MobileIron visual communication standards

Similar documents
L O G O S T A N D A R D S

01: The Digital Explorer Identity

INTRODUCTION. Please respect the integrity of the brand and the careful thought and craft that has gone into it.

MINNESOTA STATE BRAND STYLE GUIDE

WarnerMedia Lockup Usage

BRAND GUIDELINES January 2017 leanconstruction.org

BRAND BURNER DESIGN AND CONTROL GUIDELINES

Brand Overview COLORS / FONTS / LOGOS rd Street, Suite 210 Denver, CO communityengineeringcorps.org

BRAND. To access logos in various formats, please visit northforge.ca/media

Visual Identity Guidelines

BRAND IDENTITY GUIDELINES. downtownlangley.com

STYLE GUIDE. CONTENTS: Logo Usage...2 Logo Placement...4 Color Palette...5 Typography...6 Additional Logos...7 Logo Reference Library...

Corporate Identity Guidelines

BRAND BOOK. for Chapters PREPARED BY NOVEMBER 2016

The American Legion. Visual Style Guide

DESIGN GUIDELINES. Davis Technical College. DAVIS TECHNICAL COLLEGE 550 East 300 South Kaysville, UT Phone: Web: davistech.

LOGO USE GUIDELINES BRAND GUIDELINES PUBLISHED ON FEBRUARY 17,

Styleguide Stage One - Brand Identity Brand Logo, Colour, Font and Pattern JUNE 2017

MOMENTUM 2008 STYLE GUIDE AS OF 3/18/2008

Odin BRAND GUIDELINES

Brand Standards & Style Guide

Brand Style Guide. updated

BRAND IDENTITY STANDARDS GUIDE

Somerston Estate Identity Guidelines

Corporate Identity Guidelines

LOGO & BRAND STANDARDS GUIDE

Connect with Your Most Valued Asset Your Employees. Dynamic Signal

BRAND & STYLE GUIDELINES SECTION TITLE 1

Style guide.

This document describes the basic elements of our identity system and provides guidelines for their correct use.

Brand Guidelines FEBRUARY 2018

The Roblox Brand Guidelines is a reflection of a company who s matured after an incredible 10+ year growth.

BRAND GUIDE Indianapolis Classical Schools

Brand guidelines Vyopta br Januar and guideline y 2018 v A-001 s 1

Brand Guidelines 2012

BRAND IDENTITY GUIDELINES

BRAND USE GUIDELINES November 2016

Carleton College Identity Guidelines UPDATED: JULY 2015

INTRODUCTION. Your brand guidelines detail exactly how to format all of your company s materials for every single person who works with your business.

Table of Contents. Logo. Colour

Official Lawrence Township Logo and Branding Standards Manual

CORPORATE BRAND GUIDELINES

CORPORATE LICENSING SPECIALISTS

Bardy Diagnostics. Identity Guidelines V 1.5

Our brand guidelines. Our photography

ARAP corporate and visual identity guidelines

Introduction. ThinManager - A Rockwell Automation Technology

VISUAL IDENTITY GUIDE 2017

Brand Guidelines

Workplace Safety Certificate of Recognition

Identity. The signature may be applied in this format when referencing the overall GPS LifePlan.

ETSI Brand Guidelines

2018 Brand Guidelines

2 Sidra basic elements. Corporate identity manual

CNOOC Nexen Employer Brand Guidelines. A New Energy

Styleguide Stage One - Brand Identity Brand Logo, Colour, Font and Pattern

BRAND STYLE GUIDE 2016

Marketing Guidelines. Parallels International GmbH. All rights reserved. Terms of Use Privacy Policy

Maintaining the integrity of our brand. Brand guidelines. August Version 1.

Brand Guidelines. October 2018 Version 1.3

MEDIA KIT. MARCH 2019 / v. 1

Visual Identity Guidelines

PART 1 BRAND VISUAL IDENTITY

TABLE OF CONTENTS. Updated 4/23/15. The Federal Laboratory Consortium for Technology Transfer FLC Style Guide 2

Bardy Diagnostics. Identity Guidelines V 2.0

CORPORATE IDENTITY 2017 For internal use.

National CyberWatch Center Brand Guidelines (truncated) January 2015

Graphic Standards Manual. Version 1.5 May 2017

BRAND STANDARDS PAGE 1

The MMA master logo. The MMA master logo consists of two elements: the MMA graphic and the company name.

BRAND IDENTITY GUIDELINES FEBRUARY 2014 GIVE. ADVOCATE. VOLUNTEER. UnitedWay.org

Graphic Standards Manual. Version 1.3 February 2015

LOGO AND COLOR STANDARDS

VISUAL IDENTITY GUIDE 2016

MoviePlex Graphic Standards 02.06

Trican Visual Identity Guidelines 2015

The Basic Rules. of Using the Corporate Identity (CI) ver 01_ENG

Icon Resource. publicaffairs.wustl.edu. For more information visit:

GENERAL STYLE GUIDE A guideline for applying the JustServe brand to promotional materials

FOR VISIT TUCSON PARTNERS

Brand Standards 2014

BRAND GUIDELINES JANUARY 15,

Brand Guidelines. April 2012

IDENTITY SYSTEM GUIDELINES

Visual Brand Identity Guide. UP_BRND_BK_BrandIDStandards_R8.1_ indd 1

LifeChurch.tv Brand Standards Manual Version 1.0

Touro University California Brand Standards

Raspberry Pi. Visual identity guidelines. Version

BRAND & IDENTITY GUIDELINES. Tony Musiol Munster Vales

Motorcraft Logo Usage Guidelines

Our identity. Primary logo

Marketing Guidelines. Parallels International GmbH. All rights reserved. Terms of Use Privacy Policy

Graphic Standards Manual. Athletics

INTRODUCTION. These guidelines consists of colour palettes, typographic style and graphic elements which combine to create a distinctive framework.

Contents. 3 About These Guidelines. 4 Why is a Brand Important? 5 Overview. 6 Resources. 7 Logo/Signature. 8 Clear Space. 9 Color Variations

Visual Identity Guidelines. October 17, 2016

MINI BRAND GUIDELINES

STACKS BRAND GUIDELINES

Introduction. Please review these usage guidelines to help protect the JGI brand, and always use the identity with great care.

Style Guide. Instructions and assets for marketing and technical staff who produce communications on behalf of EdReady.

Transcription:

MobileIron visual communication standards 2018 update v0.2

Default logos Horizontal logo The default representation Vertical logo Useful for tighter spaces Stand alone logomark aka Planet M Logo Use the reversed color scheme with dark backgrounds. PNG and EPS logo files are available at: mobileiron.com/logo Common logo mistakes DON T use the old logo We no longer represent Iron with red letters DON T change the color of the M in planet M In the default logo, the M is always white, never transparent, and never a dark color. The only exception is the one-color logo.

Variant logos Gradient logo The gradient logo is a variation of the default set that includes subtle shading. It can be used to add impact and depth to branded materials where practical. The gradient logo works best at larger sizes. Use judgement with small applications as the gradient may appear too dark in some cases. Logo One-color logo The one-color logo is available for special cases, but should be used sparingly. It is only available in white or dark grey. Compact logo lockup The compact logo lockup differs from the default logo in that the relative size of Planet M compared to the text is smaller. It can be used in special cases when the logo needs to be placed in close proximity to a larger separate object. This helps maintain clearance around the logo without making the type too small. Artwork or text treatment = Minimum clearance Sample application of the compact logo lockup

Primary color palette MobileIron Red MobileIron Grey Blue White Color HEX: #D01F33 CMYK: 12/100/87/2 RGB: 208/16/50 PMS: 199 HEX: #131921 CMYK: 81/71/59/75 RGB: 19/25/33 PMS:...TBD... HEX: #4997d2 CMYK: 68/29/0/0 RGB: 73/151/210 PMS: 2915 HEX: #FFFFFF CMYK: 0/0/0/0 RGB: 255/255/255 PMS: White MobileIron Red is obviously an important brand color, and we need to be careful about its use. In general we want to be reserved with applying this color so that it remains special and attentional grabbing. We should avoid applications that use MobileIron Red as a large background color. It is more powerful when used to punch specific highlights. It should be paired with neutral tones like white and MobileIron Grey. MobileIron Grey is a new addition to the primary palette in 2018. It replaces Dark Grey which has been moved the extended palette. This color is slightly darker than Dark Grey and therefor reads as more formal. Note that this color is lighter than straight black. If at all possible, don't substitute this color with black. Exceptions to this rule might include garments which are typically available in black. When used properly in the MobileIron palette, Blue conveys a sense of freshness and vibrancy. It is typically not a main background color, but is instead used to highlight important ideas. It can be used more liberally than MobileIron Red, which is reserved for only the most important ideas. Blue also forms a basis for color gradients that we employ in many MobileIron graphics. Changes as of 2018 Dark Grey has been demoted to the extended palette. It has been replaced by MobileIron Grey in the primary palette.

Extended color palette Cool Green Yellow Medium Blue Light Grey Purple HEX: #018B64 CMYK: 86/22/75/7 RGB: 1/139/100 PMS: 7724 HEX: #FBB040 CMYK: 0/35/85/0 RGB: 251/176/64 PMS: 7548 HEX: #336DB3 CMYK: 83/57/2/0 RGB: 51/109/179 PMS: 2382 HEX: #E1E5E8 CMYK: 10/6/5/0 RGB: 225/229/232 PMS: 7541 HEX: #7D2454 CMYK: 45/96 /41/23 RGB: 125/36/84 PMS: 683 Orange Dark Blue Cool Grey Color HEX: #E46025 CMYK: 6/77/100/0 RGB: 228/96/37 PMS: 158 HEX: #083355 CMYK: 100/81/41/35 RGB: 8/51/85 PMS: 541 HEX: #93ADBB CMYK: 44/23/20/0 RGB: 147/173/187 PMS: 551 Medium Grey HEX: #494D57 CMYK: 71/61/49/32 RGB: 73/77/87 PMS: 7540 Changes as of 2018 Warm Green has been depricated. Dark Grey HEX: #262E3C CMYK: 82/71/52/54 RGB: 38/46/60 PMS: 7547

Primary typeface Oxygen Regular Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 This is the default font for most applications including documents and web. Oxygen can be downloaded for free at: www.fontsquirrel.com/fonts/oxygen Oxygen is also available as a web font: fonts.google.com/specimen/oxygen Type Decorative typeface Bebas neue abcdefghijklmnopqrstuvwxyz 1234567890 Thin Light Book regular Bold Bebas Neue is reserved for a few special applications where a bold statement needs to be made. Examples include: headlines, signage, pull quotes in slides or documents, special calls to action on the web, etc. Take care to avoid using this font for longer passages of text as all- caps can hinder readability. Bebas Neue can be downloaded from: www.fontsquirrel.com/fonts/bebas-neue Fallback typeface Arial Regular Bold Italic Changes as of 2018 In the past Nexa has been available as a general-use brand font. Starting in 2018, Nexa is reserved for specific product branding applications. Because it is a standard system font on multiple platforms, Arial is used as a substitute in documents where Oxygen is not available or practical. For example, because PowerPoint files are frequently shared with systems that do not have Oxygen installed (including external systems), we have standardized on using Arial for presentations. It can also be used in Word files for similar reasons. An example of Nexa Bold in use with product branding

Product branding elements There are several ways that we visually represent products in marketing materials. A variety of logo lock-ups, emblems and icons are available to represent individual products and product features. When relevant, app icons or screenshots can be used when representing the product in the context of a real device or user interface. In this example, the ios app icon for MobileIron Tunnel is shown. Products