Disruptive Media There's More to Second Screen Than you Might Think Yangbin Wang
Consumers Already Using 2 nd Screen Viewers Simultaneously Using Smartphones and/or Tablets Internet Browsing Messaging/Texting 87% of Viewers Using 2 nd Screen While Watching TV Social Networking Information Searching Shopping Source: Confused.com; 2013 2
Trends Shattering the landscape 50% Consumers purchasing smartphones over feature phones 20% Households reporting tablet ownership 87% Viewers already using a 2 nd device while watching TV Source: Neilsen, comscore, and NewMedia TrendWatch; 2012 3
Technologies Accelerating the 2 nd Screen Trend: Smartphone Proliferation Smartphone sales surpassed 1 billion by Q3 2012 More than a 6000% increase in only 5 years! 1.5 million iphones sold in 2007 Source: Apple and Strategy Analytics; 2012 4
Technologies Accelerating the 2 nd Screen Trend: Faster Home Internet Speeds 1 Gbps FTTH Cable Wired Wireless DSL 4G/LTE Dial-up GPRS EDGE 3G 2013 5
Technologies Accelerating the 2 nd Screen Trend: Smart Televisions Connected to the Internet Focus on interactive media Deliver OTT content Offer access to software applications 6
New Accelerating Technology: Automatic Content Recognition (ACR) Connected devices can be synchronized to content on the primary screen Synchronized devices enable enhanced viewing experiences and new distribution channels Synchronized audiences are more measurable 7
Market Size Growing Rapidly $5.9 billion projected by 2017 More than a 1000% increase projected $490 million in 2012 Source: 2 nd Screen Socity; 2012 8
Synchronization Challenge 1. Initial Setup 2. Select Provider 3. Scroll to Self-Select Program 4. Keep Scrolling... 5. Refine by Genre 6. Make Selection 7. View Content Page 9
Use Case: Commerce Launch 2 nd Screen Auto sync with ACR Recommend relevant products 10
Use Case: Related Information Launch 2 nd Screen Auto sync with ACR Display information like additional footage or related topics 11
Sharing Happening on 2 nd Screen: Made Easier with ACR 17% of TV viewers share something about programs they watch (37% age 18-24) Recent survey respondents reported: 71% had seen social impressions about TV shows 27% had watched more live TV to avoid spoilers 17% had started watching a new show because of social media buzz Source: mobovivo and Confused.com; 2012 12
ACR Enabling Technologies: Watermarking A watermark can be perceptible in normal viewing conditions, like the faint images on this bill Or imperceptible, detectible only under certain conditions or functions 13
ACR Enabling Technologies: Watermarking Watermarking is the process of embedding an identifier (a watermark) inside the media content Watermarks alter the media content, typically its visual appearance or bit stream During consumer playback, a watermark can be extracted or detected to verify the media content 14
ACR Enabling Technologies: Watermarking Lifecycle Watermark Signal Embedding Function Modification (compressed, cropped, noise added ) Watermark Detection/Ext raction Result Embed by content owners Distribute Detect 15
ACR Enabling Technologies: Fingerprinting A fingerprint is extracted from the media itself, without the need to alter the original file in any way A digital fingerprint is a compact representation of the media Identification systems rely on real-time comparisons of unknown fingerprints with known fingerprints Image/video Fingerprint Extraction Fingerprint Database Query Fingerprint Extraction Fingerprint Searching Module Matching result(s) 16
ACR Enabling Technologies: Fingerprinting, Sample Extraction 30 160 220 190 1 10 16 14 45 170 190 183 2 11 15 13 130 150 120 175 7 9 6 12 60 84 70 140 Divide media into blocks, compute average luminance of each block 3 5 4 8 Rank the average luminance values Fingerprint represented in a simple number sequence: 1 10 16 14 2 11 15 13 7 9 6 12 3 5 4 8 17
ACR Enabling Technologies: Fingerprinting, Summary of Properties Robust Remains largely invariant under processing and manipulations; watermarking can be more fragile Discriminating By definition, different media have unique fingerprints Compact Small size Low complexity Fingerprints can be generated quickly downstream from production Efficient search Extracted fingerprints can be quickly matched against large databases 18
ACR Implementation 19
Challenges for Broadcasters Distracted viewers might reduce premium companies willing to pay for traditional TV ads Broadcasters need to find the right 2 nd screen interactivity that is relevant and useful for viewers The technology between the TV and the mobile device needs to work flawlessly and simply for user adoption 20
Opportunities for Broadcasters New ways to increase engagement and retain audiences New technologies provide new and exciting user experiences New ways to measure and understand audience New revenue sources may result 21
Vobile Quick Facts Founded in 2005; Headquartered in Santa Clara Global offices: USA, China, Singapore, Japan Total nearly 200 employees Solid revenue growth, consecutive quarters of profitability Strong support from angel, venture capital, strategic investors Core technologies and business model Automatic Content Recognition & Visual Search Six issued patents in USA, Japan, China SaaS + PaaS: Content Protection Platform Enabler Global technology leadership awards Consistently rated as Best in Industry by MPAA, Frost & Sullivan, 22
Proven Technology 東京放送 23
About Vobile s VDNA Technology Our best-of-breed fingerprinting technology creates unique audiovisual reference points, allowing content to be identified in real-time by either sound or image The Vobile API synchronizes second screen devices with live television, movies, and music Our ACR technology also works for off-line media like print ads or billboards Once devices are synchronized using our API, the possibilities are endless for delivering enhanced contextual viewing experiences 24
ACR Demo 25
Summary 2 nd screen market here to stay and growing quickly Foundational technologies well established ACR opens greater possibilities 26
Thank You! 27