SOCIAL MEDIA Charles Murphy
Social Media Overview 1. Introduction 2. Social Media Areas Blogging Bookmarking Deals Location-based Music Photo sharing Video 3. The Fab Four FaceBook Google+ Linked In Twitter 4. Demo
What is social media? Web sites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts. Dictionary.com
BLOGGING A blog (web log) is an informal way to post content on the web. A typical blog post uses text, images, links, and other media. Most are topic focused and text based, but other blog types are also used.
Blogs
Popular blog outlets
BOOKMARKING Bookmarking sites allow you to either keep track of articles/blogs online, or share a variety of links based on your interests.
Other Bookmarking sites
DEALS Deal sites share limited-time discounts or special offers for local businesses. Users can subscribe to get daily deals emailed to them.
GroupOn
Other deal sites
Location-based Location-based networks require a mobile phone to check in the user at their current location. Users are rewarded with achievements, and sometimes retailers offer deals for checking in.
FourSquare
Other location-based sites
MUSIC Music sites allow subscribers to stream songs online, create their own stations, and follow artists. Users can connect and share what they are listening to with their friends.
Spotify
Other music sites
PHOTOS Photo sharing sites allow users to upload their photos online.
Other photo sites
VIDEO Users post videos of anything and everything.
YouTube & Vimeo
FAB FOUR
FAB FOUR: 1. Google+ Google+ is one of the newest social networks. Available for personal profiles or brand pages. Requires a Gmail account.
Google+ Homepage
Google+ Profile From socialmediaexaminer.com
Google+ Keywords 1. Circles Circles are different groups or categories that you are required to add new connections to You can choose what each Circle is called 2. Hangout Online video chat through Google+ 3. +1 Simple action, equivalent of Facebook like button
FAB FOUR: Linked In Linked In has an emphasis on working professionals. Personal profiles with resume-style information, connecting in professional groups, company profiles.
Linked In Homepage
Linked In Profile
Components of Linked In 1. Companies You can follow a company 2. Groups For different industries, organizations, or interests 3. Jobs Search job postings 4. News News articles related to your field
FAB FOUR: Twitter Twitter is a microblogging platform where users can share shorts bursts of information (or Tweet ) instantaneously online. The most connected to real time of all social media platforms.
Twitter Homepage
Twitter Profile
Twitter Terminology 1. Connect This tab shows you interactions and mentions 2. Discover This tab shows trending topics 3. Hashtag # sign plus a word or phrase, no spaces 4. Mention @ sign plus a username 5. Retweet Forward another user s Tweet to your followers
FAB FOUR: Facebook FaceBook is the most popular social network, with over 800 million active users. Features personal profiles, social groups, and pages for celebrities and brands. Also available are a variety of apps and games.
Profile vs. Page vs. Place Profile: personal user account Page: public way for brands, businesses, organizations and public figures to connect with Facebook users Place: location of a business or institution; users can check in to a place
Other FaceBook Keywords Group: users can connect in groups; share comments and links with other members of the group Administrator: users that operate and manage pages Wall: your recent posts; other users can post on your wall News Feed: stream of recent posts by all your friends and pages you have liked
FaceBook News Feed
NEW Profile: Timeline
Final Thoughts Only sign up for what you will use Keep track of your privacy settings Follow the 5 Second Rule when it comes to posting Be mindful of who you add as a friend or connection Don t be overwhelmed have fun!
THANK YOU!