Social Innovation -New Value through Collaborative Creation
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1 Social Innovation -New Value through Collaborative Creation Sep. 5, 2016 Shinjiro Iwata Advisor, Hitachi, Ltd., Japan
2 Contents 1. An Era of New Innovation 2. Hitachi s Social Innovation Business 3. A New Form of Business, Created with Partners 4. FUTURE IS OPEN TO SUGGESTIONS 1
3 Contents 1. An Era of New Innovation 2. Hitachi s Social Innovation Business 3. A New Form of Business, Created with Partners 4. FUTURE IS OPEN TO SUGGESTIONS 2
4 Global Mega Trends Mega Trends Social issues the world is facing = Needs that will help shape the future Opportunities for innovation 3
5 Global Activities Innovation led by collaboration among different industries Horizon 2020 Industrie 4.0 Eight Great Technologies Market expansion strategies based on standardization New Normal innovation Innovation targeting competitive markets / Innovations from industry, government, academia, and the military Industrial Internet Consortium Advanced Manufacturing Partnership Health care reforms United States Department of Energy One Belt, One Road Made in China 2025 Internet Plus Asian Infrastructure Investment Bank 4
6 Data: The Seeds of Innovation Intelligence Knowledge Value creation Develop model Analyze/visualize Safe society Convenient services Increased business efficiency Information Data Extract Collect/store 5
7 Contents 1. An Era of New Innovation 2. Hitachi s Social Innovation Business 3. A New Form of Business, Created with Partners 4. FUTURE IS OPEN TO SUGGESTIONS 6
8 Hitachi in 2018 An Innovation Partner in IoT Era Accelerate collaborative creation with customers through Social Innovation Business Four main business domains Power Energy Industry Distribution Water Urban Finance Public Healthcare 7
9 Open Innovation: Creating Even Greater Value Open innovation transcends the frameworks and boundaries of companies, business fields, industry/government/academia, countries, and regions Application Service Data Manufacturing Open Platform Open Innovation Utility Value People Technology Knowledge Tool Products 8
10 Accelerating the Social Innovation Business Before Customers The front line is crucial From FY2016 Customers Sales Business Division Plants Sales SI EPC *1 Business Division Plants *1 EPC: Engineering, Procurement and Construction Front line Regional bases Customer segments (12 Business Units) Platform Core of Social Innovation Products Industrial products, automotive parts, materials, etc. Develop and provide services close to the customers Use platform to provide services quickly and efficiently Provide value through products 9
11 Front line sales supported by R&D Business structure from FY2016 Customers Front Line Customers segments (12BUs) Platform Center for Social Innovation R&D closely with customers [R&D structure from FY2015] Global Center for Social Innovation Developing services in response to the needs of customers in each region North America 100 Europe 70 China 115 Asia 65 Japan 200 Center for Technological Innovation Establishing Global No.1 Technologies (Platforms, products) Products Industrial products, automotive parts, materials, etc. Center for Exploratory Research Addressing future social issues 10
12 Collaborative Creation : Hitachi s Open Innovation Creating innovations with many stakeholders Sharing issues Design of business models Embodiment Visualization Verification and simulations Rapid execution based on the framework provided by Hitachi 11
13 NEXPERIENCE / Cyber-Proof of Concept A KPI analytics-based simulator for calculating and visualizing effects of solutions An example of using Cyber-Proof of Concept to calculate and visualize far-reaching effects of logistics solutions [1] Evaluating the current situation [2] Calculating effects of various logistics solutions [3] Visualizing effects of various logistics solutions Hitachi, Ltd All rights reserved. 12
14 NEXPERIENCE / Cyber-Proof of Concept Using Cyber-Proof of Concept to calculate and visualize far-reaching effects of logistics solutions for manufacturing companies in the city of Suzhou, China In Japan, traffic congestion has been causing a 12 trillion yen loss to the country s economy every year.* Hitachi proposes shared truck transport. **Source: published by the Ministry of Land, Infrastructure, Transport and Tourism 13
15 Demo Movie 14
16 IoT Platform Lumada Open platform to create high-value-added digital solutions Business data Machine data Human data More data More business ideas Analytics A.I. New Value World IoT market in 2019: $1.3 trillion *1 More players Users Enterprises Investors Evolving digital technology *1 Source: IDC, Mar 2016 Worldwide Internet of Things Forecast: Market Opportunity by Region and Narrowing the Lens on Use Cases (US ) *2 An enabler for various data aggregation and utilization Data Lake *2 IoT platform Unified data management 15
17 Collaborative Creation Model of Digital Solution Analysis of customers issues Hypothesis formulation Prototyping and value verification Provision and operation of solutions Analytics Artificial Intelligence Simulation Provide solutions NEXPERIENCE Integration of partner technology to customers Customer OT *1 system Machine data Human data Co-creation Co-creation Customers IoT platform Lumada Solution core (Solution blue print) Agile development foundation Data sharing, analysis AI Simulators Data lake Service Customer IT system Business data OSS *2 communities Partner s IoT platforms IT/OT partners *1 OT: Operation Technology OSS: Open Source Software 16
18 Hitachi AI Technology/H Combine input data, and find the correlation between data and goal Business Performance goal Sales, etc. Artificial Intelligence From numerous combinations of big data, find factors that influence corporate performance automatically Business Scene Big Data time, customer, sales person, location, etc. Find and validate the relationship between influential factors and performance Show the performance improvement plan 17
19 Contents 1. An Era of New Innovation 2. Hitachi s Social Innovation Business 3. A New Form of Business, Created with Partners 4. FUTURE IS OPEN TO SUGGESTIONS 18
20 Transportation: UK Intercity Express Programme Social issue: Business issue: Aging railways; delays and accidents Increasing reliability and safety of railways Agility Trains (a train leasing company invested by Hitachi) Hitachi Train manufacturing and maintenance (IoT) Train leasing and guarantee of operation - Establishing a new railway service business - Regular operations and safe, comfortable rides Greater QOL for users and revitalization of the economy 19
21 Contents 1. An Era of New Innovation 2. Hitachi s Social Innovation Business 3. A New Form of Business, Created with Partners 4. FUTURE IS OPEN TO SUGGESTIONS 20
22 21
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