cisco Product I Have Purchased 5 additional Advanced Licenses for [big-u.edu] Hello, Device-East5 from [big-u.edu], you are In-Compliance BigU.edu I Own: 10 I am Using: 10

Introducing Cisco Smart Software Manager

Methods of Communication Reference these documents for more information on using the satellite option: Data Sheet Satellite on Cisco.com Overview User Guide Install Guide FAQ The Cisco Product is configured to use Smart Licensing at install/provisioning time. Direct cloud access is the default option. Options Ease of use Security Policy 1 2 3 + 4 Direct cloud access (default) Cisco product sends usage information directly over the internet. No additional components are needed. Access through an HTTP proxy Cisco Products send usage information over the internet via a Proxy Server. Any off-the-shelf Proxy will work. Access Through An On-Premise License Management Cisco products send usage information to a locally installed satellite. Periodically, exchange information with Cisco to keep satellite sync. This synchronization can occur automatically in connected environments or manually in disconnected environments. Full Offline Access License Reservation Use copy/paste information between product and Cisco.com to manually check in and out licenses. Functionally equivalent to current node locking, but with Smart License tracking. Cisco Product Cisco Product Cisco Product Cisco Product HTTPs HTTPs HTTPs Proxy Cisco Satellite 5 Request License Copy / Paste License Response File Transfer Cisco.com Cisco.com Cisco.com Cisco.com Usage Info Usage Info Usage Info Usage Info Available Today! Now arriving on Platforms

Deploying Smart License enabled Products Direct Deployment How it works 2 Activate and Use Software Router Place Order Cisco Commerce Switch Re qu ire d Firewall Cisco Smart Software Manager Usage Video Annuity Platform Entitlement Distribution Unified Communications Mediated Deployment 1 HTTPs Proxy Server l ona Opti Cisco Smart Software Manager Router Offline How many in use Switch Firewall Video Unified Communications Smart Software Manager satellite 3 Monthly Inventory Update Manage Licenses How many owned

Backend Communication Channels and Ports Authorized Backends Cisco Smart Software Manager (CSSM) (cisco.com) HTTPS: tools.cisco.com HTTPS (Port 443), HTTP (Port 80) Smart Software Manger Satellite (CSSMs) User Interface: HTTPS (Port 8443) Products: HTTPS (Port 443), HTTP (Port 80) CSSM: HTTPS (tools.cisco.com, api.cisco.com, cloudsso.cisco.com)

How to Deploy a Smart License Device 1 Create a Smart Account if Needed and Deposit your New Licenses in a Desired Virtual Account. Ensure you have User or Admin Access Quick Guide: Creating Smart Accounts Quick Guide: Managing User Access 2 [Optional] Transfer Old Licenses to Smart Licensing Obtain a Registration Token from the Cisco Smart Software Manager (or other stored location) Converting PAK licenses to Smart Software Licenses Quick Help: Creating a Token Quick Help: Acquiring a previously Created Token 3 Configure the Cisco Product with which licenses to consume and the previously acquired Registration Token (Optionally set other configuration commands such as locations of satellites or Proxys, privacy commands, etc) 4 Product Specific Configuration Guides Found at: cisco.com/go/smartlicensing Check Status Cisco Software Smart Licensing Management with Smart Accounts End to End Demo: https://www.youtube.com/watch?v=-l-rvl5v7va&index=4&list=plqqyyvkatgxzq_ybzp8w9-x7iiad_v35s&t=120s

Deploying an ASAv demo Want to see a recording of this demo? Go here: https://www.youtube.com/watch?v=-l-rvl5v7va&list=plqqyyvkatgxzq_ybzp8w9-x7iiad_v35s&index=4

What s involved in Configuring a Product? Configure the Cisco Product with which licenses to consume and the previously acquired Registration Token (Optionally set other configuration commands such as locations of satellites or Proxys, privacy commands, etc) Activate Smart Licensing [Only for Hybrid Products] CLI Based Product Example Product Specific Configuration Guides Found at: cisco.com/go/smartlicensing GUI Based Product Example [Optional] Point Telemetry at Alternative Destination (Default will be Option 1 to CSSM, Alternative Options are 2-4: Proxy Server or Local CSSM satellite) Insert Authentication token into Device

Cisco Smart Software Manager satellite Secure on-premise management of license consumption provided free of charge. Ideal for Customers whose Products are unable to reach Cisco.com directly Cisco Software Manager satellite (SSM satellite) Contains a subset of Smart Software Manager (SSM) portal, and works similar to SSM for management of installed products. Cisco devices and software products are registered with and report license consumption directly via SSM satellite Near real-time license usage information based on synchronization schedules with Smart Account Provided at no additional cost

Cisco Smart Software Manager satellite Cisco Products communicate with SSM satellite the same way they do with Smart Software Manager Information is exchanged in Text (YAML formatted) Cisco ASR Cisco Smart Software Manager satellite Cisco Smart Licensing messages JeOS (Centos 5) Smart Call Home Transport Gateway

Summary of Smart Licensing Improvements Direct Telemetry to Cisco Mediated Telemetry to Cisco Full Disconnected Support HTTPs Your Cisco Software Usage Your Cisco Software Usage Request License Copy/Paste Your Cisco Software Usage Cisco Product Cisco.com HTTPs Smart Software Cisco.com Cisco Product Manager satellite License Cisco Product Response Cisco.com Increased Scalability and Responsiveness based on expected customer usage growth Export Control Exceptions (Class C) New Architecture for CSSM Satellite (v6.0) being delivered April 2018 EFT Beginning last week of Jan 2018 Primary New Features include: Multi-Tenancy Smaller Deployment footprint Increase to 365 day Registration Requirements Integration with customer authentication systems Proxy Support between CSSM Satellite and CSSM GovNet and AWS Installation Support Hierarchical License Support Export Control Exceptions (Class C) Scale Increase Cisco Secure DataCenter (CNS) deployment already completed and taking new customers Permanent License Reservations for Dark Networks Specified License Reservations for Airgapped customers who cannot otherwise use CSSM satellite Additional New Features include: Term Support Management APIs from CSSM Relaxed governance rules to allow Specified License Reservations to be used by any customer, once approved Factory Installation support for both SLR and PLR

Conversion from PAK to Smart

Current Roadmap Smart Software Licensing

Smart Licensing Release Approach Strategy Hybrid Launch Existing Products Customers have already deployed Smart Licensing Only Launch New Products Customers are deploying for the first time Prominent Examples License Delivery CSR, ISR 4000, Cat3k, Nexus Switches, ASR 1000 series, ASR 900 series, WLCs, etc Licenses Delivered as before (pre-smart Licensing). Licenses are converted to being Smart-Enabled after delivery in Smart Software Manager or LRP Commerce edelivery Delivered to SA if defined on order Traditional Deployment Available LRP (Previous Generation) Invited Conversion Smart Account SSM (Next Generation) ENCS, ASAv, IOSXRv, ASA Firepower Threat Defense, CBR8, UCM 12.x, CUSP Licenses Delivered directly to Smart Account at time of order. Immediately available in Smart Software Manager. Commerce Delivered to SA (mandatory) Smart Account SSM (Next Generation)

Smart Licensing Supported Products Smart Enabled Product Families https://ucrm-cisco.force.com/operationsexchange/s/article/smart-licensing-enabled-product-families- Supported-with-Version Orderable Smart licensing PIDs https://communities.cisco.com/docs/doc-59102 Roadmap of New Smart Enabled Product Families https://ucrm-cisco.force.com/operationsexchange/s/article/ka215000000mtcuaao/smart-licensing-product-roadmap

Key Help Resources Customer Facing Websites Smart Account Home CCO Page: www.cisco.com/go/smartaccounts Smart Licensing CCO Page: www.cisco.com/go/smartlicensing Smart Licensing Satellite CCO Page: www.cisco.com/go/smartsatellite Best Practices & Usage Guides: http://forums.cisco.com/ecom/web/operations-exchange/sot Sample Config Guide: http://www.cisco.com/c/dam/en/us/products/collateral/cloud-systems-management/smartsoftware-manager-satellite/smart-software-prod-config-guide.pdf Getting Help GLO Support: Fully supported by GLO 24x7. licensing@cisco.com General Questions: ask-smartlicensing@cisco.com Portal Issues: smart-ops-support@cisco.com Migration Issues: smart-ops-support@cisco.com Satellite Issues: cs-cssm-satellite@cisco.com Training Live Training: Register for you or your customer at: https://communities.cisco.com/docs/doc-59481#anch2 Youtube Training Videos: https://www.youtube.com/channel/ucabawsidscw_w6kvpcdijhw Cisco.com Training Videos & Demos: http://www.cisco.com/web/ordering/smart-software-manager/index.html

License Flow Example

Possible Flow and Roles 1 move license DEFAULT VIRTUAL ACCOUNT Token configure token 4 2 Smart Account Administrator VIRTUAL ACCOUNT «A» Token generate token 3 Virtual Account User

Demo

Thank you