We are all connected. The Networked Society

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2 We are all connected The Networked Society

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4 And still it grows! The number of internet users in 2018 is billion, up 7 percent year-on-year The number of social media users in 2018 is billion, up 13 percent yearon-year The number of mobile phone users in 2018 is billion, up 4 percent yearon-year

5 Cost of 1 Gigabyte over the years 1981 $300, $50, $10, $1, $ $ $ $ $0.05

6 10 years on Are Smartphones making us smarter? Yes. And No Reduce our individual skills but improve our collective skills Device reliant checking 150 times a day 1.5 hours/work day Past decade, rise of the smartphone = lower productivity rates? Always connected longer hours but less productive = stress Trend emerging business shut off s during non working hours Now illegal for companies to send s to staff outside working hours Volkswagen blocks s from 5.00pm to 8.00am Daimler shuts it off when people on holiday

7 But are Smartphone users smarter than non smartphone uses? Smartphone users like to think they are.. Research just looking at the screen makes you less intelligent "I have trouble getting through a day without my smartphone using my smartphone makes me feel happy Non-smartphone users better in maths and reasoning tests Smartphone users Sluggish

8 Attributes of a Tech-Dependent World We no longer plan? We re constantly socializing? Best friends don t meet in person but still remain close? We don t focus on remembering details? There will always be an expert on hand with information we need? Access to information makes us independent? But.we depend on others to share their information to help us. So actually we are more dependent on each other??

9 The Numbers 15,220,700 texts are sent every minute of every day Adults 55+ send and receive 16 texts a day. Adults send and receive over 128 texts every day. Approximately 7,000,000 phone calls every minute of every day Almost 5 billion videos are watched on YouTube every single day. Approximately 20% of the people who start to watch video will leave after the first 10 seconds billion monthly active Facebook users in June 2017 Photo uploads to Facebook total 300 million per day.

10 Top most searched on Google in 2017 Searches 1) Hurricane Irma 2) iphone 8 3) iphone X 4) Matt Lauer 5) Meghan Markle 6) 13 Reasons Why 7) Tom Petty 8) Fidget Spinner 9) Chester Bennington 10) India National Cricket Team

11 Most used Apps in the world WhatsApp Facebook Facebook Messenger Instagram Snapchat UC Browser Uber YouTube SHARE it Bitmoji Google Search Google Play Google Maps Gmail icloud Amazon Mobile Twitter Netflix app Google+ Pinterest

12 Virtual Reality Simulates a realistic experience with vision and sound. Soon able to smell and taste as well. VAQSO VR Taken over where 3d left off 170 million Headsets in the world Some distance to travel before being ultra popular Lots of fun at low cost

13 Voice Activation Voice command device (VCD) Leading brands: Google Assistant - Android Siri - Apple Alexa - Amazon Cortana - Microsoft Over one billion voice searches per month. 60% of people using voice search have started in the last year 50% of all searches will be voice searches by 2020

14 Smart Speakers 21.4 million smart speakers in the US by 2020 Wireless speakers with voice control built into them Ask your smart speaker to: Play a certain song Set a timer while cooking Turn down the lights in the room Ask for a weather forecast Book a cab on-tap waiting for your command

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The UK Online Audience. Julie Forey IAB Research Breakfast Feb 2019

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