Company Overview
Mowave Company Summary Entertainment Services Mowave Core Business: Mobile Content Services Founded: July 2000 Operator Portals: 24 Countries: 20 Staff: 15 HQ: Amsterdam, Netherlands Japan Branch: Tokyo US Branch: Los Angeles
Business Overview Core Business and Business Model Mowave plans, produces and distributes branded content services for mobile phones. These services include mobile magazines, wallpaper, ringtones, video, java games, and mobile communities. The majority of the company s revenue is derived from end-users through recurring monthly subscription payments and one-time download purchases tied directly into the billing systems of telecom operators. Mowave licenses major brands such as Maxim, LIFE, Auto Express, Gay.com and Shape in addition to developing its own brands. Mowave also offers mobile marketing, systems integration and mobile-enablement solutions to businesses.
Mowave Global Distribution Mowave has launched or is scheduled to launch services in: Australia Austria Belgium Czech Republic France Germany Greece Ireland Israel Italy Japan Korea Netherlands New Zealand Portugal Romania Singapore South Africa Spain Sw itzerland Russia Sw eden United Kingdom United States
What Mowave Offers Mowave brings brands to mobile by providing the following services: Mobile strategy development that is long term, brand-centric, cross-platform, crossborder, cross-media Original content creation, not just delivery/maintenance Mobile site build and operator/billing integration Full content service planning, management, operation by our team via our i- live platform Full Digital Rights Management expertise with supporting platform for sales tracking, reporting, and payments Operator relations management and inportal marketing to guarantee services are visible Liaison with editorial/marketing teams to carry out market research/user data collection via services Maintenance of user support pages on PC web pages, marketing materials for opco, etc. Full customer care for all services (online, e- mail services) Delivery via all available technologies: operator WAP portal, SMS/MMS, etc., open mobile WAP website, 3G and more Content formatting and localization of all editorial, still/video images, ring tones, etc. Translation and support: Local translation support and people on the ground locally to support the business in multiple markets Performance data mining, analysis and monthly financial reporting on all services
Mowave Entertainment Content Services
Maxim Mobile A Full-Featured Mobile Destination Browsing Magazine Wallpaper Downloads Polyphonic Ringtones Mobile TV & Video Clips Video Clips & Mobile TV Channel planned/produced by Mowave, offered in 12 countries. Maxim Magazine Games Produced in close coordination with Maxim for mobile editions in over 20 countries.
LIFE Magazine Life Magazine Browsing Mobile Magazine Life Pix BREW Picture Download Service A Print Legend: Over 13 million copies of Life distrib uted weekly in the US A tailored BREW picture download service for Verizon
SHAPE Magazine SHAPE Mobile service Shape Magazine, published by American Media, offers health tips on your phone. This recent Vodafone UK billing insert promoted the Shape Mobile service to 300,000 Vodafone customers.
Gay.com and Attitude Magazine Gay.com Mobile Service Attitude Mobile Service Gay.com and Attitude mobile services bring together two of the most well-known brands in lifestyle media. Gay.com is the world s largest online gay community Web site and Attitude Magazine, published by Remnant Media, has 100,000 paid print subscribers in the United Kingdom.
Evo and Auto Express Automobile Magazines Evo Mobile Magazines Auto Express Mobile Magazine Fun Interactive Features SMS/MMS Voting Wallpapers/MMS 3G Video Channel Auto Express and Evo Magazine are published by Dennis Publishing and have a combined UK print circulation of 150,000 copies.
Mobile Content Advertising Defined mobile audiences... provide opportunities for advertisers Mowave generates report for advertiser Member given free content for participation A Mowave site offers a promotion to a defined mobile audience In these cases, tickets and clothing giveaways were offered for demographic information. Movave also coordinates advertising campaigns to drive interactive responses across print, online and mobile versions of a brand. Cross-media print and mobile campaigns have delivered response rates upwards of 5-15%
Contact Europe (Amsterdam) Mobile Media International B.V. Giles Richter richter@mowave.com Direct: +31 (0)6-5163-3116 Tel. +31 (0)20-422-0607 Fax. +31 (0)20-524-1308 USA (L.A.) Andy Schachtel schachtel@mowave.com Tel: +1 310-260-1551 Fax: +1 310-260-1533 Japan/Asia Pacific (Tokyo) Alex Catlin catlin@mowave.com Mobile: +81-(0)80-5421-8474 Tel. +81 (0)3-5774-7083 (Japanese)