- Digital Media & Online Marketing - http://mpgofolio.wordpress.com mpeterson.go@gmail.com h. 203 792 4718 EXPERIENCE: Sky Retail Partners May 2005 - Feb. 2011 Director of Web Creative, Manager of Online Marketing and Business Development Subsidiary I worked directly with the CEO and VP of this small business that manages national museum gift shops and their online counterparts. I was first hired for creating graphic comps, production art files, and catalogs, but grew into the online side of the business and started the Email Marketing and Social Media. Major Contributions: - Streamlined site management to allow over 10 websites, 7 being e-commerce sites. - Mimicked Designs for seamless transition from.org sites to e-commerce sites. - Implemented and Managed Social Media efforts (Facebook, Twitter, Blogs, etc ) - Implemented and Managed the Email Marketing program. - Developed highly successful Promotions through Product Development & Positioning. - Increased Effectiveness of email List Segmenting through Testing. - Increased Traffic, Sales, and Revenue - by up to 70-300% in many cases. - Increased Page Rank and the number of top Link Results for many sites. - Developed Procedures and Policies with Management and Customer Service. - Developed interactive Online Catalog using Flash. - Highly Impressed one client with Set Up, Testing and Launch of their e-commerce site in 2 months. Site featured: full, keyword rich product descriptions; multiple angle images, for 100+ items; javascript, for effects that matched their flash; email marketing program, w/ sign up deals; facebook page, w/ item albums and links. Roles & Duties: Graphics & Production * Web / Email: - Graphics & Design * Photo / Edit Product Images * Catalog Design & Creation * Order Forms & Brochures * Create / Manage Comps * Production Art * In-store Signage Web Site Maintenance * HTML/CSS Code * Landing Pages * Product Database Manager * Content Text / Copy * Create / Maintain Blogs * Minor IT Troubleshooting Marketing & Research * Business Development - Products & Promotions * Email Campaigns: - Development & Execution * SEO Optimization * Facebook / Twitter Updates * Tracking / Reporting (using Google Analytics, Web Master Tools & free services)
- Digital Media & Online Marketing - https://mpfolio.wordpress.com mpeterson.go@gmail.com h. 203 792 4718 Stew Leonard s - Brookfield May 2004 - Jan. 2005 Artist / Designer In the Art Department I worked under the direction of the Dept. Manager to produce in-store signs through both computer design and hand illustration. I would also work with packaging art and circulars, as well as build display props and creative signage for both the store and party room. Naugatuck Valley Community College 7 Semesters from 1998-2001 Student Worker - Assistant Teacher As a Lab Monitor & Assistant Teacher I would generally assist students in the computer lab, or print room, but major projects included: o Create and occasionally present Class Lectures in Powerpoint o Help plan and design Multimedia Department web pages o Record & Master Audio for Waterbury Symphony Orchestra Performances o Design and produce Album Art for Performance Recordings o Design and produce Flash Animated Lessons for various Online Courses EDUCATION: B.A. Graphic Design Western Connecticut State University A.A. Multimedia Naugatuck Valley Community College Course Work in Marketing & Information Design Central Connecticut State University SKILLS: Adobe Creative Suite (Mac & PC) including Photoshop, Illustrator, InDesign, Premiere, After Effects; Flash Animation; Production Art; Graphic Comps; HTML & CSS (Hand Coding, Dreamweaver, WYSIWYG editors); SEO; Branding & Marketing; Streamlining & Efficiency
Print Advertisements Project - Creative & Production Role - Design & Layout - Graphics - Content Text Photoshop / Illustrator / InDesign
Print Catalog Project - Creative & Production Role - Design & Layout - Order Form Redesign - Typography - Proof/Print Approval Phototshop / Illustrator / InDesign
Print Catalog Project - Creative & Production Role - Design & Layout - Item Comp/Mock-up - Proof/Print Approval Photoshop / Illustrator
Babolat Tennis Apparel Line Project - Creative & Production Art Role - Original Designs for Youth & Adult - Maintain Brand Image - PMS Color Themes Tee Style/Color Selection - Approve Samples Illustrator / Photoshop
Product Development Project - Creative & Production Art Role - Concept - Art - Typography - Approve Samples Photoshop / Illustrator
Item Imaging Project - Shoot, Clip, Edit & Optimize Photos Role - Photography - Graphics Photoshop
Rotating Homepage Banners Project - Creative & Implementation Role - Graphics - Product Photography - Content Text Photoshop / MooTools / HTML/CSS Background Photography
E-commerce Web Site Managment Project - Creative & Marketing Role - Design to match Parent Site - Create/Maintain original Graphics - Email Marketing SEO Text/Links/Pages/Product Descriptions - Link Building & Page Rank efforts Photoshop / Google & Other Analytics / MooTools / HTML/CSS
Email Marketing for E-commerce Site Project - Development & Execution Role - Develop Promotions/Strategies - Create/Maintain all Graphics SEO Text/Links/Pages in both Emails and Websites - Product Photography - Typography Photoshop / Google & Other Analytics / HTML/CSS
Rotating Homepage Banners Project - Creative & Implementation Role - Graphics - Product Photography - Content Text Photoshop / MooTools / HTML/CSS
E-commerce Web Site Managment Project - Creative & Marketing Role - Design to match Parent Site - Create/Maintain original Graphics - Email Marketing SEO Text/Links/Pages/Product Descriptions - Link Building & Page Rank efforts Photoshop / Google & Other Analytics / HTML/CSS
Web Site Managment Project - Creative & Marketing Role - Theme Modification - Design - Graphics - SEO Text/Links/Pages Photoshop / WordPress / HTML/CSS
Websites Project - Creative & Development Role - Graphics - Design - Code Photoshop / MooTools / Dreamweaver / HTML/CSS