educate Contact us- Napx Educate, H138, Suite Number 101, Noida, Delhi-NCR 201301. Mob. +91-995 306 6759 Email: info@napxeducate.com
` Digital Marketing, in Today s World Modules of Digital Marketing Module 1 : SEO Search Engine Optimization On-Page Optimization Keyword Research Sitemap, Robots etc. Off-Page Optimization Directory Submission Article / Press Submission ORM Online Reputation Management Google Webmaster Tools Module 2 : Social Media Marketing Facebook Marketing Facebook Analytics Mobile App Marketing Linkedin Advertisements Twitter Marketing, Ads..etc. YouTube Adv, Mktg, Campaigns YouTube Analytics Google Plus Pinterest SlideShare Periscope Module 3 : Google ADWORDS PPC Traning Setup PPC Campaign Search Network Display Network Campaign What is Keyword research? Create effective AD Groups What is imp of Landing page What is Bidding Merchandising Products Video Promotions Mobile Marketing Importance of Quality Score Campaign Performance report Google Certification Exam Guidance Module 4 : Advanced Adwords MCC MCC (My Client Centre), LINKING EXISTING ADWORDS WITH MCC : MERCHANT CLIENT CENTRE, CAMPAIGN PERFORMANCE REPORTS. Large advertisers with more than one AdWords account, Third parties such as: Agencies, Search engine marketers (SEMs), automated bid managers (ABMs) HOW TO CREATE A MANAGER ACCOUNT, HOW TO LINK & UNLINK TO AN ADWORDS ACCOUNT OR MANAGER ACCOUNT. Inviting users to your account, Managing account access levels, managing your account structure, creating an optional login AdWords account.
Module 5 : Remarketing/Conversion REMARKETING & Conversions with Adv. GOOGLE ADWORDS standard remarketing: Show ads to your past visitors, Display Network websites and use Display Network apps. Dynamic remarketing: Boost your results with DYNAMIC REMARKETING, Remarketing for mobile apps, Remarketing lists for search ads, Video Remarketing. HOW CONVERSION TRACKING works Website actions: Purchases, sign-ups, and other actions that customers, complete on your website. Phone calls: Calls directly from your ads, App installs and in-app actions.. etc. Module 6 : Google Analytics Web Analytics Reports & Interface Auto Emailing Report Advertising Analytics ebmaster Tools Analytics Conversion Tracking Goals Calculating ROI Custom Reporting Module 7 : Affiliate Marketing Get paid for Leads Bring Potential customers Google Adsense Being Flipkart, Amazon affiliates Setting up Monetization Adding Affiliate to your website/blog Make money online Module 8 : Google AdSense Google AdSense Monetization Google AdSense Why is the internet biggest source of information? Do you think that people just publish a blog or provide piece of information for nothing? A platform by Google through WHICH YOU CAN EARN MONEY BY PLACING ADS ON YOUR BLOG/WEBSITE. LEARN TO MAKE MONEY VIA ADS with GOOGLE ADSENSE Module 9 : Email Marketing EMAIL MARKETING Electronic marketing is directly marketing a commercial message to a group of people using email. Create Attractive & Creative Newsletters with Various Themes. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Module 10 : Mobile Marketing MOBILE MARKETING industry is booming. Specific, Measurable, Achievable, Realistic and Timely. PPC is largely results driven, making clear goal setting and documentation mission critical. Adwords mobile marketing and PPC strategy must align with your greater business goals. A few examples of PPC goals are increasing clicks to your website, improving click conversions. Marketing on Mobile apps is a very important marketing tool that you are taught. You learn to market on android as well as IOS platform. Module 11 : ORM Online Reputation Management ORM stands for ONLINE REPUTATION MANAGEMENT : ORM basically influences the reputation of an individual s or business s. The advancement of internet and social media use, along with reputation management companies, have made it primarily an issue of search results. You learn how to remove and over lap the negative complaints or using SEO tactics to influence results and much more Module 12 : Google WEBMASTER Tools Web Analytics Reports & Interface Auto Emailing Report Advertising Analytics Webmaster Tools Analytics Conversion Tracking Goals Calculating ROI Custom Reporting
Module 13 : Digital Marketing Strategies How to Start a Digital Marketing Agency Where do I get my clients from, places and areas to look for? Approach and Strategies to Convert your prospective clients. How to Pitch to your clients, prove Digital Marketing is superior Target Oriented Marketing Impress with Analytics Business Extensions with Upsell & Selling multiple products Module 14 : Content Marketing Infographic CONTENT MARKETING with INFOGRAPHCIS: Infographics are a visually compelling communication medium that done well can communicate complex data! Why Infographics for your Content Marketing Strategy? Cause most of the Infographics tend to get viral and help in search engine ranking. An Infographic that is linked and compelling by its nature will drive traffic to your website and blog as people share & click. Module 15 : Hashtag Viral Marketing How to Use Hashtags for Your Business Find Hashtags Related to the Main Keyword Research Trending Hashtags Hashtags on Facebook & Twitter to generate traffic Track Your Hashtag Impact Tools to Detect Hashtag strength Track your Hashtag Impact Module 16 : List building Techniques How To Design Your Squeeze Page For Maximum Conversions Split Testing Your Squeeze Pages Setting Up Your Broadcast Schedule Launching Your List Building Campaign Module 17 : Creating a BLOG Steps to Blog Marketing Success Create your Blog Focus on your Business Details Customize your Blog Be professional Module 18 : AFFILIATE Marketing Affiliate marketing is the process of earning a commission by Promoting other people s (or company s) products. You find a product you like, promote it to others and earn a piece of the Profit for each sale that you make. Affiliate Marketing has just Started in India contrarily to what it is in US. Earning opportunity In affiliate marketing is unlimited. At Napx Educate you will learn How to Earn commission from Amazon, Flipkart, Jabong..etc. Module 19 : Whatsapp Digital Marketing Whatsapp Marketing for Business Communicate better using texts, images, audio and video Increase audience engagement Reinforce credibility by providing immediate customer support Build long-term-relationships & create loyal brand advocates Evoke prompt customer response by proper CTA utilization Module 20 : Live Streaming Learn to use Live Streaming for Online Branding Configuring Broadcast settings Different types of Broadcast Create a Scope Promote & Interact with your Viewers Module 21 : Lead Generation Business Converting Leads online & targeting them into Paying Customers by creating Specific Landing pages, High Converting pages How To Create Your Bribe Offer How To Create A High Converting Landing Page Joining Give Away Events Adding Your Offer To Other People s Thank You Page Ad Swaps from third party sites Create the about page So people may trust you Posting Getting the word out. Marketing tools Using them
Module 22: FREELANCING Techniques Freelancing Basics Freelancing Websites Best Practices for Freelancing Applying for Online Jobs Forums Accepting Payments online Module 23: Design Graphics Graphics effectively communicate Visual Presentations Learn to Create Graphics for clients Module 24: Landing Page Techniques Acquiring Stunning Landing Pages WordPress Themes CTA Placement & Optimization.etc. Module 25 : Top 5 Marketing Tools TOOL Learn SOCIAL MEDIA MANAGEMENT SYSTEM TOOL LEARN an Image Editing Program TOOL Create Professional looking Visiting Card, Gift Coupons.etc. TOOL Make beautiful and professional World class Videos TOOL Learn to Create Quotes & Attract Customers *Bonus Training are of Limited validity as per institute discretion Module 26 : Web Designing Diploma Web Programming : HTML Structure of an HTML document Basic tags and Attributes Body,Text, IMAGE attributes Ordered/Unordered lists Tables : Cells: Spanning,Padding. Forms: Create List Box, Radio Buttons Accept input and Submit Post Module 27 : Web Graphics: Coreldraw Retouch, Manipulate and Enhance Designs/ Logos, Image Editing, Resolution, Correction, Saturation, Tool Box, Navigator, Info, Option, Swatches, Brushes, Layers: Adding, Merge, Duplicating, Rotate Filters: Built-in Effects Blur,Twirl, Stain, Emboss, Spotlight, Fire, Embossed etc. Retouching, Colouring,Creating Backgrouds, Buttons, LIVE PROJECTS: Image Mixing, Re-touching, Layering, WEB Buttons, Backgrounds, Img touch ups as well as basics of adobe photoshop Module 28 : Website Publishing UPLOADING The Website: File Upload Faciltiy URL SUBMISSION TO DIFFERENT SEARCH ENGINES SITE Verification Domain Registration Managing CONTROL PANEL WEB HOSTING Module 29 : WEB Utilities LIVE CHAT & Dashboard Form Posting to various emails Template Selection Web Sites Visitor Counter LightBox Effects Photo Gallery VIDEO Gallery WOW-Sliders
Module 30 : Social Plugins Google Maps Google Language Translation YOU-Tube Video s FACEBOOK Feeds TWITTER Feeds Linkedin Plugins Module 31 : WordPress Level 1,2 This course concentrates on how to build your website using WordPress without any programming or design experience. On completion of this course you will be able to: -Download and install WordPress -Configure templates and install new templates -Websites vs. Blogs Creating WordPress blog or website -Learn to use Plug-ins and Widgets -Managing and Editing features Module 32 : Advanced WordPress Post vs. pages WordPress Themes WordPress Plug-ins Widgets Domain names & website hosting Setting up a domain name URL Setting up website hosting & email Installing WordPress C-Panel Logging in to the WordPress Admin area, WordPress Dashboard Creating pages / page title and body text WordPress toolbar Module 33 : How to Sell on Ecommerce How to register a Company on major Ecommerce portals How to upload your products on Ecommerce portals Financial aspects of selling through Ecommerce portals Become a third party advisor/facilitator for clients who want to sell on Flipkart/Amazon/Snapdeal etc. Module 34 : Mobile App Creation Make your own mobile app for your business, compatible with iphone, Android. Add on Videos, Inquiry forms, Call buttons Connect Social Media links & blogs to your app We will teach you through a process of choosing what kinds of functions & features you want in your app. Learn how to sharing, blog feeds, Twitter, YouTube videos, Events calendars, Live chat etc. Learn How to publish your App to Google Play & Apple stores Module 35 : Content WRITING Building Confidence & Technique for Web Copy The Four Principles Of Great Non-Fiction Writing 10 Writing Exercises Creating writing sets for List Processes & Principles of writing Story Telling Techniques Perspectives & Giving information Inserting custom characters and symbols Draft vs. publishing Editing exiting pages /- Deleting pages Assigning Admin options
Module 36 : Content MARKETING What is Content Marketing? Why Is Content Important Now? What Kind of Content Are You? Content That Entertains Content That Informs and Educates Providing Utility Content Curation and Aggregation Finding a Voice, A Face Digital Content Channels Module 37 : FREELANCING Techniques Where to get Freelancing Work from? Finding Clients, Various Online Platforms Forums Find Jobs, Using Websites Different Strategies finding work Important Considerations Learn to be a FACILITATOR for E-Commerce Clients Add on values List Authority ay per Click Blog Authority Facebook Remarketing Social Media Marketing Authority Twitter Advance Youtube Marketing Video Marketing Social BookMarking Made Easy HTML CSS Niche Authority Lead Generation Mastery Linkedin Mastery Tumblr Marketing Streaming Profits Google+ Training Copywriters Homerun Brand Authority
Contact us- Napx Educate, H138, Suite Number 101, Noida, Delhi-NCR 201301. Mob. +91-995 306 6759 Email: info@napxeducate.com