TITLE: Proven Tips For Being Successful With Network Marketing Author: Iris Carter-Collins
Table Of Contents Proven Tips For Being Successful With Network Marketing 1 Are You Here To Learn About E-mail Marketing? Check Out These Tips! 4 Marketing Via Email Ideas To Shake Your Business Up! 7
Proven Tips For Being Successful With Network Marketing When you need to market enterprise, know the most effective methods If you need to market your enterprise, it is possible that you do not know the most effective methods. Email promoting has been around for a long time. It is still a smart way to reach customers. In the following paragraphs, you ll find some tips that will help you use marketing via email effectively. Email only those you know. Sending emails to people who didn t request them is called spamming. Recipients will be left scratching their heads, wondering if they actually know you, and they ll possibly feel suspicious about what you have to offer. This ambiguity can lead to a deletion of the email, which is a loss of both the customer and time. TIP! If you plan to tackle email marketing, you need to know you have to have the permission from all those you wish to include on your email list. If you don t, complaints that you are spamming people will increase, and that may cause you to lose customers. Page 1
When researching email marketing, use as many resources as possible. You could look for reading material in a library or online. You should also look into joining a class or a workshop about internet marketing in your area. Experiment with different formats for your email newsletters. The top of the emails should always contain the most interesting and important information. You should also test out different formats and determine which format your readers respond to the most. Continue to use the method that works best. Your customers will know what s expected from both ends, as well as where to look when seeking out more information. Perform in a consistent manner. Always make sure that your emails contain the same business logo, colors, and font style. The font that you select should be easy to read. Eventually, people will begin to recognize your emails, and they ll pay closer attention to them. Cultivating familiarity (or branding) is an important part of marketing, especially through email. Get permission prior to contacting any consumer through email TIP! Refrain from bombarding the inbox of your recipients with Buy now! Stay away from harsh sales techniques such as bombarding them with the need to immediately Buy Now! It is considered spammy and could cost you your good image. They will know that you only care about selling services and products, you want to have a good relationship with them and be considered a professional. Be sure to get permission prior to contacting any consumer through email. Most people disregard unwanted emails and often delete them unread. You could also violate your ISP s policies by sending mass emails to consumers who do not want to receive them. In general, do not send important marketing email on or around major holidays. During these times, people are likely to be preoccupied with personal issues, vacations, and inundations from various other outlets. Of course, you should adapt this to your target audience. These might include emails about Black Friday specials or other occasion-specific campaigns. Creating brand recognition should be considered when developing your marketing emails. Design an email template that incorporates elements from your site. By using the same fonts and colors, and including your logo in all of your marketing materials, you will create a visibly unified message. This will make your emails unique and instantly recognizable. Page 2
Add a link that allows people to unsubscribe from your list TIP! Keep things consistent. Always make use of the same company color and logo in your email. Add a link that allows people to unsubscribe from your list. Don t make the link to unsubscribe hidden or difficult to find. Your goal is for customers to choose to keep receiving your newsletter because they enjoy reading it. It can be extremely smart to utilize email promoting when attempting to spread the word about your company. These tips are a great way to make your company stand out as well as remain relevant on the market. Page 3
Are You Here To Learn About E-mail Marketing? Check Out These Tips! E-mail marketing is one of the greatest ways to contact your clients One of the greatest ways to contact your clients is through e-mail marketing. There are dozens of choices in email marketing and it can become overwhelming. The article below discusses the e-mail marketing industry, and how your business can benefit from it. Your email should have a personal tone. Like any other kind of marketing, treating your customers as individuals can make them more likely to respond positively to your message. One way to project a friendly tone is to include the reasons they signed up for your emails if you know what those are. TIP! Avoid bombarding your recipients with the Buy now! approach. Stay away from harsh sales techniques such as bombarding them with the need to immediately Buy Now! An approach such as this one is often perceived as being spammy, meaning your consumers will quickly unsubscribe. Page 4
Know who your audience is. Once your list has grown a little bit, try to entice your current readers to refer new readers. It is important to add a subscribe link to your emails. With any luck, people can forward it to friends that may be interested. This will cause your base to grow organically. You want to make certain your emails are rich in content by putting in helpful information and not just making it into a sale s pitch. Include articles and information for your subscribers which is not available on your website. Include special offers from your company, as well. Sending holiday messages or birthday greetings will demonstrate your interest aside from business purchases. Give your customers some type of incentive in your emails. Give them a little extra encouragement to give you their business. Offering free shipping for orders over $50 is a good example of incentive. Don t forget to include an effective call to action at the end of each email TIP! One great way to get people to read your direct email marketing messages and newsletters is to include special offers available only to the recipients. Using email marketing in this way will give customers a return on their time for reading your emails and will most likely gain you referrals as well. Don t forget to include an effective call to action at the end of each email. You have to tell your customers exactly what you want them to do. Make any links obvious, and include instructions on their use. Include these sections in the top and the bottom of your message. It may seem obvious, but it is essential to your email promoting a campaign that the email addresses you are sending to are correct. Don t waste your time by looking for an address or by getting back invalid emails. This is extremely unproductive. Get your customer s name when they sign up for your e-mail marketing list. This will allow for greater personalization. Your emails will stand out from other bulk emails by helping recipients feel less anonymous. TIP! Use A/B testing to see which emails are successful and which ones aren t. Send half of your messages with one subject, and half with the other. Make each email message you send out for business purposes somewhat personal. Customers will have a more positive response to these types of messages as opposed to those that are impersonal and bland. You can further increase the impact of your emails by sending them out from someone with an important position in your company, like the president or owner. Page 5
Don t add email addresses to your list unless the owners of those addresses have explicitly signed up to receive your messages Don t add email addresses to your list unless the owners of those addresses have explicitly signed up to receive your messages. If you pad your list using subscribers who haven t specifically requested to receive your emails, you run the risk of alienating the email address owners, as well as your potential customers. You might also find that the service that provides you with your email address can ban you for violating spam policies. Marketing with email is clearly one of the greatest assets in maintaining contact with clients. These tips can help you learn to be the best at e-mail marketing. Page 6
Marketing Via Email Ideas To Shake Your Business Up! When trying to make an impression on the Internet, you must communicate with clients often When trying to make an impression on the Internet, you must communicate with clients often. An email promoting campaign can be a great way to do this. Here are some smart tips to make e-mail marketing work for you. Proofread everything you send out through email. You have to be sure that everything in the email is correct. Prior to transmitting the message, check a sample of the email to make sure that it looks the way you intend for it to look. Click on every link in the email to make sure each functions as expected. You can use A/B testing to improve the results of your emails subject lines. Split your email list in half and send emails to the two groups of addresses using different subject lines. You will be able to see which subject lines encourage people to open your emails and which ones you should avoid. Page 7
Be sure to get permission before you use email to contact anyone. Unwanted emails qualify as spams and most people will simply ignore these emails. Sending out bulk, unsolicited email to customers may also violate your ISP s terms of service. Don t send emails to subscribers without their consent. Spam emails will diminish your credibility within your customer base. You could lose customers and get reported for sending unwanted emails. Make sure your emails contain unique and informative content rather than simply promotional material. Make sure that your subscribers receive special articles that are only available via email. Including offers that only readers can get are also much appreciated. Be prepared to offer holiday or birthday greetings, and other special communications, that don t always appear to be eliciting a purchase. You should avoid sending too many emails; one a week is enough. Your customer base is likely made up of people who are busy and receive many messages each day. If you send out more than one email per week, you will see that your customers will delete or not read them. Don t send important information out around a major holiday TIP! Always proofread emails that you send. You have to make sure all your newsletters and emails are letter-perfect. Don t send important information out around a major holiday. People are likely to be away from their offices and computers or just preoccupied with other matters. Of course, you can take advantage of certain exceptions. For example, Black Friday or other occasionspecific specials may warrant an email sent on a holiday. You must be persistent where it counts. Persistence is a critical part of any marketing via email strategy, but misplaced persistence can be quite damaging; so, make sure to understand the difference between good and bad persistence. If you are talking with the wrong people, they will simply become annoyed. It is vital that you always get permission before adding someone to your e-mail marketing list. Otherwise, people may consider you a spammer and delete your emails or unsubscribe from your list. Your email host can even drop your service if enough people complain about your email spam. Page 8
Success in business depends upon an effective marketing strategy Success in business depends upon an effective marketing strategy. Email marketing strategies should always be a part of these plans. With the above tips, you can get the most out of email marketing. Use them to your advantage to get the best results for your business possible. Want more information about this topic? Sign up for our Local Digitial Marketing strategies you can start today! Do you need more traffic? Positive reviews that bring sales? Banner ads to build your brand and promote your products? Social media profile covers for your Facebook, Twitter, LinkedIn, and other social media? WE CAN DO IT ALL for you and at a price you can afford! Contact Me Today! Iris Carter Collins, Digital Marketing Strategist 301-604-6953 Laurel Maryland Page 9
Thank You We Welcome Your Feedback Feel free to get in touch with us for any feedback or questions Contact Us: Reputation and Social Agency 14625 Baltimore Ave. #409 - Laurel MD 20707- info@ reputationandsocialagency.com - 301-604-6953.