Third Annual Green IT & Sustainability Survey: U.S. Results and Services Implications Gard Little Research Manager Worldwide Services, Global Services Markets & Trends 2009 IDC 1
Agenda Overview of the Survey What s Driving Green IT Adoption? Where is the Services Opportunity? How are Green IT & Sustainability Progress Being Measured? How Respondents Dispose of IT Assets What is IDC Doing Next? 2009 IDC 2
Green IT & Sustainability Survey: 2009 U.S. Results IDC conducted its third annual Green IT & Sustainability Survey across 10 industrial countries - Australia, Brazil, China, France, Germany, Japan, Mexico, Spain, United Kingdom, and United States of America. The survey was started and completed in July 2009. The survey was conducted online, with appropriate distribution of small, medium, and large businesses (26%, 34%, and 40% respectively). In total 1,653 surveys were completed across industry sectors such as Financial Services, Banking, Manufacturing and Construction, the Public Sector, Healthcare, Government, Distribution Services, Professional Services, Infrastructure Services, and Transportation. The results in this presentation are representative of findings from the U.S. respondents (300 surveys), and are compared to last year s results. 2009 IDC 3
What s Driving Green IT Adoption? Cost of energy Growth in IT infrastructure Growth in data volumes Growth in Print, Hard Copy, Fax Growth in server infrastructure Reputation and brand recognition 0 20 40 60 80 100 2008 2009 (% of respondents) BASE: TOTAL U.S. N=300; All Countries N=1653; IDC Green IT & Sustainability Study, September 2009 2009 IDC 4
Where Is the Services Opportunity? In 2009/2010, in which areas does your organization plan to use or employ an external services provider for help with fulfilling your company's Green IT initiatives? Consolidation of data center(s) Measurement/monitoring of energy consumption Video conferencing Planning/design of a project or program Virtualization management 0 10 20 30 40 50 2008 2009 (% of respondents) Respondents feel that they see the need for external help to grapple with an obvious energy reduction initiative Data Center Consolidation. A second major (and surprising) opportunity for a Services lead role belongs to Video Conferencing. Given the energy saving opportunity, and business transformation requirements to use video conferencing, respondents feel that their skills may be insufficient to implement the technology. BASE: TOTAL (EXCLUDES "Don't Know") U.S. N=300; IDC Green IT & Sustainability Study, September 2009 2009 IDC 5
How U.S. Respondents Measure Green IT and Sustainability Progress Which metric(s) do you currently employ to evaluate progress for Green IT initiatives? Overall cost reductions Electricity consumption of individual products Electricity consumption by your data centers Electricity consumption by your offices Air travel by staff 0 10 20 30 40 50 60 70 80 2008 2009 (% of respondents) BASE: TOTAL (EXCLUDES "Don't Know") U.S. N=300; IDC Green IT & Sustainability Study, September 2009 2009 IDC 6
How U.S. Respondents Dispose of IT Assets Employ third-party asset disposal Donate Remarket / Resell Return to mfg. / leasing company Trash Store them Other 0 10 20 30 40 50 60 70 (% of respondents) While respondents assume that they are disposing their IT assets in a responsible manner (60% use a third party company), IDC believes that a huge majority of the assets are lost in a broken process (donate, trash, store them, etc) BASE: TOTAL (EXCLUDES "Don't Know") U.S. N=300; IDC Green IT & Sustainability Study, September 2009 Making The IDC GRADE: IT Asset Disposal Green Recycling and Asset Disposal for the Enterprise 2009 IDC 7
What is IDC Doing Next? IDC ICT Sustainability Index Country Level ICT Sustainability Index To create a transparent ranking of the G20 industrial nations based on their CO2 emissions and their ability to manage the CO2 levels using ICT G20 Industrial Nations Argentina, Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Russia, Saudi Arabia, South Korea, South Africa, Turkey, United Kingdom, United States ( + European Union Representative) Account for 75%+ of world wide GDP and CO2 emissions 2009 IDC 8
Comments? Questions? Please get in touch Gard Little +508-988-7612 glittle@idc.com 2009 IDC 9