Accelerating Critical Applications EMC XtremIO Luiz Otávio Schmitt Emerging Technology Sales Leader luiz.schmitt@emc.com July/2014 1
Agenda IT Market scenario overview Traditional performance issue mitigation Disruptive Technology Succes Cases Value Proposition Main Differentiators Economics 1 Million, AFA Rescue and XpectMore Program Summary 2
Big Data & Cloud Increasing IT Pressures Big Data Businesses are challenged to create more insight and value out of more data Four dimensions of Big Data applications to be addressed: Volume, Velocity, Variety, Veracity IT infrastructures must not only be faster, but smarter Cloud Businesses want to maximize infrastructure efficiency to become more agile Goal: standardize and consolidate applications on shared infrastructures IT infrastructures must be more scalable and reliable than ever before Emerging applications demand smarter, faster, scalable, & more reliable enterprise infrastructures 3
CONSTANT The CPU To HDD Performance Gap CPU Improves 100 Times Every Decade- Disk speed has not MOORE S LAW: 100X PER DECADE FLASH Closes The CPU To Storage Gap FLASH Follows Moore s Law And Can Keep Up With CPU Developments 100X IMPROVED FLASH 10,000X I M P R O V E D 2000 2010 2020 Copyright 2013 EMC Corporation. Todos os direitos reservados. 4
Client responses to storage performance gap Most Costly & Volatile Expensive & Ineffective for Storage Performance Issues Add More Memory Add CPUs Typical Performance Mitigation Tactics HDD Performance Enhancement Tune & Modify Application Wasteful, Expensive & Ineffective with Storage Latency Issues Time Consuming, Very Expensive & Risky 5
XtremIO #1 All-Flash Array in the Market >$100,000,000 <6 months >40PB sold 6
XtremIO Global Deployments Provisioning XtremIO Was Outstanding Transformed Investment Look blown out delivers when away was time performance! the your worth service by upon cut the DBAs down it. what level we find from offer matters out dedupe. 3 how to the 4 hours most: to fast it to goes! Availability users. 3 mouse & clicks Performance. >99.999% Availability Average Data Reduction 5:1 >500 Customers 100% Customer Satisfaction 7
Beyond Performance What Analysts Are Saying The impact of flash storage will go far beyond performance. The disruptive opportunities with flash storage are in delivering a new breed of applications supported by advanced data services that were not even possible on disk. These capabilities Will dramatically simplify complex application environments, streamline cumbersome workflows and unlock a step function in new business value. DAVID VELLANTE Chief Research Officer, The Wikibon Pro 8
Beyond Performance What Customers Are Saying We are building our third data center in New Jersey. I want to design it for the next 15 years. I do not want another spindle on the data center floor. HEAD OF DATABASES AND STORAGE Financial software, data, and media company 9
Data Warehouse Case Study CMA s Oracle RAC Data Warehouse Challenge Extreme performance (6 GB/s large block random workload) High Oracle licensing costs Storage OpEx Complex setup/tuning Solution XtremIO All-Flash Array Application Largest Medicaid analytics database (Oracle RAC) in US High user concurrency Fast response time needed BRIAN DOUGHERTY Chief Data Warehouse Architect Using XtremIO we are able to engineer our Oracle RAC systems to be faster, more scalable, and handle more concurrent users, while at the same time requiring only 20% of the previous footprint in our data center Results 75% reduction in storage configuration time Reduced space/power/cooling footprint Reduction in server size/processor count & Oracle licenses ~1.9GB/s bandwidth per X-Brick at <1ms latency 10
80 60 40 20 Oracle OLTP Case Study XtremIO Snapshots Performance, Flexibility to Oracle Test & Dev 0 Sandy Bryce- Enterprise Platforms Strategy Team Leader Ease of use, and snapshots make XtremIO a compelling addition to your IT service portfolio! THE CRUNCH (BUSINESS PROCESS TIME) 100 80 40 Time (minutes) Previous Array 120 100 80 60 40 20 0 USER QUERY TIMES (Improvement) 100 Previous Array 70 Time (seconds) XtremIO Challenges Development/Test database scale Query response times Business processing times Solution XtremIO All-Flash Array Production on One X-Brick Test/Dev on 2 X-Brick cluster Application Oracle 11G High user concurrency Fast response time needed Large dev/test environment Results 30% business process time improvement 15-40% user query time improvement CPU wait time reduced, utilization increased Snapshots/Deduplication for dev/test give free database copies 11
XtremIO Oracle Acceleration 90 80 70 60 50 40 30 20 10 0 THE CRUNCH (BUSINESS PROCESS TIME) 80 40 Time (minutes) Previous Array XtremIO 120 100 80 60 40 20 0 USER QUERY TIMES (RELATIVE) 100 60 Time (seconds) 85 Previous Array XtremIO Best XtremIO Worst 12
Development/Test on XtremIO Same performance improvements as in production Inherent QoS on other instances even under heavy load 30% faster database app development & QA time Production + 20 copies = no capacity increase over production alone! 29 TB of DB instances consume only 1.45 TB in flash 13
Enterprise VDI Case Study Boston Scientific Deploys 2400 Full Clone VMware Horizon desktop Challenge Large-scale VDI Environment Full Clone Persistent Desktops Mandatory VDI User Experience Complaints Storage Cost, Complexity Solution XtremIO for desktop storage VNX for user data storage Expanding additional X-Bricks for virtualization consolidation Application VMware Horizon View VDI VMware vsphere Hypervisor CRAIG ENGLUND / SEAN COLLIER Principal Virtualization Architect/Sr. Administrator There are few things in history that have a significant impact on advancing technology I see XtremIO as one of those technologies. Results Incredible End User Desktop Experience Lower $/Desktop Than Prior Storage Array Rapid Desktop Rollouts During Production Hours Complex VDI Made Simple And Successful 14
Product Overview Copyright 2014 2013 EMC Corporation. All rights reserved. 15
EMC Flash Strategy: Flash Everywhere In Memory DB High Performance Computing Full Motion Video Tech Apps Application Development Email Decision Support VM Infrastructure Transaction Processing SIMPLE DATA SERVICES Home Directories ADVANCED DATA SERVICES Storage As-A-Service Online Archive Web Apps IT Applications Content Management 16
EMC Flash Strategy: Flash Everywhere In Memory DB Full Motion Video XtremSF SIMPLE DATA SERVICES High Performance Computing Tech Apps μs 1mS Application Development Email Decision Support VM Infrastructure Transaction Processing ADVANCED DATA SERVICES 3mS 17
XtremIO CLEAN SHEET DESIGN CRITERIA Simple Easy Provisioning No Performance Tuning Efficient Inline, Always On Dedup and Compression Always Thin Provisioned Breakthrough Snapshots Consistent Multi-controller, Scale-Out Perfectly Balanced No System Level Garbage Collection 18
XtremIO Unstoppable Data Services Always-On, Inline, Zero Penalty, Free ALWAYS-ON THIN PROVISIONING INLINE DEDUPLICATION INLINE COMPRESSION XTREMIO DATA PROTECTION INLINE DATA AT REST ENCRYPTION AGILE WRITEABLE SNAPSHOTS 19
Inline Thin Provisioning Optimal Block Allocation No Waste, Ever Always thin provisioned 100% performance Perfect allocation granularity No fragmentation or reclamation penalty 20
Inline Deduplication Lower Cost While Increasing Performance & Reliability Always on, inherent function Scales-out Truly inline, global, always on Improves array performance Lowers $/GB, $/App Extends flash endurance 21
Inline Compression UP 4X MORE TO CAPACITY VIRTUAL SERVERS DATABASES VIRTUAL DESKTOPS MORE VDI VMs MORE ORACLE & SQL Server 22
XtremIO Data Protection (XDP) Designed for SSD No legacy RAID baggage Highly efficient- only 8% overhead Lowest write amplification SSDs may fail in place No configuration No hot spares Adapts to failures 23
Agile Writeable Snapshots 100% IN-MEMORY Any topology Instant creation Instant deletion 100% PERFORMANCE Identical read IOPS Identical write IOPS Identical latency INCREDIBLE SCALE Instant application clones to petabyte scale 100% SPACE EFFICIENT No space reservations No metadata bloat 100% OPTIMIZED Identical data services Always on, always inline UNMATCHED Use XtremIO where allflash arrays were never before viable 24
Today s Applications Environment LIMITED TEST/DEV COPIES Brute Force Copy PRODUCTION Brute Force Copy DATAMART COPIES JUST ONE APPLICATION 6 DATABASE COPIES 3 ARRAYS/POOLS 1 USE CASE FOR FLASH 25
Game-Changing Consolidation, Agility SCALE-OUT IOPS IN ABUNDANCE FREE, FAST DEV/TEST DEV INST 1 DEV INST 1 DEV INST 1 DEV INST 1 DEV INST 1 DEV INST 1 DEV INST 1 DEV INST 1 DEV INST 1 DEV INST 1 HIGH PERFORMANCE PRODUCTION FREE, FAST ANALYTICS FIN COPY FIN COPY REPORTS XTREMIO FLASH FOR ENTIRE APPLICATION MORE BUSINESS PRODUCTIVITY DEV INST 2 DEV INST 2 DEV INST 2 DEV INST 2 DEV INST 2 DEV INST 2 DEV INST 2 DEV INST 2 DEV INST 2 DEV INST 2 OPS COPY OPS COPY ANALYTICS DEV INST 3 DEV INST 3 DEV INST 3 DEV INST 3 DEV INST 3 DEV INST 3 DEV INST 3 DEV INST 3 TEST/DEV COPIES DEV INST 3 DEV INST 3 SALES COPY SALES COPY TRENDS DATAMART COPIES FASTER APPLICATION DEVELOPMENT TIMES x 1 0 DATABASE INSTANCES 1 XTREMIO CLUSTER 0 BRUTE FORCE COPIES 26
630 Terabyte, 1 rack. What it means 2.5 Million IOPS Alternative 630 TB: 1 Floor Tile 96 < 1 millisecond latency 2.5 Million IOPS 6.2 KW power Less power than the average 100TB array 1 Rack 27
630 Terabyte of All Flash EMC XtremIO 1 rack Flash Startup 2.0 racks Major Storage Vendor 9.4 racks 28
XtremIO X-Brick Cluster Building Block Active Controller 1 Active Controller 2 32 CPU CORES 256GB RAM Infiniband RDMA 256GB RAM 512 GB RAM 2 x FC 2 x iscsi SAS 2.0 SAS 2.0 4 HOST PORTS 2 x FC 2 x iscsi 25 emlc SSDs 29
Product Family, Linear Scale-Out 900K MIXED IOPS 1.5M READ IOPS <1MS Latency 150K MIXED IOPS 250K READ IOPS <1MS Latency SCALE-OUT 5 120 TB based on 5, 10 & 20 TB X-Bricks <1MS LATENCY. RICH DATA SERVICES. NO TUNING. 30
XtremIO Simplicity One Screen Zero Planning, Zero Tuning 1 3 CREATE VOLUMES 2 MAP VOLUMES CREATE INITIATOR GROUPS 31
Functional IOPS vs. Hero Numbers Measured end-to-end at the host 100% random All flash pages non-zero Array filled to 80% forcing overwrites Any size LUNs, any LBA range Mixed read/write I/O Increasing thread counts Extended time periods Click to get the free IDC How to test a Flash Array White Paper All Data Services Active! 32
XtremIO Consistency Other AFA s suffer from high and very disruptive unpredictability Unpredictable Performance (Due to System-level Garbage Collection) 1 X-Brick Always Predictable & Consistent 2 X-Bricks 4 X-Bricks Make sure your AFA is pre-conditioned Before purchase AFA performance will vary significantly from fresh out of the box (FOB) and after the first write on every flash cell * - IDC (June 2013) Click to get the free IDC How to test a Flash Array White Paper 8K Random Write IOPS 33
Why Customers Choose XtremIO Actual customer data, 8KB OLTP workload 1 10TB X-Brick vs. 35TB competitor s array (4X more expensive) Competitor Latency IOPS 34
System Level Garbage Collection Impact Always consistent and predictable Latency 35
XtremIO Consistency XtremIO vs. Competitor Flagship Array Oracle SLOB Workload, 25% SQL Update Two X-Brick Cluster Competitor Single X-Brick Competitor Two hours into test 36
G U A R A N T E E D 37
Already Bought An All Flash Array That Isn t Delivering In Production? TRADE IT IN! 38
XPECT MORE PROGRAM * EMC IS REDEFINING THE STORAGE LIFECYCLE MAINTENANCE PRICE PROTECTION 3-YEAR MONEY-BACK WARRANTY FLASH ENDURANCE PROTECTION 7 YEARS 2014-2017 7 YEAR S * For qualifying customers July 1- December 31, 2014. See EMC.com/XpectMore for more details, terms and conditions. 39
All Flash is About Economics Leverage the Economies of Scale of Flash Accelerate Application Performance Gain Greater System Utilization Lower Software & Hardware Cost Save Power / Cooling / Floor Space Drive Value Out of Big Data Improve Performance Enable New Opportunities Reduce Costs 40
Xpect More Information www.xtremio.com Reference Architectures & Solution Guides All Flash Array Testing Guide & Best Practices Architecture & Product white papers, videos Customer case studies 41
Obrigado! 42