Sharper Insight. Smarter Investing. 2018 Advertising Specs
Plicies & Terminlgy 2 General Plicy All ads must pen in a new windw when clicked n. Investpedia.cm reserves the right t refuse any creative. All 4 th party vendrs t be included in creative assets must be declared and apprved by Investpedia. All 3 rd party tags needs t be SSL cmpliant. We cannt guarantee acceptance f blcking tags 3 rd party creative prviders must give access t Investpedia in rder t mnitr delivery thrugh their platfrm. Access shuld be granted fr 3rdpartyinvest@gmail.cm. Creative Turn-Arund Time Standard Display: 5 business days prir t launch Custm Ad Units (Cntent Carusel): 10 business days prir t launch Native Cntent: 10 business days prir t launch Display r Newsletter Spnsrship: 10 business days prir t launch Special Reprt Spnsrship: 3 weeks prir t launch Webinar Spnsrship: 4 weeks prir t launch Dedicated Email: 5 business days prir t send date, therwise cannt guarantee desired send date Terminlgy File Weight Calculatin: The ttal cmpressed file size f all the ad assets being delivered t the brwser at a given phase. File Lad Size r Initial File Lad: Includes all assets and files necessary (.html,.js,.css, images, etc.) fr cmpleting first visual display f an ad. The initial file lad size f an ad is limited in rder t preserve the page lad perfrmance and thus the user s web brwsing experience. Fr nn-rich media ads, the initial file lad size limit is all that s allwed fr the ad. Plite Lad r Hst-Initiated Sublad: Withhlding a prtin f the ttal ad creative file size frm lading n a page until publisher cntent has laded. The additinal file limit allwed fr rich media and rising star units that is aut-initiated ne secnd after the web page cntent has been laded n the hst cmputer r device. Hst-initiated: Any actin that is autmatically initiated. User-Initiated File Size: Ads that allw additinal file size fr hst-initiated sublad als allw fr unlimited file lad after a user-initiated interactin. User initiatin is the willful act f a user t engage with an ad. Users may interact by clicking r tapping the ad r rlling ver an ad. File Request: Each time the brwser must retrieve cntent frm anther server that cntributes t the display ad experience, a file request is made. Requests can be fr elements such as text, images, and vides.
Creative Specs Display 3 Ad Unit Dimensins Accepted Frmats Max Initial File Lad Size Hst-Initiated Sublad size Animatin Guidelines Creative Ntes Leaderbard 728x90.gif,.jpg,.png, 150 KB 300 KB Max Lps: 3 Max Animatin Length: 15 secnds Fallback image required fr creative. Hst-initiated sublad (r plite lad) nt allwed fr nn-rich media. N mre than 35 hst-initiated HTTP requests allwed. Can expand dwn t 728x180. Expandable ads must have a visible clse buttn placed within tp 100 pixels f creative. Medium Rectangle 300x250.gif,.jpg,.png, 150 KB 300 KB Max Lps: 3 Max Animatin Length: 15 secnds Fallback image required fr creative. Hst-initiated sublad (r plite lad) nt allwed fr nn-rich media. N mre than 35 hst-initiated HTTP requests allwed. Can expand left t 600x250. Expandable ads must have a visible clse buttn placed within tp 100 pixels f creative. Skyscraper 160x600, 120x600.gif,.jpg,.png, 150 KB 300 KB Max Lps: 3 Max Animatin Length: 15 secnds Fallback image required fr creative. Hst-initiated sublad (r plite lad) nt allwed fr nn-rich media. N mre than 35 hst-initiated HTTP requests allwed. Can expand left t 320x600. Expandable ads must have a visible clse buttn placed within tp 100 pixels f creative. Half Page 300x600.gif,.jpg,.png, Buttn 120x60.gif,.jpg,.png, 200 KB 400 KB Max Lps: 3 Max Animatin Length: 15 secnds Fallback image required fr creative. 80 KB Max Lps: 3 Max Animatin Length: 15 secnds Hst-initiated sublad (r plite lad) nt allwed fr nn-rich media N mre than 35 hst-initiated HTTP requests allwed. Can expand left t 600x600. Expandable ads must have a visible clse buttn placed within tp 100 pixels f creative.
Creative Specs IAB Rising Stars 4 Ad Unit Dimensins Accepted Frmats Max Initial File Lad Size Hst-Initiated Sublad Size Animatin Guidelines Creative Ntes Billbard 970x250.gif,.jpg,.png, 200 KB 500 KB 1.1 MB allwed fr hst-initiated vide Max animatin length: 30 secnds (unlimited if user initiated) Max lps: 3 N mre than 35 hst-initiated HTTP requests allwed. User-initiated sublad: unlimited. All aut-play audi and vide must be set t mute. Max frames per secnd (fps): 24 Fallback image required fr creative Prtrait 300x1050.gif,.jpg,.png, 200 KB 500 KB 1.1 MB allwed fr hst-initiated vide Max animatin length: 15 secnds (unlimited if user initiated) Max lps: 3 N mre than 35 hst-initiated HTTP requests allwed User-initiated sublad: unlimited. All aut-play audi and vide must be set t mute Max frames per secnd (fps): 24 Fallback image required fr creative
Creative Specs Direct Respnse 5 Ad Unit Dimensins Accepted Frmats Max File Size Animatin Guidelines Creative Ntes Text Link 80 characters Text n/a n/a Images cannt be accepted and a click-url is required Maximum f 8 creative cpies per placement Textnte Title: 55 characters Bdy: 250 characters Text n/a n/a 1-2 Call t Actins required Nte: All text character limits include spaces
Pre-Rll Vide 6 Creative Guidelines: Types: Linear, Nn-Linear Accept frmats: VAST, VPAID, MP4, flv File size limit: 10 MB Length: 15 r 30 secnds If greater than 20 secnds, must have skip functinality enabled Reslutin: 640x480 r 640x360 Aspect rati: 16:9 r 4:3 Frame rate: 24 fps Bitrate: 1,500 kbps
Brker Cmparisn Table 7 Assets Needed: Advertiser lg, aspect rati f 2:1 (120x60) r 3:1 (120x40) Descriptin Cpy: 90 Character limit Click-thrugh URL Optinal 3rd party tracking pixel Nte: All text character limits include spaces
Native Click Out 8 Assets Needed: Advertiser name Advertiser lg Title: 40 characters max Abbreviatins must cntain perid separatin; ex: U.S. fr United States Numbers shuld be their numerical value rather than spelled ut Other: use Vs. rather than Versus, use And rather than & Preview Summary: 175 character max Thumbnail image 4:3 aspect rati Minimum size f 320x240 3 MB max size Click-thrugh URL Optinal 3rd party 1x1 tracking pixel t track Impressins. Standard Tag nly, JavaScript and Iframe nt supprted Nte: mck fr representatinal purpses nly. All text character limits include spaces
Hsted Native 9 Assets Needed: Headline Max 120 characters Byline can be either authr r client name Cntent Min f 500 characters Max f 5,000 characters Cmpanin Banners Desktp / Tablet 728x90, 300x250, 300x600 (ptinal) Mbile 300x250 Cannt hst script file r images Thumbnail image 4:3 aspect rati Minimum size f 320x240 3 MB max size Optinal Vide Embed Optinal Facebk and Twitter widget Optinal 3rd party 1x1 tracking pixel t track cntent views. Standard Tag nly, JavaScript and Iframe nt supprted Nte: All text character limits include spaces
Hsted Native Traffic Drivers 10 In-Cntent Native Title: 40 characters Bdy: 175 characters Thumbnail Image: 4:3 aspect rati Mini Bar 40 characters Nte: All text character limits include spaces
Hsted Native Traffic Drivers 11 Newsletters Title: 40 characters Bdy: 175 characters Thumbnail Image: 4:3 aspect rati Facebk Image File type: jpg r png Size: 1200 x 628 px, Aspect Rati: 16:9 Descriptin: Nt Applicable Cpy Headline: 25 characters, Pst cpy: 40-85 characters Nte: All text character limits include spaces
Cntent Carusel Unit Cntent Carusel will be built by Investpedia, with assets and directin prvided by client/agency. Investpedia will wrk with the client/agency t ensure that all deadlines are met, and the final prduct is apprved by bth parties. 12 Dimensins Desktp: 970x250 Mbile: 300x250 Assets Needed High-res, layered psd Lg Fnts Optinal Vide files (avi, mp4, mv) Optinal Vime/YuTube supprted Features: Tracking pixels supprted CMS, Scial feeds supprted
Dedicated Email 13 Requirements: 5 business days prir t send date, therwise cannt guarantee desired send date. The fllwing dcuments and infrmatin shuld be sent t Inv_AccuntMgmt@investpedia.cm: 1. Creative in HTML frmat, branded header lg mandatry 2. List f Seed Email Addresses 3. Suppressin File (if needed) 4. Subject Line 5. Preferred Send Time and Send Date 6. All images shuld be hsted by yur server with an abslute path 7. N JavaScript allwed HTML Guidelines: 1. All HTML tags must have an pening and clsing tag 2. Backgrund images are nt allwed 3. Exprt t HTML frm MS Wrd is nt allwed 4. Images must have alt tags (i.e. alt= click here ) CSS Requirements: 1. Styles must be inline; external style sheets are nt allwed 2. Internal Styles are nt allwed inside the <head> tag 3. Overflw and flat prperties are nt allwed Seed List: Seed email addresses are all the addresses that are t receive a test f the mailing prir t sending, and/r als a cpy f the live mailing. A list f seed emails shuld be sent in a text file with ne email per line. Suppressin: If there are e-mail addresses that yu wuld like t ensure d nt receive the mailing, these addresses shuld be in a text file, with ne email per line.