Graphic Standards Manual. Athletics

Transcription

1 Graphic Standards Manual Athletics 63

2 GRAPHIC STANDARDS MANUAL ATHLETICS FLAGS 64 HAS TWO ATHLETICS FLAGS. Athletics Flags Monmouth College has two athletics flags, and they are routinely displayed during football season on flag poles in the April Zorn Stadium. The Fighting Scots flag features the primary MC athletics logo as an appliquéed emblem on a white field. The logo is red and black, as shown. The Athletics M flag features the athletics M logo as an appliquéed emblem on a red field. The M is white with a black outline. Each flag is single-sided, meaning that the back view (reverse) is a mirror image of the front view (obverse). Each flag is 8 feet wide and 5 feet high. The material is 200d nylon. The edge of the flag nearest the flagpole has white heading tape with grommets.

3 GRAPHIC STANDARDS MANUAL ATHLETICS COLORS 65 ATHLETICS COLORS COORDINATING COLORS Preferred red Athletics Red Athletics Red White Rich Pantone 200 Spot Black Black 30% Black C M Y K R G B H E X BE FFFFFF 231F BBBDC0 USE ATHLETICS COLORS ON RECRUITMENT AND SCHOOL SPIRIT ITEMS. Athletics Colors The official athletics colors, (red and white) should be used on all or most items representing Monmouth College athletics. Athletics uses a slightly brighter red than the official college red shown on the previous page. As shown above, color formulas and percentages are listed below each color. Please default to the first red above (cmyk) for athletics. Use the second red only when a spot (premixed) color is specifically needed or requested. Coordinating Colors are recommended to help maintain a coordinated look for the College. This set of colors has been tested and used consistently on recruitment and promotional materials in recent years. Use Rich Black for a darker, more rich appearance. Use this set of colors at full strength unless a screened percentage is needed as a background color for type. Definitions: Pantone: A universal, color matching system. CP: An abbreviation for color process (same as cmyk.) CMYK: An abbreviation for cyan-magenta-yellowblack. All full-color and digital printing is based on percentages of these four colors. Spot: A way to describe color generated by pure or mixed ink, used on professional printing presses; not applicable to laser or digital printers which use cmyk printing. HEX: Abbreviation for hexadecimal numeral system used for specifying colors on the web. Screen: To lighten a color or image by reducing the percentage (e.g., gray can be created by applying a screen percentage to black, as shown above. To avoid a pink cast, do not screen red.

4 GRAPHIC STANDARDS MANUAL ATHLETICS FONTS 66 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ [ ] \ ;,. /!$%&*( ) _ :? Aachen Medium Founded in 1853, Monmouth is a founding member of the Associate Colleges of the Midwest (ACM). Aachen Medium (slanted or skewed 10 degrees) Founded in 1853, Monmouth is a founding member of the Associated Colleges of the Midwest (ACM). Aachen BT Bold Founded in 1853, Monmouth is a founding member of the Associated Colleges of the Midwest (ACM). Aachen BT Bold (slanted or skewed 10 degrees) Founded in 1853, Monmouth is a founding member of the Associated Colleges of the Midwest (ACM). USE BOLD FACE SPARINGLY, AS THE MEDIUM FACE IS USUALLY DARK ENOUGH. USE AACHEN MEDIUM TO TIE TO THE PRIMARY ATHLETICS LOGO. Primary Font Typeface is an important element of the visual brand. The primary athletics font is Aachen Medium, which is used in the Fighting Scots logos. includes regular, italic, semibold, semibold italic, bold and bold italic. Use Aachen BT sparingly, as Aachen Medium is usually dark enough. Alternatives include the college fonts, Adobe Garamond Pro and Calibri, shown on the following pages.

5 GRAPHIC STANDARDS MANUAL ATHLETICS FONTS CONTINUED 67 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ = [ ] \ ;,. /!@#$%^&*( ) _ + { } : < >? Adobe Garamond Pro Regular Adobe Garamond Pro Italic Adobe Garamond Pro Semibold Adobe Garamond Pro Semibold Italic Founded in 1853, Monmouth is a founding member of the Associated Colleges of the Midwest (ACM). Founded in 1853, Monmouth is a founding member of the Associated Colleges of the Midwest (ACM). Founded in 1853, Monmouth is a founding member of the Associated Colleges of the Midwest (ACM). Founded in 1853, Monmouth is a founding member of the Associated Colleges of the Midwest (ACM). Adobe Garamond Pro Bold Adobe Garamond Pro Bold Italic Founded in 1853, Monmouth is a founding member of the Associated Colleges of the Midwest (ACM). Founded in 1853, Monmouth is a founding member of the Associated Colleges of the Midwest (ACM). CHOOSE SEMIBOLD IF POSSIBLE, TO AVOID THIS HEAVY LOOK OF BOLD. OR, CHOOSE CALIBRI INSTEAD FOR DARK TYPE. USE ADOBE GARAMOND PRO TO TIE TO THE COLLEGE LOGO. Primary Font Typeface is an important element of the visual brand. The primary college font is Adobe Garamond Pro, which includes regular, italic, semibold, semibold italic, bold and bold italic. Alternatives include Garamond Premier Pro or Garamond when a serif font is needed (one that has feet-like extensions at the baseline). Use Adobe Garamond Pro, Garamond Premier Pro or Garamond for all return addresses and contact information, preferably in a centered format (see the College Logo with Address section for a downloaded logo with address).

6 GRAPHIC STANDARDS MANUAL ATHLETICS FONTS CONTINUED 68 abcdefghijklmnopqrstuvwxy ABCDEFGHIJKLMNOPQRSTUVWXYZ = [ ] \ ;,. /!@#$%^&*( ) _ + { } : < >? Calibri Regular Calibri Italic Calibri Bold Calibri Bold Italic Founded in 1853, Monmouth is a founding member of the Associated Colleges of the Midwest (ACM). Founded in 1853, Monmouth is a founding member of the Associated Colleges of the Midwest (ACM). Founded in 1853, Monmouth is a founding member of the Associated Colleges of the Midwest (ACM). Founded in 1853, Monmouth is a founding member of the Associated Colleges of the Midwest (ACM). USE CALIBRI FOR SANS SERIF TYPE Secondary font Calibri is the college s secondary font and should be used to complement the primary font. Calibri is available in regular, italic, bold and bold italic. Calibri is classified as a sans serif font because it has no feet-like extensions at the baseline. Choose Calibri for subheads and body text when Garamond is not as readable or as appropriate. Choose Adobe Garamond for large type to connect more closely with the College Logo.

7 GRAPHIC STANDARDS MANUAL ATHLETICS LOGO 1 69 mc-fighting-scots-1 mc-fighting-scots-1-reverseb mc-fighting-scots-1-reversea mc-fighting-scots-1 mc-fighting-scots-1-b&w mc-fighting-scots-1-b&w-reverse mc-fighting-scots-1-b&w-reverse mc-fighting-scots-1-b&w THIS IS THE PRIMARY ATHLETICS LOGO. USE ON RECRUITING AND MARKETING MATERIALS. Fighting Scots Logo 1 This primary logo bears the full name of the athletics program: Monmouth College Fighting Scots. For this reason, it should be considered first for all recruiting and marketing materials that involve our external audience: Letterhead, business cards, signage, advertising, brochures, web pages, etc. It should also be considered first for all merchandising materials. Fighting Scots is a Registered Trademark, representing the Monmouth College athletics program. It consists of the word Fighting in Aachen Medium Condensed Italic above the name Scots, also in Aachen Medium Condensed Italic. The name Monmouth College is also a Registered Trademark, but one trademark symbol is adequate for this graphic. Variations of this logo are available on subsequent pages. Make sure the names Monmouth College and Fighting are clearly legible. For exact colors, see the Athletics Colors section of this manual. Follow general guidelines listed on pages 3 and 4.

8 GRAPHIC STANDARDS MANUAL ATHLETICS LOGO 2 70 mc-fighting-scots-2 mc-fighting-scots-2-reverse mc-fighting-scots-2-reverse USE LOGO 2 WHEN WHITE LETTERS LOOK BETTER OR ARE EASIER TO READ FROM A DISTANCE. Fighting Scots Logo 2 This is the secondary logo. It can be used when white letters are preferred, when more contrast is needed (e.g., on a red or gray background) or when the logo is viewed from a distance Note trademark and typography descriptions on the primary logo page. Make sure the names Monmouth College and Fighting are clearly legible. For exact colors, see the Athletics Colors section of this manual. Follow general guidelines listed on pages 3 and 4. Do not add red outlines to Logo 2.

9 GRAPHIC STANDARDS MANUAL ATHLETICS LOGO 3 71 mc-fighting-scots-3 mc-fighting-scots-3-reverse mc-fighting-scots-3 mc-fighting-scots-3 mc-fighting-scots-3-b&w mc-fighting-scots-3-b&w-reverse mc-fighting-scots-3-b&w mc-fighting-scots-3-b&w USE LOGO 3 ONLY WHEN IDENTITY IS OBVIOUS. Fighting Scots Logo 3 Although the primary or secondary logo should always be considered first (especially on recruiting and marketing materials), Logo 3 can be used when Monmouth College identity is obvious or when Monmouth College appears elsewhere on the item. Note trademark and typography descriptions on the primary logo page. Make sure the name Fighting is clearly legible. For exact colors, see the Athletics Colors section of this manual. Additional variations are shown on subsequent pages. Follow general guidelines listed on pages 3 and 4. Do not add red outlines to Logo 3.

10 GRAPHIC STANDARDS MANUAL ATHLETICS LOGO 4 72 mc-fighting-scots-4-red mc-fighting-scots-4-black mc-fighting-scots-4-white mc-fighting-scots-4-white mc-fighting-scots-4-white mc-fighting-scots-4-red-outline mc-fighting-scots-4-black-outline mc-fighting-scots-4-white-outline mc-fighting-scots-4-white-outline mc-fighting-scots-4-white-outline USE LOGO 4 WHEN A ONE-COLOR GRAPHIC IS MORE AFFORDABLE OR PREFERRED FOR AESTHETIC REASONS. Fighting Scots Logo 4 Although Fighting Scots Logos 1 or 2 should always be considered first (especially on recruiting and marketing materials), Logo 4 can be used when a one-color version is needed for cost reasons or when it is preferred for aesthetic reasons. Note trademark and typography descriptions on the Fighting Scots Logo 1 page. Make sure the names Monmouth College and Fighting Scots are clearly legible. For exact colors, see the Athletics Colors section of this manual. Follow general guidelines listed on pages 3 and 4.

11 GRAPHIC STANDARDS MANUAL ATHLETICS M IN A CIRCLE 73 mc-m-circle mc-m-circle-red mc-m-circle-black mc-m-circle-gray mc-m-circle-black mc-m-circle-white-outline mc-m-circle-white-outline mc-m-circle-white-outline USE THE M IN A CIRCLE FOR A MORE DECORATIVE LOOK Athletics M in a Circle The Athletics M consists of bold capital M, centered within circle. Its purpose is to represent the Fighting Scots when an accent item is needed or when space does not allow for Fighting Scots Logos 1 through 4. The M is not a registered trademark. The M is designed to appear with the circle, but it can also be used alone, as shown on the next page. The M is also designed to fill with solid color, but it can also be changed to outline (with no fill color). For exact colors, see the Athletics Colors section of this manual. Follow general guidelines listed on pages 3 and 4.

12 GRAPHIC STANDARDS MANUAL ATHLETICS M 74 mc-m mc-m-black-white-outline mc-m-red-white-outline mc-m-white-black-outline mc-m-red mc-m-gray mc-m-black mc-m-white-outline mc-m-white THE ATHLETICS M Athletics M The Athletics M consists of bold capital M. Its purpose is to represent the Fighting Scots when an accent item is needed or when space does not allow for Fighting Scots Logos 1 through 4. The M is not a registered trademark. The M is designed to appear within a circle (as shown on the previous page), but it can also be used alone. The M is also designed to fill with solid color, but it can also be changed to outline (with no fill color). The outline stroke may be increased slightly for more impact. For exact colors, see the Athletics Colors section of this manual. Follow general guidelines listed on pages 3 and 4. This version of the M has been discontinued.

13 GRAPHIC STANDARDS MANUAL ATHLETICS MASCOT LOGO 75 mc-big-red-circle PNG EPS mc-big-red PNG EPS mc-big-red-circle-type PNG EPS Mascot Logo The Mascot Logo incorporates an illustration of the Monmouth College mascot Big Red with the Athletics M (shown on previous page). This version replaces the original logos shown at left, which incorporated a different M. Three variations of the Mascot Logo are available, as shown above. The Mascot Logo should always be used in full color. The circles around Big Red should fill with white unless otherwise approved by College Communications. For exact colors, see the Athletics Colors section of this manual. Follow general guidelines listed on pages 3 and 4. This version of the Mascot Logo has been discontinued.

14 GRAPHIC STANDARDS MANUAL ATHLETICS LOGOS DISCONTINUED 76 THIS SET OF LOGOS HAS BEEN DISCONTINUED.