RTL & OnlineSeminar Partnership Presentation Summer 2018
Our Partnership in Interactive Broadcasting RTL s corporate platform represents quality, and is up-to-date, reliable and curious. RTL-Z is the place to be for news, information, and inspiration for entrepreneurs. It is a 360 platform that can be accessed via TV, web, apps, and events at any moment of the day. RTL-Z collaborates with OnlineSeminar to create interactive television. The topics of the broadcasts align with the themes of RTL-Z: Business, Stock Exchange, Finance and Tech.
Our Partnership in Interactive Broadcasting The RTL-Z platform is visited by men and women, aged 25-59. 32% of these are corporate decision maker. 27% of the RTL-Z users visit an RTL-Z event, including online seminars. The interactive broadcasts are well visited, and participants are actively engaged: 26% of them ask a question, answer a poll question and/or click on a call-toaction button.
Our Partnership in Interactive Broadcasting By using online seminars, RTL-Z combines traditional TV broadcasts with modern platforms to reach her network through multiple channels, and keep them engaged and informed. This multi-channel strategy also broadens their network; more and more people within the target audience become recurring visitors of RTL-Z. Naturally, the reach of the RTL-Z online seminars is extremely valuable for enterprises in Business, Stock Exchange, Finance, and Tech. Through the online seminars, RTL-Z is able to connect with customers, advertisers, and leads.
Live Interactive Broadcast from the RTL Studios
Live data from audience discussed (poll data)
Realtime discussion on questions asked (chat questions)
Registration Live Broadcast Interaction with viewers worldwide
Success story: De Grote Cryptoshow (The Great Cryptoshow) Since the rapid increase in value of Bitcoins, cryptocurrencies are hotter than ever. RTL-Z has responded to this trend by hosting an online seminar on this topic, called: De Grote Cryptoshow. During De Grote Cryptoshow, not only current affairs are discussed, but experts also share tips and tricks on cryptocurrencies and blockchain. Cryptocurrencies are intangible and participants of De Grote Cryptoshow are looking for information and tips that will skyrocket their investments. The world of investments is always moving, and there is always time to share knowledge.
Success story: De Grote Cryptoshow (The Great Cryptoshow) Participants can ask questions, which are answered live from the studio by the hosts and experts. In addition, by asking polling questions, RTL-Z collects valuable information on the knowledge level and interests of the participants. This information allows RTL-Z to adjust the content of future online seminars to the needs and demands of their audience. The result: returning and involved participants. After each broadcast, RTL-Z has access to thousands of new and enriched profiles of participants.
Video Chapters Slides Live chat
The RTL OnlineSeminar Platform The OnlineSeminar platform offers: Live Interactive Broadcast capabilities Automated registration flow Customized look and feel Extensive viewer data insights
The RTL OnlineSeminar Platform The platform offers: A customized URL per concept or client A customized design per concept or client The offered content is tailor-made for the target market The content can consist of OnlineSeminars, videos, advertorials, deeplinks to background information and call-to-action buttons
The RTL OnlineSeminar Platform Viewers perform a one time registration on the platform Viewers create a user profile based on their email address Geo restrictions can be applied on the content Content can be used for viewer segmentation (viewers can also be imported via external databases / API connections)
The RTL OnlineSeminar Platform The platform provides a fully automated broadcast announcement service Clickable Agenda Customized and automated confirmation and reminder emails and SMS messages Social media integration with LinkedIn and Facebook
The RTL OnlineSeminar Platform The live broadcast is: Fully interactive with chat, polling, call-to-action (opt-in system), and live voting. Studio graphics and a slide deck to support your storyline The OnlineSeminar can support second video and desktop sharing
The RTL OnlineSeminar Platform Data driven analytics Directly after the broadcast an interactive ondemand version is available The platform offers automated follow-up emails to different viewer segments Both the live and on-demand broadcast offer a broad spectrum of viewer activity data
Facts and Figures ROI: RTL NL vs Client package 30 24k X TV spots per broadcast Newsletters send / sold New business cross sell Average RTL NL revenue per broadcast 15.000 euro ( ex. VAT / media assets included)
Facts and Figures RTL-Z online seminars in numbers 26% 8,2 99% Actively participated during live broadcast Average rating online seminars Likely to participate in future online seminars