VIDEO S POWER TO ENGAGE YOUR COMMUNITY ROSS O DONOGHUE RUGBY DEVELOPMENT CAMPAIGNS OFFICER
OUTLINE Why Is It Worth It 1 THE POWER OF VIDEO 2 VIDEO AND SOCIAL MEDIA 3 HARDWARE, SOFTWARE AND MANAGEMENT 4 STORYTELLING
THE IMPORTANCE OF VIDEO Why Is It Worth It 1 2 3 4 AUDIENCE REACH 85% of Irish people over 18 use the internet daily.* 42% watch online videos every day** INFORMATION RETENTION Viewers retain 95% of a message when they watch it in a video compared to 10% when reading in text.*** MARKETING POWER Video can be up to 600% more effective than print and direct mail combined. Social Video generates 1200% more shares than text and images combined. **** YOUTH APPEAL 72% of 18-24 s in Ireland rely on Social Media as primary source of news.***** ******Central Statistics Office ******Google Consumer Barometer ******Social Media Today ******Diode Digital ******Reuters Institute Ireland
IRISH TRENDS Broadcasters Going Digital First #MoJo TV Content Filmed/Edited/Titled On iphone/ipad Digital First Mobile Optimised MoJos RTÉ Philip Bromwell Eleanor Mannion TG4 Bloc
CHANGING TRENDS AND TECH For Producers and Consumers: Costs Down. Quality Up. BROADCAST ON RTÉ IN 2014 SHOT ON iphone 5S JOURNALIST: PHILIP BROMWELL HOUSE STYLE: NO PANS/TILTS/ZOOMS DIGITAL FIRST SHOT AND TITLED ON IPHONE
IT STARTS WITH THE RECORD BUTTON Your best attributes are attendance and attention.
WHERE IT CAN TAKE YOU FIFA Goal Of The Year 2014
MOST POPULAR SOCIAL MEDIA Jan 2018 Source Global Web Index 1 2 3 YOUTUBE: 69% 1 Billion Users (almost one-third of total internet users) World s 2 nd Biggest Search Engine FACEBOOK: 66% 65% of Irish adults aged 15+ have a Facebook account.*** 45% of these use it daily, but this is decreasing rapidly. *** 85% of Facebook video is watched without sound. INSTAGRAM: 37% Over 600,000 aged 15+ in ROI use Instagram daily. Fastest growing platform in ROI (At Snapchat s expense)*** 4 TWITTER: 32% 82% of users watch video content on Twitter**** *****Social Media Today *****IPSOS/MRBI *****Social Media Today
VIDEO ON SOCIAL MEDIA It s The Future! Video is the next Mega Trend Mark Zuckerburg, Facebook Founder and Instagram Owner Globally, video traffic will be 82% of all traffic by 2022. Cisco video traffic by 2022. Cisco Live Internet video will account for 17% of Internet
WHAT PEOPLE WANT Short Form Video: The Most Popular Form of Content The Knuckey for Charlton Park Veteran s.
MAKING IT WORK FOR YOU Short Form Video To Reinforce Your Message Wanna play some strictly Social rugby? Our M3 s are recruiting. A run around on Thursday nights at 7:30pm and games on Saturday afternoon in Metro Division 10. Known for great craic and a few drinks after games. Budding Rob Kearneys need only apply. #TeamOfAllOfUs #ComeJoin Us
THE BASICS
WHERE IT CAN TAKE YOU Video is a route into traditional media
WHERE IT CAN TAKE YOU If you get the format right
RIGHT PLACE. RIGHT TIME. Special Olympics World Winter Games RIGHT FORMAT: BBC NI
WHAT YOU LL NEED A charged phone with Data, Battery, Space and Signal # SOURCE: Device Atlas 01 iphone 6S 02 iphone 6 03 iphone 7 04 iphone SE 05 iphone 5S 06 Samsung Galaxy S7 1 2 Shoot In Camera App Trim In Social Media App
THE BASICS Most people make a decision within 7-10 seconds of starting a video as to whether they are going to keep watching or not.
THE BASICS
Smart Phone Filming Tips Credit @BBCAdacemy
Smart Phone Filming Tips Credit @BBCAdacemy 1 2 3 4 5 6 Lens Clean It Turn on Do Not Disturb Open Camera App Hold Phone Landscape (16:9) Keep Bright Light Behind You Audio use a Mic, or get close
Smart Phone Filming Tips Credit @BBCAdacemy 7 8 9 1 1 1 2 1 3 Frame Your Shot Zoom With Your Feet Tap Record Record at least 10 secs for each shot Shoot Steady no/slow camera moves Get Wide, Medium Close-Up Shots
Smart Phone Filming Tips Credit @BBCAdacemy 1 4 1 5 Redo AF/AE for each shot (important) Turn off Do Not Disturb after recording Battery: Keep Charged Storage: Keep > 3GB free at all times
Examples One Frame Many pictures
Examples House Style
HARD WARE #MOJO LEVEL 1: Your Hands 1 4 1 5 LEVEL 3: Tripod LEVEL 4: Microphone LEVEL 2: Selfie Stick
LEVEL 1: Camera App SHOOTING SOFT WARE APPS 1 5 1 2 Redo AF/AE for each shot (important) Tap Record To Start and Stop LEVEL 2: Filmic Pro 1 2 Shoot in Multiple Formats/Frame Rates Monitor Audio
LEVEL 1: Camera App EDITING SOFT WARE APPS 1 5 1 2 Trim In Album LEVEL 2: imovie and or Luma Fusion 1 2 Create Sequences Add Titles
SCHEDULING: SHARE AND MANAGE APPS 1 5 1 2 Hootsuite, Tweetdeck SHARING: 1 2 Curate Media: Share, RT, QT etc Share Groups: WhatsApp Group
Story Telling Remember 1 2 3 4 5 6 Viral The objective Tell the story of your club to your community Use the voices in your club Controllables i/v s, guards of honour, songs etc Be your club s biggest fan If you re here you re already doing a good job
CONTACT: MOBILE: 087-3241306 EMAIL: ROSS.ODONOGHUE@IRFU.IE