Domain Name Industry Drivers
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1 Domain Name Industry Drivers Scott Schnell Senior Vice President of Marketing and Channels March 13th, 2018
2 Globally, Internet Users Expected to Grow Over the Next 3 Years Expected new internet users next 3 years ( )* Yr Increase 3 Yr CAGR 1,758 2, % Middle East & Africa % Latin America % Europe % North America % 3,268 3, % Region APAC Total European users expected to increase by twice as much as US India, China, and Indonesia expected to show largest increase in IUs Significant increases expected throughout Africa *Countries with new users in excess of 5M Source: emarketer,
3 Strong European Business Starts 250, , , ,000 50,000 Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q UK Germany France Italy Turkey
4 Demand for Websites Remains Strong France Germany 50 Netherlands 40 Spain 30 Turkey United Kingdom Businesses using social media (%) Businesses with a website or home page Businesses with a website allowing for (%) online ordering or reservation or booking (e.g. shopping cart) (%) All businesses (10 persons employed or more) Source: - 2/2/2018 4
5 Opportunity To Grow SMB Adoption All businesses (10 persons employed or more) Large (250 employees and more) Medium (50 to 249 employees 30 Small (10 to 49 employees) France Germany Netherlands Spain Turkey United Kingdom Businesses with a website or home page (%) Source: - 2/2/2018 5
6 Utility of Domain Names 6
7 Domain Names are the Common Denominator for Many Services Infrastructure Social Hosting News feeds Cloud services Messaging CDN Events Security Networking Domain Name Presence Commerce Merchant Platforms Website Communities Mobile Customer Chat Payment services 7
8 Attached Services on New Developed Domains 80% 70% 60% 50% 40% 30% 20% 10% 0% CDN Hosting Infrastructure Website Presence Source: Verisign estimate 8
9 Domain Name Part of Presence In Many Forums Social Media Online Searches Business Tools and Apps 9
10 August 2014 September 2014 October 2014 November 2014 December 2014 January 2015 February 2015 March 2015 April 2015 May 2015 June 2015 July 2015 August 2015 September 2015 October 2015 November 2015 December 2015 January 2016 February 2016 March 2016 April 2016 May 2016 June 2016 July 2016 August 2016 September 2016 October 2016 November 2016 December 2016 January 2017 February 2017 March 2017 April 2017 May 2017 July 2017 August 2017 September 2017 October 2017 November 2017 December 2017 Number of Domains Referencing Social Profiles Referencing Social Profiles From Domain Names Increasingly Popular Overall More Domain Names are Referencing More Social Profiles 16M 14M 12M 10M 2 or more 8M 6M 4M 2M 1 M Source: Verisign estimate 10
11 Julia Pak Case Study 11
12 Domain Name Awareness 12
13 Domain Name is Searched Most Often According to Google Trends data, Domain Name is searched for more often than either Build Website or Business Domain Name Create Website Website Builder Source:
14 Searches Connecting Websites and Domain Names According to Google Trends data, these are the most common searches for these concepts Domain Name search domain name domain search buy domain name website website domain name buy domain domain name server free domain free domain name what is domain what is domain name domain registration domain name registration Website Builder website builder free free website best website builder wix wix website builder wix website web builder godaddy godaddy website builder wordpress website godaddy website wordpress wordpress website builder Source: February 2018 Website - Domain website domain name website name domain name domain for website free domain website free website free domain website hosting domain website hosting domain hosting google website web domain google domain
15 Similar Value for Keywords Related to Domain Names and Websites Using suggested bids as an indicator for what clicks are worth, domain name searches are high volume and carry a similar value to other hosting related searches Source: from 2/27/2018
16 At 95%,.Com Has Strong Awareness Across The Globe Total.com 95% 96% 95% 94% 99% 96%.net.org 88% 94% 92% 86% 93% 87% 83% 95% 94% 85% 93% 76% Source: ICANN Global Consumer Research See
17 United Kingdom 17
18 Developing Markets Vietnam Indonesia Brazil Mexico Go Pro with.net Answer your WHY with.net You Think. The World Sees It. Think Big. Get a.com
19 China.com gives you the confidence to Succeed.com 是您成功的底气 With.net, your business is no longer limited to ONE location My.cc Defined by Me
20 United States Keep Dreaming Up With a.com, You can Become Anything 20
21 Domain Name Selection 21
22 Percent of Gross Adds New Registrations in.com Consistently Keyword Rich 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Keyword Combination Other 2017 Source: Verisign estimate 22
23 Sites with Value Added Services More Likely Keyword Rich 60% 50% 40% 30% 20% 10% 0% Keyword Combination Proper Name Third-Party Web Site Builders Other Other Source: Verisign estimate based on 2017 gross adds 23
24 Discover Domains with Desirable Words 24
25 In Summary Demand for Domains Remains Strong Utility of and Importance of Domain Names is Increasing Continued Strength of Keyword Domain Names 25
26 2018 VeriSign, Inc. All rights reserved. VERISIGN and other trademarks, service marks, and designs are registered or unregistered trademarks of VeriSign, Inc. and its subsidiaries in the United States and in foreign countries. All other trademarks are property of their respective owners.
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