NTT DOCOMO Driving Digital Transformation in 5G era - Co-create new values with partners - January 17 th, 2019 EVP & CTO Hiroshi Nakamura Copyright 2018 NTT DOCOMO, INC. All Rights Reserved. 2018 NTT DOCOMO, INC. All Rights Reserved.
Sharing our future around 202x 5G is just around the corner 2020 Here is our image of a little far future 2019 Copyright 2018 NTT DOCOMO, INC. All Rights Reserved. 2018 NTT DOCOMO, INC. INC. All Rights All Rights Reserved. Reserved. 2
Promotion of Digital Transformation Driving Digital Transformation with 5G/AI New value creation for customers Resolution of social issues Drastic improvement of UI/UX Creation of innovative services Productivity improvement DX:Digital Transformation IoT AI 5G AR/VR Cloud 2019 NTT DOCOMO, INC. All Rights Reserved. Copyright 2018 NTT DOCOMO, INC. All Rights Reserved. 3
Copyright 2018 NTT DOCOMO, INC. All Rights Reserved.
Examples of major 5G services Provide a variety of services taking advantage of 5G features Peak rate 20Gbps High speed/high capacity Only with 5G More convenient with 5G Low latency Massive device connectivity 6 Transmission delay in radio segment 1ms Concurrent connections 10 devices/k m2 2019 NTT DOCOMO, INC. All Rights Reserved. Copyright 2018 NTT DOCOMO, INC. All Rights Reserved. 2018 NTT DOCOMO, INC. All Requirement Rights Reserved. being discussed in standardization (Recommendation ITU-R M.2083-0) 5
Copyright 2018 NTT DOCOMO, INC. All Rights Reserved. 2018 2019 NTT NTT DOCOMO, INC. All Rights Reserved. 6 5G rollout plan September 2019: Pre-commercial Service Spring 2020 : Commercial Service 2017 2018 2019 2020 202 Frequency allocation Rugby World Cup Tokyo 2020 Olympic/ Paralympic Games Pre-commercial service Commercial service 5G extension Rel.15 Rel.16 NTT DOCOMO, INC is a Gold Partner (telecommunications services) for Tokyo 2020 Olympic and Paralympic Games.
Copyright 2018 NTT DOCOMO, INC. All Rights Reserved. 2018 2019 NTT NTT DOCOMO, INC. All Rights Reserved. 7 5G ratio communication experiment in ultra high-speed moving Succeeded in 5G communication in the world s first ultra high-speed mobile environment at 300km/h in April 2018
Copyright 2018 NTT DOCOMO, INC. All Rights Reserved. 2018 2019 NTT NTT DOCOMO, INC. All Rights Reserved. 8 New value creation via Co-creation with partners Co-creating new services for 5G era with partners from a wide range of industries Since Feb 2018 Since May 2017 5G Trial Sites Deployment of 5G services 5G workshops 5G technological verification environment DOCOMO 5G Open Lab Tokyo (Apr), Osaka (Sep), Okinawa (Jan) 5G SPORTS AR/multi-view demonstration 5G GAME VR games/vr game watching Provision of latest 5G information Joined by 2,000 companies and organizations 106 trials underway for new service co-creation with partners
5G Co-creation platform Providing open environments/technological assets to accelerate co-creation of 5G solutions DOCOMO5 G Open Lab TM 4K video transmission system Comparison between raw data images of 4K high-definition video and images via 5G transmission path and encoder/decoder DOCOMO 5G Open Cloud TM Public cloud DOCOMO 5G Open Lab TM Yotsuya High definition VR system Experience of 5G high-speed high-capacity features in high-definition VR images (8K/4K, live feed images, etc.) Directly connected DOCOMO Asset Partner Asset DOCOMO Cloud infrastructure Directly Directly connected connected Business Partner DOCOMO 5G Open Lab TM OSAKA OKINAWA Copyright 2018 NTT DOCOMO, INC. All Rights Reserved. 2018 2019 NTT NTT DOCOMO, INC. All Rights Reserved. 9 OSAKA YOTSUYA
Companies participating in 5G Open Partnership We are promoting new business co-creation with business partners from a wide range of industries Copyright 2018 NTT DOCOMO, INC. All Rights Reserved. 2018 2019 NTT NTT DOCOMO, INC. All Rights Reserved. 10 5% Others 3% 3% 4% 4% 4% 5% 12% Medical Infrastructure Transportation Construction Local governments Finance/Insurance Media 1,966 partners As of December 3 21% 24% Service Retail/Restaurant % Manufacturing
Copyright 2018 NTT DOCOMO, INC. All Rights Reserved. 2018 2019 NTT NTT DOCOMO, INC. All Rights Reserved. 11 New value creation via Co-creation with partners Co-creating new services for 5G era with partners from a wide range of industries Since Feb 2018 Since May 2017 5G Trial Sites Deployment of 5G services 5G workshops 5G technological verification environment DOCOMO 5G Open Lab Tokyo (Apr), Osaka (Sep), Okinawa (Jan) 5G SPORTS AR/multi-view demonstration 5G GAME VR games/vr game watching Provision of latest 5G information Joined by 2,000 companies and organizations 106 trials underway for new service co-creation with partners
Copyright 2018 NTT DOCOMO, INC. All Rights Reserved. 2018 2019 NTT NTT DOCOMO, INC. All Rights Reserved. 12 Examples of co-created solutions We have already created 106 business cases through co-creation with various partners! Health disparities Factory/Hazardous work Workstyle Primary industries reform Construction site HD camera Remote cockpit Vision Remote control system Control 地方創生 まちづくり 観光 Regional vitalization Tourism Disaster preparedness Shooting Viewing P2P WEB-RTC Realtime 4K video/voice communication human image transmission processing Switching Large-sized transmission room Transmission room made by OLED Avatar robot Remote control robot with 4K 360- degree camera Education Mobility Sports Video monitor
Service example (1): Resolution of labor shortage KOMATSU <Office, etc.> Remote control of construction equipment 5G Base Station High speed Low latency <Construction site> Massive connectivity Optical link High-definition video transmission Remote operation cockpit Remote control Bulldozer Copyright 2018 NTT DOCOMO, INC. All Rights Reserved. 2018 2019 NTT NTT DOCOMO, INC. All Rights Reserved. 13
Service example (2): Elimination of health disparities NTT Medical Center Tokyo Medical examination of women in pregnancy using next-gen examination vehicle High speed Low latency Massive connectivity <General hospital> 5G Base Station <Next-gen examination vehicle> Optical link Obstetrician and Gynecologist (medical specialist) Realtime communication via 4K video conference General physician (in a disaster site/doctorless area/ Copyright 2018 NTT DOCOMO, INC. All Rights Reserved. 2018 2019 NTT NTT DOCOMO, INC. All Rights Reserved. 14
Copyright 2018 NTT DOCOMO, INC. All Rights Reserved. 2018 2019 NTT NTT DOCOMO, INC. All Rights Reserved. 15 Service example (3): Stadium solution Provide new sports viewing experience Successful 4K public viewing in the Windsurfing World Cup High speed Low latency Massive connectivity Public viewing Spectator support User data sharing 5G terminal 5G transmission on 28GHz band over the sea 5G base station Video switcher HEVC encoder + MMT transmitter Images from 4 cameras are converged into 4 K video Public viewing site HEVC decoder + MMT receiver
Concept of 5G service deployment Deployment in rural and urban areas on frequency bands available to provide specific 5G features needed in each area Stadium solution High speed/high capacity Low latency Remote medicine/examination Smart agriculture High speed/high capacity Low latency Massive connectivity Ultra-dense/ Ultra-high traffic High speed/high capacity 4G area 5G area Smart manufacturing Massive connectivity Smart city High speed/high capacity Massive connectivity Copyright 2018 NTT DOCOMO, INC. All Rights Reserved. 2018 2019 NTT NTT DOCOMO, INC. All Rights Reserved. 16
2019 Copyright 2018 NTT DOCOMO, INC. All Rights Reserved. 2017 NTT NTT DOCOMO, INC. INC. All All Rights Reserved. 17
Co-creation leveraging ＡＩ Active industrial application in a wide range of fields Real estate Operational efficiency HR Media Chat Machine learning Speech recognition Sales support Fintech Image analysis SNS Gourmet Matching Analysis & Improvement Fashion Concierge Agriculture/Manufacturing Fitness Emotion recognition Gaming Translation Education Natural language processing Travel Map Marketing Robot VR Art Medical care Programmatic advertising EC Copyright 2018 NTT DOCOMO, INC. All Rights Reserved. 2019 NTT DOCOMO, INC. All Rights Reserved. Extracted from AI Service Map AINOW http://ainow.ai/2017aisummer/ 18
AI for Individuals and Society/Industry AI for Individuals Realizing ultimate personal agent AI for Society/Industry Resolving social issues/ Getting high efficiency in industry Partners Realize a must-have item for our daily life AI services AI agent (May 30 th 2018) Domain knowledge Industry-specific data Technological/data assets Data scientists Creating new values using assets of Partners and DOCOMO AI services AI Taxi (Feb. 2018) AI Bus (Mar. 2018) AI Call Center (Sep. 2017) : 2019 NTT DOCOMO, INC. All Rights Reserved. Copyright 2018 NTT DOCOMO, INC. All Rights Reserved. 19
2019 NTT DOCOMO, INC. All Rights Reserved. Copyright 2018 NTT DOCOMO, INC. All Rights Reserved. 20 AI utilization in DOCOMO We are utilizing AI for operational efficiency and service quality improvement Frontline operations Utilization of AI for natural language dialogue to replace simple customer service operations Digital marketing Recommendation/micromarketing based on the understanding of users Internal work process Digitalization & optimization of work process Network operation Network area quality improvement based on big data
2019 NTT DOCOMO, INC. All Rights Reserved. Copyright 2018 NTT DOCOMO, INC. All Rights Reserved. 21 AI for Individuals Launched on May 30 th, 2018! Smartphone
2019 NTT DOCOMO, INC. All Rights Reserved. Copyright 2018 NTT DOCOMO, INC. All Rights Reserved. 22 AI Agent Ecosystem Open to 3rd party Services and Devices
AI for Industry : Real-time Workforce management Our AI predicts sales for each restaurant as accurately as skilled managers. Saizeriya POS data for restaurants DOCOMO s Big Data & AI Accurate Sales Prediction Workforce Management 400 restaurants x 3 years Population Statistics Weather Location Characteristics Reduced HR Cost Good Service Quality Reduced Staff Workload 2019 NTT DOCOMO, INC. All Rights Reserved. Copyright 2018 NTT DOCOMO, INC. All Rights Reserved. 23
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