Doody s Publisher Promotions: 2018 Media Kit To place ads or for further information: Dan Doody email: dan@doody.com phone: 312-239-6226
TABLE OF CONTENTS RATE CARDS FOR PROMOTIONS TO LIBRARIANS DOODY S LIBRARIAN WEBSITE AND NEWSLETTER SPACE ADS.. 3 DOODY S CORE TITLES 4 DOODY S REVIEW SERVICE. 5 DOODY S COLLECTION DEVELOPMENT MONTHLY.. 6 DOODY S LIBRARIAN WEBSITE AND NEWSLETTER PUBLISHER SPOTLIGHTS 7 PUBLISHER SPOTLIGHTS IN DOODY S REVIEW SERVICE PUBLISHER SPOTLIGHTS IN DOODY S COLLECTION DEVELOPMENT MONTHLY.. 9 PUBLISHER SPOTLIGHTS IN DOODY S CORE TITLES (FEATURED CORE TITLES).. 10 DOODY S LIBRARIAN SUBSCRIBER ANNOUNCEMENTS.. 12 DOODY S LIBRARIAN SUBSCRIBER EBLASTS.. 14 INSERTION ORDERS FOR PROMOTIONS TO LIBRARIANS DOODY S LIBRARIAN WEBSITE AND NEWSLETTER SPACE ADS. 15 DOODY S LIBRARIAN WEBSITE AND NEWSLETTER PUBLISHER SPOTLIGHTS 17 DOODY S LIBRARIAN SUBSCRIBER ANNOUNCEMENTS.. 19 DOODY S LIBRARIAN SUBSCRIBER EBLASTS. 20 SPECIFICATIONS SPECIFICATIONS FOR LIBRARIAN SPACE ADS. SPECIFICATIONS FOR LIBRARIAN SUBSCRIBER ANNOUNCEMENTS.. SPECIFICATIONS FOR LIBRARIAN SUBSCRIBER EBLASTS APPENDIX FORM FOR PAYING BY CREDIT CARD. 2
DOODY S LIBRARIAN WEBSITE AND NEWSLETTER SPACE ADS Doody s subscription websites and newsletters for collection development librarians offer unique opportunities to promote your ebook collections, web resour ces, and library services to an exclusive list of targeted buyers in health sciences libraries. Reach librarians who make buying decisions Exclusive access to as many as 25,900 visitors and 197,500 page views annually by health science collection development librarians who subscribe to Doody s Core Titles (DCT) and Doody s Review Service (DRS). Get exposure -- Email open rates are 45% for Doody s Review Service, 27% for Doody s Core Titles, and 39% for Doody s Collection Development Monthly. Benefit from outstanding user engagement 10.5 minutes per visit, 9.5 pages per visit (DRS); 6.5 minutes, 6 pages per visit (DCT), and nearly 1,400 visits per month (DCDM). Get the highest return on investment of your marketing dollars Let us help you match the products you want to promote with the space best suited for optimal results. Publishers and providers of library services can place standard-sized ads on premier subscription collection development websites and email newsletters for health science librarians, Doody s Core Titles (DCT), Doody s Review Service (DRS), and Doody s Collection Development Monthly (DCDM). Ads can be placed for terms of 3, 6 or 12 months on a first-paid, first-placed basis. Advertisers may change their ad as frequently as monthly. Act quickly to reserve your space prime 2017 space quickly sold out! 3
Doody s Core Titles Website and Newsletter Space Ads Doody's Core Titles (DCT), the essential collection development tool for health sciences libraries, takes an innovative approach to creating a core title list. Using online publication systems, the collective judgments of more than 200 content specialists and librarians are distilled into a comprehensive annually published web-based list covering 121 specialties. DCT website receives 12,750 visitors and over 72,400 page views annually. DCT monthly email newsletter is sent directly to the email inbox of over 4,500 librarians who are paid subscribers to Doody s Core Titles or have opted in to receive the newsletter. Open rate is 27%. DCT 2018 will be published in late April. Peak usage months are April, May, and June. DCT advertising options include: DCT website banner ads and footer ads Feature your ebook collection, web resource, or publication in a standard-size DCT ad, available for both header and footer positions. Space is available for up to 3 rotating ads per term (3, 6, or 12 months) at the header and at the footer. Average impressions per month of 2,650 with as many as 48 clicks / month for banner ad, and 32 clicks / month for footer ad. DCT sidebar ads Maximize exposure for your products with standard-size sidebar ads that appear on both the DCT website and on the monthly email newsletter. Space is available for up to 5 sidebar ads per term, on both the newsletter and the website, where all five ads are continuously exposed. Average impressions per month of 8,050 with as many as 72 clicks / month. Exclusive DCT newsletter banner and footer ads Space is available for one exclusive banner ad and one exclusive footer ad per term on each monthly DCT email newsletter. Average impressions per month of 1,225 with as many as 11 clicks / month for a banner ad and 12 clicks / month for a footer. Promotion 3 Month Term 1 6 Month Term 2 12 Month Term 3 DCT Website Banner Ad $568 $973 $1,933 DCT Website footer ad $568 $973 $1,933 DCT Website and Newsletter Sidebar Ad $1,652 $2,809 $5,622 DCT Newsletter Banner Ad* $432 $735 $1,450 DCT Newsletter Footer Ad* $360 $625 $1,240 * Limited to one per term To place DCT website and/or newsletter ads send an email to: Dan Doody (dan@doody.com) or sales@doody.com. 1 3 Month terms begin Jan 1, Apr 1, Jul 1, Oct 1 2 6 Month terms begin Jan 1, Jul 1 3 12 Month term begins Jan 1 4
Doody s Review Service Website and Newsletter Space Ads Doody s Review Service (DRS) website and Weekly Literature Update is the premier subscription collection development web tool featuring the most extensive database of titles and expert reviews in the health sciences, now with over 35,000 expert reviews. DRS website receives more than 13,150 visits with nearly 125,100 page views annually. DRS Weekly Literature Update Email Newsletter is sent directly to the email inbox of 575 paid and opt-in subscribers to Doody s Review Service every Friday, 50 times a year. Open rate is over 45%. DRS Advertising Options Include: DRS website banner and footer ads -- Feature your ebook collection, journal, or web resource in a standard-size DRS website banner or footer ad. Space is available for up to 3 rotating ads per term (3, 6 or 12 months). Average impressions per month: 3,761 for banner, 2,296 for footer with as many as 36 clicks / month for a banner ad and 30 clicks / month for a footer ad. Exclusive DRS Weekly Literature Update banner and footer ads Space is available for one exclusive banner and one exclusive footer ad per term on each DRS Weekly Literature Update email newsletter. Average impressions per month of 1,026 with as many as 21 clicks / month for a banner ad and 22 clicks / month for a footer ad. Promotion 3 Month Term 4 6 Month Term 5 12 Month Term 6 DRS website banner ad $750 $1,280 $2,560 DRS website footer ad $458 $780 $1,556 DRS newsletter banner ad* $1,296 $2,200 $4,405 DRS newsletter footer ad* $907 $1,540 $3,080 * Limited to one per term To place DRS website and/or newsletter ads send an email to: Dan Doody (dan@doody.com) or sales@doody.com. 4 3 Month terms begin Jan 1, Apr 1, Jul 1, Oct 1 5 6 Month terms begin Jan 1, Jul 1 6 12 Month term begins Jan 1 5
Doody s Collection Development Monthly (DCDM) Website and Newsletter Space Ads This monthly publication, developed in 2014 with the assistance of Doody s Library Board of Advisors, offers a new and an updated comprehensive, objective review of a major electronic resource by expert librarians. Each newsletter also contains either a profile of a member of DEI s Library Board of Advisors o the story of a successful marketing launch by a library of a major new resource; information about recent publishing developments in a selected specialty, a review of publishing activity by a participating publisher, and a profile of one of our Editorial Review Group Chairs. The companion website serves as an archive of all previously published articles. Circulation of the email newsletter is over 3,640, with email open rates at 39%. DCDM advertising options include: DCDM website banner ads and footer ads Feature your ebook collection, web resource or publication in a standard-size DCDM ad, available for both header and footer positions. Space is available for up to 3 rotating ads per term (3, 6, or 12 months) for the banner and the footer. Clicks run as high as 52 for banner ads each month and 20 each month for a footer ad. DCDM sidebar ads Maximize exposure for your products with standardsize sidebar ads that appear on the DCDM website and in the monthly email newsletter. Space is available for up to 5 rotating sidebar ads per term, on both the newsletter and the website. Average impressions per month 2,285 with as many 151 clicks. Exclusive DCDM newsletter banner and footer ads Space is available for one exclusive banner ad and one exclusive footer ad per term on each monthly DCDM email newsletter. Clicks as high as 9 per month for a banner ad and 5 per month for a footer ad. Promotion 3 Month Term 7 6 Month Term 8 12 Month Term 9 Website Banner Ad (up to 3 per term) $245 $417 $840 Website Footer Ad (up to 3 per term) $195 $330 $650 Website and newsletter sidebar ad (up to 5 per term) $452 $770 $1,540 Newsletter Banner Ad (1 per term)* $396 $674 $1,348 Newsletter Footer Ad (1 per term)* $274 $466 $932 * Limited to 1 per term 7 3 month terms begin Jan 1, Apr 1, Jul 1, Oct 1 8 6 month terms begin Jan 1, Jul 1 9 12 month term begins Jan 1 6
To place DCDM website and/or newsletter ads contact: Dan Doody (dan@doody.com) or sales@doody.com 7
DOODY S LIBRARIAN WEBSITE AND NEWSLETTER PUBLISHER SPOTLIGHTS Doody s subscription websites and newsletters for collection development librarians offer unique opportunities to feature a publisher s key products. Reach librarians who make buying decisions exclusive access to as many as 25,900 visitors annually from health science collection development librarians who subscribe to Doody s Core Titles (DCT) and Doody s Review Service (DRS). Get exposure -- email open rates are 45% for DRS, 27% for DCT, and 39% for Doody s Collection Development Monthly (DCDM). Open rates lead to website visits where your Publisher Spotlights also reside. Benefit from outstanding user engagement 10.5 minutes per visit, 9.5 pages per visit (DRS); 6.5 minutes, 6 pages per visit (DCT), and nearly 1,400 visits per month (DCDM). Get the highest return on investment of your marketing dollars Let us help you match the titles you want to promote with the space best suited for optimal results. Publisher Spotlights are reserved for promotion of titles that have a unique ISBN. Publisher Spotlights in DRS may feature any title whose ISBN is in our industry-leading product database. DCT spotlights must be selected from titles in the current edition of Doody s Core Titles, while Spotlights in DCDM are designed for web-based products (e.g., journals, databases, portals, ebooks) for which the client can provide a landing URL. Publisher Spotlights can be inserted for weekly (DRS) or monthly (DCT and DCDM) terms on a firstpaid, first-placed basis. Act quickly to reserve your space -- prime 2017 space quickly sold out! 8
Publisher Spotlights in Doody s Review Service (DRS) Each Publisher Spotlight focuses on a single title that already is in Doody s database. Each spotlight runs for one publication cycle one week for DRS. Each publication cycle includes an update email (over 45% open rate for DRS) as well as exposure on the DRS website until the next update email is issued, with an average of 10,500 page views per month. DRS Specifications: Publisher Spotlights in Doody s Review Service are keyed to products with an ISBN. Just send us the ISBN and the desired date, and we do the rest! No need for a work order to your creative team. Sample Publisher Spotlight from Doody s Review Service 9
Publisher Spotlights in Doody s Collection Development Monthly Each Publisher Spotlight focuses on a single product -- a book, an ebook collection, a journal, or a web platform. The publisher supplies the headline, the copy and a link to a landing page for the promoted product on the publisher s page. Each spotlight runs for one month on the newsletter and the website. The DCDM newsletter open rate is 39%. DCDM Specifications: Publisher Spotlights in DCDM are devoted to products of interest to collection development librarians journals, information platforms, books, etc. For your selected product, please provide a headline, copy (approximately 100 words), the URL from your website describing the product, and a product image or logo. Sample Publisher Spotlight from Doody s Collection Development Monthly 10
Publisher Spotlights in Doody s Core Titles (DCT) Publisher Spotlights that appear in DCT (monthly newsletter and website) must be chosen from the advertiser s titles that appear in the current edition of DCT. Open rate for the update email is over 27%, and there are typically about 6,100 page views per month. There are up to three (3) Publisher Spotlights (called Featured Core Titles) each month in DCT. DCT Specifications: Publisher Spotlights in Doody s Core Titles are keyed to the ISBN of the title appearing in DCT. Just send us the ISBN and the desired month, and we do the rest! No need for a work order to your creative team. Sample Publisher Spotlight in Doody s Core Titles 11
Rates: Vehicle No. of subscribers Frequency Price per insertion Doody s Review Service (up to 4 per week) $275 1 3 575 Weekly $250 4 10 $225 11 25 $200 - > 25 Doody s Collection Development Monthly (up to 3 per month) 3,640 Monthly $225 Doody s Core Titles (up to 3 per month) $750 - Single title 4,548 Monthly $1,400 - Two titles $1,950 - Three titles To reserve a Publisher Spotlight or Featured Core Title spot, contact dan@doody.com. 12
DOODY S LIBRARIAN SUBSCRIBER ANNOUNCEMENTS The Librarian Announcement is a unique opportunity for publishers to include a brief text announcement in the New & Noteworthy section of a month s worth of exclusive emails to health science collection development librarians (limited to DRS s weekly updates on Friday and DCT s monthly update the second Tuesday of the month). How the Librarian Announcement Works: This promotion is a brief text announcement with a link to a website, press release, or any URL in a month s worth of Doody s Review Service (DRS) Weekly Literature Updates and the Doody s Core Titles (DCT) Monthly Newsletter emails. Simply submit an order for the month desired and send us the announcement copy and URL two weeks prior to when the first announcement is to run. Your message is sure to be seen, with open rates for our librarian emails as high as 45%. Average impressions per month of 2,232, with average clicks of 50, with a high click rate of 310. Librarian announcement as it appears in Doody s Core Titles You provide the copy -- each announcement can be 200 words or less including the headline plus the link or URL. Messages can change up to weekly if desired. We do the rest including review, editing and placement. The price per month varies by the number of emails sent within that month. The 2018 prices by month and schedule are detailed in the following chart: 13
Month Price Copy Due Projected # of Emails Sent Month Price Copy Due Projected # of Emails Sent Jan $1,767 Dec 5,2017 6,808 July $1,767 Jun 15 6,808 Feb $1,767 Jan 12 6,808 Aug $1,922 Jul 13 7,333 Mar $1,922 Feb 9 7,333 Sep $1,767 Aug 10 6,808 Apr $1,767 Mar 16 6,808 Oct $1,767 Sep 14 6,808 May $1,767 Apr 13 6,808 Nov $1,767 Oct 12 6,808 Jun $1,922 May 11 7,333 Dec $1,612 Nov 9 6,243 To reserve Librarian Subscriber Announcements contact: Dan Doody (dan@doody.com) or email sales@doody.com. 14
DOODY S LIBRARIAN SUBSCRIBER EBLASTS Reach the exclusive list of Doody s paid and opt-in health science collection development librarian subscribers in the most effective and convenient way though our email blast service. This exciting opportunity is a perfect way to carry your message to key decision makers. How the Librarian Subscriber eblast Works Send your messages to us as HTML attachments, and we ll do the rest. In addition to focusing on the copy, design and formatting of your message, spend time crafting a subject line that will prompt the recipient to open the eblast. Librarian eblasts go out in state-of-the-art HTML-designed templates with a From line of Doody s Core Titles and Doody s Review Service. Librarian eblasts are limited to no more than 1 (one) every six weeks, with no more than eight (8) eblasts sent per year. Previous eblast users have included journal publishers, serial publishers, and web resource providers. Average eblast open rates: 20%; average click rates per eblast: 61, with a high of 116. Need assistance in targeting your marketing approach? For assistance in developing your marketing approach to best reach our librarian subscribers contact Dan Doody (dan@doody.com). Need help in creating the email and/or HTML? We can also assist you in creating the email and/or HTML, if you wish, for an additional fee. 2018 Librarian Subscriber eblast Price: $1,620 per message eblast Requirements: All eblast messages are subject to approval by Doody Enterprises Inc. (DEI) to insure relevance to our librarian subscribers and consistency with email communication best practices. DEI reserves the right to request changes or reject any order. The distribution of the message to Doody s subscribers does not constitute DEI s endorsement or approval of products or services. Doody Enterprises Inc., Doody s Core Titles, Doody s Review Service or affiliated logos should not be used in the message without DEI s prior written approval. Doody Enterprises must receive the eblast message a minimum of 3 weeks prior to the desired blast date in order to complete the review and approval process. Librarian eblasts are limited to no more than eight (8) per year. Deployment dates provided are approximate and not guaranteed, as they are dependent on receipt of HTML, approvals, turnaround of corrections, changes, and production scheduling to avoid conflicts with DEI s other communications. 15
2018 INSERTION ORDER: DOODY S LIBRARIAN WEBSITE AND NEWSLETTER SPACE AD DATE: ADVERTISER: ADDRESS: CONTACT: PHONE: EMAIL: DOODY S CORE TITLES (DCT) PROMOTION 3 MONTHS 6 MONTHS 12 MONTHS WEBSITE BANNER AD (UP TO 3 PER TERM) $568 $973 $1,933 WEBSITE FOOTER AD (UP TO 3 PER TERM) $568 $973 $1,933 WEBSITE AND NEWSLETTER SIDEBAR AD (UP TO 5 PER TERM) $1,652 $2,809 $5,622 NEWSLETTER BANNER AD (1 PER TERM) $432 $735 $1,450 NEWSLETTER FOOTER AD (1 PER TERM) $360 $625 $1,240 AD START DATE: AD END DATE: DOODY S REVIEW SERVICE (DRS) PROMOTION 3 MONTHS 6 MONTHS 12 MONTHS WEBSITE BANNER AD (UP TO 3 PER TERM) $750 $1,280 $2,560 WEBSITE FOOTER AD (UP TO 3 PER TERM) $458 $780 $1,556 NEWSLETTER BANNER AD (1 PER TERM) $1,296 $2,200 $4,405 NEWSLETTER FOOTER AD (1 PER TERM) $907 $1,540 $3,080 AD START DATE: AD END DATE: DOODY S COLLECTION DEVELOPMENT MONTHLY (DCDM) PROMOTION 3 MONTHS 6 MONTHS 12 MONTHS WEBSITE BANNER AD (UP TO 3 PER TERM) $245 $417 $840 WEBSITE FOOTER AD (UP TO 3 PER TERM) $195 $330 $650 WEBSITE AND NEWSLETTER SIDEBAR AD (UP TO 5 PER TERM) $452 $770 $1,540 NEWSLETTER BANNER AD (1 PER TERM) $396 $674 $1,348 NEWSLETTER FOOTER AD (1 PER TERM) $274 $466 $932 AD START DATE: SUBTOTAL: DISCOUNT: TOTAL: AD END DATE: Terms and Conditions: Doody Enterprises reserves the right to decline any advertising. The advertiser assumes all liability for the content of advertising and indemnifies Doody Enterprises Inc. and any of its agents against all liability for any and all claims resulting from publishing such advertising. Doody Enterprises maximum liability for breach of this agreement will be an amount equal to the sums paid by the advertiser hereunder. Space is assigned when an invoice is issued and placements are on a first paid, first placed basis. AD RATES ARE IN NET U.S. DOLLARS AND PAYMENT MUST BE DRAWN ON U.S. BANKS ONLY. 16
SPECIFY PAYMENT METHOD: INVOICE: Invoices are payable on receipt with payment due in net thirty (30) days. A ten percent (10%) late fee to be assessed for each 30 days for which payment is not received beyond 30 calendar days. Ads may not run if account payments are not timely. CREDIT CARD: Please provide credit card information on additional form found in the Appendix of this Media Kit. Please reserve the Doody s Librarian Website and Newsletter Space Ads as I have indicated above for timing, position, and rate. I agree to the terms and conditions as described on this Insertion Order and signify my agreement by signing and dating below: Signature: Date: 17
2018 INSERTION ORDER: DOODY S LIBRARIAN WEBSITE AND NEWSLETTER PUBLISHER SPOTLIGHTS DATE: ADVERTISER: CONTACT: ADDRESS: PHONE: EMAIL: PRODUCT PLACEMENTS IN DOODY LIBRARIAN VEHICLES Vehicle Projected number of emails Rate per placement Doody s Review Service (Publisher Spotlights up to 4 per week) 575 per week $275-1-3 $250 4-10 $225 11-25 $200 - >25 Doody s Collection Development Monthly (Publisher Spotlights up 3,650 per month $225 to 3 per month) Doody s Core Titles (Featured Core Titles up to 3 per month) SUBTOTAL: DISCOUNT: TOTAL: 4,548 per month $750 (1 title) $1,400 (2) $1,950 (3) # of placements Total Specifications and Instructions: For DRS and DCT Publisher Spotlights, send no artwork; we will contact you if a title description and photo are not already available. There is a nominal fee to create the entries from materials you provide ($75 per element added). Preview: A preview of how your Spotlight will appear in the email newsletter will be emailed to you the week prior to when it will run. The ad will run as shown on the preview unless changes are received by end of day Monday of the week the Spotlight is due to run. Deadlines: Materials and reservations are due no later than Monday two weeks prior to the week the Spotlight will run. Terms and Conditions: Doody Enterprises reserves the right to decline any advertising. The advertiser assumes all liability for the content of advertising and indemnifies Doody Enterprises Inc. and any of its agents against all liability for any and all claims resulting from publishing such advertising. Doody Enterprises maximum liability for breach of this agreement will be an amount equal to the sums paid by the advertiser hereunder. Space is assigned when an invoice is issued and placements are on a first paid, first placed basis. AD RATES ARE IN NET U.S. DOLLARS AND PAYMENT MUST BE DRAWN ON U.S. BANKS ONLY. SPECIFY PAYMENT METHOD: INVOICE: Invoices are payable on receipt with payment due in net thirty (30) days. A ten percent (10%) late fee to be assessed for each 30 days for which payment is not received beyond 30 calendar days. Ads may not run if account payments are not timely. CREDIT CARD: Please provide credit card information on additional form found in the Appendix of this Media Kit. 18
Please reserve the Doody s Publisher Spotlights as I have indicated below for timing, position, and rate. I agree to the terms and conditions as described on this Insertion Order and signify my agreement by signing and dating below: Signature: Date: Vehicle (DRS, DCT, or DCDM) ISBN or URL Title: Requested Date Date Assigned 19
2018 INSERTION ORDER: DOODY S LIBRARIAN SUBSCRIBER ANNOUNCEMENT DATE: ADVERTISER: CONTACT: ADDRESS: PHONE: EMAIL: DOODY S LIBRARIAN SUBSCRIBER ANNOUNCEMENTS The price for a Librarian Subscriber Announcement per month varies by the number of emails sent within that month, $1,922 (6 emails), $1,767 (5 emails), $1,612 (4 emails). Listed below are the 2018 schedule and prices: Copy Due Date Projected # of Emails Sent Month Price Copy Due Date Projected # of Emails Sent Month Price Jan $1,767 Dec 5, 2017 6,808 July $1,767 Jun 15 6,808 Feb $1,767 Jan 12 6,808 Aug $1,922 Jul 13 7,333 Mar $1,922 Feb 9 7,333 Sep $1,767 Aug 10 6,808 Apr $1,767 Mar 16 6,808 Oct $1,767 Sep 14 6,808 May $1,767 Apr 13 6,808 Nov $1,767 Oct 12 6,808 Jun $1,922 May 11 7,333 Dec $1,612 Nov 9 6,243 SUBTOTAL: DISCOUNT: TOTAL: Terms and Conditions: Doody Enterprises reserves the right to decline any advertising. The advertiser assumes all liability for the content of advertising and indemnifies Doody Enterprises Inc. and any of its agents against all liability for any and all claims resulting from publishing such advertising. Doody Enterprises maximum liability for breach of this agreement will be an amount equal to the sums paid by the advertiser hereunder. Space is assigned when an invoice is issued and placements are on a first paid, first placed basis. AD RATES ARE IN NET U.S. DOLLARS AND PAYMENT MUST BE DRAWN ON U.S. BANKS ONLY. SPECIFY PAYMENT METHOD: INVOICE: Invoices are payable on receipt with payment due in net thirty (30) days. A ten percent (10%) late fee to be assessed for each 30 days for which payment is not received beyond 30 calendar days. Ads may not run if account payments are not timely. CREDIT CARD: Please provide credit card information on additional form found in the Appendix of this Media Kit. Please reserve the Doody s Librarian Subscriber Announcement(s) as I have indicated above for timing, position, and rate. I agree to the terms and conditions as described on this Insertion Order and signify my agreement by signing and dating below: Signature: Date: 20
DATE: ADVERTISER CONTACT: ADDRESS: PHONE: PRICE: $1,620 PER EMAIL SENT APPROX. TIMING: 2018 INSERTION ORDER: DOODY S LIBRARIAN SUBSCRIBER EBLAST #1: 1/16/18 #5: 7/17/18 EMAIL: DOODY S LIBRARIAN SUBSCRIBER EBLAST #2: 3/6/18 #6: 9/5/18 BRIEF DESCRIPTION OF PRODUCT(S) OR OFFER: #3: 4/17/18 #7: 10/16/18 #4: 6/5/18 #8: 12/4/18 # OF EBLAST(S): SUBTOTAL: DISCOUNT: TOTAL: Terms and Conditions: Doody Enterprises reserves the right to decline any advertising. The advertiser assumes all liability for the content of advertising and indemnifies Doody Enterprises Inc. and any of its agents against all liability for any and all claims resulting from publishing such advertising. Doody Enterprises maximum liability for breach of this agreement will be an amount equal to the sums paid by the advertiser hereunder. Space is assigned when an invoice is issued and placements are on a first paid, first placed basis. AD RATES ARE IN NET U.S. DOLLARS AND PAYMENT MUST BE DRAWN ON U.S. BANKS ONLY. SPECIFY PAYMENT METHOD: INVOICE: Invoices are payable on receipt with payment due in net thirty (30) days. A ten percent (10%) late fee to be assessed for each 30 days for which payment is not received beyond 30 calendar days. Ads may not run if account payments are not timely. CREDIT CARD: Please provide credit card information on additional form found in the Appendix of this Media Kit. Please reserve the Librarian Subscriber eblast as I have indicated above for timing and rate. I agree to the terms and conditions as described on this Insertion Order and signify my agreement by signing and dating below: Signature: Date: 21
SPECIFICATIONS FOR LIBRARIAN SPACE ADS Ad images must be provided in the appropriate size as a.gif,.jpg, or.png file according to the specifications below. Banner ad size for all publications (DCT, DRS, DCDM) is 728 pixels wide x 90 pixels high. o o For newsletter banners, we will accept only static images. For website banners, we will accept image or Flash. Footer ad size for all publications (DCT, DRS, DCDM) is 728 pixels wide x 90 pixels high. o o For newsletter footers, we will accept only static images. For website footers, we will accept image or Flash. Sidebar ad size for DCT and DCDM is 180 pixels wide x 150 pixels high. We will accept only static images for newsletter or Website. We recommend that advertisers ads link to their home page or to a web page they control and that appeals to librarians using Doody s websites. Doody Enterprises is not responsible for the viability of a sponsor s link. Advertisers can change their ad as frequently as monthly as long as the artwork and notice are received within the schedule provided. Send artwork and URL to: Laura Constans (l.constans@doody.com) according to the schedule below. Ad Month Artwork Deadline Ad Month Artwork Deadline Ad Month Artwork Deadline January 2018 Dec 5, 2017 May April 13 September August 10 February January 12 June May 11 October September 14 March February 9 July June 15 November October 12 April March 16 August July 13 December November 9 22
SPECIFICATIONS FOR LIBRARIAN SUBSCRIBER ANNOUNCEMENTS Send the copy for the full month s worth of messages indicating desired week for each Announcement and include the link or URL by the copy due date. Announcements must be no more than 100 words (including the headline and URL). Suggested copy formats are provided below. Messages can change up to weekly if desired. Do not embed additional URLs within the text. All announcements are subject to approval and editing by Doody Enterprises editorial staff. A copy of each email containing an announcement will be forwarded to you a few days following each email s deployment. Open and click-through results are available on request each quarter. Send the copy for your Librarian Announcements to Laura Constans (l.constans@doody.com). Suggested Copy Formats: Option #1: Subscriptions or Web Resources: New Packages Available at Psychiatryonline.org Psychiatryonline.org, the online collection built around DSM-5 and the American Journal of Psychiatry, now features the following new curated packages: Psychotherapy Library and ebook Collections (covering addition psychiatry, child and adolescent psychiatry, and geriatric psychiatry). Other new books and editions have been added which cover child and adolescent psychiatry, geriatric psychiatry, substance abuse, care of military service members, psychopharmacology, traumatic brain injury, integrated care, and more. Read More...[DEI will embed URL] Option #2: Feature a single title: Orthopedic Clinical Examination With Web Resource by Michael P. Reiman. Hardback 1152p. ISBN 9781450459945. $129. An excellent, comprehensive, evidence-based, orthopedic musculoskeletal clinical examination book More depth and breadth than any current orthopedic clinical examination book - Doody s Book Review, 5 Stars. Orthopedic Clinical Examination With Web Resource presents an evidence-based approach to the assessment process, moving from board to focused, that guides clinicians in completing proper examinations. An accompanying web resource contains 50 videos of demonstrations of assessments and treatments as well as 24 case studies and hundreds of abstracts for further study and research. Read More...[DEI will embed URL] 23
SPECIFICATIONS FOR LIBRARIAN SUBSCRIBER EBLASTS Provide email blasts as HTML attachments. Do not forward your email or embed it in the body of the email to DEI as this will result in formatting problems. The recommended email width is between 550 and 650 pixels. For best readability, the maximum width of the HTML should be no more than 700 pixels. A simple design, free from complex tables, borders and background images and without unnecessary embedded rows and columns, is recommended. Use inline styles so specific fonts used within the text are included to avoid any problems with translation from editor to web that might occur. Do not include any type of JavaScript. Do provide a balance between the amount of text and images. DEI reserves the right to request a change to the amount of text and images at its discretion to avoid having the email classified as spam. If there are images such as headers, image links or general images, they must be hosted on client side. Do not include the opt-out or email web version links, as DEI will manage and track. Text-only email blasts may be sent as Word attachments. Seed names to be included must be provided no later than client sign-off. A subject line may be requested pending DEI s approval. If not provided, DEI will recommend a subject line. 24
APPENDIX CREDIT CARD INFORMATION Insertion order date: Insertion order amount: Credit Card type: MasterCard Visa American Express Card #: Security code: Expiration date: / Cardholder Billing Address: Name: (as appears on card): Signature: Cardholder s email address: 25